HealthTap
HealthTap is a US virtual primary care platform licensed across all 50 states, delivering affordable primary care, urgent care, and chronic condition management to consumers and B2B partners via subscription, pay-per-visit, and enterprise contracts, supported by a 90,000+ doctor network and proprietary AI clinical tools.
- Company typePrivate
- Founded2010
- HeadquartersPalo Alto, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What HealthTap does
HealthTap is a US-based virtual primary care platform founded in 2010 and headquartered in Sunnyvale, California, operating as a national virtual physician practice licensed in all 50 states and Washington D.C. The company delivers relationship-based primary care, on-demand urgent care, and chronic condition management through video, text, and audio visits, supported by a network of 90,000+ U.S.-licensed, board-certified doctors across 147 specialties. Additional service lines include mental and behavioral health, women's, men's, children's, senior, and sexual health, plus wellness and prescription services. Two proprietary modules — Dr. A.I. (a physician copilot that deepens patient history for diagnostic accuracy) and HealthTap FastRx (automated prescription workflow for DMEs and pharmacies) — extend the platform beyond visit delivery.
The underlying platform is HIPAA-compliant, SOC 2 Type 2 certified, and accredited by The Joint Commission (the first virtual primary care practice to earn this Gold Seal). It integrates real-time insurance verification, e-prescribing to national pharmacies, and proprietary AI models for clinical efficiency and predictive modeling. HealthTap monetizes through a hybrid consumer/enterprise model: direct-to-consumer pay-per-visit fees ($129 per visit), subscription membership ($55/quarter or $180/year with $44 per primary care and $59 per urgent care visit), real-time insurance billing across most major commercial plans plus Medicare, Medicare Advantage, and Medicaid, and HSA/FSA acceptance. Enterprise revenue is generated via in-network fee-for-service, custom fee-for-service, value-based/capitated, and risk-based contracts with employers, health cost-sharing ministries, health plans, ACOs, at-risk providers, health systems, DMEs, and pharma companies.
The company pursues a multi-channel go-to-market combining direct-to-consumer web and mobile apps (iOS/Android), OEM/embedded integrations (Samsung Health reaching 7M+ US users, Walgreens, LillyDirect), and enterprise field sales to organizations including Christian Healthcare Ministries, CrowdHealth, VHC Health, Commure, NaphCare, Aeroflow, and Walgreens. B2B economics are anchored by a claimed average medical cost reduction of $2,760 per engaged member per year, 96% patient PCP retention, and 83 NPS under the Direct Primary Care for Organizations program.
HealthTap firmographics
Firmographics- Name
- HealthTap
- Legal name
- HealthTap, Inc.
- Website
- https://healthtap.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HealthTap is a US virtual primary care platform licensed across all 50 states, delivering affordable primary care, urgent care, and chronic condition management to consumers and B2B partners via subscription, pay-per-visit, and enterprise contracts, supported by a 90,000+ doctor network and proprietary AI clinical tools.
- Ownership category
- akta.pro rank
HealthTap industry classification
Industry- Product category
- Virtual Primary Care / Telehealth
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111), Health Care and Social Assistance (62)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Primary Care & General Medicine Virtual Care (HLALAAAA)
- akta.pro secondary industries
- Membership/Subscription Concierge Virtual Care (HLALAAAH), Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA), Urgent Care & On-Demand Virtual Visits (HLALAAAB)
Keywords
Where HealthTap is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HealthTap business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription (HealthTap Membership): HealthTap offers a paid membership program ($55/quarter or $180/year) that provides discounted per-visit rates ($44 primary care, $59 urgent care vs. $129 for non-members), unlimited messaging with doctors, and free Q&A access. The subscription enables concierge-level primary care at accessible prices. Insurance plans do not currently cover the subscription fee — only visit fees.
- Per-Visit Fees (Pay-per-visit): Non-members and subscribers pay per-visit fees. Primary care visits are $44 for members and $129 for non-members; urgent care visits are $59 for members and $129 for non-members. Visits are billable to insurance (most major plans including Medicare and Medicaid accepted), with patients responsible only for the estimated copay or coinsurance.
- Insurance Reimbursement: HealthTap accepts most major insurance plans for both primary care and urgent care visits, including Medicare, Medicare Advantage, Medicaid, and commercial plans (Aetna, Cigna, UnitedHealthcare, Humana, BlueCross/BlueShield, Anthem, Centene). Most primary care visits are out-of-network; urgent care is often also out-of-network. The company checks benefits in real time and bills insurance directly.
