Thynk.Cloud
Thynk.Cloud is a Salesforce-native hospitality cloud platform that provides CRM, sales and catering, group bookings, and analytics for hotels, hotel groups, venues, and convention centers across Europe, the Middle East, Americas, and Asia-Pacific.
- Company typePrivate
- Founded2019
- HeadquartersBrussels, Belgium
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Thynk.Cloud does
Thynk.Cloud is a cloud-based hospitality technology platform built natively on Salesforce Lightning that provides commercial and operations software for hotels, hotel groups, venues, convention centers, and management companies. The platform unifies hospitality CRM, sales and catering, group bookings, B2B sales, inquiries and distribution, direct booking, analytics, and contract sales into a modular suite, with a Connect integration layer that synchronizes real-time data with PMS and POS systems including Mews, Oracle, Protel, Sihot, and StayNTouch. Customers cite operational outcomes such as improved win rates (+27%), forecast accuracy (+31%), and sales productivity (+28%), with named deployments at Rotana Hotels & Resorts (45+ properties), Groupe Lucien Barrière (300 users), Postillion Hotels, Maritim Hotels, Chatrium Hospitality, Lamington Group, and Staypineapple.
The company monetizes via subscription-based SaaS contracts priced on a quote basis and tied to property count and feature scope, sold predominantly through direct enterprise field sales supplemented by inside sales and industry events such as the Future Hospitality Summit. Thynk.Cloud serves a diversified customer base of 2,500+ hoteliers globally, with 150+ hotels deployed from 25 clients across more than 10 countries spanning Europe, the Middle East, North America, and Asia-Pacific. The business is venture-backed ($13M Series A led by Singular in April 2023, following a $2.16M seed round), expanded through the October 2023 acquisition of Please ask m, and operates regional headquarters in Brussels (HQ), Paris, New York (CEO Americas), and Dubai. Governance and product development are led by co-founders Pascal Petit (CEO) and Nils Scheers (COO), supported by a C-suite including a CFO appointed in 2024 and a CTO, with the company employing 101–250 staff.
Thynk.Cloud firmographics
Firmographics- Name
- Thynk.Cloud
- Legal name
- THYNK SAS
- Website
- https://thynk.cloud
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Thynk.Cloud is a Salesforce-native hospitality cloud platform that provides CRM, sales and catering, group bookings, and analytics for hotels, hotel groups, venues, and convention centers across Europe, the Middle East, Americas, and Asia-Pacific.
- Ownership category
- akta.pro rank
Thynk.Cloud industry classification
Industry- Product category
- Hospitality CRM Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL)
Keywords
Where Thynk.Cloud is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices4 records
Markets served
Thynk.Cloud business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based revenue model for access to the Thynk hospitality cloud platform. Pricing is quote-based and likely tiered by property count and features. Includes access to core CRM, sales & catering, group bookings, analytics, and integration capabilities.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Thynk.Cloud product offering
Product offeringCore offering
Thynk.Cloud is a cloud-based commercial and operations platform for hotels, venues, and convention centers, built natively on Salesforce Lightning. It delivers a unified hospitality CRM together with modular sales-and-catering, group bookings, B2B sales, inquiries and distribution, direct booking, and analytics capabilities. The platform centralizes customer and operational data across multi-property portfolios with real-time PMS/POS synchronization.
Product overview
Thynk.Cloud is a Commercial and Operations Platform for Hotels & Venues, built as a unified modular suite on Salesforce Lightning. The platform consists of a core Hospitality CRM (Contact & Account Management) with integrated modules for Sales & Catering (Meetings & Events), Group Bookings, B2B Sales, Inquiries & Distribution, Direct Booking (Thynk Direct), and Analytics. Supporting infrastructure includes Connect (integration suite) for PMS/POS connectivity and Contract Sales for negotiated rates. Additional capabilities include AI-powered Lead Qualification Index for scoring inquiries and MICE management for events. The platform serves hotel groups, resorts, management companies, venues, convention centers, and flexible accommodation providers, centralizing all customer data to improve customer management and operational efficiency across multi-property portfolios.
