What Worldwide Logistics Group does

Worldwide Logistics Group (上海环世物流(集团)有限公司) is a Shanghai-headquartered, privately held international logistics company operating a digital cross-border logistics platform with self-serve booking, real-time freight pricing sourced directly from shipowners, end-to-end shipment tracking with milestone alerts, and integrated customs documentation management. Founded in 2011, the company serves cross-border e-commerce merchants as its primary customer segment, alongside freight forwarders and logistics tenants, through a hybrid go-to-market combining a self-serve web console, WeChat and Mini Program channels for the Chinese market, and direct enterprise sales for large warehouse leasing deals.

The company's core technology is a modular digital platform with four product surfaces: an online booking engine for ocean and air freight, a visualization/tracking system, business self-service tools (booking queries, warehouse queries, vessel schedules), and internal operational tools for sales and fleet management. The platform's differentiators are shipowner direct mining with real-time rate updates across all ports, automated milestone notifications, and online document review and submission for new manifest declarations. Underlying the platform is a self-operated overseas warehouse network spanning the US East Coast (NJ01 flagship warehouse of 451,916 sq ft in Sayreville, NJ, plus an additional 370,000+ sq ft facility), Cambodia, Thailand, and Malaysia, providing physical fulfillment infrastructure for cross-border e-commerce merchants.

Worldwide Logistics generates revenue through four primary streams: transaction-fee ocean freight booking, transaction-fee air freight booking, usage-based warehousing and fulfillment services, and bundled integrated logistics solutions. Pricing is quote-based and not publicly disclosed, varying by route, volume, and service level. The company raised $264 million in October 2021 from Cainiao (Alibaba), COSCO Shipping Development, Sinovation Ventures, and Yunqi Partners, capital that has funded international expansion. The company holds FMC NVOCC authority in the US (NRA RULES TARIFF NO. 001, effective July 14, 2025), enabling direct ocean freight operations to US ports, and has built ecosystem partnerships including a payment services integration with WorldFirst (万里汇) announced in April 2026.

Name

Worldwide Logistics Group

Legal name

上海环世物流(集团)有限公司

Website

https://worldwide-logistics.cn

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Shanghai-headquartered Worldwide Logistics Group operates a digital cross-border logistics platform with shipowner-direct pricing, real-time shipment tracking, and self-operated overseas warehouses across the US East Coast and Southeast Asia, serving primarily cross-border e-commerce merchants and freight forwarders globally.

Ownership category

akta.pro rank

Product category

Logistics Services

NAICS

Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Deep Sea Foreign Transportation Of Freight (4412), Public Warehousing & Storage (4220)

akta.pro primary industry

Cross-Border E-commerce Ocean Forwarding (DDP/DDU) (TLACABAK)

akta.pro secondary industries

Ocean Export Forwarding (Booking/VGM/SI/BL) (TLACABAF), Customs Brokerage for Ocean Shipments (Import/Export Clearance) (TLACABAG), E-commerce Air Cargo Carriers (TLADAAAK), Real-Time Operational Visibility & Exception Management (TLAEAKAC)

Keywords

• International freight forwarding
• Cross-border logistics
• Ocean freight services
• Air cargo booking
• Overseas warehousing

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Ocean Freight (Full Port Coverage): Full-service ocean freight booking across all ports with shipowner direct pricing and real-time rate updates. Revenue generated through freight charges based on container volume, route, and service level.
2. Air Freight Booking: Air cargo booking services with space reservation and shipment tracking. Revenue generated through air freight charges per shipment weight and route.
3. Warehousing & Fulfillment Services: Self-operated overseas warehouse storage and fulfillment services, including the NJ01 flagship warehouse in New Jersey (451,916 sq. ft.) and Southeast Asia facilities. Revenue generated through storage fees and fulfillment per-order charges.
4. Integrated Logistics Solutions: One-stop-shop logistics services combining shipping, documentation, customs declaration, and cargo tracking. Revenue from bundled service packages for cross-border e-commerce merchants.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Worldwide Logistics Group operates an international integrated logistics platform offering ocean freight and air cargo booking with shipowner-direct pricing and real-time rate updates, end-to-end shipment tracking with milestone notifications, and self-operated overseas warehouse and fulfillment services in the United States (New Jersey flagship 451,916 sq. ft.) and Southeast Asia (Cambodia, Thailand, Malaysia). The platform combines booking, tracking, documentation management, and customs declaration submission in a unified digital console for cross-border e-commerce merchants and freight forwarders.

