Plan International USA

What Plan International USA does

Plan International USA, Inc. is a U.S. 501(c)(3) nonprofit organization and the U.S. member of the global Plan International federation, founded in 1937 in response to the Spanish Civil War and operating today in more than 80 countries. Its mission centers on children's rights and gender equality, with a particular focus on girls' education, health, protection, and economic empowerment; it delivers programs through a girl-centered design framework ("GirlEngage") across six focus areas: Education and Early Childhood Development, Health/Nutrition/WASH, Economic Empowerment, Sexual and Reproductive Health and Rights, Protection, and Humanitarian Assistance. The organization is governed by a Board of Directors chaired by Michele Lederberg and led operationally by President and CEO Shanna Marzilli, with an executive team covering finance, strategy, development, and programs.

The company's "product" is a unified donor and program engagement platform built on the planusa.org web property, integrating a Child Sponsorship Program ($39/month, $117/quarter, $468/year), a recurring "Her Defenders" monthly giving program, a Humanitarian Response Fund, the symbolic-gift "Gifts of Hope" catalog at goh.planusa.org, a peer-to-peer fundraising platform at fundraise.planusa.org, the MyPlan donor portal, and an Olark-powered live chat supported by a Donor Loyalty team. Mission delivery is amplified by flagship research products (the annual "State of the World's Girls Report" and the "Real Choices, Real Lives" 18-year longitudinal study), youth-governance bodies (Youth Advisory Board and Youth Leadership Academy), and three annual awareness initiatives (International Day of the Girl on October 11, International Women's Day on March 8, Menstrual Health Day on May 28).

Financially, Plan International USA reported $58,178,758 in total public support and revenue for the fiscal year ended June 30, 2025, drawn from sponsorship contributions ($17.0M), U.S. government grants and contracts ($15.2M), general contributions ($14.8M), and gifts-in-kind and other ($9.7M). Total expenses of $59,358,507 were allocated approximately 74% to programs, with year-end net assets of $42,710,351. The organization has 101-250 employees, is headquartered in Warwick, RI (principal office in Providence, RI), and is supported by a network of corporate partnerships including Kimberly-Clark (flagship, expanded to 24 million beneficiaries in 2025), Paramount ("Worthy" PSA), the LEGO Foundation / Education Outcomes Fund ($13M Rwanda commitment), the Equality Accelerator trust-based philanthropy platform, and KFC, alongside individual donor, government, and youth-segment revenue streams.

Name

Plan International USA

Legal name

Plan International USA, Inc.

Website

https://planusa.org

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

101–250 employees

Short description

Plan International USA is a 501(c)(3) nonprofit and U.S. arm of the global Plan International federation, advancing children's rights and gender equality for girls across more than 80 countries through child sponsorship, monthly giving, humanitarian response, corporate partnerships, and youth-led advocacy.

Ownership category

akta.pro rank

Product category

International Development and Humanitarian Aid Services

NAICS

Grantmaking and Giving Services (81321), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

International Grantmaking & Development Foundations (BPAGAKAH)

akta.pro secondary industries

Maternal, Newborn, Child & Adolescent Health (MNCAH) Partnerships (HLAJAOAG), International Development & Donor-Funded Education Programs (EDADALAB), Nutrition & Food Security (Global Health) NGOs (HLAJAKAH)

Keywords

• Child sponsorship programs
• Humanitarian aid services
• Girls rights advocacy
• International development nonprofit
• Monthly donor fundraising

Headquarters

HQ city

Warwick

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Core offering

Plan International USA is a U.S. 501(c)(3) nonprofit that funds and delivers international development and humanitarian programs for children and girls through individual sponsorship, monthly giving, symbolic-gift donations, peer-to-peer fundraising, and U.S. government grants. The organization operates a portfolio of recurring and one-time donor products (Child Sponsorship at $39/month, Her Defenders monthly giving, the Humanitarian Response Fund, and the Gifts of Hope catalog) that finance six program focus areas: education and early childhood development, health/nutrition/WASH, economic empowerment, sexual and reproductive health and rights, protection from violence, and humanitarian assistance.

