Alfred
Alfred provides the Alfred Operating System, a unified property management and hospitality platform serving institutional residential owners such as Greystar, Hines, Brookfield, and J.P. Morgan, reaching 300,000+ residents across 158+ properties in the U.S. and Canada via subscription and marketplace transaction fees.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Alfred does
Alfred is a residential property technology company founded in 2014 in New York by Marcela Sapone and Jessica Beck, operating as Alfred Club Inc. The company provides the Alfred Operating System (AOS/AlfredOS), a unified property management platform that combines resident management, building operations, payments, maintenance, communications, and an AI-powered assistant (Alfred Assist) into a single software stack. Alfred serves institutional property owners and operators — including Greystar, Hines, Related Companies, RXR Realty, Invesco, Brookfield, and J.P. Morgan Asset Management — and reaches 300,000+ residents across 158+ properties in 52 cities and 31+ markets in the U.S. and Canada.
Alfred's business model is anchored in a quote-based subscription charged to property owners and managers (annual billing), with secondary revenue from marketplace transaction and convenience fees (5% credit card processing, 4.5% service fee, 2.5% booking charge) generated through the Alfred Marketplace of vetted resident service providers. Distribution is sales-led enterprise field sales targeting property owners, supplemented by acquisitions (HOM in May 2021, RKW Residential in 2022, and a June 2025 merger with Quarterra's property management arm) and channel partnerships with flagship real estate operators. The company also operates Arqline, a national property management platform scaling toward 100,000 homes under management, and retains a consumer-facing Hello Alfred concierge service as a legacy sub-brand.
Cumulatively, Alfred has raised over $125 million in venture capital across multiple rounds, with a Series C in March 2022 led by Rialto Capital Management and a subsequent investment by SeaX Ventures in October 2025. Operations span a New York headquarters and a Toronto regional headquarters, with planned expansion into Europe, Israel, and Asia. The technology stack integrates with major Property Management Systems and payment infrastructure via Stripe, is PCI-DSS compliant for payment handling, and maintains CCPA-aligned privacy practices.
Alfred firmographics
Firmographics- Name
- Alfred
- Legal name
- Alfred Club Inc.
- Website
- https://helloalfred.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alfred provides the Alfred Operating System, a unified property management and hospitality platform serving institutional residential owners such as Greystar, Hines, Brookfield, and J.P. Morgan, reaching 300,000+ residents across 158+ properties in the U.S. and Canada via subscription and marketplace transaction fees.
- Ownership category
- akta.pro rank
Alfred industry classification
Industry- Product category
- Residential Property Technology (PropTech)
- NAICS
- Real Estate Property Managers (53131)
- SIC
- Operators Of Apartment Buildings (6513), Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Senior/Accessibility Concierge & Companion Errands (HSACAIAO)
Keywords
Where Alfred is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Alfred business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription - Property Management Services: Alfred charges property owners and managers a subscription fee for access to the AlfredOS platform and hospitality services. This is the primary recurring revenue stream.
- Transaction and Convenience Fees: Alfred generates revenue through convenience fees on resident transactions (5% credit card processing fee, 4.5% service fee, 2.5% booking charge on marketplace orders).
- Marketplace Commissions: Alfred takes a commission on services rendered through the Alfred Marketplace, which includes waste management, delivery, and other concierge services offered to residents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Property Management Subscription - pricing varies by property portfolio size and services selected |
| Transaction based/ take rate | Pay-as-you-go | Marketplace Transaction Fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Alfred product offering
Product offeringCore offering
Alfred provides a residential management platform (AlfredOS) that combines property technology software with hospitality and concierge services for residential buildings. The platform delivers property owners and managers with AI-powered automation (Alfred Assist), resident engagement tools, a marketplace of vetted service providers, and integrated property management modules. Separately, the company operates Hello Alfred, a consumer-facing concierge membership service that assigns personal assistants ("Alfreds") to residents to handle household chores and errands.
Product overview
Alfred operates as a multi-platform residential technology company offering both a consumer concierge service (Hello Alfred) and an enterprise property management platform (Alfred Operating System/AOS). The core AOS platform provides a unified property management solution with AI-powered features including Alfred Assist, alongside modular add-ons covering reputation management, rent payments, building communications, amenities & maintenance, resident onboarding, and learning management. The Resident App serves as the consumer-facing interface connecting residents to the Alfred Marketplace of curated services. Following acquisitions of RKW Residential and the Quarterra merger, the company has expanded to over 300,000 residents across 52 cities in the U.S. and Canada, with planned expansions in Europe, Israel, and Asia.
Differentiator
Problem solved
Functional benefit
Brands
- Arqline: A national property management platform managed by Alfred, scaling toward 100,000 homes under management.
