Mindprint Learning

What Mindprint Learning does

Mindprint Learning, Inc. (Delaware LLC, headquartered at 252 Nassau Street, Princeton, NJ) is a K-12 cognitive assessment and learning-science platform founded in 2013. The company's core product is an hour-long, online, self-administered cognitive assessment built on the Penn Computerized Neurocognitive Battery (PennCNB), originally developed at the University of Pennsylvania's Perelman School of Medicine through an NIH grant and in collaboration with the Children's Hospital of Philadelphia, with the same battery selected by NASA for the Twins Study on long-duration spaceflight cognition. The assessment measures executive functions, complex reasoning, memory, and speed for students in grades 3-12 (ages 8-21) and feeds a strengths-based Learner Profile with categorical LOW/MEDIUM/HIGH/SUPPORT/STRENGTHS scoring across four cognitive domains, with proprietary linking studies explaining 40-66% of variance on NWEA MAP Growth, SC READY, WSAS, PSSA, and NJSLA assessments. In 2025, the Johns Hopkins University Center for Research and Reform in Education validated the assessment as a universal SpED and gifted screener at the highest ESSA Tier IV evidence level.

The product surface extends across the core Cognitive Assessment and Learner Profile, an SEL add-on (BOOST Yourself Assessment and Course, validated via NSF SBIR-233197), a School Wide Dashboard with MTSS-tiered reporting, BOOST/LIFT Instructional Strategies, one-click NWEA MAP Growth integrated reporting, an SAT/ACT Combo Report built on proprietary statistical models, MindPrint Professional Learning (Science of Learning workshops and administrator strategic planning), and a direct-to-consumer MindPrint for Parents assessment. Revenue is generated through four channels: annual quote-based SaaS subscriptions to K-12 schools and districts; subscription solutions for tutoring organizations and educational therapists; a $199 lifetime parent DTC purchase via Stripe; and paid professional development services.

Mindprint sells primarily through direct field sales to public and private K-12 schools and districts (with named anchor customers including Cincinnati, Seattle, Anchorage, Portland, Little Rock, Groton-Dunstable, and Florence Public Schools, plus 30+ private and independent schools), a worldwide tutor channel (Tutor Doctor, Applerouth, Axios, GT School, Illuminos, Streamline Learning, Testing Mom, and others), an international channel via International School Services, and an LEAP Innovations EDInnovators Collective membership. The company has received five NSF grants, the original NIH grant, $1.46M raised in a January 2023 SEC Form D exempt offering, and was acquired by Otus on December 2, 2025 to integrate its neuroscience-based cognitive insights into the Otus K-12 assessment, data, and insights platform.

Name

Mindprint Learning

Legal name

MindPrint Learning, Inc.

Website

https://mindprintlearning.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

11–50 employees

Short description

Mindprint Learning is a K-12 cognitive assessment and learning-science platform built on the Penn Computerized Neurocognitive Battery. It serves public and private K-12 schools, districts, tutors, and parents through SaaS subscriptions, a $199 direct-to-consumer assessment, and professional development services.

Ownership category

akta.pro rank

Product category

Educational Assessment Software

NAICS

Educational Support Services (611710), Exam Preparation and Tutoring (611691), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

akta.pro secondary industry

Intelligent Practice & Mastery Learning Platforms (Spaced Repetition, Skill Drills) (EDAFAFAD)

Keywords

• Cognitive assessment
• Educational assessment
• Student profiling
• Intervention tools
• Learning analytics

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. K-12 School and District Subscriptions: Recurring SaaS subscription for school and district customers, sold via 'Request a Demo' / 'Book a Demo' and customized solutions per organizational needs; bundled with assessments, learner profiles, MTSS dashboards, instructional strategies, and professional learning.
2. Parent Direct-to-Consumer Assessments: One-time online purchase of $199 for lifetime access to a child's MindPrint Profile, processed via Stripe on the Parents page.
3. Tutor / Educational Therapist Channel Sales: Customized solutions sold to tutoring organizations and educational therapists (academic tutoring, executive function coaching, SAT/ACT prep) that administer MindPrint to their clients.
4. Professional Development and Learning Services: Paid Science of Learning workshops, administrator strategic planning, and ongoing virtual teacher workshops delivered through the MindPrint Learning Team.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Mindprint Learning provides a K-12 cognitive assessment platform built on the Penn Computerized Neurocognitive Battery, originally developed at the University of Pennsylvania's Perelman School of Medicine through an NIH research grant. The hour-long online self-administered assessment measures executive functions, complex reasoning, memory, and speed, producing a strengths-based learner profile with MTSS-aligned reporting, evidence-based instructional strategies, and SEL add-ons (BOOST Yourself). Offerings include enterprise subscriptions for schools and districts, customized solutions for tutors and educational therapists, and a $199 direct-to-consumer assessment for parents.