Product overview

Plan International USA operates a unified, single-brand nonprofit platform rather than a modular software product suite. Its core engagement surface is the planusa.org web property, which integrates: (1) a donation and e-commerce backbone (the Child Sponsorship Program, the Her Defenders monthly giving program, the Humanitarian Response Fund, Gifts of Hope at goh.planusa.org, and a peer-to-peer Fundraiser platform at fundraise.planusa.org); (2) a content hub for programs, impact stories, and advocacy (Blog, News & press, Statements, and Reports & resources); and (3) program modules organized around six focus areas (Education & Early Childhood Development, Health, Nutrition & WASH, Economic Empowerment, Sexual & Reproductive Health & Rights, Protection, and Humanitarian Assistance), all delivered through the girl-centered GirlEngage approach and supported by structured youth-leadership bodies (Youth Advisory Board and Youth Leadership Academy). Three annual awareness initiatives (International Day of the Girl on October 11, International Women's Day on March 8, and Menstrual Health Day on May 28) sit on top of this platform, and the Equality Accelerator and State of the World's Girls Report function as flagship research/philanthropy programs within the same offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Child Sponsorship Program Recurring sponsorship that connects individual donors with a specific child and pools contributions to fund community-led programs in education, health, clean water, and protection; available at monthly ($39), quarterly ($117), and annual ($468) contribution levels.
• Her Defenders Monthly Giving Plan International USA's recurring monthly donation program ("Her Defenders") providing sustained funding for girls' education, health, menstrual health supplies, and crisis response, with donor updates and reduced mailings.
• Humanitarian Response Fund (Girls in Crisis) Emergency-response donation program supporting girls and their families during humanitarian crises, including dedicated appeals for the Gaza-Israel crisis, Ukraine, Sudan, and Myanmar.
• Gifts of Hope A symbolic-gift catalog (goh.planusa.org) that lets supporters donate in honor of someone and direct funds to program categories such as education, safety, and opportunity.
• Plan Fundraiser (Peer-to-Peer) Peer-to-peer fundraising platform (fundraise.planusa.org) that lets individuals or teams create personalized fundraising pages for birthdays, athletic events, or other milestones in support of Plan's programs.
• GirlEngage Approach Plan International USA's girl-centered program design approach in which girls help design, lead, and evaluate programs and are engaged as partners across the full ecosystem of families, schools, communities, and institutions.
• Youth Advisory Board A body of young people aged 14-22 from across the U.S. that brings youth voices into Plan International USA's strategy, campaigns, and decision-making.
• Youth Leadership Academy A year-long social-impact fellowship, hosted by the Youth Advisory Board, in which young participants ideate, design, and implement their own local leadership projects, including advocacy meetings on Capitol Hill.
• Education & Early Childhood Development Program Programs supporting children from birth through young adulthood, with particular focus on girls, including early childhood care, school access, teacher training, and inclusive education.
• Health, Nutrition & WASH Program Programs improving access to maternal and child health, nutrition, mental health and psychosocial support, and water, sanitation, and hygiene infrastructure, particularly for girls.
• Economic Empowerment Program Programs building financial literacy, savings/loan groups, and economic resilience for young women, including green-skills pathways and household food-security support.
• Sexual & Reproductive Health & Rights Program Programs delivering comprehensive sexuality education, menstrual health support, maternal care, and HIV prevention/treatment, and tackling child marriage and FGM.
• Protection Program Programs preventing and responding to gender-based violence, child marriage, female genital mutilation, trafficking, and online harms, and supporting survivors of GBV.
• Humanitarian Assistance Program Programs delivering life-saving emergency education, safe spaces, maternal/child health, food assistance, WASH, and disaster preparedness in conflict and climate-related crises.
• International Day of the Girl Initiative An annual global initiative on October 11 that elevates girls' leadership, highlights persistent barriers, and mobilizes advocacy and programming.
• International Women's Day Initiative An annual global initiative on March 8 celebrating women's achievements and accelerating progress on issues affecting girls' rights and opportunities.
• Menstrual Health Day Initiative An annual global initiative on May 28 tackling period stigma and expanding access to menstrual health supplies, education, and safe spaces.
• State of the World's Girls Report An annual research publication (e.g., 2024 and 2025 editions) examining the state of girls' rights globally, including data on child marriage, education, and economic opportunity.

