What Testing Mom does

TestingMom (TestingMom.com Inc.) is a privately held U.S. online test preparation and academic skill-building platform founded in 2010 by Karen Quinn ('The Testing Mom') and Michael McCurdy, headquartered in Bedford (corporate domicile Indiana). The company serves families preparing children for gifted and talented program admissions tests (CogAT, NNAT, OLSAT, WISC, WPPSI, NGAT, MAP), private school entrance exams (SSAT, ISEE), and state achievement assessments across all 50 states, with cumulative reach of 1M+ families since inception.

The core product is a subscription membership ($9.14-$25.49/month equivalent) granting access to 450,000+ practice questions across 100+ tests, printable and interactive questions, exclusive test prep games, and the Skill Building Academy — a bundled integration of 30+ premium third-party learning programs (Scholastic, Brain Pop, Dreambox, Study Island, Moby Max, Reflex Math, Britannica School, Flocabulary, Tumblebook). The platform is web-based with no native mobile app, augmented by video-based 1-on-1 tutoring, live and on-demand webinars, and a proprietary S.C.O.R.E. test-prep methodology. Underlying technology is a self-serve content platform with human expert advisors available 7 days a week, supported by a quiz-based recommendation engine and SEO-optimized pages structured around individual test names.

The business model combines recurring subscription revenue with professional services revenue and a small hardware stream. Subscriptions are sold D2C through testingmom.com on monthly, quarterly, and annual cadences with one membership covering the entire household across K-12. Add-on paid services include Get Ahead Tutoring (from $57/session), Diagnostic Assessments ($149), Sample Tutoring Sessions ($50), Hunter College Mini-Assessments ($50), and Private Phone Consultations with Karen Quinn ($150 members / $300 non-members). Physical flashcards and workbooks are distributed through Amazon. Go-to-market is product-led and content-driven: organic SEO, content marketing, and social (Pinterest, Instagram, Facebook) drive top-of-funnel acquisition, with a 100-free-practice-questions lead magnet converting visitors to registered users. The company is bootstrapped with no disclosed institutional investors, underwent a leadership transition in late 2023 (Jon Zeitlin appointed CEO following co-founder Michael McCurdy's passing), and operates with 11-50 employees.

Name

Testing Mom

Legal name

TestingMom.com Inc.

Website

https://testingmom.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

TestingMom is a U.S. online test preparation and academic skill-building platform serving K-12 families preparing for gifted/talented admissions tests (CogAT, NNAT, OLSAT), private school entrance exams (SSAT, ISEE), and state assessments, via a subscription membership bundled with tutoring, diagnostics, and 30+ integrated third-party learning programs.

Ownership category

akta.pro rank

Product category

K-12 Test Preparation

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

K–12 Standardized Test Prep & Practice Materials (EDAGADAA)

akta.pro secondary industries

Test Prep & Exam Readiness (K–12) (EDAJALAC), K–12 Standardized Assessments & Benchmark Exams Prep (State tests, MAP, ISEE/SSAT) (EDANABAD), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Assessment Item Banks, Question Authoring & Test Development Content (EDAGADAG)

Keywords

• K-12 test prep
• Gifted and talented
• Online tutoring
• Practice assessments
• Standardized testing

Headquarters

HQ city

Bedford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Subscription Membership: Recurring subscription revenue from monthly, quarterly, and annual membership plans providing access to practice questions, learning resources, webinars, and Skill Building Academy. One membership covers the entire family across all grade levels.
2. Online Tutoring Sessions: One-to-one online tutoring sessions with experienced teachers. Tutoring is offered as an add-on to membership, with packages starting at $57 per session and diagnostic assessments at $149. Sessions available 7 days a week for Pre-K through 12th grade students.
3. Diagnostic Assessments: Comprehensive diagnostic testing to identify student strengths and weaknesses before tutoring. The Diagnostic Assessment Only product costs $149 and includes a simulated exam evaluating focus, listening, following directions, and working under pressure.
4. Private Consultations: 45-minute private phone consultations with Karen Quinn, the Testing Mom, priced at $150 for members and $300 for non-members. Expert consultations on gifted testing strategy and private school admissions.
5. Physical Products (Amazon): Sale of flashcards and workbooks through Amazon.com, including CogAT Flash Cards, NNAT & OLSAT Flash Cards, NYC Gifted and Talented Workbook, and CogAT Practice Test Workbooks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Testing Mom operates an online K-12 test preparation platform that sells a subscription membership (TestingMom Membership) granting access to thousands of practice questions across cognitive, math, reading, vocabulary and state test domains, augmented by one-on-one live online tutoring (Get Ahead Tutoring), diagnostic assessments, the proprietary S.C.O.R.E. learning system, and physical flashcards/workbooks. Its core audience is parents of pre-K through 8th-grade children preparing for gifted & talented (G&T) screenings, private school admissions tests, and state standardized assessments.

