Minut

What Minut does

Minut is a Swedish property technology company that sells a camera-free smart sensor (the M3) and accompanying subscription software for monitoring short-term rental, aparthotel, multifamily, and student housing properties. Its privacy-first approach uses passive infrared motion detection and sound-level measurement rather than cameras or audio recording, addressing the guest-trust objection that has limited adoption of competing in-property surveillance tools. Founded in 2013 in Malmö, Sweden, by four co-founders including CEO Nils Mattisson, Minut serves more than 50,000 property operators across 100+ countries.

The core M3 sensor monitors noise levels, cigarette and marijuana smoke, occupancy (via a Crowd Detect feature using nearby iOS signals), temperature, humidity, and provides a home-alarm function, with alerts pushed to operators. The product portfolio has expanded to include a Water Leak Sensor, a Wired Mounting Kit for permanent installation, and a Cellular Gateway for properties without reliable WiFi. Software layers include an AI Autopilot Messaging module (in beta) that uses natural language processing to auto-respond to guest questions with smart escalation, a Tasks feature, and a Guest App, all connected through a public API at developer.minut.com. The platform integrates natively with Airbnb plus more than a dozen property management and smart-home systems, including Hospitable, Avantio, Lodgify, Google Nest, and ecobee. Compliance posture includes SOC2 and GDPR.

Minut operates a hybrid go-to-market combining product-led growth, via a self-serve online store at store.minut.com targeting individual hosts and small managers, with an enterprise field-sales motion through a dedicated 'Book a demo' path for larger property managers and multifamily operators. Revenue is generated through a one-time hardware purchase plus recurring per-home subscription across three tiers (Starter, Standard, and Pro/Pro+). The company has raised a cumulative total of roughly $20 million, including a $5 million Series B extension from Smedvig Capital in December 2023 and a secondary transaction with Nordic Secondary Fund in August 2024. Minut operates from offices in Sweden, the UK, and the US, with a headcount of 51-100 employees including 35 technologists drawn from eight nationalities.

Name

Minut

Legal name

Minut

Website

https://minut.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Minut is a Swedish property technology company that sells camera-free smart sensors and subscription software for noise, smoke, occupancy, climate, and security monitoring, serving vacation rental hosts, property managers, aparthotels, and multifamily operators across 100+ countries.

Ownership category

akta.pro rank

Product category

Property Monitoring Software

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Measuring & Controlling Devices, Nec (3829), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations (HSAHAGAJ)

akta.pro secondary industries

Occupancy, Space Utilization & Workplace Experience (HSAPAPAG), Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors) (HSAPAQAD), Physical Security, Access Control & Visitor Management (HSAPAPAD)

Keywords

• Property monitoring sensors
• Vacation rental noise monitoring
• Smart home IoT hardware
• Privacy-first property security
• Multifamily housing monitoring

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales (M3 Sensor): One-time purchase of M3 sensor hardware device. Sensor can be mounted on ceiling or wall, powered by permanent connection or rechargeable battery.
2. Subscription Plans: Three subscription tiers (Starter, Standard, Pro) billed per home/unit per month or annually. Plans include access to monitoring features, alerts, and integrations. AI Messaging is included with Standard, Pro, and Pro+ plans during beta.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Minut sells a property-monitoring platform built around its proprietary M3 Sensor — a camera-free, wall- or ceiling-mounted device that measures noise levels, occupancy, indoor climate (temperature and humidity), cigarette/marijuana smoke, and basic security without recording audio or video. Hardware is paired with subscription software (Starter, Standard, Pro/Pro+ tiers) that delivers real-time alerts, dashboards, AI Autopilot guest messaging, and integrations with Airbnb, property management systems, and smart-home platforms, targeting vacation rental hosts, vacation rental managers, aparthotels/hotels, student housing, and multifamily operators.

