Magma
Magma operates a multiplayer art platform that enables real-time collaborative painting and Art Jams for game and animation creative studios. The privately held Austin-based company was founded in 2013 and serves distributed creative production teams.
- Company typePrivate
- Founded2013
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Magma does
Magma is an art management and collaborative painting platform built for game and animation creative studios. According to first-party product material, the company operates a single core product: a multiplayer art platform that enables multiple users to create together in real time through structured "Art Jams" and shared creative workflows. The platform is positioned to serve studios that need distributed, real-time visual collaboration as part of their production pipelines.
Magma is a privately held company founded in 2013 and based in Austin, United States, with a headcount of 11–50 employees. The company has raised approximately $10 million in disclosed funding across two rounds — a $5 million round in December 2023 led by GFR Fund with participation from 4Founders Capital, Acequia Capital, Anorak Ventures, BANDAI NAMCO Entertainment (021 Fund), Gaingels, and Supernode Global, and a $5 million round in April 2025 led by Capria Ventures. Founder Bobby Chiu is identified as a co-owner. The company maintains a consumer-facing web presence at magma.com (with product functionality hosted under magma.art) and no native mobile app, public API, or SDK.
The business model is not publicly disclosed. There is no published pricing, no disclosed customer segmentation beyond the game/animation studio target market, no named customer logos, and no disclosed revenue or ARR. GTM motion, distribution channels, and revenue mechanics are absent from the available data, indicating Magma remains an early-stage company with limited commercial transparency. (Note: one funding source describes Magma as a "B2B industrial solutions provider" focused on manufacturing; this characterization conflicts with the first-party product description of an art collaboration platform, and the first-party description has been treated as authoritative per source-precedence rules.)
Magma firmographics
Firmographics- Name
- Magma
- Legal name
- Magma
- Website
- https://magma.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magma operates a multiplayer art platform that enables real-time collaborative painting and Art Jams for game and animation creative studios. The privately held Austin-based company was founded in 2013 and serves distributed creative production teams.
- Ownership category
- akta.pro rank
Magma industry classification
Industry- Product category
- Creative Collaboration Software
- NAICS
- Software Publishers (5132), Independent Artists, Writers, and Performers (7115)
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
- akta.pro secondary industry
- Game Engine & Creation Platforms (UGC/Modding) (BPAMAKAE)
Keywords
Where Magma is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Magma business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Magma product offering
Product offeringCore offering
Magma is a multiplayer art platform that enables real-time collaborative drawing and painting sessions (Art Jams) for game and animation creative studios. The browser-based platform allows multiple users to create digital artwork together simultaneously on a shared canvas.
Product overview
Magma is a single product offering - a multiplayer art platform designed for collaborative Art Jams and creative workflows. The platform enables multiple users to create together in real-time.
Differentiator
Problem solved
Functional benefit
Products and services
- Magma Multiplayer art platform for Art Jams and creative workflows, enabling multiple users to create together in real-time on a shared digital canvas. Targeted at game and animation creative studios.
Companies that use Magma
Customer profileIdeal customer profiles1 record
Magma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Magma partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Magma competitors and assessment
Company assessmentBroad incumbents
- Adobe Fresco: Adobe Fresco is Adobe's vector and raster painting app integrated into Creative Cloud, used by the same concept artists and studios Magma targets. It is a broad incumbent offering digital drawing/painting alongside a much wider creative suite.
- Sketchbook (Autodesk): Autodesk Sketchbook is a long-standing digital sketching and painting app distributed for free, used across game and animation studios. It is a broad incumbent alternative to Magma in the digital painting workflow.
- Figma: Figma pioneered real-time multiplayer collaboration for designers and is the reference point for what 'multiplayer creative tools' can look like at scale. While focused on UI/vector design rather than painting, it sets the collaboration UX expectation Magma must meet.
Direct peers
- Rebelle: Rebelle is a realistic watercolor and acrylic painting simulation used by digital artists and concept artists. It serves the same painting-tool category as Magma, though without a multiplayer collaboration angle.
- Clip Studio Paint: Clip Studio Paint is a widely adopted drawing and painting application popular with game, manga, and animation studios. It competes head-to-head with Magma for the same artist user base and workflow.
- MediBang Paint: MediBang Paint is a free cross-platform digital painting tool popular with comic and concept artists. It competes with Magma for the same artist segment at the low/no-cost end of the market.
- Procreate: Procreate is a leading iPad digital painting app widely used by concept artists and illustrators in game/animation studios. It is directly comparable to Magma as a digital art creation tool, though lacking the real-time multiplayer collaboration focus.
- Krita: Krita is an open-source professional painting program used by concept artists and illustrators. It overlaps directly with Magma's target users, differing on price model (free) and on collaboration features.
Emerging players
- Concepts: Concepts is a vector sketching and illustration app targeting creative professionals on tablet and desktop. It is comparable to Magma as an emerging digital drawing tool with a similar professional-creator audience.
- Conceptboard: Conceptboard is a collaborative whiteboard platform with drawing capabilities, used by creative teams for visual collaboration. It overlaps with Magma on the real-time collaborative drawing use case but is more general-purpose.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Magma social profiles
Digital presenceMagma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magma leadership team
Management profileNumber of profiles
Profiles1 record
Magma funding detail
Funding detailFunding overview
Funding rounds1 record
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magma
What does Magma do?
Magma is a multiplayer art platform that enables real-time collaborative drawing and painting sessions (Art Jams) for game and animation creative studios. The browser-based platform allows multiple users to create digital artwork together simultaneously on a shared canvas.
Is Magma a public or private company?
Magma is a private company. It is classified as venture growth investor backed and is currently operating.
When was Magma founded?
Magma was founded in 2013. It employs 11 to 50 people.
Where is Magma based?
Magma is headquartered in Austin, United States, in the North America region.
Who are Magma's main competitors?
Broad incumbents on record are Adobe Fresco, Sketchbook (Autodesk) and Figma. Direct peers are Rebelle, Clip Studio Paint, MediBang Paint, Procreate and Krita. Emerging players are Concepts and Conceptboard.
Does Magma have an API?
No public API is recorded for Magma.
What industry is Magma in?
Magma's product category is Creative Collaboration Software. Its primary akta.pro industry code is MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio), with a secondary code of BPAMAKAE, Game Engine & Creation Platforms (UGC/Modding). Its NAICS code is 5132 and its SIC code is 3950.