Product overview

Worldwide Logistics Group (上海环世物流(集团)有限公司) operates a digital logistics platform with a modular product architecture. The core offerings include an Online Booking Platform for real-time ocean and air freight booking with shipowner-direct pricing, an Order/Shipment Tracking System providing end-to-end logistics visibility, and self-operated Overseas Warehouse Services spanning key markets including the U.S. East Coast (New Jersey flagship warehouse), Cambodia, and Southeast Asia. Supporting modules include Business Self-Service Tools (air booking queries, warehouse queries, shipping tracking, schedule queries) and Common Tools (airport codes, unit conversion, product classification, world time, currency exchange). The platform is positioned as a 'digitally empowered, globally connected' all-in-one solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Booking Platform (在线订舱)
• Order/Shipment Tracking System (物流跟踪) A logistics visualization system providing end-to-end shipment visibility with auto-notifications on key milestones and real-time dynamic data tracking, supporting order and container-level information management.
• Overseas Warehouse Services Self-operated overseas warehousing and cross-border e-commerce fulfillment services including the flagship NJ01 warehouse in Sayreville, New Jersey (451,916 sq. ft.), Cambodia warehouse (opened January 2025), Thailand warehouse, and additional US East Coast capacity. Revenue generated through storage fees and per-order fulfillment charges.

Quantifiable outcome

• Real-time freight pricing updates for shipowner direct rates across all ports
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Trammell Crow Co.minorStrategic or Co-development Partner · 7 April 2026Trammell Crow Co. developed the Arsenal Trade Center industrial park in Sayreville, New Jersey, where Worldwide Logistics USA LLC leases 451,916 square feet. The partnership provides access to strategically located warehouse space near major transportation infrastructure serving the New York metropolitan area.
• CBRE Investment ManagementminorStrategic or Co-development Partner · 7 April 2026CBRE Investment Management partnered with Trammell Crow Co. on the Arsenal Trade Center development, a 1.08 million square foot industrial campus on a former chemical plant site in Sayreville, New Jersey. Worldwide Logistics USA LLC is a major tenant at this facility.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flexport: US-headquartered digital freight forwarder offering ocean, air, and trucking with a self-serve platform for SMB and mid-market shippers. Closely comparable to WWL in PLG-style digital booking, real-time visibility, and target on cross-border e-commerce merchants.
• YunExpress: China-based cross-border e-commerce logistics specialist offering direct shipowner pricing, integrated tracking, and overseas warehousing across the US, Europe, and Southeast Asia. Most direct China-origin competitor to WWL on cross-border e-commerce lanes.

Broad incumbents

• Cainiao Smart Logistics Network: Alibaba Group's logistics arm and WWL's lead investor. Operates a global cross-border logistics network with Cainiao Post, Cainiao Direct, and overseas sorting centers — directly overlapping with WWL's merchant-facing cross-border offering, making it both a partner and a competitor.
• Sinotrans: China's largest state-affiliated logistics group with full-service international freight forwarding, contract logistics, and cross-border e-commerce capabilities. Comparable as a domestic incumbent alternative to WWL for Chinese exporters.
• Expeditors International: US-listed global freight forwarder with leading air and ocean forwarding operations. Comparable as an incumbent benchmark for asset-light, technology-enabled international forwarding at scale.
• DHL Global Forwarding: World's largest air and ocean freight forwarder with extensive cross-border e-commerce solutions (DHL Express, eCommerce, Supply Chain). Comparable as the dominant global incumbent setting enterprise customer expectations for forwarding.
• Maersk Logistics & Services: Global ocean carrier that has expanded into integrated end-to-end logistics including forwarding, customs, and warehousing. Comparable as a vertically integrated shipowner-plus-forwarder that competes with WWL's shipowner-direct model.

Regional players

• Kerry Logistics Network: Hong Kong-headquartered Asia-based logistics provider with international freight forwarding, warehousing, and cross-border e-commerce fulfillment across Southeast Asia. Comparable as a regional peer with overlapping warehousing and forwarding scope.

Emerging players

• ZTO Supply Chain (ZTO Express): China-headquartered express and supply chain company expanding into cross-border logistics and overseas warehousing. Comparable as a domestic Chinese peer pursuing cross-border fulfillment expansion into similar Southeast Asia and US corridors.
• ShipBob: US-based fulfillment network operator serving cross-border e-commerce merchants with distributed warehouses and integrated shipping. Comparable to the warehousing and US fulfillment layer of WWL's overseas warehouse strategy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/world-wide-logistics-co.-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worldwide Logistics Group