Product overview

Mindprint Learning offers a single integrated K-12 solution (now part of the Otus platform following the December 2025 acquisition) that uses objective cognitive data to personalize learning. The core offering is the MindPrint Cognitive Assessment, an hour-long, self-administered online assessment developed at the University of Pennsylvania's Perelman School of Medicine, which feeds the MindPrint Learner Profile (school version) and Student Learner Profile (student-facing). These profiles are enhanced by the BOOST Yourself Assessment and BOOST Yourself Course SEL add-on modules. Around these, the company packages a School Wide Dashboard with tiered instruction support, BOOST/LIFT Instructional Strategies, Professional Learning (Science of Learning workshops), the NWEA MAP Growth integrated reporting capability, a SAT/ACT Combo Report for tutors and test prep, and a separate MindPrint for Parents direct-to-consumer assessment.

Differentiator

Problem solved

Functional benefit

Brands

• BOOST Yourself: Executive function skill development course and assessment (includes BOOST Yourself Assessment and BOOST Yourself Course) for student self-management and growth mindset.

Products and services

• MindPrint Cognitive Assessment

Quantifiable outcome

• MindPrint explains 51+% of Mathematics and 46-64% of Reading performance on NWEA MAP Growth (grades 3-12)
• +9 more outcomes

Named customers48 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature7 records

Partnerships

36 partnerships are on record, tiered flagship (acquirer), core / founding research partner, core research collaborator, core validation partner, flagship integration partner, core research partner, regulatory body, flagship pd partner, international channel, mid-tier ecosystem partner, mid-tier partner, mid-tier co-marketing partner, flagship collective partner, mid-tier channel partner, minor channel partner and reference source.

