SIHOT
- Company typePrivate
- Founded1986
- HeadquartersNewport, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
SIHOT firmographics
Firmographics- Name
- SIHOT
- Legal name
- GUBSE AG
- Website
- https://sihot.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SIHOT industry classification
Industry- Product category
- Hotel Property Management Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Point-of-Sale (POS) & On-Property Commerce (THALACAI)
- akta.pro secondary industries
- Upsell, Ancillary & Merchandising Platforms (THALACAN), Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)
Keywords
Where SIHOT is headquartered
LocationHeadquarters
- HQ city
- Newport
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
SIHOT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licensing: Non-recurring compensation fee for defined scope of SIHOT software performance, detailed in individual 'Offer for SIHOT' documents. Customers receive a non-exclusive right for single use of the software with all intellectual property rights remaining with GUBSE AG.
- Maintenance Contracts: Mandatory maintenance contracts covering software updates, enhancements, improvements, documentation updates, and deficiency clearance during business hours (8:00-17:00 CET/CEST). Monthly maintenance fees are detailed in the 'Offer for SIHOT' and may be adjusted annually based on German metal industry pay scale developments.
- 24-Hour Maintenance (Optional): Optional premium maintenance service providing around-the-clock support for severe deficiencies that cannot wait until the next working day. Charged monthly according to the 'Offer for SIHOT'.
- Additional Services: Additional charged services including installation of updates, significant modifications due to regulatory changes, deficiency clearance not covered by warranty, additional training, operating system conversions, consulting, and configuration changes. Charged on time and material basis.
- Hardware Delivery: Delivery and installation of hardware devices including POS hardware (through ADDIPOS acquisition). Hardware warranty and post-sale support services.
- Training Services: Training services for SIHOT software including the free 'Training hotel' module installed with SIHOT.PMS. Additional training sessions available as documented in the academy offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Enterprise Licensing |
| Subscription | Annual | Standard Maintenance |
| Subscription | Monthly | 24-Hour Premium Maintenance |
| Usage-based | Pay-as-you-go | Additional Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
SIHOT product offering
Product offeringCore offering
SIHOT develops and sells a modular, cloud-centric, API-based Property Management System (PMS) and Point of Sale (POS) software for the hospitality industry. The platform consolidates reservations, front office, revenue management, multi-property management, events and conferences, housekeeping, payments, loyalty, and a digital guest journey into one integrated system, accompanied by training via SIHOT.ACADEMY and POS hardware from the acquired ADDIPOS brand.
Product overview
SIHOT is a modular all-in-one Property Management System (PMS) platform for the hospitality industry, comprising a core PMS product (SIHOT.PMS) and POS system (SIHOT.POS) complemented by 20+ add-on modules. The platform also includes a Digital Guest Journey product for end-to-end guest automation. Key modules include SIHOT.CRM for guest profiles, SIHOT.CRS for central reservations, SIHOT.BEDS for inventory management, SIHOT.MPE for multi-property operations, SIHOT.PAY for payments, SIHOT.C&B for conference/banquets, SIHOT.SALES for sales automation, SIHOT.WEB for online booking, SIHOT.GO! for guest apps, SIHOT.KIOSK for self-service, SIHOT.MOBILE for staff operations, SIHOT.LOYALTY for rewards programmes, and EasyConnect for cross-property guest communication. The portfolio is supplemented by training (SIHOT.ACADEMY) and acquired POS brand ADDIPOS. Target segments include city hotels, resorts/spas, MICE hotels, hotel chains, and hostels.
Differentiator
Problem solved
Functional benefit
Brands
- ADDIPOS: POS hardware and software solutions for the hospitality industry, acquired in December 2022 to expand SIHOT's hardware portfolio.
Products and services
- SIHOT.PMS (Property Management System)
- SIHOT.POS (Point of Sale System)
- Digital Guest Journey
- EasyConnect
- SIHOT.ACADEMY
- ADDIPOS
Quantifiable outcome
- 60% guest spend growth with unified PMS and POS integration
- +4 more outcomes
Companies that use SIHOT
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles3 records
SIHOT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature16 records
SIHOT partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ADDIPOScoreSIHOT's parent company GUBSE acquired ADDIPOS in December 2022 to expand its hardware portfolio in the hospitality sector. The acquisition includes ADDIPOS's POS hardware and software offerings for the hospitality industry. ADDIPOS's founders and employees remain in place following the acquisition. The integration allows SIHOT to enhance its offerings with POS hardware, leveraging ADDIPOS's market presence in Germany.
