Intelex Vision
Intelex Vision is an AI video analytics company that transforms existing CCTV infrastructure into real-time threat detection and behavioural analysis for enterprise control rooms across critical infrastructure, manufacturing, retail, and transportation sectors.
- Company typePrivate
- Founded2017
- HeadquartersChatham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Intelex Vision does
Intelex Vision Ltd, operating as IntelexVision, is a UK-based AI video analytics company founded in 2017 that converts existing CCTV infrastructure into real-time behavioural and threat detection systems for enterprise control rooms. The company's core product is Sentry (formerly i-Sentry), a fourth-generation video analytics platform that autonomously classifies events such as intrusion, loitering, fighting, fire, smoke, PPE non-compliance, tailgating, crowd gathering, and camera tampering, with claimed 99% accuracy and up to 95% false-positive reduction within 30 days of deployment. The platform is complemented by Aurora, a generative AI assistant built on large vision models that interprets alerts in real time; Sentry MMS, a metadata management layer compatible with over 15,000 devices; and Firefly, a cross-platform analysis engine enabling edge, hybrid, and centralised deployments alongside third-party VMS platforms such as Milestone, Genetec, and Avigilon.
The business operates a partner-exclusive go-to-market model, selling exclusively through a global network of more than 50 distributors, resellers, system integrators, and technology partners across 30+ countries. Revenue is generated through subscription licensing and enterprise perpetual licences, with quote-based enterprise pricing and pilots typically operational within four to six weeks. The company serves a vertical mix spanning critical infrastructure, industrial and manufacturing, commercial and retail, transportation and mobility, government, utilities, education, healthcare, and agriculture, with disclosed customers including Vumacam, Airbus, Vodafone, Cemex, DP World, Prosegur, PepsiCo, Unilever, and Selfridges.
IntelexVision has raised approximately $10.5 million across a 2021 seed round and a January 2025 Series A led by Acurio Ventures with Adara Ventures and Inveready. The company is headquartered in London, operates a regional headquarters and Experience Centre in Dubai for the META region, employs 60 staff across 20 countries, and monitors over 50,000 cameras globally. Its leadership comprises co-founders Callum Wilson (Chief Strategy Officer) and Michael Vorstman (Chief Financial Officer) alongside CEO Will Bruce and a C-suite covering technology, product, and business development.
Intelex Vision firmographics
Firmographics- Name
- Intelex Vision
- Legal name
- Intelex Vision Ltd
- Website
- https://intelexvision.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Intelex Vision is an AI video analytics company that transforms existing CCTV infrastructure into real-time threat detection and behavioural analysis for enterprise control rooms across critical infrastructure, manufacturing, retail, and transportation sectors.
- Ownership category
- akta.pro rank
Intelex Vision industry classification
Industry- Product category
- AI Video Analytics Software
- NAICS
- Security Systems Services (except Locksmiths) (561621), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Video Surveillance & Security Analytics (HDAAAEAE)
- akta.pro secondary industries
- Video Analytics & AI Security Solutions Integration (LPR, Facial, Behavior) (BPAKAGAK), Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE), AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)
Keywords
Where Intelex Vision is headquartered
LocationHeadquarters
- HQ city
- Chatham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Intelex Vision business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Platform Subscription: Subscription or perpetual licenses for Sentry platform, Aurora AI assistant, and Sentry MMS. Pricing is quote-based with enterprise deployment tiers. Platform is deployed across on-premises, private cloud, and hybrid edge architectures.
- Enterprise Perpetual License: One-time perpetual license option available alongside subscription model for enterprise customers preferring upfront capital expenditure model.
- Partner Channel Revenue: Revenue generated through global partner network including distributors, system integrators, and resellers who deploy and support IntelexVision solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription licensing model with flexible deployment options |
| One time/ perpetual license | Multi-year contract | Enterprise perpetual license option |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Intelex Vision product offering
Product offeringCore offering
Intelex Vision develops and sells the Sentry AI video analytics platform that transforms existing CCTV infrastructure into real-time threat detection and operational intelligence. The platform detects, classifies, and contextualises events of interest across 30+ detection classes and is complemented by the Aurora generative AI assistant for alert interpretation, Sentry MMS for metadata management, and Firefly for cross-platform edge-to-cloud deployment. The software is sold to enterprise control rooms and security operations teams via a global channel partner network with subscription and perpetual licensing options.
