Felmo
Felmo is a Berlin-based mobile veterinary practice providing at-home veterinary care for dogs and cats across 28+ German cities via 143+ employed mobile veterinarians, supported by a proprietary booking app and an online pet health products shop.
- Company typePrivate
- Founded2019
- HeadquartersBerlin, Germany
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Felmo does
Felmo is a Berlin-based mobile veterinary practice founded in 2019 that delivers at-home veterinary care for dogs and cats across 28+ German cities. The company employs 143+ mobile veterinarians (Tierärzte) supported by an overall headcount of 251-500, performing examinations, vaccinations, diagnostics, dental care, surgical procedures, chronic disease management, and euthanasia in the pet's home environment. For more complex procedures, Felmo deploys the Behandlungswagen, a mobile treatment vehicle equipped for surgeries such as tumor removal, dental work, and eye treatments, with pet pickup and delivery service. Pricing is benchmarked to the standardized German GOT (Gebührenordnung für Tierärzte) fee schedule, with separate home-visit travel costs and invoiced payment terms, positioning Felmo at parity with stationary clinics on price while differentiating on convenience and reduced pet stress.
The platform is anchored by the proprietary felmo App, available on iOS and Android (4.9/5 rating), which provides online appointment booking with PLZ-based availability checking, digital health records, lab results access, customer-service chat, medication reminders, and ongoing pet health tracking. Felmo also operates shop.felmo.de, an e-commerce storefront selling veterinarian-recommended products including at-home worm tests (~€29.95), deworming treatments (€3-20), supplements, and a private-label dry food line for dogs. The go-to-market is direct-to-consumer: customers book via website, app, or phone; service delivery is via employed veterinarians making house calls; and marketing runs through regional SEO landing pages, a content-heavy Ratgeber (health guide) library, app store listings, and Trustpilot. Cumulative scale includes 300,000+ animals treated, 8,000+ house calls per month, and a reported 95% customer satisfaction rate. Capital backing includes an initial 2020 round from HV Capital, 468 Capital, and MPGI, a 2021 extension with redalpine, and a ~$17.76M Series B in August 2021 with 468 Capital, Burda Principal Investments, HV Capital, and redalpine to fund national expansion.
Felmo firmographics
Firmographics- Name
- Felmo
- Legal name
- felmo GmbH
- Website
- https://felmo.de
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Felmo is a Berlin-based mobile veterinary practice providing at-home veterinary care for dogs and cats across 28+ German cities via 143+ employed mobile veterinarians, supported by a proprietary booking app and an online pet health products shop.
- Ownership category
- akta.pro rank
Felmo industry classification
Industry- Product category
- Mobile Veterinary Services
- NAICS
- Veterinary Services (54194)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- Mobile & House-Call Veterinary Services (HLAMAAAF)
- akta.pro secondary industry
- General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)
Keywords
Where Felmo is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
Felmo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Veterinary House Call Services: Felmo generates revenue through veterinary house call services for dogs and cats. All prices are calculated according to the nationwide uniform Gebührenordnung für Tierärzte (GOT) fee schedule. The final price depends on the treatment performed and time required. Home visits are charged separately (Anfahrtskosten). Payment is made by invoice within one week.
- Pet Health Products Shop: Online shop selling vet-recommended products including worm tests, deworming treatments, food supplements, dental care products, and other pet health items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard veterinary services following GOT fee schedule |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Felmo product offering
Product offeringCore offering
Felmo is a mobile veterinary practice that sends employed veterinarians directly to pet owners' homes across 28+ German cities to perform examinations, vaccinations, diagnostics, dental care, surgery, and euthanasia for dogs and cats. Services are priced under the nationwide GOT (Gebührenordnung für Tierärzte) fee schedule and are booked online, via the felmo mobile app, or by phone. The in-home service is reinforced by a proprietary app for health records and medication reminders, a mobile treatment van for surgical procedures, and an online shop selling vet-recommended pet health products.
Product overview
Felmo is a mobile veterinary practice offering comprehensive at-home veterinary care for dogs and cats across Germany. The core offering consists of home visits by qualified veterinarians providing examinations, diagnostics, vaccinations, preventive care, dental care, and surgical procedures. This is supported by a digital ecosystem comprising the felmo App for appointment booking, health record management, and customer communication, plus the felmo Online Shop selling veterinarian-recommended products including worm tests, urine tests, dry food, and health supplements. For surgical procedures, Felmo operates a mobile treatment vehicle (Behandlungswagen) equipped for operations. The company also provides free pet health guides written by veterinarians covering various topics for dogs and cats.
Differentiator
Problem solved
Functional benefit
Brands
- felmo Shop: Online shop for pet health products including deworming, parasite protection, food, and supplements, recommended by felmo veterinarians.
- felmo App
Products and services
- Mobile Veterinary House Call Service (Hausbesuch) In-home veterinary consultations and treatments performed by employed felmo veterinarians for dogs and cats, covering preventive care, examinations, diagnostics, vaccinations, dental care, surgical procedures, and euthanasia, priced under the nationwide GOT fee schedule.
