What marktguru does

marktguru Deutschland GmbH is a Munich-based digital platform, founded in 2015 and operating as a wholly-owned subsidiary of ProSiebenSat.1 Media SE, that aggregates retail promotional leaflets, special offers, and cashback deals from German retailers into a single consumer-facing web and mobile experience. Its product surface is organized around three core offerings: Prospekte (digital leaflets/flyers), Angebote (special offers), and a Cashback program, all supported by location-based filtering that surfaces deals relevant to a user's proximity to retail stores and by push notifications for expiring offers and new flyers. The technology stack is a content-aggregation platform with native applications on iOS, Android, and Huawei AppGallery, brand and retailer search across the full catalog (currently 54,428,961+ flyers and offers from hundreds of retailers including REWE Group, Lidl, Kaufland, EDEKA, ALDI NORD/SÜD, Rossmann, MediaMarkt Saturn, OBI, IKEA, HORNBACH, and many others), and structured brand-level pages (e.g., Ferrero, Coca-Cola, Krombacher, Senseo, Pampers).

The business model is freemium for end users: consumers access all flyers, offers, and cashback deals at no cost, and marktguru monetizes through advertising and promotion fees paid by retailers and brands for featured placements and promoted offers, plus affiliate/referral revenue share earned when users redeem cashback or offers at partner retailers. Go-to-market is product-led growth combined with heavy top-of-funnel marketing via TV advertising on ZDF, ProSieben, and Sat.1 (leveraging its ProSiebenSat.1 ownership) and broad organic social presence across TikTok, WhatsApp, Facebook, Instagram, YouTube, and Pinterest. The company serves primarily value-conscious German consumers seeking to compare weekly deals, with the retailer side (national chains and regional stores) functioning as the paying counterparties via advertising and affiliate economics. Operations are concentrated exclusively in Germany, and the company is privately held with no disclosed funding rounds, revenue figures, or independent cap table.

Name

marktguru

Legal name

marktguru Deutschland GmbH

Website

https://marktguru.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

marktguru Deutschland GmbH is a Munich-based subsidiary of ProSiebenSat.1 Media SE that aggregates German retail flyers, special offers, and cashback deals into a free consumer web and mobile app, monetizing via retailer advertising and affiliate revenue.

Ownership category

akta.pro rank

Product category

Retail Offers Aggregation Platform

NAICS

Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Retail offer aggregation
• Digital leaflets
• Cashback platform
• Promotional flyers
• Shopping savings app

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Advertising & Promotion Fees: Revenue generated from retailers and brands who pay for featured placements, promoted offers, and advertising within the platform. Retailers like REWE, Lidl, Kaufland have branded presence on the platform.
2. Affiliate/Referral Revenue: The platform tracks user purchases and may earn commissions when users redeem offers at partner retailers. Cashback program likely generates revenue share from retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

marktguru aggregates digital promotional leaflets (Prospekte), special offers (Angebote), and cashback deals from hundreds of German retailers into a free web platform (marktguru.de) and mobile apps for iOS, Android, and Huawei. Consumers browse weekly store flyers, compare deals across retailers, search by brand or category, and earn cashback rebates on purchases. The platform is free for end users and generates revenue through retailer advertising, promoted placements, and affiliate/referral commissions.

Product overview

marktguru is a German retail offers aggregation platform organized around three core offerings: Prospekte (digital leaflets/flyers), Angebote (special offers), and Cashback (rebate program). The platform aggregates over 54 million prospectus and offers from multiple retailers including supermarkets, discounters, drugstores, home improvement stores, and furniture stores. Users can search by retailer, brand, category, or industry, and the platform includes a mobile app for iOS, Android, and Huawei devices that provides location-based services and deal notifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Prospekte (Digital Leaflets)

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• REWE Group (including REWE, PENNY, nahkauf)coreOthersMajor retailer partnership providing flyers, offers, and deals to the platform. REWE Group operates multiple retail formats including REWE supermarkets, PENNY discount stores, and nahkauf neighborhood markets that are featured prominently on the platform.
• LidlcoreOthersLidl discount supermarket chain provides weekly flyers and promotional offers that are aggregated on the platform. One of the top retailers featured on marktguru.
• KauflandcoreOthersKaufland hypermarket chain provides flyers and promotional offers featured prominently on the platform. Listed as a top retailer on marktguru.
• EDEKA GroupcoreOthersEDEKA supermarket group provides flyers and offers for aggregation. Multiple EDEKA store formats (EDEKA Center, EDEKA Foodservice, EDEKA Paschmann, etc.) are featured.
• ALDI (NORD and SÜD)coreOthersALDI discount supermarket chains provide weekly promotional offers and flyers to the platform.
• RossmannminorOthersRossmann drugstore chain (second largest in Germany with 2,000+ stores) provides promotional offers for the health and beauty category.
• MediaMarkt SaturnminorOthersConsumer electronics retail chain provides flyers and offers for electronics and appliance categories.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Shopmium: European cashback and digital coupon app that overlaps directly with marktguru's cashback program. Comparable in monetization (CPG-funded cashback incentives) and consumer behavior (deal-seeking shoppers), though less leaflet-driven.
• kaufDA: German digital leaflet and offers aggregator owned by Bonial / Axel Springer, historically a direct competitor to marktguru in online flyer aggregation. Highly comparable in product (digital flyers), audience (German value-conscious shoppers), and revenue model (retailer advertising).
• Flipp: North American digital flyer and weekly deals platform with location-based offer personalization. Functionally analogous to marktguru (flyer aggregation + location + retailer partnerships), although operating across the US and Canada rather than Germany.
• MeinProspekt: German leaflet and deals aggregator operating in the same category as marktguru, offering digital flyers and local offers from major German retailers. Directly comparable product and audience.
• Coupons.de: German coupon and deals aggregator with digital coupons across grocery, drugstore, and DIY categories. Directly comparable consumer use case (German deal discovery) and retailer monetization model.
• Prospekt24: German online leaflet and weekly-brochure aggregation platform. Direct competitor in the same flyer-aggregation category with overlapping retailer partnerships and a similar consumer value proposition for deal discovery.

Regional players

• MyTime: Germany-focused couponing and offers platform with digital coupons and discount codes across grocery and drugstore categories. Comparable audience and retailer relationships but a coupon-code-led rather than leaflet-led product.

Broad incumbents

• Slickdeals: Large US-centric community-driven deals platform covering grocery, electronics, and general retail. Comparable value proposition for deal-seeking consumers and retailer/brand monetization, though community-driven and US-focused.
• Idealo: Germany's leading price-comparison platform, owned by Axel Springer. Operates in the adjacent price-comparison/deals space with overlapping German consumer intent but a broader cross-merchant comparison focus rather than leaflet aggregation.
• RetailMeNot: Large-scale global deals, coupons, and cashback platform serving a similar value-conscious consumer base. A broader incumbent operating across multiple categories and geographies rather than a German-vertical specialist like marktguru.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCiD3ggsYrMPF1_aExo7exVw
• Facebookfacebook.com/marktguruDE
• LinkedInde.linkedin.com/company/marktguru-deutschland-gmbh
• Instagraminstagram.com/marktguru_deutschland
• TikToktiktok.com/@marktgurudeutschland
• Pinterestde.pinterest.com/marktguru_deutschland
• Xx.com/marktguruDE

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about marktguru