Product overview

TestingMom operates as a unified platform combining a core membership subscription with multiple modular add-ons and supplementary products. The core TestingMom Membership provides the foundational test preparation resource — 450,000+ practice questions, interactive tools, test prep games, the Skill Building Academy of third-party learning programs, and 7-day-a-week parent support — all under a single household subscription covering grades K-12. This core is extended through paid add-ons: Get Ahead Tutoring (one-to-one online sessions starting at $57/session), the Diagnostic Assessment ($149) that generates a personalized curriculum roadmap, sample tutoring sessions ($50), the Hunter College Mini Assessment ($50), and private consultations with Karen Quinn ($150 for members). The Skill Building Academy, a sub-product included with membership, grants access to 30+ premium programs (Dreambox, Brain Pop, MobyMax, Study Island, Reflex Math, Scholastic GO, etc.) that track student progress across sessions. Supporting products include the S.C.O.R.E. System methodology, test prep games (IQ Fun Tree, Pattern Tile Galaxy), small group classes (AI Literacy, Puzzle Science Lab, Chess, Spanish), and Academic Coaching via the HabitCoach sister company. Physical flashcards and workbooks are also sold through Amazon. The platform targets families preparing children for gifted testing, private school admissions, and state assessments.

Differentiator

Problem solved

Functional benefit

Brands

• Get Ahead Tutoring: One-to-one tutoring program led by experts in gifted education, offering personalized sessions for gifted learners covering test prep, math, reading, writing, and science.
• Skill Building Academy
• S.C.O.R.E. System

Products and services

• TestingMom Membership Recurring online subscription product for parents of K-12 children, providing on-demand access to the Testing Mom practice question library, games, and S.C.O.R.E. system across cognitive, math, reading and vocabulary domains for 30+ standardized tests.
• Get Ahead Tutoring One-on-one live online tutoring service marketed with 'top 1% tutors', delivering personalized K-12 test preparation for gifted & talented screenings, private school admissions, and standardized assessments.
• Diagnostic Assessment Paid evaluation service that diagnoses a child's strengths and weaknesses on standardized tests to inform a personalized prep plan via the S.C.O.R.E. system.
• 30-Minute Sample Tutoring Session Entry-level 30-minute live online tutoring session offered as a low-cost trial of the full Get Ahead Tutoring experience for new families.
• Skill Building Academy Structured online academy offering skill-building courses across core academic areas to strengthen the underlying competencies tested by G&T and admissions exams.
• S.C.O.R.E. System Testing Mom's proprietary diagnostic and learning framework that personalizes test prep, maps readiness across tests, and prescribes targeted practice and tutoring.
• Hunter College Mini Assessment Free online mini-assessment specifically for the Hunter College entrance exam, used as a freemium funnel into the paid membership and tutoring products.
• Private Phone Consultation with Karen Quinn Premium paid 1:1 phone consultation with founder Karen Quinn, providing expert advisory for families navigating gifted and private school admissions.
• Test Prep Games Game-based online test preparation products designed to build cognitive, math, reading and vocabulary skills in a child-friendly format.
• Classes / After School Programs Live online group classes and after-school programs delivering structured test prep instruction as a group alternative to 1:1 tutoring.
• Academic Coaching (HabitCoach) Ongoing 1:1 academic coaching service branded as HabitCoach, focused on building study habits, organization, and execution for K-12 students.
• Flashcards and Workbooks (Amazon) Physical flashcards and printed workbooks sold via Testing Mom's Amazon storefront, providing offline practice that complements the online membership and tutoring products.

