nebenan.de

What nebenan.de does

nebenan.de, operated by Good Hood GmbH and founded in 2015 in Berlin, is Germany's largest neighborhood social network. The platform connects address-verified residents across more than 10,000 neighborhoods ("Hoods") in 17 major German cities for social interaction, mutual assistance, marketplace transactions, and local community activities. Its core technology is a hyperlocal social networking platform that requires address verification at sign-up, displays user names in abbreviated form (first name plus last initial) for privacy, and operates with strict GDPR compliance. As of recent reporting, the platform counts 4.2 million address-verified users and 1.7 million newsletter subscribers, with up to 30% household coverage in some target regions.

The commercial offering consists of a core free consumer platform, supplemented by a hyperlocal advertising platform ("Kampagnen bei nebenan.de") that delivers native ads, video ads, sponsored posts, newsletters, microsites, and advertorials with geo-targeting down to five-postal-code granularity. Three publicly priced recruiting packages (Starter Recruiting Ad at €1,200, Pro Recruiting Ad at €4,000, and a Brand Awareness Ad with minimum 200,000 impressions) are sold via a self-service booking tool, while larger advertisers are supported through direct sales consultation. Revenue streams comprise (1) paid advertising from local businesses, nonprofits, and municipalities, (2) premium features for business profiles, and (3) voluntary user sponsorship contributions.

Go-to-market combines community-led growth (verified-network viral mechanics and neighborhood events such as Hofflohmärkte), event-driven experiential campaigns for brand advertisers, and direct-to-consumer self-serve ad buying. Customer segments span individual residents, local businesses and retailers, and municipalities and nonprofits. The company is privately held, has not disclosed an institutional funding round since 2018 (when it raised ~$19.7M Series 2 led by Burda Principal Investments), and operates a related nonprofit foundation, nebenan.de Stiftung, that runs community initiatives including Tag der Nachbarn and Deutscher Nachbarschaftspreis.

Name

nebenan.de

Legal name

Good Hood GmbH

Website

https://nebenan.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

nebenan.de is Germany's largest neighborhood social network, connecting 4.2 million address-verified residents across 10,000+ neighborhoods for local social interaction, mutual help, and marketplace activity, monetized via hyperlocal advertising, premium business profiles, and voluntary user sponsorship.

Ownership category

akta.pro rank

Product category

Hyperlocal Community & Advertising Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Local & Neighborhood Communities (BPAMABAG)

akta.pro secondary industries

General-Purpose Social Networks (BPAMABAA), Social Marketplace Aggregators (Multi-seller in Social Feed) (CRAFANAB)

Keywords

• Neighborhood social network
• Hyperlocal advertising platform
• Local business marketing
• Community networking app
• Consumer-to-consumer marketplace

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising Revenue: Primary revenue stream from paid, clearly labeled advertising content. Local businesses, nonprofits, and municipalities can purchase advertising packages including native ads, sponsored posts, video ads, newsletters, and microsites. Advertisers pay based on impressions, clicks, or fixed packages.
2. Local Partner Premium Features: Local businesses and organizations can create free basic profiles, but pay for enhanced visibility and reach through optional paid offerings. Municipalities and communes also contribute to platform financing through advertising.
3. Voluntary Sponsorship: Private users can optionally support the platform through regular or one-time sponsorship contributions. This is a voluntary, opt-in funding model to keep the platform free for all users.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

nebenan.de operates a verified-address neighborhood social network connecting residents of over 10,000 German neighborhoods ("Hoods") for mutual help, local marketplace trading, and community activities. The platform monetizes primarily through a hyperlocal advertising platform (Kampagnen) offering native ads, sponsored posts, video ads, newsletters, and microsites sold to local businesses, municipalities, and nonprofits, with optional premium business profiles (Gewerbeprofil) and voluntary user sponsorship contributions.

Product overview

nebenan.de operates as a platform-plus-modules architecture consisting of a core neighborhood networking platform (nebenan.de) that connects address-verified users in local communities for social interaction, mutual assistance, and marketplace activities. The offering is supplemented by commercial modules: a business profiling system (Gewerbeprofil) for local merchants, an advertising platform (Kampagnen) offering various ad formats (Native Ads, Video Ads, Microsites, Newsletter, Advertorials), and three recruiting packages (Starter, Pro, Brand Awareness). A content hub (nebenan Magazin) provides editorial inspiration, while the charitable nebenan.de Stiftung runs community initiatives. The platform serves over 4.2 million address-verified users across more than 10,000 neighborhoods in Germany, with reach of up to 30% household coverage in some regions.

Differentiator

Problem solved

Functional benefit

Brands

• nebenan.de Stiftung: Nonprofit foundation that organizes Tag der Nachbarn (Day of Neighbors), Deutscher Nachbarschaftspreis (German Neighborhood Award), and Ideenwettbewerb Klimaschutz nebenan (Climate Protection Ideas Competition).

