Delli
Delli is a London-based online marketplace founded in 2022 that aggregates 100+ independent food and drink makers offering 3,500+ products to UK consumers and wholesale buyers, monetizing via marketplace commissions and a drop-style curation model.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Delli does
Delli is a London-based online marketplace founded in 2022 by Simon Beckerman that connects independent food and drink makers with UK consumers and trade buyers. The platform aggregates more than 100 small-batch producers offering 3,500+ products across categories including pantry essentials, snacks, sauces and condiments, drinks, alcohol, and sweets, using a "drop" model analogous to fashion releases to surface emerging food trends. Featured makers include Honest Toil Olive Oil, FATSO, Chimac, Mama Yu, and Chilli Chan's.
Delli firmographics
Firmographics- Name
- Delli
- Legal name
- DELLI
- Website
- https://delli.market
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Delli is a London-based online marketplace founded in 2022 that aggregates 100+ independent food and drink makers offering 3,500+ products to UK consumers and wholesale buyers, monetizing via marketplace commissions and a drop-style curation model.
- Ownership category
- akta.pro rank
Delli industry classification
Industry- Product category
- Online Food Marketplace
- akta.pro primary industry
- Online Alcohol & Adult Beverage Delivery (CRAHAIAH)
Keywords
Where Delli is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Delli business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D
Revenue model
- Marketplace Commission: Delli operates as a marketplace platform where independent food and drink makers sell products directly to consumers. The platform generates revenue through transaction fees on sales made through its marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing by independent makers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Delli product offering
Product offeringCore offering
Delli operates an online marketplace that connects independent food and drink makers directly with retail consumers and wholesale trade buyers across the UK. The platform curates 3,500+ products from 100+ small-batch producers across categories such as pantry, snacks, sauces and condiments, drinks, alcohol, and sweets, and supports makers with licensing, branding, and logistics services through its "Sell with DELLI" program.
Product overview
DELLI is an online marketplace platform for independent food and drink, offering both retail and wholesale channels. The core DELLI Marketplace connects consumers and trade customers with small batch food producers, featuring 3,500+ products across categories including pantry essentials, snacks, sauces & condiments, and drinks. The platform provides a 'Sell with DELLI' service offering licensing, branding, and logistics support to help small food producers scale. Product collections include Pantry (592 products), Sauces & Condiments (871 products), Snacks (721 products), and Drinks (754 products), with featured brands such as Honest Toil Olive Oil, FATSO, Chimac, Mama Yu, and Chilli Chan's.
Differentiator
Problem solved
Functional benefit
Products and services
- DELLI Marketplace Online marketplace connecting independent food and drink makers with retail consumers and wholesale buyers, offering both retail and wholesale storefronts with 3,500+ products across pantry, snacks, sauces and condiments, drinks, alcohol, and sweets.
- DELLI Retail Platform Consumer-facing marketplace enabling individual shoppers to purchase independent food and drink products across categories including snacks, sauces, pantry items, drinks, alcohol, and sweets with maker-set retail pricing.
- DELLI Wholesale Platform B2B marketplace enabling trade customers such as restaurants, cafes, delis, and retailers to purchase products from independent makers with trade pricing, bulk pricing options, and minimum order values.
- Sell with DELLI (DELLI for Makers) Onboarding and support service for independent food producers providing licensing assistance, branding support, and logistics management so that small-batch makers can scale their businesses on the Delli platform.
Quantifiable outcome
- 16x sales growth year-over-year
- +2 more outcomes
Companies that use Delli
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Delli technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Delli partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights6 records
Delli competitors and assessment
Company assessmentDirect peers
- Sous Chef: UK-based online retailer of small-batch artisan food products directly comparable to Delli in product curation, target market (food-curious UK consumers), and direct-to-consumer marketplace model.
- Not On The High Street: UK curated marketplace connecting independent makers and small brands with consumers; directly comparable two-sided marketplace model, value proposition of supporting independents, and UK consumer target.
- Goldbelly: US online marketplace shipping curated, iconic and artisanal food from independent makers nationwide; direct functional peer operating a curated independent-food marketplace with marketplace commission economics.
- Mouth.com: US-based curated online marketplace for independent food and drink makers; comparable business model, target customer (foodie gifters and DTC buyers), and curated catalog approach.
Broad incumbents
- Daylesford: Established UK premium organic/artisan food retailer with its own farms and bakery; overlaps with Delli on curated, premium-positioned independent and organic food, but operates at much larger scale and with owned production.
- Ocado Retail: UK online grocery retailer with broad assortment including premium and specialty items; broad incumbent that overlaps in online grocery delivery but does not specialize in independent makers.
- Etsy: Global online marketplace for handmade and curated goods including independent food makers; broad incumbent with overlapping two-sided marketplace mechanics but much wider category scope.
Emerging players
- Farmdrop: UK online marketplace connecting independent farmers and food producers with consumers; highly comparable curated local-food marketplace model, though now operating at reduced scale.
Regional players
- French Click: UK-based online marketplace specializing in French artisan food and drink from independent makers; comparable curated independent-food marketplace model but region-anchored to French producers.
Others
- Made.com / The Conran Shop (Conran): Adjacent curated lifestyle retailer; weak direct overlap but useful comparison for UK curated-indie consumer brand positioning and D2C marketplace dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Delli social profiles
Digital presenceDelli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Delli leadership team
Management profileNumber of profiles
Profiles1 record
Delli funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Delli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Delli
What does Delli do?
Delli operates an online marketplace that connects independent food and drink makers directly with retail consumers and wholesale trade buyers across the UK. The platform curates 3,500+ products from 100+ small-batch producers across categories such as pantry, snacks, sauces and condiments, drinks, alcohol, and sweets, and supports makers with licensing, branding, and logistics services through its "Sell with DELLI" program.
Is Delli a public or private company?
Delli is a private company. It is classified as venture growth investor backed and is currently operating.
When was Delli founded?
Delli was founded in 2022. It employs 11 to 50 people.
Where is Delli based?
Delli is headquartered in London, United Kingdom, in the Europe region.
How does Delli make money?
One revenue line is on record: marketplace Commission.
Who are Delli's main competitors?
Direct peers on record are Sous Chef, Not On The High Street, Goldbelly and Mouth.com. Broad incumbents are Daylesford, Ocado Retail and Etsy. Farmdrop is listed as an emerging player. French Click is listed as a regional player. Made.com / The Conran Shop (Conran) is listed as an others.
Does Delli have an API?
No public API is recorded for Delli.
What industry is Delli in?
Delli's product category is Online Food Marketplace. Its primary akta.pro industry code is CRAHAIAH, Online Alcohol & Adult Beverage Delivery.