REALLY
REALLY is an Austin-based AI-native wireless carrier that sells $49/month unlimited 5G service direct-to-consumer as a T-Mobile MVNO, enhanced by its own DeWi towers, a no-PII privacy layer, and a generative AI voice agent called Clone.
- Company typePrivate
- Founded2022
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What REALLY does
REALLY is a U.S.-based wireless carrier that operates as a Mobile Virtual Network Operator (MVNO) on T-Mobile's 5G network while maintaining its own Decentralized Wireless (DeWi) network of privately deployed cell towers intended to fill coverage gaps left by major carriers. Its core offering is a subscription-based unlimited talk, text, and data plan starting at $49 per line, sold direct-to-consumer with no physical retail presence and activated via self-serve eSIM. The product stack layers a privacy architecture (PrivateCore, Zero Trust Protocol, anonymous signup with no PII collection) and an AI-native agent called Clone, which uses generative voice cloning and natural language processing to answer, screen, and place phone calls on behalf of subscribers using their real phone number and a replicated voice.
The company's customer base consists entirely of individual subscribers—privacy-conscious consumers frustrated with carrier data practices, value-seekers priced out of $80–$90/month plans from AT&T/Verizon/T-Mobile, and early AI adopters interested in delegating phone interactions. Distribution is fully digital: website signup, mobile app, and 24/7 human support via chat, phone, text, and email, supplemented by content marketing, Instagram advertising, Trustpilot social proof, and earned media. The company reports thousands of monthly subscribers as of April 2026 with a stated goal of reaching 1 million subscribers by 2027, supported by $18 million in seed funding raised in February 2023 from Polychain and Floodgate (described as the largest seed round in U.S. telecommunications history at the time). Operational partnerships include T-Mobile (network), Aura (spam/VPN), Stripe (billing), and Helium (DeWi ecosystem adjacency).
The business model is straightforward subscription recurring revenue at $49/line/month with no disclosed long-term contracts, though the company has signaled a price lock guarantee at this level. Clone is currently offered free during beta. Additional revenue signals include trial conversion ($7 for 1GB or 7 days) and potential future AI-feature upsells, though no such monetization has been disclosed. The company is privately held, headquartered in Austin, Texas, with 11–50 employees, and is led by founder/CEO Adam Lyons, CRO Jessie Scelzi, President Shawn Bose, and Head of Marketing Joey Rahimi.
REALLY firmographics
Firmographics- Name
- REALLY
- Legal name
- REALLY Communications, Inc.
- Website
- https://really.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- REALLY is an Austin-based AI-native wireless carrier that sells $49/month unlimited 5G service direct-to-consumer as a T-Mobile MVNO, enhanced by its own DeWi towers, a no-PII privacy layer, and a generative AI voice agent called Clone.
- Ownership category
- akta.pro rank
REALLY industry classification
Industry- Product category
- Mobile Wireless Carrier Services
- NAICS
- Telecommunications Resellers (517121), Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)
- akta.pro secondary industry
- Private LTE/5G Network Operators & Managed Services (HDAIAGAA)
Keywords
Where REALLY is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
REALLY business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Monthly Wireless Service Subscription: Recurring monthly subscription for wireless service including unlimited talk, text, and data on T-Mobile's 5G network, plus privacy features (VPN, encrypted calling, spam blocking) and AI features (Clone). Subscription-based model with no long-term contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium Wireless Plan starting at $49/line |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
REALLY product offering
Product offeringCore offering
REALLY provides unlimited talk, text, and data wireless service as a Mobile Virtual Network Operator (MVNO) running on T-Mobile's 5G network, supplemented by its own decentralized wireless (DeWi) cell tower network. Subscribers receive a privacy-first carrier experience featuring anonymous signup, an integrated VPN, AI-powered spam blocking, and a carrier-layer AI agent called Clone that answers, screens, and places phone calls using the subscriber's cloned voice. The core offering is sold as a $49/line monthly subscription with no long-term contracts, including all privacy and AI features bundled in.
Product overview
REALLY is the world's first AI-native wireless carrier, operating as a T-Mobile MVNO with its own DeWi network infrastructure. The company's core offering combines unlimited 5G wireless service with AI-powered call management through its Clone product. Additional features include Aura-powered spam protection and VPN services, all built on top of the company's PrivateCore privacy layer. The company also operates a phone plan comparison platform. Plans start at $49 per line with all features included.
Differentiator
Problem solved
Functional benefit
Products and services
- REALLY Wireless Plans Unlimited talk, text, and data plans priced from $49/line, running on T-Mobile's 5G network and enhanced by REALLY's own DeWi cell towers. Bundled with privacy-first features (anonymous signup, no PII), VPN, AI-powered spam protection, and access to the Clone AI agent.
- Clone An AI voice agent that uses generative voice cloning and natural language processing to answer, screen, and place phone calls on the subscriber's behalf using their real phone number and a trained clone of their voice. Operates at the carrier layer rather than as a third-party app, handling spam, subscription cancellations, appointment scheduling, and phone-tree navigation autonomously.
- DeWi Network A decentralized wireless (DeWi) network of hundreds of privately deployed cell towers operating on CBRS spectrum that fills coverage gaps in areas ignored by major carriers and connects into REALLY's mobile core to enhance T-Mobile-based 5G service.
- PrivateCore REALLY's privacy layer built into the carrier infrastructure, providing anonymous signup (no name, address, or SSN required), no subscriber-identity mapping, no centralized identity-linked archive, and a Zero Trust Protocol (ZTP) security architecture assuming breach as a baseline.
