What Pixellot does

Pixellot, founded in 2013 in Petah Tikva, Israel by Gal Oz and Dr. Miky Tamir, develops AI-automated video production and analytics solutions for the semi-professional, youth, amateur, and grassroots sports market. Its core technology uses deep learning and computer vision to track ball and player movement across 19 sports types with 98% accuracy and sub-10ms per-frame latency, employing a patented panoramic capture system with a 5-second predictive latency buffer that enables fully automated broadcast-quality production without human camera operators. The product portfolio includes fixed-installation cameras (Pixellot Show S3, Pixellot Prime), portable cameras (Pixellot Air NXT), specialized multi-camera baseball/softball systems (DoublePlay), a white-label OTT streaming platform, an analytics platform (VidSwap, acquired 2019), automatic highlight generation, and an AI coaching solution co-developed with FC Barcelona. Pixellot has deployed 38,480 systems across 80+ countries and has broadcast over 5 million games to date, producing 2.5 million production hours and approximately 100 million live event views in 2025.

Pixellot operates a Camera-as-a-Service model that eliminates upfront hardware costs for partner organizations in favor of multi-year revenue-share agreements, supplemented by OTT subscriptions (PPV, recurring, day/week/month passes), advertising and sponsorship monetization (VAST video, banners, watermarks, betting integrations), data and analytics services via VidSwap, and international streaming rights distribution. The go-to-market blends direct enterprise sales to federations and broadcasters with an extensive channel partner network including NFHS Network (covering approximately half of US high schools), SportsEngine Play, PlayOn Sports, CBC/Radio-Canada, telecom partners (KT Skylife, PLDT-Smart, Serbia Telcom), and major sports organizations such as MLB, FC Barcelona, ACF Fiorentina, Portuguese Football Federation, Israeli Basketball Association, and Basketball Ireland. Pricing is quote-based and not publicly disclosed, with reported 24-30% discounts for NFHS school packages.

The company has raised approximately $247 million in cumulative funding, including a $161 million Series D in 2022 led by PSG Equity and a $35 million round in January 2026 ($15M equity from PSG Equity plus $20M venture debt). It employs 260+ people and continues to expand geographically with a formal Australia/New Zealand entry announced in November 2025, alongside product expansion via the Air NXT portable camera (July 2025) and Gamecast AI-powered condensed video module (April 2026).

Name

Pixellot

Legal name

Pixellot Ltd.

Website

https://pixellot.tv

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Pixellot is an Israeli AI company founded in 2013 that builds automated sports video production and analytics systems, serving federations, leagues, high schools, broadcasters, and clubs across 80+ countries via a Camera-as-a-Service model.

Ownership category

akta.pro rank

Product category

AI-Automated Sports Video Production

NAICS

Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219), Teleproduction and Other Postproduction Services (512191), Audio and Video Equipment Manufacturing (33431)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)

akta.pro secondary industry

Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)

Keywords

• AI sports production
• Automated video capture
• Sports streaming platform
• Computer vision analytics
• Live broadcast technology

Headquarters

HQ city

Petah Tiqwa

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Supply Chain

Revenue model

1. Camera-as-a-Service (Hardware + Software): Pixellot's primary model where camera systems are provided to sports organizations under a service agreement. The Camera-as-a-Service model eliminates upfront camera costs, with partners becoming financial partners in the new era of youth sports content. Systems are deployed across venues and operated by Pixellot's AI technology.
2. OTT Streaming Subscriptions: Live and on-demand streaming services offered through Pixellot's white-label OTT platform. Supports pay-per-time period (day/week/month), recurring payments, pay-per-view, and category-based pricing. Includes subscription management and viewer analytics.
3. Advertising & Sponsorship: Monetization through video ads (VAST), static banners, animated banners, watermarks, cross-promotions, sponsorships, and content syndication. Partners can integrate sponsors and betting rights monetization.
4. Data & Analytics Services: VidSwap analytics platform providing game breakdowns, stats, shot charts, heat maps for coaches, teams, and recruiting purposes. Analytics available 4-8 hours after games with unlimited storage.
5. Revenue Share with Partners: Five-year strategic extension with PlayOn Sports introduced an 'AI as a Service' platform with revenue-sharing that replaces traditional software licensing fees. NFHS Network schools receive subscription revenue sharing.
6. International Streaming Rights: Distribution of international streaming rights for federations and leagues that were previously unmonetized. Partnerships with Genius Sports for accredited statisticians and FIBA LiveStats.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels7 records

Core offering

Pixellot develops AI-automated sports video production systems that use computer vision and deep learning to capture, produce, stream, and analyze live sports events across 19 sport types without requiring human camera operators. Its core portfolio includes fixed-installation camera systems (Show S3, Prime), portable cameras (Air NXT), and a specialized multi-camera solution (DoublePlay for baseball/softball), complemented by a white-label OTT streaming platform, automated highlight generation, and VidSwap analytics for coaching and player development.

Product overview

Pixellot offers a comprehensive AI-automated sports production platform with hardware cameras and software solutions. The core portfolio includes fixed-installation camera systems (Show S3, Prime) and portable cameras (Air NXT) that automatically capture and produce sports broadcasts using AI. Specialized multi-camera solutions include DoublePlay for baseball/softball. The platform is complemented by Pixellot OTT for streaming/distribution, Automatic Highlights for clip generation, VidSwap Analytics for performance data, and Pixellot Coaching for player development. The company operates an 'AI-as-a-Service' model enabling partner organizations to deploy technology without upfront capital costs through revenue-sharing arrangements. Coverage spans 19 sports types across professional, amateur, youth, and grassroots levels.