Differentiator
Problem solved
Functional benefit
Brands
- Sentry: Core AI-powered video analytics platform (formerly i-Sentry). Includes AI model that learns site-specific movement patterns to surface anomalies and unusual behaviour.
- Aurora
- Sentry MMS
- Firefly
Products and services
- Sentry (formerly i-Sentry) Core AI-powered video analytics platform with a proprietary AI model that learns site-specific movement patterns to surface anomalies and unusual behaviour. Monitors camera feeds in real-time, autonomously detecting potential incidents across 30+ detection classes (intrusion, fire/smoke, PPE non-compliance, tailgating, crowd gathering, etc.) and generating alerts for control room operators. Sold to enterprise security and operations teams via subscription or perpetual licenses through channel partners.
- Aurora Generative AI assistant using advanced large vision models to understand video content and context. Provides real-time alert interpretation to assist control room operators in faster, more accurate decision-making. Pairs with the Sentry platform to support 20-40x operator performance increases and up to 95% false-positive reduction.
- Sentry MMS (Metadata Management Software) Metadata management software that combines multiple streams of security operations data including IP cameras, IoT devices, access control systems, and alarms into a unified platform. Compatible with over 15,000 devices and supports Sentry MMS Add-Ons such as Facial Recognition and License Plate Recognition. Sold to enterprise security operations centres alongside the Sentry platform.
- Firefly Cross-platform video analysis engine that integrates the Sentry platform seamlessly into diverse environments, from edge deployments to centralised control rooms. Enables third-party VMS integrations including Genetec Security Center and Milestone XProtect, supporting modular deployment across on-premises, private cloud, and hybrid edge architectures.
- Sentry Facial Recognition Add-On Facial recognition add-on module for the Sentry platform that performs face-based identification and matching as part of the Sentry MMS device and analytics ecosystem. Sold to enterprise customers requiring person-of-interest identification within the Sentry platform.
- Sentry License Plate Recognition Add-On License plate recognition add-on module for the Sentry platform that captures and reads vehicle registration plates for vehicle-of-interest alerts, parking and access control use cases. Sold to enterprise customers within the Sentry platform ecosystem.
Quantifiable outcome
- 95% reduction in false positives
- +7 more outcomes
Companies that use Intelex Vision
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles2 records
Intelex Vision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability6 records
Feature6 records
Intelex Vision partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and major.
- Milestone SystemscoreGlobal leader in open-platform IP video management software (VMS). IntelexVision holds Gold Technical Partner status. Sentry platform is fully integrated into Milestone XProtect VMS, allowing video processing without storing video data. All communications use Milestone's standard internal communications mechanisms.
- NVIDIAcoreGPU leader providing deep learning solutions that enhance IntelexVision's video analytics capabilities. IntelexVision is a member of the NVIDIA Metropolis program for building smarter spaces.
- GeneteccoreSecurity solutions provider specializing in unified security, public safety, and operations. IntelexVision integrates with Genetec Security Center platform for comprehensive security management.
- IntelmajorTechnology sector cornerstone providing microprocessors and OpenVino support for sophisticated video processing applications. Partnership enables optimized Intel CPU/GPU performance for video analytics.
- AMDmajorSemiconductor provider with CPUs and GPUs crucial for enhancing video processing technologies. Partnership enables high-performance computing for AI video analytics.
- AvigilonmajorMotorola Solutions company designing advanced security solutions including HD surveillance systems and AI-driven video analytics. Partnership enables integration with Avigilon's security ecosystem.
- Axis CommunicationsmajorLeader in network video solutions specializing in advanced security cameras and video encoders. IntelexVision announced embedded AI technology on Axis cameras for enhanced surveillance solutions.
- Dell TechnologiesmajorLeading supplier of server solutions renowned for robust performance, reliability, and scalability. Dell servers power IntelexVision's video analytics infrastructure.
- Hewlett PackardmajorStrategic OEM partnership to enhance AI video analytics solutions. HP provides servers and workstations optimized for video processing applications.
- HPmajorSee Hewlett Packard entry above.
- Hanwha VisionmajorGlobal leader in video surveillance and vision solutions offering high-resolution IP cameras, video management systems, and AI-based analytics software.
- iBD GlobalmajorStrategic partnership covering Spain and Portugal regions for distribution and resale of IntelexVision AI video analytics solutions.
- BI3majorUK-based channel partner accelerating the growth of the UK video analytics market through distribution and implementation of IntelexVision solutions.