- Enterprise/B2B Contracts: HealthTap generates B2B revenue through partnerships with employers, health cost-sharing ministries, health plans, ACOs, at-risk providers, health systems, DMEs, and pharma companies. Contracting models include in-network fee-for-service, custom fee-for-service, value-based/capitated, and custom risk-based arrangements. Pricing includes monthly flat or annual bulk-visit pricing with average medical cost reduction of $2,760 per engaged member per year.
- HealthTap FastRx Prescription Workflow Services: HealthTap FastRx enables fast prescription workflows for DMEs and pharmacies with insurance-required documentation. Generates revenue through per-transaction prescription processing fees and increased patient retention/satisfaction for partner pharmacies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pay-per-visit (non-member) |
| Subscription | Monthly | HealthTap Membership — Quarterly |
| Subscription | Annual | HealthTap Membership — Annual |
| Subscription | Pay-as-you-go | Insurance-Covered Visits |
| Subscription | Multi-year contract | B2B Enterprise — Direct Primary Care for Organizations |
| Transaction based/ take rate | Pay-as-you-go | HealthTap FastRx for Pharmacies/DMEs |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels7 records
HealthTap product offering
Product offeringCore offering
HealthTap operates a HIPAA-compliant virtual primary care platform available in all 50 U.S. states and Washington D.C., connecting patients to board-certified doctors via video, text, and audio for ongoing primary care, urgent care, mental health, chronic condition management, and prescriptions. The company sells services directly to consumers via subscriptions and pay-per-visit, and to employers, health plans, and health systems via enterprise contracts.
Product overview
HealthTap operates as a virtual primary care platform offering relationship-based telemedicine services across the United States. The core offering consists of Virtual Primary Care, allowing patients to choose and maintain long-term relationships with dedicated board-certified doctors, complemented by Virtual Urgent Care for acute needs. Specialized services address Mental & Behavioral Health, Chronic Condition Management, Women's Health, Men's Health, Children's Health, Senior Health, Sexual Health, and Wellness & Prevention. Add-on modules include HealthTap FastRx for pharmacy/DME prescription automation, Direct Virtual Primary Care for Organizations for employer groups, and Dr. A.I. as a proprietary AI physician copilot. The platform integrates with Samsung Health for consumer access and Walgreens for prescription management, serving millions of patients nationwide with services available in all 50 states and Washington D.C.
Differentiator
Problem solved
Functional benefit
Brands
- Dr. A.I. Proprietary AI tool used as a physician copilot that improves detail and depth of patient history to improve doctors' diagnostic accuracy
- HealthTap FastRx
Products and services
- Virtual Primary Care Long-term relationship-based virtual primary care service enabling patients to choose and keep one dedicated board-certified doctor for ongoing care across all 50 U.S. states and Washington D.C., with video visits, prescription management, and chronic condition management.
- Virtual Urgent Care On-demand urgent care video visits with first available doctors, available 7 days a week including evenings, weekends, and holidays from 7 AM to 11 PM ET for minor acute health issues and prescriptions.
- Mental & Behavioral Health Online mental and behavioral health care service offering treatment for mild depression, anxiety, sleep issues, and related concerns through primary care doctors with mental health training.
- Chronic Condition Management Specialized care for chronic conditions including diabetes, high blood pressure, high cholesterol, asthma, allergies, gastrointestinal disorders, and arthritis through dedicated primary care doctors.
- HealthTap FastRx
- Sexual Health
- Children's Health
- Senior Health
- Women's Health
- Men's Health
- Wellness, Prevention & Lifestyle
- Online Prescriptions
- Direct Virtual Primary Care for Organizations Enterprise solution enabling employers and member-based organizations to offer AI-enabled virtual primary care with simplified implementation, transparent pricing, and HSA-compatible direct primary care memberships.
- Dr. A.I. Physician Copilot
Quantifiable outcome
- Average medical cost reduction of $2,760 per engaged member per year
- +7 more outcomes
Companies that use HealthTap
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles6 records
HealthTap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature6 records
HealthTap partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, flagship and minor.
- VHC HealthcoreStrategic partnership providing on-demand virtual urgent care services to VHC Health patients in the Washington, DC metropolitan area. The service launched December 2025. Marks HealthTap's first formal collaboration with a health system, expanding access to virtual care and reducing unnecessary emergency department visits.
- Samsung HealthflagshipSamsung Health integrated HealthTap's virtual primary care into its app, enabling 7M+ U.S. Samsung Health users to book and conduct virtual doctor consultations directly within the app. The partnership provides access to primary care and urgent care via virtual consultations, prescription management, and Walgreens integration. Feature rollout began September 2025.
