Briotech
Briotech (BT Manufacturing, LLC) is a Woodinville/Everett, WA-based consumer goods company that manufactures and sells proprietary Hypochlorous Acid (HOCl) products for skincare, oral care, baby care, home cleaning, and professional use, distributing through DTC e-commerce, Amazon, Walmart, Target, and a U.S. wholesale program.
- Company typePrivate
- Founded2013
- HeadquartersWoodinville, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Briotech does
Briotech, operating through legal entity BT Manufacturing, LLC, is a privately held consumer goods company that develops, manufactures, and sells Hypochlorous Acid (HOCl)-based products across skincare, health and hygiene, home cleaning, and baby care. Its core technology is a proprietary electrolyzed water process that uses only salt and water to produce pure, unbuffered, shelf-stable HOCl at precision-formulated concentrations (100–750 PPM) tailored to specific use cases. The company controls manufacturing in-house at a cGMP-certified, FDA- and EPA-registered facility in Everett, Washington, and offers 26 SKUs spanning topical sprays, toners, serums, gels, oral rinses, surface disinfectants, baby mists, and specialty items like piercing aftercare, alongside curated bundles and digital gift cards.
Briotech serves individual consumers as its primary customer base via shopbriotech.com and major marketplaces including Amazon, Walmart, Target, and HealF.com, and is expanding into B2B channels through a U.S. wholesale program with Shopify Collective dropshipping. Recognized professional users include dental offices, wellness clinics, and salons using Oral Swish and Extra Strength HOCl. Pricing is unit-based, ranging from $6.99 to $49.99 with bundle discounts of approximately 10%, a 15% newsletter incentive, and wholesale pricing at 50% off case purchases with a yearly minimum of ten cases. Marketing relies on organic social media, earned media across Glamour, Allure, Elle, GQ, House Beautiful, TODAY, and NBC News, and the National Eczema Association Seal of Acceptance, with the Topical Skin Spray earning the 2025 NBC Universal Shop Today Editors Pick.
Capital structure includes cumulative private funding of approximately $12.7M across rounds in 2016, 2023 ($4.25M), 2024 ($2.0M), and April 2025 ($6.0M), supporting an employee base of 51–100 and multi-channel growth. Leadership comprises President & CEO Rick Lockett alongside founders Cynthia Varela and Dan Terry (Executive Chairman, CIO, CEO & CTO). No patents, formal M&A activity, or institutional investor disclosures are present in the source material.
Briotech firmographics
Firmographics- Name
- Briotech
- Legal name
- BT Manufacturing, LLC
- Website
- https://brioglobal.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Briotech (BT Manufacturing, LLC) is a Woodinville/Everett, WA-based consumer goods company that manufactures and sells proprietary Hypochlorous Acid (HOCl) products for skincare, oral care, baby care, home cleaning, and professional use, distributing through DTC e-commerce, Amazon, Walmart, Target, and a U.S. wholesale program.
- Ownership category
- akta.pro rank
Briotech industry classification
Industry- Product category
- Hypochlorous Acid Personal Care & Hygiene
- NAICS
- Toilet Preparation Manufacturing (32562), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
- akta.pro secondary industries
- Baby Bath & Cleansing (CRABAJAA), Oxidizers & Oxygen Bleach (Hydrogen Peroxide, Percarbonate) (CRAJAKAF), Body Sprays & Mists (CRABADAC), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)
Keywords
Where Briotech is headquartered
LocationHeadquarters
- HQ city
- Woodinville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Briotech business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Revenue from direct-to-consumer sales through owned e-commerce storefront (shopbriotech.com). Products sold at various price points from $6.99 to $50+ with bundle discounts available.
- Wholesale Distribution: Wholesale program offering 50% off case purchases with $350+ free shipping. Minimum order quantity of one case with yearly minimum of ten cases required. Currently available to U.S. businesses only.
- Marketplace Sales: Sales through third-party marketplaces including Amazon, Walmart, and Target for expanded reach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Products - various sizes |
| Unit Pricing | Pay-as-you-go | Bundle Products - 10% discount |
| Other | Pay-as-you-go | Gift Cards |
| Transaction based/ take rate | Multi-year contract | Wholesale Pricing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Briotech product offering
Product offeringCore offering
Briotech manufactures and sells pure Hypochlorous Acid (HOCl) formulations for face and body skincare, oral care, baby care, piercing aftercare, and home/surface disinfection. Products are created using a proprietary electrolyzed water process (salt and water) at a cGMP-certified, FDA- and EPA-registered facility in Everett, WA, with HOCl concentrations and pH levels customized for each application.