- ISMmajorPartnership to bring advanced AI video analytics to the Genesys PSIM (Physical Security Information Management) platform, expanding integration capabilities.
- Konica Minolta GreecemajorStrategic partnership with Konica Minolta Greece for distribution and deployment of IntelexVision solutions in the Greek market.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Intelex Vision competitors and assessment
Company assessmentDirect peers
- BriefCam: BriefCam is a direct competitor offering video content analytics (object detection, appearance search, face/vehicle recognition) integrated with major VMS platforms including Milestone and Genetec — exactly IntelexVision's go-to-market motion.
- Ipsotek (Atos/Eviden): UK-based AI video analytics specialist focused on real-time behavioural analytics for critical infrastructure, transport and public safety — a head-to-head competitor with overlapping customer verticals and a similar VMS-integrated model.
- Agent Vi (I-PRO / ACRE): Long-standing video analytics vendor now under I-PRO/ACRE, offering real-time detection and forensic search tightly integrated with VMS platforms — directly comparable in capability and enterprise security buyer focus.
- Vintra: AI video analytics company delivering real-time detection, face recognition and behavioural analytics for enterprise and critical infrastructure security — directly comparable feature set and customer profile to IntelexVision.
- Scylla: AI video analytics vendor providing real-time threat, behavior and weapons detection integrated with major VMS platforms — comparable feature parity and similar enterprise / public sector customer focus.
- Viisights: Behavioral recognition analytics for safe city, critical infrastructure and industrial safety — direct overlap with IntelexVision's behavioral anomaly and crowd/violence detection capabilities.
- Ultinous: Hungarian AI video analytics vendor with strong presence in retail analytics and security, integrated with Milestone and Genetec VMS — comparable product scope and channel-driven model to IntelexVision.
Broad incumbents
- Avigilon (Motorola Solutions): Motorola Solutions' video security business combines cameras, VMS and increasingly bundled AI analytics at the edge — a broader incumbent with overlapping analytics features and the same enterprise/security buyer base.
- Genetec: Unified security platform vendor (Security Center, Omnicast, AutoVu LPR) that is both an IntelexVision integration partner and a direct competitor with its own analytics roadmap, dominating many of the same critical infrastructure and city surveillance accounts.
Emerging players
- Verkada: Cloud-native, hardware-plus-software video security platform with growing native AI analytics, competing for the same enterprise security budget; differs on cloud-first vs on-prem deployment but overlaps heavily on buyer and use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Intelex Vision social profiles
Digital presenceIntelex Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intelex Vision leadership team
Management profileNumber of profiles
Profiles9 records
Intelex Vision funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intelex Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intelex Vision
What does Intelex Vision do?
Intelex Vision develops and sells the Sentry AI video analytics platform that transforms existing CCTV infrastructure into real-time threat detection and operational intelligence. The platform detects, classifies, and contextualises events of interest across 30+ detection classes and is complemented by the Aurora generative AI assistant for alert interpretation, Sentry MMS for metadata management, and Firefly for cross-platform edge-to-cloud deployment. The software is sold to enterprise control rooms and security operations teams via a global channel partner network with subscription and perpetual licensing options.
Is Intelex Vision a public or private company?
Intelex Vision is a private company. It is classified as venture growth investor backed and is currently operating.
When was Intelex Vision founded?
Intelex Vision was founded in 2017. It employs 11 to 50 people.
Where is Intelex Vision based?
Intelex Vision is headquartered in Chatham, United Kingdom, in the Europe region.
How does Intelex Vision make money?
Three revenue lines are on record. Software Platform Subscription is the primary driver. The others are enterprise Perpetual License and partner Channel Revenue.
Who are Intelex Vision's main competitors?
Direct peers on record are BriefCam, Ipsotek (Atos/Eviden), Agent Vi (I-PRO / ACRE), Vintra, Scylla, Viisights and Ultinous. Broad incumbents are Avigilon (Motorola Solutions) and Genetec. Verkada is listed as an emerging player.
Does Intelex Vision have an API?
No public API is recorded for Intelex Vision.
What industry is Intelex Vision in?
Intelex Vision's product category is AI Video Analytics Software. Its primary akta.pro industry code is HDAAAEAE, Video Surveillance & Security Analytics, with a secondary code of BPAKAGAK, Video Analytics & AI Security Solutions Integration (LPR, Facial, Behavior). Its NAICS code is 561621 and its SIC code is 7370.