What GREENTHEUK LIMITED does

GreenTheUK Limited is a private UK-based environmental services company founded in 2021 by siblings Xanthe and Edmund Caldecott, headquartered at The Storehouse, 75 Bermondsey Street, London, and registered in England and Wales as a private limited company (Company No. 13480299). The company operates a B2B platform that connects UK businesses with on-the-ground wildlife conservation projects delivered through a network of 12 specialist charity partners, spanning terrestrial habitats (climate-resilient tree planting, wildflower meadow restoration, wetland conservation, school-grounds planting) and marine/coastal habitats (native oyster reef restoration, kelp forest surveys, crab and lobster population monitoring). Customers select projects that are geographically local to their operations, supporting ESG/CSR narratives and (for property developers) Biodiversity Net Gain reporting obligations.

The product surface is anchored by 12-month corporate partnerships sold on a quote-based pricing model, payable either upfront or across 12 monthly instalments, with two enabling technology components: a bespoke client dashboard that provides project timelines, case studies, and evidence of delivery for marketing and ESG reporting, and a white-label "Green Loyalty Schemes" API that allows partner businesses to integrate wildlife project options into their existing loyalty point programs. The company maintains a 100+ business client base spanning enterprise customers including Pfizer, Sanofi, Bupa, LMAX Group, esure, LRG, Willmott Dixon, GoCardless, Funding Circle, CrossCountry Trains, Atos and TEMPUR UK, alongside SMEs and schools reached via corporate sponsorship.

The go-to-market is consultant-led direct B2B sales — initiated through website forms, the [email protected] inbox, or HubSpot-scheduled discovery calls — supported by LinkedIn advertising and organic content, email nurture, detailed case-study pages, and on-the-ground planting and volunteering events that double as experiential engagement for existing and prospective partners. The company operates with a small team (1-10 employees), has raised no external institutional funding to date, and confines its operations to the United Kingdom across England, Scotland, Wales and Northern Ireland.

Name

GREENTHEUK LIMITED

Legal name

GreenTheUK Limited

Website

https://greentheuk.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

GreenTheUK Limited is a London-based B2B environmental services company that connects UK businesses with local wildlife conservation projects — including tree planting, wildflower meadows, and marine restoration — through 12-month corporate partnerships delivered via twelve specialist UK charity partners.

Ownership category

akta.pro rank

Product category

Corporate Wildlife Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (11531), Support Activities for Forestry (1153)

SIC

Agricultural Services (700), Forestry (800)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industries

Wildlife Conservation & Species Protection (BPAGAGAB), Forestry & Reforestation (BPAGAGAD), Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM)

Keywords

• Corporate conservation partnerships
• Wildlife project sponsorship
• Biodiversity net gain
• ESG consulting services
• Habitat restoration projects

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Wildlife Partnerships: GreenTheUK generates revenue by charging businesses to support UK wildlife conservation projects. Companies pay for project sponsorship, with partnerships typically running for 12 months. Contributions can be structured as either one-off payments or distributed across 12 monthly instalments. The company provides project delivery, expert conservation partners, volunteering opportunities, marketing support, and case study reporting as part of the service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

GreenTheUK brokers 12-month corporate wildlife conservation partnerships in the UK, connecting businesses with expert charity partners to deliver land- and sea-based projects such as tree planting, wildflower meadow restoration, native oyster restoration, kelp surveys, wetland conservation, and school planting programs. The package includes project management, employee volunteering events, marketing assets, case studies, a proprietary client dashboard, Biodiversity Net Gain reporting, and a white-label Green Loyalty API for integrating conservation into existing loyalty schemes.

Product overview

GreenTheUK is an environmental organization connecting businesses with UK wildlife conservation projects. The core offering consists of land and sea conservation projects including climate-resilient tree planting, wildflower meadow restoration, coastal/marine projects (native oyster restoration, kelp surveys), wetland conservation, and school-based programs. Supporting services include a client dashboard for project tracking and case studies, Biodiversity Net Gain reporting, and a white-label loyalty API. Projects are delivered in partnership with expert charity organizations including the Royal Forestry Society, London Wildlife Trust, Buglife, Blue Marine Foundation, Plantlife, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Tree Planting Projects Climate-resilient tree planting initiatives delivered across the UK in partnership with corporate sponsors and expert charity organisations such as the Royal Forestry Society, supporting reforestation and carbon sequestration goals.
• Wildflower Meadow Restoration Wildflower meadow creation and restoration projects supporting biodiversity and pollinator populations across the UK, sponsored by corporate partners and delivered with conservation charities.
• Coastal Wildlife Projects Marine conservation services including native oyster reef restoration in the Solent, kelp forest recovery surveys along the Sussex coast, crab and lobster population monitoring, and seagrass meadow conservation.
• Wetland Conservation Wetland ecosystem preservation and restoration supporting endangered species habitats and curlew population recovery, delivered with specialist charity partners including Curlew Action.
• Trees for Schools Tree planting programmes and wildflower gardens delivered in educational settings across the UK, including planting workshops with Royal Forestry Society education officers, sponsored by corporate partners.
• Green Loyalty Schemes (White-label API) White-label wildlife API enabling businesses to integrate loyalty point systems with UK nature projects, allowing partners to create branded loyalty schemes tied to local conservation initiatives.