• Otusflagship (acquirer)Strategic or Co-development Partner · 2 December 2025Otus, a K-12 assessment, data, and insights platform, acquired MindPrint Learning on December 2, 2025. MindPrint's neuroscience-based cognitive insights are being incorporated into the Otus platform to create the industry's most comprehensive K-12 student profile solution, with joint AI-driven features and differentiated instruction for educators.
• University of Pennsylvania (Perelman School of Medicine)core / founding research partnerStrategic or Co-development PartnerThe MindPrint cognitive assessment was developed at Penn's Perelman School of Medicine through a National Institutes of Health research grant and in collaboration with the Children's Hospital of Philadelphia. This is the foundational scientific underpinning of MindPrint.
• Children's Hospital of Philadelphia (CHOP)core research collaboratorStrategic or Co-development PartnerCollaborated with the University of Pennsylvania on the development of the MindPrint cognitive assessment through an NIH research grant. CHOP is the #2 ranked children's hospital in the U.S.
• Johns Hopkins University (Center for Research and Reform in Education)core validation partnerImplementation/ SI/ Consulting PartnerConducted the ESSA Tier IV psychometric Validation and Utility Study of MindPrint Learning's Universal Screener for Special Education. Validated the assessment as a universal screener for gifted and special education across diverse districts.
• NWEAflagship integration partnerTechnology or IntegrationStrategic integration partnership providing 'one-click' integrated reports combining MindPrint cognitive skills with NWEA MAP Growth achievement scores in a single report. MindPrint identifies which cognitive skills contribute to student underperformance by learning strand and recommends interventions. Partnership announcement in September 2020; renewed and ongoing.
• CASTcore research partnerStrategic or Co-development PartnerIndependent 3rd party research funded through NSF SBIR-233197 validating the BOOST Yourself Survey and demonstrating growth in math and reading achievement after the BOOST Yourself Course. Joint NSF SBIR research on improving secondary mathematics outcomes.
• Digital Promisecore research partnerStrategic or Co-development PartnerIndependent 3rd party research partner demonstrating improvements in teacher and student self-efficacy after understanding MindPrint cognitive profiles; sponsored by Walton Family Foundation grant; ongoing research into professional learning and student outcomes.
• U.S. Securities and Exchange Commission (SEC)regulatory bodyOthersMindPrint Learning, Inc., a Delaware limited liability company, filed a Form D notice of exempt offering of securities in January 2023 under Regulation D to raise $2 million (with $1.46 million already sold).
• ASCDflagship pd partnerGTM or Marketing PartnerASCD Professional Development partner; MindPrint supports teachers in grades K-12 with top-rated Science of Learning professional development and coaching.
• International School Services (ISS)international channelChannel Partner/ Reseller/ DistributorResearch and product partner; featured as a MindPrint partner on the ISS EDUlearn podcast (August 2024). ISS serves international schools globally.
• Learn Launch Institutemid-tier ecosystem partnerGTM or Marketing PartnerEdTech ecosystem partner; Learn Launch logo displayed on the About page partners section.
• Novak Educationmid-tier ecosystem partnerStrategic or Co-development PartnerResearch and product partner; Novak Education's Dr. Katie Novak is featured in MindPrint promotional materials as UDL consultant/author.
• Universal Access Consultingmid-tier partnerImplementation/ SI/ Consulting PartnerListed as a research and product partner on the About page partners section.
• Pearl (Tutor with Pearl)mid-tier partnerChannel Partner/ Reseller/ DistributorListed as a research and product partner on the About page.
• Modern Classrooms Projectmid-tier partnerGTM or Marketing PartnerListed as a research and product partner on the About page; MindPrint supports blended/innovative instructional models.
• Teaching Channelmid-tier co-marketing partnerGTM or Marketing PartnerCo-marketing and content partnership; MindPrint founder and team appear on Teaching Channel Talks podcast episodes and contribute articles.
• LEAP Innovations (EDInnovators Collective)flagship collective partnerGTM or Marketing PartnerMindPrint is one of fifteen EdTech companies in LEAP Innovations' EDInnovators Collective in 2025. LEAP hosted Match Day events in Chicago to connect member companies with local schools, advancing learner-centered and responsible AI integration. The collective pilots new tools across schools in 15+ states, engaging 5,000+ educators and 350,000+ students.
• Tutor Doctormid-tier channel partnerChannel Partner/ Reseller/ DistributorGlobal tutoring franchise that administers MindPrint to its clients as part of its one-to-one tutoring services.
• Applerouth Tutoringmid-tier channel partnerChannel Partner/ Reseller/ DistributorTest prep and tutoring organization that integrates MindPrint into its client onboarding process.
• Axios Tutoring (Pittsburgh)mid-tier channel partnerChannel Partner/ Reseller/ DistributorTutoring practice that uses MindPrint as part of every intake; featured testimonial from Manjri Gupta.
• GT Schoolmid-tier channel partnerChannel Partner/ Reseller/ DistributorTutoring organization partnering with MindPrint to administer assessments to its student clients.
• Illuminos Tutoringmid-tier channel partnerChannel Partner/ Reseller/ DistributorTutoring partner that uses MindPrint assessments with its students.
• Streamline Learningmid-tier channel partnerChannel Partner/ Reseller/ DistributorTutoring/test prep partner (formerly Smarty Prep) using MindPrint assessments.
• Testing Mommid-tier channel partnerChannel Partner/ Reseller/ DistributorOnline test prep and learning resources company that offers MindPrint assessments to its customers.
• Now Test Prepmid-tier channel partnerChannel Partner/ Reseller/ DistributorTest prep partner using MindPrint assessments in its practice.
• Beyond Educationminor channel partnerChannel Partner/ Reseller/ DistributorEducational partner offering MindPrint assessments to its customers.
• Study Smartminor channel partnerChannel Partner/ Reseller/ DistributorEducational partner offering MindPrint assessments.
• Enhanced Prepminor channel partnerChannel Partner/ Reseller/ DistributorTest prep partner using MindPrint assessments.
• Evolved Education Companyminor channel partnerChannel Partner/ Reseller/ DistributorEducational partner offering MindPrint assessments.
• Franklin Yardminor channel partnerChannel Partner/ Reseller/ DistributorEducational partner offering MindPrint assessments.
• Kaizen Educationminor channel partnerChannel Partner/ Reseller/ DistributorEducational partner offering MindPrint assessments.
• Poulsbo Tutoringminor channel partnerChannel Partner/ Reseller/ DistributorEducational partner offering MindPrint assessments.
• SAOTGminor channel partnerChannel Partner/ Reseller/ DistributorEducational partner offering MindPrint assessments.
• Fine Educational Solutionsminor channel partnerChannel Partner/ Reseller/ DistributorEducational partner offering MindPrint assessments.
• Mathematicacore research partnerImplementation/ SI/ Consulting PartnerIndependent research firm that conducted the Accelerating Adoption Network Final Report on MindPrint, finding improved end-of-year summative math achievement scores and that 89% of teachers reported all students would benefit.
• Brown University Annenberg Centerreference sourceOthersBrown University's Annenberg Center core principles for high-dosage tutoring are referenced in MindPrint's 'Using Cognitive Data to Accelerate Outcomes in High-Dosage Tutoring' white paper.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Otus: Otus is a K-12 assessment, data, and insights platform that acquired MindPrint in December 2025 to bundle cognitive insights into its student profile solution. As the parent, Otus now controls distribution and roadmap for the MindPrint cognitive offering.
• Edmentum: Edmentum offers K-12 diagnostic assessment, adaptive learning, and intervention programs sold into the same district procurement cycle as MindPrint. It is a broader learning platform with deeper content libraries but a less neuroscience-specific cognitive assessment layer.
• Renaissance Learning: Renaissance is a major K-12 assessment and learning analytics provider (Star Assessments, Accelerated Reader) sold into the same school and district buyers MindPrint targets. It is a much larger incumbent that competes for the same MTSS and differentiation budget, with broader content but less neuroscience-grounded cognitive profiling.
• Curriculum Associates (iReady): iReady is a widely adopted K-12 adaptive diagnostic and instruction platform sold to the same districts. It competes head-to-head with MindPrint for assessment and differentiated-instruction budget, though it lacks a dedicated cognitive neuroscience battery and ESSA Tier IV screener credential for SpED/gifted identification.