- Alfred Operating System (AOS)
- Alfred Assist
- Alfred Marketplace
Products and services
- Alfred Operating System (AOS) The core property management platform that provides a unified system for all aspects of residential living including resident management, operations, maintenance, payments, and community engagement. Designed for property owners and managers seeking operational efficiency and superior resident experience.
- Alfred Marketplace A curated marketplace connecting residents with vetted local service providers including home cleaning, dog walking, dry cleaning, massages, and other concierge services. Features locally sourced services with 70% of marketplace offerings from local businesses.
- Resident App Mobile application for residents providing single-stop access to residential living needs including service requests, amenity bookings, rent payments, community events, and communication with property teams. Features 77%+ monthly participation rate and is available on iOS App Store and Google Play.
- Hello Alfred Consumer Concierge Service
Quantifiable outcome
- Property operators see up to 10% NOI improvement
- +4 more outcomes
Companies that use Alfred
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Alfred technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature3 records
Alfred partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, minor, flagship and major.
- Quarterra's Property Management ArmcoreMerger announced on June 5, 2025 combining Alfred's hospitality platform with Quarterra's property management operations.
- HOM (Hom)coreAlfred acquired HOM in May 2021 in an all-equity deal to expand its property management technology capabilities and market presence.
- RKW ResidentialcoreRKW Residential was acquired by Alfred as part of the company's expansion into North Carolina, bringing 30,000+ managed units onto the AlfredOS platform.
- ArqlineminorArqline is a national property management platform operated by Alfred, extending the company's reach into property management technology.
- GreystarflagshipGreystar, one of the world's largest residential property management firms, utilizes Alfred's platform across its property portfolio to deliver enhanced resident experiences.
- HinesflagshipHines, a global real estate firm, partners with Alfred to integrate hospitality services and property technology into its residential properties.
- Related CompaniesflagshipRelated Companies utilizes Alfred's platform across its premium residential portfolio, offering residents access to Alfred's concierge and marketplace services.
- RXR RealtymajorRXR Realty partners with Alfred to provide technology-enabled resident services across its New York-area residential properties.
- InvescomajorInvesco, a global investment manager with significant real estate holdings, utilizes Alfred's platform for its residential property portfolio.
- BrookfieldflagshipBrookfield, a global alternative investment firm, partners with Alfred to deploy property technology and hospitality services across its residential investments.
- J.P. Morgan Asset ManagementflagshipJ.P. Morgan Asset Management utilizes Alfred's platform for its real estate portfolio, providing residents with technology-enabled services.
- The Waypointe (Norwalk, CT)majorThe Waypointe luxury apartment community in Norwalk, Connecticut uses Alfred's platform to deliver resident services and hospitality.
- Common Ground CompostminorCommon Ground Compost is a waste management and sustainability partner providing composting services to residents through Alfred's marketplace.
- Foodprint GroupminorFoodprint Group provides food waste management and sustainability services integrated into Alfred's marketplace for resident convenience.
- AirRatedminorAirRated provides air quality assessment and monitoring services for buildings, integrated into Alfred's platform for resident health and wellness.
- StripecoreStripe provides payment processing infrastructure for Alfred's platform, enabling secure transaction handling for marketplace orders and service fees.
- Property Management Systems (PMS)coreAlfredOS integrates with Property Management Systems used by partner properties, enabling seamless data flow and operational synchronization.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Alfred competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alfred social profiles
Digital presenceAlfred compliance and trust
Trust signalCompliance3 records
Alfred financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alfred leadership team
Management profileNumber of profiles
Profiles7 records
Alfred subsidiaries and ownership
Company hierarchySubsidiaries3 records
Alfred funding detail
Funding detailFunding overview
Funding rounds9 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alfred M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alfred
What does Alfred do?
Alfred provides a residential management platform (AlfredOS) that combines property technology software with hospitality and concierge services for residential buildings. The platform delivers property owners and managers with AI-powered automation (Alfred Assist), resident engagement tools, a marketplace of vetted service providers, and integrated property management modules. Separately, the company operates Hello Alfred, a consumer-facing concierge membership service that assigns personal assistants ("Alfreds") to residents to handle household chores and errands.
Is Alfred a public or private company?
Alfred is a private company. It is classified as venture growth investor backed and is currently operating.
When was Alfred founded?
Alfred was founded in 2014. It employs 11 to 50 people.
Where is Alfred based?
Alfred is headquartered in New York, United States, in the North America region.
How does Alfred make money?
Three revenue lines are on record. Subscription - Property Management Services are the primary driver. The others are transaction and Convenience Fees and marketplace Commissions.
Does Alfred have an API?
No public API is recorded for Alfred.
What industry is Alfred in?
Alfred's product category is Residential Property Technology (PropTech). Its primary akta.pro industry code is HSACAIAO, Senior/Accessibility Concierge & Companion Errands. Its NAICS code is 53131 and its SIC code is 6513.