Quantifiable outcome

• Founded in 2010, serving families for 15+ years
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, strategic and minor.

• ScholasticcoreTechnology or IntegrationScholastic content integrated into TestingMom's Skill Building Academy, providing access to Scholastic GO and other Scholastic educational programs as part of the membership at no additional cost.
• Brain PopcoreTechnology or IntegrationBrain Pop educational content available through the Skill Building Academy, providing animated educational videos and interactive learning activities.
• Dreambox LearningcoreTechnology or IntegrationAdaptive math learning program integrated into Skill Building Academy, offering personalized math instruction for students.
• Study IslandcoreTechnology or IntegrationState standards-aligned practice and preparation programs available through Skill Building Academy membership.
• Moby MaxcoreTechnology or IntegrationComprehensive K-8 curriculum platform integrated for differentiated learning and test preparation support.
• Reading KingdomcoreTechnology or IntegrationReading and writing skill-building program available through Skill Building Academy for literacy development.
• Reflex MathcoreTechnology or IntegrationMath fact fluency program (FraX/Reflex) available through Skill Building Academy for building foundational math skills through gamified learning.
• FlocabularycoreTechnology or IntegrationHip-hop based educational content for vocabulary, reading, and math available through Skill Building Academy.
• Britannica SchoolcoreTechnology or IntegrationResearch and reference resources from Britannica integrated for comprehensive educational support.
• Tumblebook LibrarycoreTechnology or IntegrationDigital children's book collection available through Skill Building Academy for reading engagement.
• HabitCoach (Sister Company)strategicStrategic or Co-development PartnerAcademic coaching services for executive function, study skills, and personal development offered through TestingMom. HabitCoach provides coaches who help children develop underlying skills for academic success including focus, overcoming procrastination, time management, and emotional regulation.
• AmazonminorChannel Partner/ Reseller/ DistributorTestingMom flashcards and workbooks sold through Amazon.com marketplace, including CogAT Flash Cards, NNAT & OLSAT Flash Cards, and practice test workbooks.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tutor.com: Online 1-on-1 tutoring platform serving K-12 and college students, owned by Prudential Financial. Directly competes with TestingMom's Get Ahead Tutoring service for online tutoring hours.
• Varsity Tutors: A large online tutoring and test prep platform offering 1-on-1 tutoring, classes, and adaptive assessments for K-12 students. Directly competes with TestingMom across tutoring and standardized test prep categories.
• Study.com: Online learning platform offering test prep, study guides, and video lessons across K-12 and college levels. Directly overlaps with TestingMom's content library model and standardized test prep positioning.
• PrepScholar: Online test prep provider specializing in SAT/ACT prep with adaptive learning and tutoring. Closest direct overlap with TestingMom in test-prep methodology, though PrepScholar skews toward high school rather than K-8 gifted testing.
• TestPrep-Online: Online practice test and study guide provider for K-12 admissions tests including CogAT, OLSAT, NNAT, MAP, and private school entrance exams. The closest direct competitor to TestingMom in the gifted/admissions test prep niche.
• ArborBridge: Online test prep tutoring company offering personalized 1-on-1 instruction for standardized tests. Competes with TestingMom's tutoring layer and the premium private school admissions segment.

Broad incumbents

• The Princeton Review: Established test prep brand offering courses, tutoring, and practice materials primarily for college entrance exams (SAT/ACT) but with K-8 offerings. Competes with TestingMom for parent spend but at a higher price point and broader portfolio.
• IXL Learning: Subscription-based K-12 learning platform covering math, ELA, science, and social studies with adaptive practice. Competes with TestingMom's Skill Building Academy and broader enrichment positioning for parent subscription dollars.
• Khan Academy: Free online learning platform covering K-12 content with official SAT practice and Khanmigo AI tutor. Competes on free practice content, though TestingMom differentiates through expert human support and curated third-party integrations.

Emerging players

• Outschool: Marketplace for small-group online classes for kids, including enrichment topics similar to TestingMom's Get Ahead Classes. Competes for parent enrichment dollars but focuses on broader topics beyond test prep.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/testingmom
• Instagraminstagram.com/testingmom
• Pinterestpinterest.com/TestingMom
• Xx.com/testingmom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Testing Mom