Emerging players

• Schoolytics: Schoolytics is a K-12 data analytics and dashboards platform that integrates with SIS, LMS, and assessment tools to surface student-level insights for MTSS. It competes in the same tiered-instruction, class/school/district reporting layer as MindPrint's School Wide Dashboard but lacks a cognitive assessment of its own.
• Lexia Learning: Lexia provides literacy-focused assessment and instruction (Lexia Core5, PowerUp) for K-12, with cognitive/screening components for reading. It overlaps with MindPrint's reading-variance prediction work and competes for reading-intervention budget but focuses narrowly on literacy rather than full cognitive profiling.

Direct peers

• Aperture Education (DESSA): Aperture's DESSA is a widely used K-12 SEL and social-emotional competency screener. It directly overlaps with MindPrint's BOOST Yourself SEL screener and course, competing for the same district SEL and MTSS budget.
• NWEA: NWEA's MAP Growth is the dominant K-12 adaptive achievement assessment and is already integrated with MindPrint via one-click cognitive-plus-achievement reporting. While the partnership is strategic, NWEA is also a competitive force in the broader assessment and MTSS data layer where MindPrint competes.
• Panorama Education: Panorama is a leading K-12 social-emotional learning, MTSS, and student success platform sold to the same district buyers. It overlaps with MindPrint's BOOST Yourself SEL screener, dashboards, and tiered-instruction use cases, and competes for district SEL and MTSS budget.
• Illuminate Education: Illuminate provides K-12 assessment, MTSS, and data analytics tools (Edcite, IO Assessment, eduCLIMBER) to schools and districts. It competes directly with MindPrint's MTSS dashboards, screening, and reporting functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/nancy-weinstein-8733466
• Xx.com/MindprintLearn

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindprint Learning