HOM
HOM is a technology-enabled amenity provider that partners with office and residential property landlords to deliver on-site fitness programming, wellness classes, and curated tenant events. The company operates a Community OS platform supporting 50+ buildings across NYC, LA, Philadelphia, Toronto, and Kitchener-Waterloo.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HOM does
HOM (stylized as hOM) is a technology-enabled amenity provider headquartered in New York City that partners with office and residential property landlords and managers to deliver on-site fitness programming, wellness classes, and curated events for building tenants. The company operates a B2B2C model, selling amenity services to property owners who then pass the experience to their tenants as a value-add. Its core product is a Community OS platform — a centralized management system that supports programming operations and provides ROI reporting by tracking tenant participation and engagement metrics for building managers. Supporting services include a network of professional in-house fitness instructors (hOMie Reps) delivering 600+ monthly classes across the portfolio, building-specific event portals (hom.events), and the SPI Wellness mobile app used for tenant sign-ups.
The company generates revenue through subscription or recurring service agreements with property owners, with pricing not publicly disclosed and structured based on property size and services offered. Its customer base spans 50+ premium properties across five metropolitan markets — NYC, Los Angeles, Philadelphia, Toronto, and Kitchener-Waterloo — including significant concentrations with Silverstein (the WTC portfolio) and RXR. The go-to-market combines direct B2B sales to property managers and landlords, content marketing through a wellness-focused blog, and word-of-mouth within real estate networks. Founded in 2013, HOM has raised funding from MetaProp and Moderne Ventures and is led by a founder team of Francesca Loftus (CEO), Ryan Freed (CRO), and Corey Loftus (C3PO — People, Philosophy, Programming).
The company employs approximately 25 people across events, account management, sales and marketing, technology, operations, and full-time instructors. Its value proposition targets landlord pain points around tenant retention, property differentiation, and measurable ROI on amenity investments, positioning HOM as a turn-key community-building layer rather than a standalone fitness product. Geographic expansion into Canadian and West Coast markets, combined with a dedicated BizDev Canada function, signals the company's intent to scale beyond its NYC stronghold.
HOM firmographics
Firmographics- Name
- HOM
- Legal name
- HOM
- Website
- https://iamhom.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HOM is a technology-enabled amenity provider that partners with office and residential property landlords to deliver on-site fitness programming, wellness classes, and curated tenant events. The company operates a Community OS platform supporting 50+ buildings across NYC, LA, Philadelphia, Toronto, and Kitchener-Waterloo.
- Ownership category
- akta.pro rank
HOM industry classification
Industry- Product category
- Property Amenity Services
- NAICS
- Services to Buildings and Dwellings (5617)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Mixed-Use Community Association Management (BPAJAHAF)
Keywords
Where HOM is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
HOM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Property Amenity Services: HOM provides on-site fitness programming and events as amenity services to residential and office properties. Revenue appears to be generated through service agreements with property landlords and managers, with pricing based on property size and services provided.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
HOM product offering
Product offeringCore offering
HOM is a technology-enabled amenity provider that partners with residential and office property landlords and managers to deliver on-site fitness programming, wellness classes, and curated community events for tenants. The company combines a Community OS software platform with a network of professional fitness instructors (hOMie Reps) who teach classes and staff events at 50+ premium client buildings across NYC, LA, Philadelphia, Toronto, and Kitchener-Waterloo. Tenants access programming through building-specific event portals and the SPI Wellness mobile app, while property managers receive participation tracking and ROI reporting.
Product overview
hOM operates as a technology-enabled amenity provider offering a unified Community OS platform that combines on-site fitness programming and unique events for residential and office properties. The core product is the Community OS, which serves as a centralized management system for tenant engagement. Supporting services include on-site fitness instruction through hOMie Reps (600+ monthly classes), curated tenant events, and property liaison services that connect property managers with community programming across multiple locations including NYC, LA, Philadelphia, Toronto, and Kitchener-Waterloo.