Product overview

Minut is a proactive property insights platform offering a unified hardware and software solution for property monitoring. The core product is the M3 Sensor hardware device combined with software features for noise monitoring, smoking detection, occupancy tracking, indoor climate monitoring, and home alarm capabilities. Additional hardware includes the Water Leak Sensor, Wired Mounting Kit, and Cellular Gateway. Software add-ons include Tasks (Beta), Messaging (Beta), and Guest App (Beta) for operations and guest experience management. The platform integrates with vacation rental managers, property management systems, and smart home devices, and includes a public API for developer integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• M3 Sensor Camera-free, ceiling- or wall-mounted property monitoring sensor that uses passive infrared motion detection and decibel-level sound monitoring (without recording audio or video) to track noise, occupancy, temperature, humidity, smoke, and basic security. Sold to vacation rental hosts and managers, multifamily operators, aparthotels/hotels, and student housing providers.
• Water Leak Sensor Add-on hardware sensor that detects water leaks and floods in monitored properties, providing alerts to prevent water damage. Sold as a standalone hardware accessory to Minut's M3 Sensor customers.
• Wired Mounting Kit Wired mounting kit enabling permanent, hardwired installation of M3 Sensors in properties, providing reliable power connectivity as an alternative to rechargeable battery operation.
• Cellular Gateway Cellular connectivity gateway that allows M3 Sensors and other Minut devices to operate in properties lacking reliable Wi-Fi, extending deployment reach to remote or connectivity-poor locations.
• Minut API Public developer API providing programmatic access to Minut property monitoring data, alerts, and automation hooks, enabling integration partners and enterprise customers to embed Minut into their own platforms and workflows.

Quantifiable outcome

• $28M+ property damage prevented every year
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• AirbnbcoreTechnology or IntegrationNative integration with Airbnb platform allowing seamless connection of Minut devices to Airbnb listings for automatic monitoring and messaging synchronization.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• NoiseAware: NoiseAware is the closest direct competitor to Minut, offering noise monitoring hardware specifically designed for short-term rental operators to prevent parties and neighbor complaints. It targets the same vacation rental host and property manager segment with a comparable subscription model.
• Party Squasher: Party Squasher offers decibel-based noise monitoring sensors for vacation rentals and Airbnb hosts, directly competing with Minut on the core use case of party prevention and noise compliance for short-term rental operators.
• Minut AI (formerly Alertify): Note: this is an internal reference error to clarify Minut itself; external direct competitor is Alertify, which offers indoor monitoring sensors for short-term rentals focused on noise and occupancy detection with similar camera-free principles.
• Alertify: Alertify provides indoor monitoring sensors for short-term rental hosts, primarily focused on noise level monitoring and party prevention in European markets, directly overlapping Minut's core product offering.

Broad incumbents

• Google Nest: Google Nest is a broad incumbent smart home platform with environmental sensors, thermostats, and cameras that could expand into multi-sensor property monitoring. Already integrated with Minut, Nest represents both a partner and a long-term competitive threat as a full-stack smart home provider.
• ecobee: ecobee is a smart thermostat and indoor air quality sensor manufacturer with occupancy and climate monitoring capabilities. It overlaps with Minut's indoor climate and occupancy features and is already a Minut integration partner, but could expand deeper into property monitoring.
• Ring (Amazon): Ring is a broad home security incumbent offering cameras, doorbells, and alarm systems with neighborhood-focused monitoring. While Ring uses cameras rather than privacy-first sensors, it competes for the same property security budget and could expand into ambient monitoring.
• SimpliSafe: SimpliSafe is a home security platform offering sensors and professional monitoring for residential properties. While focused on intrusion detection rather than noise/occupancy, it competes for property operator security spend in multifamily and vacation rental segments.

Emerging players

• Notion (by Silicon Labs): Notion offers multi-purpose smart home sensors including temperature, water leak, and door/window monitoring for homeowners and property managers. It overlaps with Minut's environmental monitoring add-ons (water leak sensor, indoor climate) and serves a similar property intelligence use case.
• PointCentral (Alarm.com): PointCentral is an Alarm.com subsidiary providing smart home automation and monitoring for vacation rental and multifamily properties. It offers locks, sensors, and energy management, overlapping with Minut's property intelligence platform for short-term rental operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/minuthq
• YouTubeyoutube.com/channel/UCIQTpc97if6a97a-DCF6Rvg
• Facebookfacebook.com/minuthq
• LinkedInlinkedin.com/company/minut
• Instagraminstagram.com/minuthq

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds9 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minut