Differentiator
Problem solved
Functional benefit
Products and services
- Thynk Platform Multi-property hospitality cloud built on Salesforce Lightning that unifies customer data, automates sales and operations workflows, and provides real-time analytics across an entire hotel or venue portfolio.
- Hospitality CRM Customer relationship management module powered by Salesforce that provides contact and account management, guest profiles, and communication tools tailored for hospitality professionals.
- Sales & Catering (Meetings & Events) End-to-end solution for quoting, proposing, selling, and managing event operations. Automates document creation, centralizes customer communication, and manages complex multi-property event bookings with multi-currency support.
- Group Bookings Module for managing group room bookings and tracking quantities throughout the booking lifecycle, supporting flexible multi-day packages with variable PAX and room types, run-of-house, rooming lists, and room pickup management.
- B2B Sales Account-driven direct sales management with tools for fostering and growing business accounts while monitoring and improving sales team productivity and performance.
- Inquiries & Distribution Lead management and distribution system that streamlines responses to leads across a network of properties, eliminates redundant tasks, and enables accurate reporting to enhance retention and conversion rates.
- Direct Booking (Thynk Direct) Branded direct booking engine with real-time rooms and spaces availability, designed for seamless implementation on hotel websites to drive direct revenue.
- Analytics Reporting and analytics module providing real-time insights with customizable dashboards and reports that merge PMS and POS data into one platform for informed business decisions.
- Connect (Integration Suite) Integration suite providing industry-leading connections that centralize data and eliminate tech silos, enabling real-time sync with PMS and POS systems including Mews, Oracle, Protel, Sihot, StayNTouch, Lightspeed, Stripe, and others.
- Contract Sales Module for managing negotiated corporate rates and contract sales processes, enhancing team efficiency and profitability by automating routine tasks for high-margin offerings.
- MICE (Meetings, Incentives, Conferences, Exhibitions) Module optimizing operational workflow for meetings, incentives, conferences, and exhibitions to maximize profits per square meter using existing spaces and services effectively.
Quantifiable outcome
- Improved win rate by 27%
- +5 more outcomes
Companies that use Thynk.Cloud
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Thynk.Cloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability9 records
Feature7 records
Thynk.Cloud partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ShowCyclecoreStrategic partnership to launch an integrated exhibition center solution for large-scale venues. The partnership combines ShowCycle's exhibition management capabilities with Thynk's venue management expertise on a single Salesforce-powered system, enabling seamless coordination of event planning, sales, and real-time data visibility.
- ShowCyclecorePartnership to unify venue hosting and trade show management on a single Salesforce-powered platform. The integrated platform allows seamless coordination of event planning, sales, and real-time data visibility, aiming to enhance venue profitability and customer experiences.
- MewscoreThynk became a preferred partner in Mews Stacks, marking a significant milestone for the all-in-one Hospitality Cloud. Deep integration with Mews PMS enables real-time data synchronization and streamlined operations.
- Please ask mcoreThynk acquired Please ask m to strengthen its position in hospitality technology. The integration enhances Thynk's cloud platform with Please ask m's revenue modules, expanding growth opportunities for hoteliers. Mark Struik, founder of Please ask m, joined to guide the integration.
- Please ask mcorePartnership bringing together years of industry experience and technical expertise to automate lead qualification and streamline the sales process. This partnership predated the October 2023 acquisition.
- ExploreTECHminorFounding member of a new digital marketplace for hospitality and travel professionals.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Thynk.Cloud competitors and assessment
Company assessmentDirect peers
- Sihot: PMS and hotel management software primarily serving European resorts and hotel groups. Integrated with Thynk via Connect, but Sihot's own commercial modules overlap with Thynk's B2B sales and group booking capabilities.