Differentiator
Problem solved
Functional benefit
Products and services
- Community OS
Quantifiable outcome
- 600+ monthly classes across property portfolio
- +1 more outcomes
Companies that use HOM
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
HOM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
HOM partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
HOM competitors and assessment
Company assessmentBroad incumbents
- Limeade: Limeade is an employee wellbeing and engagement platform used by enterprise customers to deliver wellness programs. It overlaps with HOM's wellness/engagement value proposition but serves HR buyers via software rather than on-site instructors.
- Virgin Pulse: Virgin Pulse is a large-scale corporate wellness platform serving global employers with engagement, fitness, and wellbeing programs. Comparable to HOM at the amenity/wellness layer though it operates more as a digital-first incumbent rather than an on-site property specialist.
- Life Time Fitness: Life Time operates premium fitness clubs and increasingly partners with residential and office properties to deliver building-based fitness amenities. Comparable to HOM as a fitness amenity provider with a broader club-based footprint.
Direct peers
- Active Wellness: Active Wellness provides fitness center management, programming, and wellness services for corporate, residential, and hospitality properties. Directly comparable to HOM in the property-based fitness amenity category.
- LifeStart: LifeStart operates corporate fitness centers, wellness programming, and amenity services for office buildings and corporate campuses. Closely comparable to HOM in delivering on-site fitness and wellness amenities as a property-level B2B service.
- HealthFitness (Trustmark Health Benefits): HealthFitness, now part of Trustmark, offers corporate fitness center management and population health programs. Directly comparable to HOM in operating fitness amenities and wellness programming at employer and property sites.
- Wellable: Wellable delivers corporate wellness programs and on-site fitness experiences for employers and commercial properties. Comparable to HOM in providing measurable wellness programming and tenant engagement services to B2B clients.
Emerging players
- Castle Hill Fitness: Castle Hill Fitness is a premium fitness operator offering community-driven programming and corporate partnerships. Comparable to HOM in emphasizing community and instructor-led experiences over commoditized gym access.
- Wellbeats: Wellbeats provides on-demand fitness and wellness content for corporate and multi-tenant residential properties. Overlaps with HOM in delivering tenant wellness programming, though primarily through digital rather than live on-site delivery.
Regional players
- Plus Fitness Industries: Plus Fitness is a fitness franchise operator with strong presence in Australia and New Zealand that also partners with property developers for residential amenity gyms. Comparable to HOM as a property-tied fitness amenity provider, but operating in different geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
HOM social profiles
Digital presenceHOM financial estimates
Financial estimateRevenue estimate
Valuation estimate
HOM leadership team
Management profileNumber of profiles
Profiles14 records
HOM funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HOM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HOM
What does HOM do?
HOM is a technology-enabled amenity provider that partners with residential and office property landlords and managers to deliver on-site fitness programming, wellness classes, and curated community events for tenants. The company combines a Community OS software platform with a network of professional fitness instructors (hOMie Reps) who teach classes and staff events at 50+ premium client buildings across NYC, LA, Philadelphia, Toronto, and Kitchener-Waterloo. Tenants access programming through building-specific event portals and the SPI Wellness mobile app, while property managers receive participation tracking and ROI reporting.
Is HOM a public or private company?
HOM is a private company. It is classified as venture growth investor backed and is currently operating.
When was HOM founded?
HOM was founded in 2013. It employs 11 to 50 people.
Where is HOM based?
HOM is headquartered in New York, United States, in the North America region.
How does HOM make money?
One revenue line is on record: property Amenity Services.
Who are HOM's main competitors?
Broad incumbents on record are Limeade, Virgin Pulse and Life Time Fitness. Direct peers are Active Wellness, LifeStart, HealthFitness (Trustmark Health Benefits) and Wellable. Emerging players are Castle Hill Fitness and Wellbeats. Plus Fitness Industries is listed as a regional player.
Does HOM have an API?
No public API is recorded for HOM.
What industry is HOM in?
HOM's product category is Property Amenity Services. Its primary akta.pro industry code is BPAJAHAF, Mixed-Use Community Association Management. Its NAICS code is 5617 and its SIC code is 7340.