What CLn Skin Care does

CLn Skin Care is a Dallas-based, physician-founded skincare brand established in 2014 that develops and sells cleansers, moisturizers, and sprays formulated primarily around sodium hypochlorite for individuals with compromised, problem-prone skin. The product line spans body, face, hair, and scalp categories, with flagship items including CLn BodyWash, SportWash, ProStrength Wash, HandWash, Shampoo, Facial Cleanser, Acne Cleanser, and more recent additions such as Hypochlorous Spray, a Facial Moisturizer with niacinamide and ceramides, and a Body Moisturizer with colloidal oatmeal. The core technology centers on stabilized low-concentration sodium hypochlorite formulations (often paired with salicylic acid, hypochlorous acid, or glycerin) that are positioned as effective yet non-stripping, hypoallergenic, and free of steroids, antibiotics, parabens, and triclosan; products carry age suitability from 6 months upward and the brand claims recommendation by more than 10,000 dermatologists and pediatricians.

The business operates on a direct-to-consumer e-commerce model through clnwash.com, supplemented by a dedicated medical-professional channel at clnmd.com that leverages the brand's dermatology-practice heritage. Revenue is generated via one-time unit purchases (typically $28-$45 per SKU) and curated bundles ($59-$110), with promotional mechanics such as "Buy 2 Get 1 Free" and free U.S. shipping over $45, alongside a 30-day money-back guarantee. Customer segments are organized vertically by skin condition — eczema/rash-prone, acne-prone, folliculitis/razor-burn-prone, athletes/active lifestyles, scalp/hair, and Hidradenitis Suppurativa — reflecting a "shop-by-concern" merchandising approach rather than mass-market beauty positioning.

The company is privately held, employs 11-50 people, and does not disclose funding or ownership information. Recent strategic activity includes the appointment of a first Chief Commercial Officer, expansion of a Medical Advisory Board, a clinical study partnership with HS Connect, and trade-award recognition in 2025, indicating a build-out toward more structured commercial operations while maintaining the physician-led brand identity. No AI/ML capabilities, public APIs, or proprietary software platforms are associated with the business; competitive differentiation is grounded in formulation, clinical credibility, and verticalized marketing rather than technology platform.

Name

CLn Skin Care

Legal name

CLn Skin Care

Website

https://clnwash.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

CLn Skin Care is a Dallas-based, physician-founded DTC skincare brand (est. 2014) selling sodium hypochlorite-based cleansers, moisturizers, and sprays for consumers with eczema, acne, folliculitis, and other compromised-skin conditions, distributed via clnwash.com and a medical-professional channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: CLn Skin Care generates revenue through direct online sales via its e-commerce website clnwash.com. Products are sold at various price points ($28-$45) with bundle deals and multi-pack options. Initially launched through dermatology practices and expanded to consumer direct sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

CLn Skin Care develops and sells a portfolio of physician-developed skincare cleansers and supporting products powered primarily by sodium hypochlorite cleansing technology. Its product range covers body, face, hair, and scalp care — including BodyWash, SportWash, ProStrength Wash, HandWash, 2-in-1 Gentle Wash & Shampoo, Hypochlorous Spray, Facial Cleanser, Facial and Body Moisturizers, Shampoo, Hair & Scalp Mask Conditioner, and Acne Cleanser — bundled into targeted regimens for eczema, acne, folliculitis, athlete hygiene, and Hidradenitis Suppurativa. The company sells directly to consumers online via clnwash.com, with fulfillment to US customers and an adjacent physician channel via clnmd.com.

Product overview

CLn Skin Care is a physician-developed skincare brand offering a portfolio of cleansers and moisturizers for compromised and problem skin. The core product line centers on sodium hypochlorite-based cleansers (BodyWash, SportWash, ProStrength Wash, HandWash, Shampoo, Facial Cleanser, 2-in-1 Gentle Wash) and hypochlorous acid spray, complemented by moisturizers (Facial Moisturizer, Body Moisturizer), specialty treatments (Acne Cleanser, Hair & Scalp Mask Conditioner), and accessories (pumps). Products are organized by skin concern: eczema/rash, acne, folliculitis/razor burn, athletes/active lifestyles, scalp/hair, and HS (Hidradenitis Suppurativa). The brand also offers bundled packages for targeted routines. All products are dermatologist-recommended and free from steroids, antibiotics, parabens, and triclosan.