Product overview
Briotech is a consumer goods company specializing in Hypochlorous Acid (HOCl) products for skincare, health, hygiene, and home cleaning. The portfolio is organized into four main product lines: Face + Body Care (Topical Skin Spray, Renew Toner, Renew Serum), Health + Hygiene (Pure Hypochlorous, Oral Swish, Abrasia Gel, Eyelid Cleanser), Home + Cleaning (Sanitizer Disinfectant, Extra Strength HOCl), and Baby + Kids (Baby Skin Love Mist, Baby Skin Serum). Specialized offerings include piercing aftercare products (Pierce Spray, Pierce Gel) and foot care (Topical Foot Spray). The company also offers curated bundles and gift sets. Briotech's products are formulated with proprietary processes using salt and electrolyzed water, with HOCl concentrations customized for specific applications (ranging from 0.01% to 0.05%).
Differentiator
Problem solved
Functional benefit
Products and services
- Topical Skin Spray
Quantifiable outcome
- Reduces redness and improves skin balance with consistent use (6 weeks, 185 participants in consumer test)
- +3 more outcomes
Companies that use Briotech
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
Briotech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Briotech partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Briotech competitors and assessment
Company assessmentDirect peers
- Tower 28 Beauty: Tower 28's SOS Daily Rescue Spray is one of the most well-known HOCl facial sprays on the US market, making it a direct product-category competitor to Briotech's Topical Skin Spray and Renew Toner in prestige/clean beauty retail.
- SkinSmart Antimicrobial: SkinSmart sells HOCl-based antimicrobial skin and scalp sprays directly to consumers via Amazon and DTC, making it a direct competitor in the core HOCl skincare category that Briotech leads with its Topical Skin Spray.
- CLn Skin Care: CLn markets HOCl-based washes and sprays for sensitive and eczema-prone skin, overlapping with Briotech's NEA-accepted portfolio and competing in dermatology-recommended channels.
Broad incumbents
- The Honest Company: Honest is a much larger clean CPG incumbent across baby, personal care, and cleaning — the same horizontal category breadth that Briotech targets with its face/baby/home/oral lines, giving it the broadest competitive overlap.
- Seventh Generation: Seventh Generation competes with Briotech's Sanitizer Disinfectant and Extra Strength HOCl household cleaning line at mass retailers like Target and Walmart, where both vye for non-toxic/eco household shelf space.
- Babyganics: Babyganics is an established clean baby-care brand owned by SC Johnson that competes head-to-head with Briotech's Baby Skin Love Mist and Baby Skin Serum at mass retail.
- Dr. Bronner's: Dr. Bronner's covers soap, body care, and household cleaning under an all-natural positioning that competes with Briotech's clean, multi-use HOCl platform across both personal care and home categories.
- Everyone / EO Products: EO Products' Everyone soap/lotion line and home cleaning range compete for the same minimalist, sensitive-skin, family-positioned consumer that Briotech targets with its facial and baby ranges.
- Colgate-Palmolive: Colgate-Palmolive's oral care portfolio (incl. Tom's of Maine) is the dominant incumbent against Briotech's Oral Swish HOCl mouth rinse in drugstores and mass retail.
- Clorox: Clorox competes with Briotech's Sanitizer Disinfectant and Extra Strength HOCl surface products in the broad household disinfectant category, where it sets the pricing and shelf-share benchmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Briotech social profiles
Digital presenceBriotech compliance and trust
Trust signalCompliance4 records
Briotech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Briotech leadership team
Management profileNumber of profiles
Profiles3 records
Briotech funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Briotech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Briotech
What does Briotech do?
Briotech manufactures and sells pure Hypochlorous Acid (HOCl) formulations for face and body skincare, oral care, baby care, piercing aftercare, and home/surface disinfection. Products are created using a proprietary electrolyzed water process (salt and water) at a cGMP-certified, FDA- and EPA-registered facility in Everett, WA, with HOCl concentrations and pH levels customized for each application.
Is Briotech a public or private company?
Briotech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Briotech founded?
Briotech was founded in 2013. It employs 51 to 100 people.
Where is Briotech based?
Briotech is headquartered in Woodinville, United States, in the North America region.
How does Briotech make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution and marketplace Sales.
Who are Briotech's main competitors?
Direct peers on record are Tower 28 Beauty, SkinSmart Antimicrobial and CLn Skin Care. Broad incumbents are The Honest Company, Seventh Generation, Babyganics, Dr. Bronner's, Everyone / EO Products, Colgate-Palmolive and Clorox.
Does Briotech have an API?
No public API is recorded for Briotech.
What industry is Briotech in?
Briotech's product category is Hypochlorous Acid Personal Care & Hygiene. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare, with a secondary code of CRABAJAA, Baby Bath & Cleansing. Its NAICS code is 32562 and its SIC code is 2844.