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Kimberly-ClarkflagshipStrategic or Co-development PartnerGlobal partnership focused on menstrual health. Kimberly-Clark collaborates with Plan International USA to advance menstrual hygiene access and education as part of corporate social responsibility initiatives.
• ParamountcoreGTM or Marketing PartnerCollaboration on the "Worthy" public service announcement (PSA) campaign to amplify awareness of Plan International USA's mission and the rights of girls globally.
• Equality AcceleratorcoreStrategic or Co-development PartnerTrust-based philanthropy platform partnership supporting locally-led gender equality initiatives and movement-building organizations.
• LEGO Foundation / Education Outcomes Fund (EOF)flagshipStrategic or Co-development PartnerMulti-year partnership with a $13 million commitment to expand early childhood education programs in Rwanda, jointly financed through outcomes-based funding mechanisms.
• KFCminorGTM or Marketing PartnerInternational Women's Day campaign partnership to raise awareness and funds for girls' rights and equality programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Save the Children USA: U.S. affiliate of a global child-focused development and humanitarian nonprofit operating child sponsorship, education, health, and emergency response programs across dozens of countries — directly comparable mission, sponsorship model, and federal-grant exposure to Plan International USA.
• World Vision USA: U.S. arm of a Christian humanitarian organization running child sponsorship, education, health, and disaster response programs globally; comparable scale, sponsorship revenue model, and reliance on U.S. government grants and individual donors.
• CARE USA: Major U.S.-based international humanitarian and development organization focused on poverty, women's empowerment, and emergency response, with a similar federated global footprint and program focus on girls and women.
• UNICEF USA: U.S. fundraising arm of the UN children's agency; comparable child-focused mission, individual-donor and corporate fundraising programs, and global program delivery in education, health, and protection.
• ChildFund International: U.S.-headquartered international child-focused development nonprofit operating child sponsorship and community programs across Africa, the Americas, and Asia; directly comparable sponsorship model and youth-empowerment focus.
• Mercy Corps: Global humanitarian and development organization headquartered in Portland, OR, with comparable scale, U.S. government grant dependence, and programs in education, economic empowerment, and humanitarian assistance.
• International Rescue Committee: Large U.S.-based humanitarian organization delivering crisis response, health, education, and women's protection programs in conflict-affected countries; similar federal-grant exposure and crisis-response portfolio.
• Compassion International: U.S.-headquartered child sponsorship nonprofit operating in 25+ developing countries with a strong evangelical identity; highly comparable sponsorship-driven revenue model and child-development focus.

Broad incumbents

• Catholic Relief Services: One of the largest U.S.-based international humanitarian agencies with a broader faith-based mandate and larger operating budget; offers comparable global programs but serves a wider portfolio than Plan International USA's girls-focused mission.

Emerging players

• WaterAid America: U.S. arm of the global WaterAid federation focused on WASH access; partial overlap with Plan International USA's Health, Nutrition & WASH focus area and similar federated structure, though with a narrower thematic remit.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PlanUSA
• YouTubeyoutube.com/user/PlanUSAvideos/videos
• Facebookfacebook.com/planusa
• LinkedInlinkedin.com/company/plan-usa
• Instagraminstagram.com/plan_usa/?hl=en

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plan International USA