Differentiator

Problem solved

Functional benefit

Products and services

• CLn BodyWash Daily hypoallergenic body cleanser formulated with sodium hypochlorite for skin prone to eczema, rash, redness, and irritation. Safe for ages 6 months and older.
• CLn SportWash Clinical cleansing body wash designed for athletes and active lifestyles. Formulated for skin prone to body acne, razor bumps, folliculitis, and body odor. Contains sodium hypochlorite.
• CLn ProStrength Wash Physician-inspired daily body wash combining salicylic acid and sodium hypochlorite for oily, problem-prone skin. Previously available through physicians only, now direct-to-consumer. Targets folliculitis, excess oil, clogged pores, and hidradenitis suppurativa.
• CLn HandWash Dermatologist-developed hand wash with sodium hypochlorite and glycerin for frequent hand washing. Designed for dry, sensitive, or irritated hands and skin prone to eczema and dermatitis.
• CLn 2-in-1 Gentle Wash & Shampoo Moisture-rich dual-use cleanser formulated with sodium hypochlorite and glycerin for dry, sensitive, and eczema-prone skin and scalp. Can be used daily as body wash and 1-3 times weekly as shampoo.
• CLn Hypochlorous Spray Spray formulation powered by hypochlorous acid (HOCl) for sensitive, irritated, or compromised skin. Helps cleanse and calm minor cuts, burns, and irritated skin without stinging. Safe for daily use around eyes, nose, mouth, and ears.
• CLn Facial Moisturizer Physician-developed facial moisturizer with niacinamide and ceramide complex for all skin types including eczema, acne, rosacea, and dryness. Non-comedogenic, lightweight, and fast-absorbing.
• CLn Body Moisturizer Clinically proven skin protectant with 2% Colloidal Oatmeal for eczema-prone, dry, and sensitive skin. Fast-absorbing, non-greasy formulation with ceramides, panthenol, and vitamin E.
• CLn Facial Cleanser Moisturizing and gentle facial cleanser for normal and dry skin. Formulated for sensitive facial skin without harsh ingredients.
• CLn Shampoo Dermatologist-recommended shampoo with sodium hypochlorite for normal-to-oily hair and scalp prone to folliculitis, dandruff, and seborrheic dermatitis. Removes excess oil, sweat, and product buildup.
• CLn Hair & Scalp Mask Conditioner Deep conditioning mask enriched with vitamin B5, vitamin E, and advanced conditioners for scalp and hair health. Soothes scalp, calms redness, and leaves hair smoother and more manageable.
• CLn Acne Cleanser Advanced acne cleanser formulated with sodium hypochlorite and 0.5% salicylic acid. The only gentle acne cleanser combining these two active ingredients. Benzoyl Peroxide-free formula that won't bleach clothes or towels. Pregnancy-safe.
• Skin Reset Bundle Product bundle combining CLn's core cleansers for a complete skin reset routine.
• Eczema Relief Bundle Curated bundle pairing CLn BodyWash with CLn Body Moisturizer for eczema-prone skin. BodyWash cleanses while Moisturizer locks in hydration.
• Eczema Body Bundle Bundle combining CLn BodyWash products for body-focused eczema care routines.

Quantifiable outcome

• Clinical study led by HS Connect shows daily use of CLn BodyWash significantly reduces symptoms of Hidradenitis Suppurativa (HS) and improves patients' comfort and confidence
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• HS ConnectcoreStrategic or Co-development Partner · 21 October 2025HS Connect led a clinical study demonstrating that daily use of CLn BodyWash significantly reduces symptoms of Hidradenitis Suppurativa (HS) and improves patients' comfort and confidence. The study shows the product's effectiveness in enhancing quality of life for people with HS.
• Dr. Amir MoradicoreStrategic or Co-development Partner · 14 October 2025Dr. Amir Moradi, an acclaimed facial plastic surgeon and educator, was appointed to CLn Skin Care's Medical Advisory Board to provide expert guidance on product development and medical credibility.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CeraVe: CeraVe is a dermatologist-developed skincare brand owned by L'Oréal, offering cleansers and moisturizers formulated with ceramides for compromised and sensitive skin. It is the most directly comparable mass-market incumbent to CLn's positioning and pricing tier.
• Cetaphil: Cetaphil is a Galderma-owned dermatologist-recommended brand offering gentle cleansers and moisturizers for sensitive and eczema-prone skin. It is one of the most established mass-market alternatives to CLn's physician-channel positioning.
• La Roche-Posay: La Roche-Posay is an L'Oréal-owned medical-grade skincare brand sold through dermatologists and pharmacies, with strong positioning in eczema and sensitive skin. Highly comparable medical-channel brand to CLn.
• Aveeno: Aveeno, a Kenvue-owned brand, sells dermatologist-recommended skincare with colloidal oatmeal for eczema-prone and sensitive skin. Comparable mass-market positioning targeting similar consumer use cases.
• Eucerin: Eucerin, owned by Beiersdorf, is a dermatologist-recommended medical skincare brand with strong eczema and sensitive-skin positioning. Comparable medical-grade brand sold through pharmacy and physician channels.

Direct peers

• Vanicream: Vanicream is a dermatologist-recommended brand offering free-of-common-irritants cleansers and moisturizers for sensitive and eczema-prone skin. Directly comparable as a focused, dermatologist-backed, gentle-cleanser brand.
• Skinfix: Skinfix is a dermatologist-founded brand offering cleansers, moisturizers, and barrier creams for eczema-prone and compromised skin. Closely comparable as a physician-founded, dermatologist-channel skincare brand with similar product breadth.
• Hibiclens: Hibiclens is an antiseptic skin cleanser using chlorhexidine, marketed for medical-grade cleansing of skin prone to infection and irritation. Directly comparable as a medical-grade antimicrobial cleanser positioned for skin hygiene.

Regional players

• Sarna: Sarna is a US-targeted anti-itch skincare brand offering medicated lotions and cleansers for sensitive and irritation-prone skin. Comparable niche positioning for condition-specific skincare solutions.

Emerging players

• Gladskin: Gladskin is a European microbiome-focused skincare brand offering products for sensitive, eczema, and rosacea-prone skin. Comparable emerging, science-backed skincare brand with similar condition-specific positioning.

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Xx.com/CLnSkinCare

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLn Skin Care