- Eli Lilly (LillyDirect)coreHealthTap joined Eli Lilly's LillyDirect platform to expand access to primary care-led diabetes treatment. The partnership integrates HealthTap's virtual primary care services with Lilly's diabetes management ecosystem, enabling patients to access primary care-driven treatment.
- WalgreenscoreWalgreens prescription tracking integration within the Samsung Health app powered by HealthTap. Enables users to access prescriptions via Walgreens pharmacy directly through the Samsung Health app. Part of the Samsung Health ecosystem expansion.
- CrowdHealthcoreInitial partner in HealthTap's Direct Virtual Primary Care for Organizations program, providing AI-enabled virtual primary care to CrowdHealth members. Partnership leverages H.R. 1 legislation allowing organizations to cover direct primary care memberships while preserving employees' HSA eligibility.
- CommurecoreAI-first health tech company Commure partnered with HealthTap to offer a turnkey virtual care model enabling health systems to add virtual care workforce without upfront investment. The combined offering integrates Commure's AI revenue cycle management, agents, and scribe technology with HealthTap's virtual care workforce. Target customers are large and midsized provider-owned and private-equity-owned organizations.
- Commure (Tech Integration)corePartnership with Commure to deliver seamless, unified virtual and in-person care. Combines Commure's AI technology (revenue cycle management, agents, scribe) with HealthTap's physician network and virtual care platform.
- NaphCarecorePartnership to provide virtual care for formerly incarcerated individuals through NaphCare's correctional healthcare services. Addresses barriers to primary care access for a vulnerable population.
- Christian Healthcare Ministries (CHM)flagshipThree-year partnership (announced late 2024, launching December 2024) providing HealthTap's virtual primary and urgent care services to CHM's members. HealthTap designed and implemented new member benefits within 90 days. 96% of CHM members who started with a primary care doctor returned to the same provider. Partnership aims to combat rising healthcare costs while providing same-day/week appointments and unlimited messaging.
- AeroflowminorPartnership with Aeroflow (DME supplier) to fill gaps in medical device re-orders, integrating HealthTap's virtual care capabilities with Aeroflow's durable medical equipment supply chain.
- AstraZenecaminorPharmaceutical company partner listed in HealthTap's partner logos section, suggesting a partnership for patient engagement or medication management services.
- Boehringer IngelheimminorPharmaceutical company partner listed in HealthTap's partner logos section, suggesting a partnership for patient engagement or medication management services.
- BlueCross BlueShieldcoreMajor health insurer partner for which HealthTap is credentialed as an in-network or out-of-network provider. HealthTap bills BlueCross for visit fees under insurance contracts.
- EmblemHealthminorHealth insurer partner listed in HealthTap's partner logos section, credentialed for insurance billing.
- Clover HealthminorMedicare Advantage insurer partner listed in HealthTap's partner logos section, credentialed for insurance billing.
- AlbertsonsminorMajor retail pharmacy chain listed in HealthTap's partner logos section, suggesting integration for prescription services.
- AsembiaminorSpecialty pharmacy organization partner listed in HealthTap's partner logos section, suggesting collaboration for specialty medication management.
- SelectQuoteminorInsurance distribution partner listed in HealthTap's partner logos section, suggesting HealthTap is available as a benefit option through SelectQuote's insurance marketplace.
- SelectPatientminorPatient engagement platform partner listed in HealthTap's partner logos section.
- PopulusminorTechnology/data partner listed in HealthTap's partner logos section, suggesting collaboration on patient data or population health analytics.
- WingStopminorEmployer partner listed in HealthTap's partner logos section, using HealthTap's Direct Primary Care for Organizations program for employee healthcare benefits.
- SundanceminorBrand/employer partner listed in HealthTap's partner logos section, using HealthTap's virtual primary care for employee benefits.
- TrueFoodminorBrand/employer partner listed in HealthTap's partner logos section, using HealthTap's virtual primary care for employee benefits.
Scale indicators12 records
Recent moves6 records
Expansion highlights7 records
HealthTap competitors and assessment
Company assessmentDirect peers
- Teladoc Health: Teladoc Health is the largest direct-to-consumer and employer-sponsored virtual care platform in the US, offering primary care, mental health, and chronic condition management across all 50 states. It is the closest direct competitor to HealthTap, overlapping in DTC virtual primary care, B2B employer contracts, and chronic care management, though it operates at materially larger scale and is publicly traded.
- Doctor on Demand (Included Health): Doctor on Demand provides 24/7 virtual primary care, urgent care, and behavioral health, and was merged into Included Health, an integrated virtual-plus-in-person care navigation platform. It competes head-to-head with HealthTap in employer-sponsored virtual primary care, value-based care contracts, and large health plan partnerships.
