Celsius Holdings

What Celsius Holdings does

Celsius Holdings, Inc. is a global functional beverage company headquartered in Boca Raton, Florida, that owns and operates a multi-brand energy drink portfolio consisting of CELSIUS (the flagship zero-sugar, fitness-born brand), Alani Nu (a female-targeted health and wellness brand acquired in April 2025 for $1.8 billion), and Rockstar Energy (acquired in August 2025 for the U.S. and Canada). The company also markets a CELSIUS HYDRATION sub-brand. Its underlying technology is functional beverage formulation centered on natural caffeine (200mg per 12-ounce can), essential vitamins, and a proprietary zero-sugar配方 positioned for active lifestyles, packaged in carbonated sparkling and (within the hydration line) non-carbonated formats.

The company's business model is wholesale and retail distribution of branded physical CPG products. Revenue is generated through one-time unit sales of finished beverage inventory via PepsiCo's distribution network, which serves as Celsius's energy category captain in the U.S. and provides direct store delivery (DSD), field sales, key accounts, and food service reach. Internationally, the company sells through regional distribution partners including Suntory Beverage & Food Spain (entered March 2026) and existing partners across the Nordics, UK, Ireland, France, Australia, New Zealand, and Benelux. The company reported record Q1 2026 revenue of $783 million (138% YoY) and FY2025 revenue of $2.5 billion (86% YoY), supported by 99.5% U.S. all-commodity volume (ACV) and a 20.9% U.S. energy drink dollar share. Pricing is set per unit at retail with public disclosure limited; major customers are unnamed enterprise retailers across grocery, convenience, club, and food service. The company is publicly traded on NASDAQ under ticker CELH and operates with 1,001-5,000 employees.

Name

Celsius Holdings

Legal name

Celsius Holdings, Inc.

Website

https://ir.celsiusholdingsinc.com

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Celsius Holdings is a global functional beverage company operating a multi-brand energy drink portfolio — CELSIUS, Alani Nu, and Rockstar Energy — serving fitness enthusiasts, mainstream consumers, and female wellness segments through PepsiCo's distribution network in the U.S. and regional partners internationally.

Ownership category

akta.pro rank

Product category

Functional Energy Drinks

NAICS

Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Energy Drinks & Energy Shots (CRADAHAJ)

akta.pro secondary industries

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH)

Keywords

• Functional energy drinks
• Zero-sugar beverages
• Ready-to-drink energy
• Better-for-you beverages
• Beverage brand portfolio

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Functional Beverage Product Sales: Celsius Holdings generates revenue through the sale of functional energy drinks across three primary brands: CELSIUS, Alani Nu, and Rockstar Energy. Revenue is derived from wholesale and retail distribution through PepsiCo's network, direct store delivery, and key accounts. The company reported record Q1 2026 revenue of $783 million, representing 138% growth year-over-year driven by the acquisitions of Alani Nu (April 2025) and Rockstar Energy (August 2025).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Celsius Holdings develops, manufactures, and markets a portfolio of better-for-you functional beverages across three energy drink brands — CELSIUS, Alani Nu, and Rockstar Energy — as well as the CELSIUS HYDRATION sub-line. Products are zero-sugar formulations with natural caffeine, essential vitamins, and functional ingredients positioned for fitness, active lifestyle, and mainstream energy consumption. Distribution in the U.S. is led by PepsiCo as energy category captain, with international markets served through regional distribution partners.

Product overview

Celsius Holdings is a functional beverage company operating as a multi-brand portfolio, not a single unified platform. The company owns and markets three distinct energy drink brands: CELSIUS (the core flagship brand, a zero-sugar functional energy drink born in fitness), Alani Nu (a female-targeted health and wellness brand acquired in April 2025 for $1.8 billion), and Rockstar Energy (an established energy drink brand acquired in August 2025 for the U.S. and Canada market). The portfolio also includes the CELSIUS HYDRATION sub-brand. Under the umbrella of its PepsiCo distribution partnership (where Celsius serves as PepsiCo's energy category captain in the U.S.), the company leverages shared distribution infrastructure across its brands while maintaining distinct brand positioning and consumer segments. The company generates record Q1 2026 revenue of $783 million, with the portfolio contributing 45% of the zero-sugar U.S. energy category's $800 million growth.