Products and services

• nebenan.de Core Platform Germany's largest neighborhood networking platform connecting over 4.2 million address-verified users across more than 10,000 neighborhoods. Free for private users who register with their real residential address to access community posts, local marketplace listings, mutual help requests, and neighborhood groups.
• Gewerbeprofil (Business Profiles) Free and paid profile options for local businesses, organizations, and municipalities to establish a neighborhood presence and reach nearby customers. Includes base profiles for visibility plus optional paid features for enhanced reach and engagement with verified local users.
• Kampagnen bei nebenan.de (Hyperlocal Advertising Platform) Self-service and managed advertising platform enabling local businesses, national brands, municipalities, and nonprofits to place hyperlocal campaigns including Native Ads, Video Ads, Sponsored Posts, Newsletters, Microsites, and Advertorials. Supports geo-targeting by postal codes (minimum 5 PLZ areas), demographic targeting (age, gender), interest-based targeting, and cookieless first-party-data targeting across 10,000+ neighborhoods.

Quantifiable outcome

• 80%+ of active users provided or received neighborhood help in 2025
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Ring (Amazon subsidiary)minorGTM or Marketing PartnerSmart home security company partnered for brand awareness campaigns linking neighborhood safety and home security products. Joint campaigns featured sponsored posts, newsletters, and advertorials with prize giveaways.
• FelmominorGTM or Marketing PartnerMobile veterinary service ran always-on advertising campaigns targeting pet owners using interest-based targeting on the nebenan.de platform to acquire new customers.
• Simply VminorGTM or Marketing PartnerPlant-based cheese alternative brand partnered for campaigns combining online advertising with offline cooking events in Hamburg, Munich, and Berlin neighborhoods.
• FröbelminorGTM or Marketing PartnerLeading daycare provider used hyperlocal native ads for recruitment campaigns targeting potential employees in Berlin neighborhoods near their facilities.

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Nextdoor: Nextdoor is the global leader in neighborhood social networking with the same address-verified, hyperlocal community model as nebenan.de. It is the most direct competitor globally and has been expanding into European markets including Germany, making it the closest comparable for both product and business model.
• Quoka: Quoka is a long-standing German classifieds and local marketplace platform with a hyperlocal orientation. It directly competes with nebenan.de's marketplace functionality for local second-hand goods trading, though without the social community layer.
• Markt.de: Markt.de is a German hyperlocal classifieds and community platform that directly competes with nebenan.de's marketplace and local advertising offerings in Germany. It serves SMBs and individuals in the same neighborhood-level use cases.

Broad incumbents

• Kleinanzeigen (formerly eBay Kleinanzeigen): Kleinanzeigen is Germany's leading classifieds platform with strong local marketplace functionality overlapping nebenan.de's marketplace and community offerings. It serves as both a marketplace alternative and an indirect competitor for local advertising budgets, though it lacks the social/community and verified-address differentiation.
• Facebook (Meta): Facebook Groups is the largest incumbent in informal local community engagement globally. While not address-verified, Facebook Groups serve many of the same use cases (neighborhood communication, item trading, local recommendations) that nebenan.de addresses, and Meta's advertising platform competes for the same SMB budgets.
• Yelp: Yelp is a global local business discovery and reviews platform. It overlaps with nebenan.de's local business profiling (Gewerbeprofil) and competes for the same SMB advertising budgets, though it lacks the residential community layer that drives nebenan.de's verified audience.

Regional players

• Marktguru: Marktguru is a German digital coupon and local offers platform that monetizes through retail/FMCG advertising budgets — the same category of advertisers nebenan.de serves with hyperlocal campaigns. They compete for the same advertiser wallet in Germany without direct user overlap.
• Leboncoin: Leboncoin is France's dominant local classifieds platform and demonstrates the structural pattern nebenan.de could follow if expanding internationally. While geographically distinct, its hyperlocal monetization model and community features are directly relevant comparables for business model validation.
• Marktplaats: Marktplaats is the Netherlands' dominant C2C marketplace, owned by Adevinta. Comparable to nebenan.de's marketplace and local advertising monetization logic, though operating in a different geography. Useful as a benchmark for European hyperlocal monetization potential.

Emerging players

• Meetup: Meetup is a global community platform for organizing local in-person events and groups. While focused on interest-based rather than neighborhood-based communities, it overlaps with nebenan.de's event organization features (Hofflohmärkte, neighborhood parties, cooking events) and serves similar advertiser targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nebenan_DE
• Facebookfacebook.com/nebenan.de
• LinkedInlinkedin.com/company/nebenan-de
• Instagraminstagram.com/nebenan.de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nebenan.de