- Amwell: Amwell (American Well) operates a major enterprise telehealth platform serving health systems, health plans, and employers with urgent care, primary care, and behavioral health. It directly competes with HealthTap for B2B health plan, employer, and health system contracts, while offering similar multi-state virtual primary care capabilities.
- One Medical (Amazon): One Medical is a membership-based primary care platform (now owned by Amazon) offering hybrid virtual and in-person care, with a strong emphasis on the consumer-paid and employer-paid subscription model. It is a direct competitor to HealthTap's subscription/membership virtual primary care product, particularly for tech-forward and urban consumers and employer groups.
- PlushCare (acquired by Accolade): PlushCare operates DTC virtual primary care with insurance acceptance, prescription delivery, and chronic disease management, and was acquired by Accolade to bundle into its employer benefits platform. It competes directly with HealthTap in insurance-billed virtual primary care and B2B employer distribution.
- K Health: K Health offers AI-driven virtual primary care with a free chat-based intake and a low-cost membership model, focused on DTC affordability and employer partnerships. It directly competes with HealthTap on AI-augmented primary care, subscription pricing, and B2B/employer channels.
- MDLIVE (Optum): MDLIVE is a multi-state telehealth platform offering urgent care, primary care, and behavioral health, now part of Optum/UnitedHealth Group. It is a direct competitor to HealthTap for health plan distribution, employer contracts, and broad-state virtual primary care delivery.
- Sesame: Sesame is a marketplace-based DTC telehealth and in-person care platform offering discounted cash-pay visits with primary care and specialty doctors, particularly marketed toward uninsured and high-deductible patients. It is comparable to HealthTap's pay-per-visit model for uninsured patients, though it uses a marketplace rather than employer networks.
Broad incumbents
- Hims & Hers Health: Hims & Hers is a publicly traded direct-to-consumer telehealth company initially focused on men's/women's health, sexual health, and prescriptions, now expanding into broader primary care and chronic care. It is comparable to HealthTap for DTC cash-pay visits, subscription/recurring prescription revenue, and consumer brand-driven acquisition.
Emerging players
- Forward Health: Forward Health operates a tech-forward, membership-based primary care model combining virtual care with in-person clinics and AI-driven diagnostics. It overlaps with HealthTap in subscription concierge primary care and AI-augmented diagnostics, but is geographically concentrated in physical clinic markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
HealthTap social profiles
Digital presenceHealthTap compliance and trust
Trust signalCompliance6 records
HealthTap financial estimates
Financial estimateRevenue estimate
Valuation estimate
HealthTap leadership team
Management profileNumber of profiles
Profiles10 records
HealthTap funding detail
Funding detailFunding overview
Funding rounds7 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HealthTap M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HealthTap
What does HealthTap do?
HealthTap operates a HIPAA-compliant virtual primary care platform available in all 50 U.S. states and Washington D.C., connecting patients to board-certified doctors via video, text, and audio for ongoing primary care, urgent care, mental health, chronic condition management, and prescriptions. The company sells services directly to consumers via subscriptions and pay-per-visit, and to employers, health plans, and health systems via enterprise contracts.
Is HealthTap a public or private company?
HealthTap is a private company. It is classified as venture growth investor backed and is currently operating.
When was HealthTap founded?
HealthTap was founded in 2010. It employs 101 to 250 people.
Where is HealthTap based?
HealthTap is headquartered in Palo Alto, United States, in the North America region.
How does HealthTap make money?
Five revenue lines are on record. Subscription (HealthTap Membership) is the primary driver. The others are per-Visit Fees (Pay-per-visit), insurance Reimbursement, enterprise/B2B Contracts and healthTap FastRx Prescription Workflow Services.
Who are HealthTap's main competitors?
Direct peers on record are Teladoc Health, Doctor on Demand (Included Health), Amwell, One Medical (Amazon), PlushCare (acquired by Accolade), K Health, MDLIVE (Optum) and Sesame. Hims & Hers Health is listed as a broad incumbent. Forward Health is listed as an emerging player.
Does HealthTap have an API?
No public API is recorded for HealthTap.
What industry is HealthTap in?
HealthTap's product category is Virtual Primary Care / Telehealth. Its primary akta.pro industry code is HLALAAAA, Primary Care & General Medicine Virtual Care, with a secondary code of HLALAAAH, Membership/Subscription Concierge Virtual Care. Its NAICS code is 621111 and its SIC code is 8011.