Differentiator

Problem solved

Functional benefit

Brands

• Pixellot Show: The most popular AI-camera in the world. Produce and stream 19 types of sports automatically with graphics, ads, commentary and highlights.
• Pixellot Air NXT
• Pixellot DoublePlay
• Pixellot OTT
• VidSwap

Products and services

• Pixellot Show S3 The most popular AI-camera system in the world; fixed-installation HD sports capture and streaming that automatically produces and streams 19 types of sports with graphics, ads, commentary and highlights. Targeted at semi-professional leagues, federations, broadcasters and schools.
• Pixellot Air NXT Portable, FIBA-approved AI sports camera weighing under 2kg with dual 4K capture, advanced ball tracking, automated highlight generation, smartphone integration and a waterproof case. Used by more than 10,000 clubs and teams worldwide.
• Pixellot DoublePlay World's first automated multi-camera production solution for baseball and softball, capturing the entire field with multiple angles and AI-powered production for diamond sports.
• Pixellot Prime Cost-effective, broadcast-quality, remote video production system with high-resolution video capture at 50-60 FPS. Supports adding more camera units and offers fully automatic or augmented production modes for professional sports organizations.
• Pixellot You Software-based solution that automatically produces professional-looking games for streaming using an off-the-shelf action camera rather than a fixed Pixellot camera array, targeting amateur and semi-professional sports organizations.
• Pixellot OTT White-label OTT platform for live and on-demand streaming across multiple devices with registration, payment, subscription management, PPV, recurring subscriptions, advertising (banners, preroll, midroll), and content syndication.
• VidSwap Analytics (Advantage) Game breakdown and analytics platform providing in-depth analysis, player statistics, shot charts, heat maps, tactical breakdowns and play tagging for sports organizations, coaches, leagues and teams. Acquired by Pixellot in 2019.
• Gamecast Module AI-powered condensed game video module using computer vision to automatically generate and deliver highlights within an hour of game completion and create player-specific highlight reels, eliminating manual data input for youth sports automation.
• Pixellot Coaching AI-powered video analysis solution developed with FC Barcelona's coaches and analysts, providing clubs, academies and leagues with automated game capture integrated with coaching tools for player development.

Quantifiable outcome

• Nearly 100 million views of live events streamed in 2025
• +9 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability11 records

Feature10 records

Scale indicators14 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Veo Technologies: Danish AI-automated sports camera company offering portable and fixed camera systems that auto-produce match footage with little human intervention. Direct head-to-head competitor to Pixellot Show and Air across amateur and semi-professional sports globally.
• Hudl: Lincoln, NE-based dominant provider of video analysis and sharing tools for U.S. high school and college sports. Has invested heavily in AI-assisted capture and analytics, making it the closest U.S. competitor to Pixellot in Pixellot's strongest market.
• Spiideo: Swedish AI-driven sports camera and analytics provider that delivers automated broadcast-quality capture for amateur and professional teams. Overlaps directly with Pixellot's automated multi-sport capture and performance analytics offering.
• Trace (Trace Up and Trace Rec): AI-driven youth and amateur sports video platform serving youth leagues, clubs and families with auto-follow capture and highlight generation. Targets the same youth sports monetization use case Pixellot serves via SportsEngine and PlayOn partnerships.
• PlaySight Interactive: Israeli-origin AI sports camera and analytics company (SmartCourt, PlaySight Court) used by tennis, basketball and other sports venues. Compares to Pixellot on Israeli origin, AI-driven multi-camera sports capture, and FIBA-affiliated venue deployments.

Broad incumbents

• Genius Sports: Public sports data and technology company providing official data, streaming and betting feeds to leagues globally. Already partners with Pixellot on FIBA LiveStats accredited statisticians but represents a broader incumbent partner/competitor in sports content monetization.
• Catapult Sports (Catapult Group): ASX-listed elite athlete monitoring and video analytics platform serving professional teams worldwide with wearable + video tracking. Adjacent to Pixellot's coaching and analytics layer for professional and academy customers, though wearable-centric rather than broadcast-centric.
• Stats Perform: Global sports AI and data company providing Opta data, tracking and broadcast augmentation for professional leagues. Overlaps with Pixellot on AI-driven sports video enhancement for broadcasters and rights-holders (Pixellot partners already use Stats Perform data).

Emerging players

• Klevio / Spiideo Perform: Sports performance video platform emerging in the European semi-pro segment with AI tagging and highlight workflows. Comparable in scope to Pixellot Coaching and VidSwap analytics layers for club and academy customers.
• Bear Flag Sports / Sportlogiq: Sports video AI analytics companies using computer vision to automatically generate tactical insights and highlight content for coaches and broadcasters. Adjacent emerging competitors in the Pixellot Coach / VidSwap value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pixellotltd
• YouTubeyoutube.com/pixellotltd
• Facebookfacebook.com/pixellotltd
• LinkedInlinkedin.com/company/pixellotltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds11 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixellot