Detail
Detail Technologies B.V. builds an AI-powered video recording and editing app for iOS and Mac, combining a camera, teleprompter, live streaming, and AI auto-editing in one mobile-first product. It serves individual content creators, podcasters, and social media producers through a freemium subscription model distributed via the Apple App Store.
- Company typePrivate
- Founded2021
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Detail does
Detail Technologies B.V. is an Amsterdam-headquartered software company that develops an AI-powered video recording and editing application for Apple's iOS and Mac platforms. Founded in 2021, the company's flagship product — Detail — combines a camera, teleprompter, live streaming studio, and AI-driven video editor into a single mobile-first application, targeting individual content creators, podcasters, and social media producers who need professional-quality output without complex desktop software or studio equipment.
The underlying platform leverages Apple's Apple Silicon Neural Engine and Metal graphics capabilities for real-time AI processing, enabling features such as Auto Edit Talking Head (automated zoom cuts, titles, captions, and music), Podcast Auto Edit (speaker detection and automatic camera switching), AI Auto Framing (realtime face detection), AI-generated captions and highlights, live green screen removal, and multiplayer recording across two wirelessly paired iOS devices. Live streaming is supported via RTMP to YouTube, Twitch, Instagram, and LinkedIn. The product is distributed exclusively through the Apple App Store globally.
Detail operates a freemium business model: core recording and basic editing are free with watermark, while a Pro subscription unlocks watermark-free exports, AI-generated clips, advanced caption styles, AI Framing, Podcast Auto Edit, and customizable portrait filters. A separate affiliate program pays 40% commission for the first 12 months of referred subscriptions, serving as a third-party acquisition channel. The company has raised $2 million in a pre-seed round led by Connect Ventures and has earned Apple's 2025 iPad App of the Year award and 2026 Apple Design Award Innovation finalist recognition.
Detail firmographics
Firmographics- Name
- Detail
- Legal name
- Detail Technologies B.V.
- Website
- https://detail.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Detail Technologies B.V. builds an AI-powered video recording and editing app for iOS and Mac, combining a camera, teleprompter, live streaming, and AI auto-editing in one mobile-first product. It serves individual content creators, podcasters, and social media producers through a freemium subscription model distributed via the Apple App Store.
- Ownership category
- akta.pro rank
Detail industry classification
Industry- Product category
- Mobile Video Creation Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Production (512110)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
- akta.pro secondary industries
- Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH), Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE), On-Device Speech & Audio AI (wake word, ASR, enhancement) (HDAAAJAF)
Keywords
Where Detail is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Detail business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Pro Subscription: Detail operates a freemium model where core recording and basic editing features are free. The Pro subscription unlocks premium features including watermark-free exports, AI-generated clips and content, automatic captions in every style, AI Framing, Podcast Auto Edit, and customizable portrait filters. Subscription is billed on a recurring basis (monthly or annual).
- Free Tier: The majority of features in Detail are free to use, allowing users to record video podcasts, use basic editing tools, and export with watermark. This serves as a user acquisition funnel for the Pro subscription.
- Affiliate Commission: Detail operates an affiliate program that pays 40% commission for every new customer referred for the first 12 months, providing a third-party distribution and marketing channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with core recording and basic editing features |
| Subscription | Monthly | Pro subscription unlocking premium AI features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Detail product offering
Product offeringCore offering
Detail is an all-in-one AI-powered video recording and editing application for iPhone, iPad, and Mac that combines a camera app, teleprompter, automatic editor, and multi-platform sharing into a single experience. The app enables content creators, podcasters, and social media creators to record video podcasts, talking-head videos, reaction videos, and live streams that are automatically edited by AI into ready-to-share formats. Core AI features include Auto Edit for talking-head videos, Podcast Auto Edit with automatic speaker switching, real-time Auto Framing, AI-generated captions and highlights, multiplayer multi-device recording, and live streaming to YouTube, Twitch, Instagram, and LinkedIn via RTMP.
Product overview
Detail is a single unified iOS application (Detail for iPhone/iPad) with a companion Mac app, combining camera recording and AI-powered video editing into one streamlined experience. The core app serves as an all-in-one video production tool, while the product suite includes specific AI-powered features: Auto Edit Talking Head for instant video editing, Podcast Auto Edit for multi-speaker podcasts, Live Streaming for RTMP broadcast, Reaction Video Maker for video reactions, Teleprompter for scripted recording, Automatic Captions for accessibility, Live Green Screen Editor for background removal, and Multiplayer Recording for multi-device collaboration. Detail Academy provides educational content. The Pro subscription unlocks advanced AI features and watermark-free exports.
Differentiator
Problem solved
Functional benefit
Products and services
- Detail iOS App All-in-one AI-powered camera and video editor for iPhone, iPad, and Mac that lets content creators record, automatically edit, and share video podcasts, interviews, talking-head videos, reaction videos, and live streams.
- Auto Edit Talking Head AI feature inside Detail that automatically edits any talking-head recording into a ready-to-share video with silence removal, zoom cuts, titles, captions, and music.
- Podcast Auto Edit AI feature inside Detail that automatically edits podcast or interview videos by detecting speakers, switching between camera angles, and generating multiple long-form edits plus short social clips from a single recording.
- Live Streaming Feature that turns an iPhone or iPad into a multi-camera live streaming studio, broadcasting via RTMP to YouTube, Twitch, Instagram, LinkedIn, or any RTMP-compatible platform.
- Reaction Video Maker Feature that lets creators record reactions over any online video by pasting a URL or selecting from the camera roll, with pause and play controls during recording.
- Teleprompter In-app teleprompter that lets users read scripts while recording video in the same app, with adjustable speed controls for real-time pacing.
- Automatic Captions AI-generated captions inside Detail that can be added, animated, and customized with multiple styles and color combinations to match user branding.
- Live Green Screen Editor Real-time background removal feature that lets users remove video backgrounds with a tap and replace them with any setting, image, or environment during recording.
- Multiplayer Recording Feature that connects two iOS devices wirelessly to record multi-angle video podcasts with automatic audio and video sync, supporting both in-room and remote guests via browser invite links.
- Detail Pro Subscription Premium subscription tier inside Detail that unlocks watermark-free exports, AI-generated clips and content, all caption styles, AI Framing, Podcast Auto Edit, and customizable portrait filters on a monthly or annual billing cadence.
Quantifiable outcome
- Turn any talking head recording into ready-to-share video in seconds with Auto Edit
- +2 more outcomes
Companies that use Detail
Customer profileSegments3 records
Ideal customer profiles3 records
Detail technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature10 records
Detail partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Detail competitors and assessment
Company assessmentBroad incumbents
- Loom: Async video recording and sharing platform widely adopted by professionals and creators. Overlaps with Detail on mobile video recording and ease-of-use positioning, with a much larger enterprise footprint.
- Canva Video: Canva's video creation suite offers AI-assisted editing, captions, and templates for social creators. Competes on the same ease-of-use, AI-driven editing axis as Detail but within a much broader design platform.
- Final Cut Pro: Apple's professional video editing suite, recently extended to iPad with Final Cut Pro for iPad. Represents both a distribution channel partner (Detail integrates with Apple platforms) and a competitive threat as Apple expands its creator tooling.
- Adobe Premiere Rush: Adobe's mobile-first cross-platform video editor aimed at social creators. Direct product overlap with Detail but bundled into Adobe's Creative Cloud ecosystem with vastly larger R&D and brand.
Emerging players
- Restream: Multi-platform live streaming service supporting YouTube, Twitch, Facebook, and LinkedIn via RTMP. Directly comparable to Detail's live streaming feature and multi-platform RTMP broadcast.
- Headliner: AI tool for podcasters to generate shareable video clips, audiograms, and transcriptions from audio. Closely comparable to Detail's Podcast Auto Edit and AI Video Highlights features for the podcaster persona.
Direct peers
- Riverside.fm: Cloud-based studio for recording podcasts and video interviews with multi-track remote guests. Directly comparable to Detail's multiplayer recording and podcast workflows, with a stronger focus on remote/web recording.
- Veed.io: Browser-based AI video editor offering auto-subtitles, text-based editing, and short-form clip generation. Competes with Detail on AI captions, auto-editing, and social-ready clip creation for creators.
- CapCut: ByteDance-owned mobile video editor with AI-powered auto-captions, templates, and short-form editing. Closest direct competitor to Detail in mobile-first AI creator tooling, with vastly larger distribution and zero-cost pricing.
- Descript: AI-powered audio and video editor with automatic transcription, filler-word removal, and podcast editing. Competes directly with Detail on Podcast Auto Edit, AI captions, and creator/podcaster workflows, though desktop/web-first.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Detail social profiles
Digital presenceDetail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Detail leadership team
Management profileNumber of profiles
Profiles1 record
Detail funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Detail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Detail
What does Detail do?
Detail is an all-in-one AI-powered video recording and editing application for iPhone, iPad, and Mac that combines a camera app, teleprompter, automatic editor, and multi-platform sharing into a single experience. The app enables content creators, podcasters, and social media creators to record video podcasts, talking-head videos, reaction videos, and live streams that are automatically edited by AI into ready-to-share formats. Core AI features include Auto Edit for talking-head videos, Podcast Auto Edit with automatic speaker switching, real-time Auto Framing, AI-generated captions and highlights, multiplayer multi-device recording, and live streaming to YouTube, Twitch, Instagram, and LinkedIn via RTMP.
Is Detail a public or private company?
Detail is a private company. It is classified as venture growth investor backed and is currently operating.
When was Detail founded?
Detail was founded in 2021. It employs 1 to 10 people.
Where is Detail based?
Detail is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Detail make money?
Three revenue lines are on record. Pro Subscription is the primary driver. The others are free Tier and affiliate Commission.
Who are Detail's main competitors?
Broad incumbents on record are Loom, Canva Video, Final Cut Pro and Adobe Premiere Rush. Emerging players are Restream and Headliner. Direct peers are Riverside.fm, Veed.io, CapCut and Descript.
Does Detail have an API?
No public API is recorded for Detail.
What industry is Detail in?
Detail's product category is Mobile Video Creation Software. Its primary akta.pro industry code is MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio), with a secondary code of MPAHAHAH, Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection). Its NAICS code is 51219 and its SIC code is 7812.