- felmo App Mobile application (iOS and Android) that lets pet owners book home veterinary appointments, view health records and lab results, receive medication and preventive-care reminders, and message customer service. Rated 4.9/5 in app stores.
- felmo Online Shop E-commerce platform at shop.felmo.de offering veterinarian-recommended pet health products for dogs and cats, including worm tests, deworming treatments, dry food, and supplements.
- Worm Test Kit (Wurmtest) Home stool test kit that lets pet owners screen dogs and cats for worm infestations, sold through the felmo shop at approximately €29.95.
- Felmo Dry Food for Dogs Veterinarian-formulated dry dog food offered in chicken and lamb recipes through the felmo online shop.
- Bladder and Kidney Supplement Paste for Cats Oral supplement paste designed to support urinary tract and kidney health in cats, sold via the felmo shop.
Quantifiable outcome
- 300,000+ animals treated successfully
- +3 more outcomes
Companies that use Felmo
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Felmo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Felmo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Rosengarten TierbestattungminorPartner for pet funeral and cremation services. Rosengarten assists pet owners after euthanasia with dignified farewell options including individual cremation, collective cremation, urn or lawn grave, anonymous flower meadow or sea burial. They handle pickup of deceased pets.
- Dalma (Pet Insurance)minorPartnership for pet health insurance recommendations. Felmo recommends Dalma pet insurance to customers for coverage of veterinary expenses including treatments for conditions like bladder infections. Marketing partnership with Dalma for pet health content.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Felmo competitors and assessment
Company assessmentDirect peers
- FirstVet: Swedish-founded telehealth and mobile veterinary service operating across Europe. Direct competitor to Felmo in the digital-first veterinary category, with overlapping target customers (pet owners) and similar app-based booking model, though with stronger telehealth emphasis.
- BetterVet: US-based mobile veterinary practice offering in-home vet visits, telehealth and mobile diagnostics. Closely comparable business model to Felmo (house-call vets + digital records) targeting pet owners who want clinic-quality care without clinic visits.
- Small Door Veterinary: US membership-based veterinary care provider combining clinic visits with a digital app for records, booking and chat. Comparable to Felmo in its tech-forward approach to veterinary care, app integration and target of urban pet owners.
- Modern Animal: US veterinary platform combining physical clinics with an app-driven experience and unlimited visits via membership. Comparable to Felmo's app-first, convenience-focused, digitally integrated veterinary care model.
- Bond Vet: US tech-enabled veterinary clinic chain with strong digital booking, app integration and modern clinical design. Comparable to Felmo in its digitally native GTM and focus on elevating the pet-owner experience, though delivers care in clinics rather than homes.
- PawSquad: UK-based mobile and online veterinary service offering home visits and video consultations for pet owners. Closely analogous to Felmo's in-home care model in a different European market.
Emerging players
- Vetster: Online veterinary telehealth marketplace connecting pet owners to veterinarians for video consultations. Comparable to Felmo's digital-first vet booking experience, with overlapping app-based UX and pet-owner customer base, though it does not provide house-call services.
Broad incumbents
- AniCura: Large European veterinary care group (Mars Petcare-owned) with extensive clinic network across Germany and the Nordics. Represents the established clinic-based incumbent against which Felmo's mobile-first positioning competes, with overlapping veterinary services and German footprint.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Felmo social profiles
Digital presenceFelmo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Felmo leadership team
Management profileNumber of profiles
Profiles2 records
Felmo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Felmo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Felmo
What does Felmo do?
Felmo is a mobile veterinary practice that sends employed veterinarians directly to pet owners' homes across 28+ German cities to perform examinations, vaccinations, diagnostics, dental care, surgery, and euthanasia for dogs and cats. Services are priced under the nationwide GOT (Gebührenordnung für Tierärzte) fee schedule and are booked online, via the felmo mobile app, or by phone. The in-home service is reinforced by a proprietary app for health records and medication reminders, a mobile treatment van for surgical procedures, and an online shop selling vet-recommended pet health products.
Is Felmo a public or private company?
Felmo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Felmo founded?
Felmo was founded in 2019. It employs 251 to 500 people.
Where is Felmo based?
Felmo is headquartered in Berlin, Germany, in the Europe region.
How does Felmo make money?
Two revenue lines are on record. Veterinary House Call Services are the primary driver. The others are pet Health Products Shop.
Who are Felmo's main competitors?
Direct peers on record are FirstVet, BetterVet, Small Door Veterinary, Modern Animal, Bond Vet and PawSquad. Vetster is listed as an emerging player. AniCura is listed as a broad incumbent. IVC Evidensia is listed as a peer.
Does Felmo have an API?
No public API is recorded for Felmo.
What industry is Felmo in?
Felmo's product category is Mobile Veterinary Services. Its primary akta.pro industry code is HLAMAAAF, Mobile & House-Call Veterinary Services, with a secondary code of HLAMAAAA, General Practice Veterinary Clinics (Wellness & Primary Care). Its NAICS code is 54194 and its SIC code is 8090.