- Protel: European PMS provider serving hotels and groups, integrated into Thynk's Connect suite. Competes indirectly as an alternative stack foundation; hotels choosing Protel+Thynk vs. all-in-one Protel modules represent a real evaluation choice.
- Mews: Cloud-native PMS rapidly expanding into commercial operations, guest experience, and payments. Mews is both a preferred integration partner for Thynk (Mews Stacks) and a growing competitor as it moves upstream into the CRM and sales & catering capabilities Thynk anchors on.
- Cvent: Market leader in meetings, events, and hospitality RFP management. Thynk integrates deeply with Cvent for RFP intake, but Cvent also offers venue sourcing and event management capabilities that overlap with Thynk's Sales & Catering and MICE modules.
- Cloudbeds: All-in-one hospitality management platform serving hotels, hostels, and groups with PMS, channel manager, and booking engine capabilities. Comparable in targeting independent and multi-property operators, with a broader feature footprint but less enterprise specialization.
- Event Temple: Sales and catering software for hotels and venues, with CRM, event management, and group booking modules. Direct functional overlap with Thynk's Sales & Catering, Group Bookings, and B2B Sales products in the same mid-market and enterprise segments.
Emerging players
- RoomKey PMS: Hotel management software for independent hotels and small chains in North America. Adjacent competitor serving the lower end of Thynk's mid-market customer segment with broader property management features and less enterprise sales specialization.
- VenueOps: Venue and event management software targeting convention centers, arenas, and large event venues. Comparable to Thynk's Venue/Convention Center segment but focused on venue-side booking rather than hotel-centric multi-property sales.
Broad incumbents
- Oracle OPERA Cloud: Oracle's flagship hospitality PMS and sales & catering platform serving large chains and convention centers. Direct competitor in enterprise hospitality CRM/S&C, with the advantage of broader IT footprint and longer enterprise customer relationships.
- Salesforce (Hospitality Cloud): Salesforce's own Hospitality Cloud offers CRM and sales capabilities for hotels natively on the same Lightning platform Thynk is built on. Direct platform competition and ecosystem risk for Thynk, with the advantage of bundled pricing and direct enterprise relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Thynk.Cloud social profiles
Digital presenceThynk.Cloud compliance and trust
Trust signalCompliance3 records
Thynk.Cloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thynk.Cloud leadership team
Management profileNumber of profiles
Profiles9 records
Thynk.Cloud subsidiaries and ownership
Company hierarchySubsidiaries1 record
Thynk.Cloud funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thynk.Cloud M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thynk.Cloud
What does Thynk.Cloud do?
Thynk.Cloud is a cloud-based commercial and operations platform for hotels, venues, and convention centers, built natively on Salesforce Lightning. It delivers a unified hospitality CRM together with modular sales-and-catering, group bookings, B2B sales, inquiries and distribution, direct booking, and analytics capabilities. The platform centralizes customer and operational data across multi-property portfolios with real-time PMS/POS synchronization.
Is Thynk.Cloud a public or private company?
Thynk.Cloud is a private company. It is classified as venture growth investor backed and is currently operating.
When was Thynk.Cloud founded?
Thynk.Cloud was founded in 2019. It employs 101 to 250 people.
Where is Thynk.Cloud based?
Thynk.Cloud is headquartered in Brussels, Belgium, in the Europe region.
How does Thynk.Cloud make money?
One revenue line is on record: saaS Platform Subscription.
Who are Thynk.Cloud's main competitors?
Direct peers on record are Sihot, Protel, Mews, Cvent, Cloudbeds and Event Temple. Emerging players are RoomKey PMS and VenueOps. Broad incumbents are Oracle OPERA Cloud and Salesforce (Hospitality Cloud).
Does Thynk.Cloud have an API?
No public API is recorded for Thynk.Cloud.
What industry is Thynk.Cloud in?
Thynk.Cloud's product category is Hospitality CRM Software. Its primary akta.pro industry code is HDABAAAL, Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions). Its NAICS code is 54151 and its SIC code is 7370.