Quantifiable outcome

• 5.75 hectares of wildflower meadows planted (2024) with 12.25 additional hectares committed by 2030 for TEMPUR UK partnership
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Avon Needs TreescoreStrategic or Co-development PartnerCharity partner creating new permanent woodland throughout the Bristol-Avon river catchment to fight the climate and nature emergencies. Collaborates with GreenTheUK on woodland creation projects in the Bristol area.
• Blue Marine FoundationcoreStrategic or Co-development PartnerMarine conservation charity with two key initiatives with GreenTheUK: kelp forest restoration along Sussex coastline and native oyster restoration in Solent waters. Both projects focus on restoring critical marine ecosystems.
• BuglifecoreStrategic or Co-development PartnerCharity dedicated to conservation, education, and policy change to protect insects, bugs, and invertebrates. Partners with GreenTheUK on various wildflower and habitat projects across UK, including BNG (Biodiversity Net Gain) initiatives.
• Curlew ActionminorStrategic or Co-development PartnerOrganisation supporting curlew recovery through advocacy for conservation efforts, developing resources for fieldworkers, and promoting natural history education. Partners with GreenTheUK on curlew habitat protection projects.
• London Wildlife TrustcoreStrategic or Co-development PartnerRegistered charity founded in 1981, dedicated to protecting London's wildlife and wild spaces. Major partner for GreenTheUK projects in the capital, including wetland and woodland initiatives.
• NHS ForestcoreStrategic or Co-development PartnerPart of Centre for Sustainable Healthcare, dedicated to improving the connection between health and environment. Partners with GreenTheUK on tree planting across NHS healthcare sites throughout the UK.
• PlantlifecoreStrategic or Co-development PartnerConservation charity managing dozens of nature reserves and dedicated to securing a world rich in wild plants and fungi. Key partner for temperate rainforest protection projects in Devon and Cornwall.
• Royal Forestry SocietycoreStrategic or Co-development PartnerThe largest and longest-established education charity promoting wise management of woods. Delivers Trees for Schools programme with GreenTheUK, providing expert education officers for school planting workshops.
• Somerset Wildlife TrustcoreStrategic or Co-development PartnerWorking towards a Somerset-wide nature recovery network creating space for wildlife, benefiting communities, and helping reverse biodiversity loss. Partners on various local conservation projects.
• People's Trust for Endangered Species (PTES)minorStrategic or Co-development PartnerOrganisation protecting endangered species and habitats for nearly 50 years globally. Partners with GreenTheUK on the National Hedgehog Monitoring Programme, supporting trail camera placements for population monitoring.
• Walk Wheel Cycle TrustminorStrategic or Co-development PartnerCharity making it possible for everyone to walk, wheel and cycle. Partners with GreenTheUK on biodiversity enhancement projects along the UK Cycle Network.
• Your Park Bristol & BathcoreStrategic or Co-development PartnerCharity working to enhance urban green spaces in Bristol and Bath, creating and caring for over 100,000m2 of wildflower meadows, ponds, woodlands, grasslands and orchards annually. Partners on urban nature enhancement projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Treeapp: White-label tree-planting API that integrates with consumer and corporate apps and loyalty programmes; directly comparable on the technology and integration side of GreenTheUK's Green Loyalty API offering.
• Eden Reforestation Projects: Global reforestation nonprofit that partners with businesses to fund large-scale tree planting in degraded regions; comparable as a project-delivery charity partner, though not for-profit and international in scope.
• Ecologi: UK-headquartered B2B and B2C climate action platform offering subscription-based tree planting and carbon offsetting for businesses; directly comparable as a B2B environmental impact subscription platform competing for the same UK corporate ESG budget.
• veritree: B2B reforestation and ecosystem-restoration platform that partners with enterprises to fund verified planting and monitoring projects; comparable corporate partnership model with emphasis on verified impact delivery.
• One Tribe: UK-based B2B platform that lets companies fund reforestation and ocean protection projects via subscriptions and APIs; very similar business model targeting the same enterprise customers with recurring environmental impact products.

Others

• The Wildlife Trusts: UK federation of 46 local wildlife trusts that both delivers conservation projects and is itself a GreenTheUK delivery partner; comparable as the closest national conservation delivery ecosystem and a potential direct competitor in corporate partnership sales.

Broad incumbents

• Pachama: Carbon credit marketplace with a strong focus on forest restoration and monitoring technology; a broader incumbent offering adjacent carbon and forest services to large enterprises.
• ClimatePartner: Carbon offset and climate action consulting platform for businesses, including reforestation and biodiversity components; broader incumbent in the corporate carbon/environmental services market.
• Myclimate: Swiss non-profit offering corporate carbon offsetting and reforestation projects with education and consulting add-ons; adjacent incumbent with a similar B2B environmental impact subscription structure.
• South Pole Group: Established global climate consultancy and carbon project developer serving large corporates with offsetting, advisory and reporting; broader ESG services incumbent that competes for the same UK enterprise sustainability budgets.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greentheuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREENTHEUK LIMITED