Scale indicators8 records
Recent moves17 records
Expansion highlights6 records
SIHOT competitors and assessment
Company assessmentDirect peers
- Mews: Cloud-native hospitality PMS targeting hotels, hostels and chains globally. Mews is the most direct head-to-head competitor to SIHOT.PMS for new-build cloud PMS RFPs among European hotel groups and hostels.
- Cloudbeds: All-in-one hospitality management platform combining PMS, channel manager and booking engine. Competes with SIHOT's modular stack for independent hotels, hostels and small chains seeking a unified cloud platform.
- Protel Hotelsoftware: German-headquartered PMS vendor serving hotels, chains and hostels in DACH and beyond. Overlaps heavily with SIHOT's home market, German youth hostel accounts (DJH) and European chain customer base.
- Guestline: UK-based hospitality tech provider offering PMS, booking engine and distribution for hotels, groups and hostels. Directly comparable to SIHOT for UK and European independent hotels and hostel associations.
- Clock Software (PMS): UK hospitality PMS provider serving hotels, groups and serviced apartments. Direct competitor to SIHOT for mid-market UK and European accounts, particularly chains and serviced apartments.
Broad incumbents
- Oracle OPERA (MICROS) Hospitality: Legacy on-premise (and now OPERA Cloud) PMS widely deployed across global luxury and chain hotels. A direct competitor for tier-1 enterprise hotel group deals alongside SIHOT's existing Accor/Wyndham-style accounts.
- Sabre Hospitality (SynXis): Sabre's hospitality division offers CRS, PMS and distribution used by major chains and groups. Overlaps with SIHOT.CRS and SIHOT.MPE for central reservation and multi-property chain deployments.
- Shiji Group: Global hospitality technology platform offering PMS, POS, payment and guest experience solutions used by large hotel groups. Comparable broad incumbent offering overlapping SIHOT.PMS, SIHOT.POS and the digital guest journey stack.
Emerging players
- Stayntouch: Cloud PMS focused on hotels and resorts, with strong mobile-first guest experience emphasis. Competes with SIHOT for mid-market and resort accounts where cloud-native UX and contactless check-in are key decision criteria.
- Hotelkit: Austrian hotel operations and internal communication platform that integrates with PMS systems including SIHOT. Adjacent competitor for guest journey, housekeeping dispatch and team task management modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
SIHOT social profiles
Digital presenceSIHOT compliance and trust
Trust signalCompliance2 records
SIHOT financial estimates
Financial estimateRevenue estimate
Valuation estimate
SIHOT leadership team
Management profileNumber of profiles
Profiles5 records
SIHOT subsidiaries and ownership
Company hierarchySubsidiaries8 records
SIHOT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SIHOT M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SIHOT
What does SIHOT do?
SIHOT develops and sells a modular, cloud-centric, API-based Property Management System (PMS) and Point of Sale (POS) software for the hospitality industry. The platform consolidates reservations, front office, revenue management, multi-property management, events and conferences, housekeeping, payments, loyalty, and a digital guest journey into one integrated system, accompanied by training via SIHOT.ACADEMY and POS hardware from the acquired ADDIPOS brand.
Is SIHOT a public or private company?
SIHOT is a private company. It is classified as management employee owned and is currently operating.
When was SIHOT founded?
SIHOT was founded in 1986. It employs 1 to 10 people.
Where is SIHOT based?
SIHOT is headquartered in Newport, United Kingdom, in the Europe region.
How does SIHOT make money?
Six revenue lines are on record. Software Licensing is the primary driver. The others are maintenance Contracts, 24-Hour Maintenance (Optional), additional Services, hardware Delivery and training Services.
Who are SIHOT's main competitors?
Direct peers on record are Mews, Cloudbeds, Protel Hotelsoftware, Guestline and Clock Software (PMS). Broad incumbents are Oracle OPERA (MICROS) Hospitality, Sabre Hospitality (SynXis) and Shiji Group. Emerging players are Stayntouch and Hotelkit.
Does SIHOT have an API?
Yes. SIHOT offers API integrations for partner management and third-party integrations. The company provides an Interface Certification flyer and maintains a marketplace (finder.sihot.com) for partner integrations. The Partner Manager handles API integrations for customers, as mentioned in Maria Santoro's bio referencing 'manages relationships and API integrations, helping drive digital transformation.'
What industry is SIHOT in?
SIHOT's product category is Hotel Property Management Software. Its primary akta.pro industry code is THALACAI, Point-of-Sale (POS) & On-Property Commerce, with a secondary code of THALACAN, Upsell, Ancillary & Merchandising Platforms. Its NAICS code is 5132 and its SIC code is 7370.