Differentiator

Problem solved

Functional benefit

Brands

• CELSIUS: Energy drink brand; zero-sugar functional beverage born in fitness, targeting active lifestyles.
• Alani Nu
• Rockstar Energy
• CELSIUS HYDRATION

Products and services

• CELSIUS
• Alani Nu
• Rockstar Energy
• CELSIUS HYDRATION
• Celsius Sparkling Orange

Quantifiable outcome

• Record Q1 2026 revenue of $783 million, up 138% year-over-year
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Suntory Beverage & Food SpaincoreChannel Partner/ Reseller/ Distributor · 9 March 2026Exclusive sales and distribution agreement through Celsius' affiliate Celsius Live Fit International DAC to bring CELSIUS brand to the Spanish market beginning March 2026. CELSIUS launches with Sparkling Mango Lemonade, Sparkling Raspberry Peach, Sparkling Strawberry Watermelon, and Sparkling Kiwi Guava flavors.
• PepsiCocoreChannel Partner/ Reseller/ Distributor · 1 January 2022Strategic distribution partnership with PepsiCo as the company's energy category captain in the U.S. PepsiCo provides extensive distribution network including direct store delivery, field sales, key accounts, and food service channels. The partnership has supported Celsius' growth to over $2.5 billion in annual revenue and approximately 20.9% U.S. energy drink market share.

Scale indicators11 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Monster Energy Corporation: Monster Beverage is the #2 U.S. energy drink portfolio and Celsius's most direct competitor. Both companies compete in mainstream and functional energy drinks and rely on a strategic distribution partnership with Coca-Cola (Monster) and PepsiCo (Celsius), making the business models closely parallel.
• Red Bull GmbH: Red Bull is the global energy drink category leader with a premium, lifestyle-driven brand. Celsius competes directly in the same zero-sugar/functional segment while taking share from Red Bull's mainstream offering.
• Bang Energy (Vital Pharmaceuticals): Bang is a direct competitor in the zero-sugar, performance-focused energy drink category and shares Celsius's fitness-origin DNA, though it has faced operational and financial setbacks relative to Celsius.

Broad incumbents

• PepsiCo, Inc. PepsiCo is both Celsius's distribution partner (preferred stock, board seats) and a broader competitor through its portfolio beverages including MTN DEW energy. The strategic partnership plus overlapping energy ambitions make PepsiCo a critical peer and counterparty.
• Coca-Cola Company: Coca-Cola distributes Monster and increasingly competes in the energy/functional beverage category. As the parent of the other major energy distribution system, it is a structural competitor and benchmark for Celsius.

Emerging players

• Ghost Energy: Ghost is a fast-growing lifestyle/lifestyle-supplements brand that has expanded into energy drinks, competing for the same fitness-adjacent, brand-loyal younger consumer that CELSIUS targets.
• C4 Energy (Nutrabolt): Nutrabolt's C4 Energy line is a direct competitor in pre-workout and zero-sugar energy drinks, sold through similar retail channels and targeting overlapping fitness and active-lifestyle consumers.
• Zevia PBC: Zevia is a zero-sugar, better-for-you beverage company with energy drinks and hydration. While smaller and more diversified, it competes with CELSIUS HYDRATION and the broader zero-sugar functional positioning.

Others

• Alani Nu (pre-acquisition reference): Alani Nu is now a wholly-owned Celsius subsidiary acquired in April 2025 for $1.8B. As the most important recent acquisition, its standalone brand trajectory remains a comparable benchmark for female-targeted wellness energy drinks.
• Olipop: Olipop is a better-for-you functional beverage brand operating in the same health-conscious consumer set; not a direct energy drink competitor but a comparable functional-beverage growth story competing for shelf and consumer mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/celsiusofficial
• Facebookfacebook.com/CelsiusOfficial
• LinkedInlinkedin.com/company/celsius-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds7 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celsius Holdings