- Aura VPN Included VPN service covering 200 countries with a no-logs policy, bundled with every REALLY wireless plan at no additional cost to protect mobile internet traffic and stop tracking.
- Aura Spam Protection AI-powered spam blocking and call screening provided through partnership with Aura, integrated at the carrier layer to screen unknown numbers and texts for privacy and security protection.
- Phone Plan Comparison Platform A web-based comparison tool that lets users compare phone plans, features, coverage, pricing, and reviews across multiple carriers to identify the best deal for their needs.
Quantifiable outcome
- 4 hours 23 minutes of scammer time wasted in spam warfare in one week (per public spam scoreboard)
- +2 more outcomes
Companies that use REALLY
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
REALLY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature7 records
REALLY partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- T-MobilecoreNetwork partner providing 5G infrastructure for MVNO operations. REALLY operates as a Mobile Virtual Network Operator (MVNO) on T-Mobile's network, enhanced by REALLY's own DeWi towers for coverage gaps.
- StripecorePayment processing partner for billing. REALLY does not store credit card information or personal billing data; Stripe handles all billing information processing.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
REALLY competitors and assessment
Company assessmentDirect peers
- Google Fi Wireless: Google Fi is an MVNO from Google operating across T-Mobile and US Cellular. Targets tech-forward consumers with international roaming and seamless device switching. Comparable AI-adjacent ambitions and same MVNO-plus-consumer-tech positioning.
- Mint Mobile: Mint Mobile is the most successful direct competitor: a digital-first consumer MVNO running on T-Mobile's network, targeting value-seeking consumers with low monthly pricing. Acquired by T-Mobile in 2024 for up to $1.35B. Same GTM motion (digital onboarding) and same wholesale dependency on T-Mobile.
- US Mobile: US Mobile is a fast-growing tech-forward consumer MVNO operating on Verizon and T-Mobile networks. Targets similar tech-savvy, price-sensitive consumers with digital-first onboarding and flexible plans. Directly competes for the same digital-native consumer segment REALLY targets.
- Republic Wireless: Republic Wireless pioneered Wi-Fi-first hybrid calling as an MVNO. Targets tech-forward consumers seeking differentiated calling features at lower cost. Comparable disruptive MVNO positioning and feature-led differentiation strategy.
- Boost Mobile: Boost Mobile is a prepaid MVNO operating on T-Mobile and AT&T networks post-Dish acquisition. Targets similar value-conscious consumers with unlimited plans and digital onboarding. Comparable pricing tier and customer segment.
- Visible (by Verizon): Visible is Verizon's digital-first consumer MVNO with unlimited plans starting at $25. Same PLG, digital-only onboarding, app-centric service model, and price-disruption positioning. Directly competes for the same cost-conscious, mobile-first consumer.
- Cricket Wireless: Cricket Wireless is AT&T's prepaid MVNO brand, serving value-seeking consumers with nationwide coverage. Competes on price and coverage from the AT&T incumbent position, putting pressure on REALLY's value proposition.
- Helium Mobile: Helium Mobile is the most direct peer: a decentralized wireless carrier operating on its own DeWi infrastructure of community-deployed CBRS hotspots, with Nova Labs backing and T-Mobile network partnership. Same MVNO-plus-DeWi architecture and same target segment of crypto/tech-forward early adopters.
Broad incumbents
- T-Mobile: T-Mobile is both REALLY's network partner and a broad incumbent competitor. Owns Mint Mobile directly and offers its own branded consumer 5G plans with nationwide coverage. The dominant MNO whose wholesale relationship enables REALLY's service and whose retail product competes with it.
Others
- Aura: Aura is REALLY's technology partner providing integrated spam blocking, call screening, and VPN services embedded into the carrier layer. Not a competitor but a direct enabler of the privacy/security feature set; comparable as adjacent privacy-tech infrastructure provider in the telecom space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
REALLY social profiles
Digital presenceREALLY financial estimates
Financial estimateRevenue estimate
Valuation estimate
REALLY leadership team
Management profileNumber of profiles
Profiles4 records
REALLY funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REALLY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REALLY
What does REALLY do?
REALLY provides unlimited talk, text, and data wireless service as a Mobile Virtual Network Operator (MVNO) running on T-Mobile's 5G network, supplemented by its own decentralized wireless (DeWi) cell tower network. Subscribers receive a privacy-first carrier experience featuring anonymous signup, an integrated VPN, AI-powered spam blocking, and a carrier-layer AI agent called Clone that answers, screens, and places phone calls using the subscriber's cloned voice. The core offering is sold as a $49/line monthly subscription with no long-term contracts, including all privacy and AI features bundled in.
Is REALLY a public or private company?
REALLY is a private company. It is classified as venture growth investor backed and is currently operating.
When was REALLY founded?
REALLY was founded in 2022. It employs 11 to 50 people.
Where is REALLY based?
REALLY is headquartered in Austin, United States, in the North America region.
How does REALLY make money?
One revenue line is on record: monthly Wireless Service Subscription.
Who are REALLY's main competitors?
Direct peers on record are Google Fi Wireless, Mint Mobile, US Mobile, Republic Wireless, Boost Mobile, Visible (by Verizon), Cricket Wireless and Helium Mobile. T-Mobile is listed as a broad incumbent. Aura is listed as an others.
Does REALLY have an API?
No public API is recorded for REALLY.
What industry is REALLY in?
REALLY's product category is Mobile Wireless Carrier Services. Its primary akta.pro industry code is HDAIAAAA, Consumer Mobile Network Operators (Retail MNOs), with a secondary code of HDAIAGAA, Private LTE/5G Network Operators & Managed Services. Its NAICS code is 517121 and its SIC code is 4812.