Velvet
- Company typePrivate
- Founded2019
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Velvet firmographics
Firmographics- Name
- Velvet
- Legal name
- Velvet
- Website
- https://velvetfs.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Velvet industry classification
Industry- Product category
- Private Markets Intelligence & Capital Network Platform
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Miscellaneous Intermediation (52391)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Private Equity Fundraising Placement (FSAEALAB)
- akta.pro secondary industry
- Business-for-Sale Marketplaces & Listing Platforms (FSAEAIAK)
Keywords
Where Velvet is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Markets served
Velvet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Network Membership/Subscription: Velvet operates as a closed capital network and private members-only platform. The company generates revenue through membership or subscription fees for access to its network, AI tools, deal flow, intelligence, and connectivity with other investors and allocators. The platform facilitates deal sourcing, capital formation, and investment intelligence sharing among vetted members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Private network membership - terms not publicly disclosed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Velvet product offering
Product offeringCore offering
Velvet operates a closed, invitation-only capital network for private market allocators, venture capitalists, exited-founders, and innovators, combined with a suite of proprietary AI tools (Velvet AI) purpose-built for intelligence, decision-making, and capital-formation. The platform enables members to share insight, access, and signal before deals go public, facilitating deal sourcing, investment analysis, and capital formation among vetted participants across 95 countries.
Product overview
Velvet is a closed capital network and suite of AI tools investing at the frontier of the private market. The company operates a dual-product model consisting of Velvet AI (cutting edge AI solutions for venture capitalists and allocators focused on intelligence, decision-making, and capital-formation) and Velvet Classic (the traditional platform for accessing the closed capital network). Velvet Labs serves as the research and innovation arm. The platform connects a global network of allocators, venture capitalists, exited-founders, and innovators who share insight, access, and signal before deals go public, with a shared mission to create efficient, intelligent, and connected private capital.
Differentiator
Problem solved
Functional benefit
Brands
- Velvet AI: Cutting edge AI solutions built specifically for venture capitalists and allocators, focused on intelligence, decision-making, and capital-formation.
- Velvet Labs
Products and services
- Velvet AI Cutting-edge AI solutions built specifically for venture capitalists and allocators, focused on intelligence, decision-making, and capital-formation. Available to vetted members of the Velvet network.
- Velvet Classic Classic platform offering access to the closed capital network for investors, venture capitalists, and allocators. Provides network connectivity, deal flow access, intelligence sharing, and capital formation capabilities among vetted members.
- Velvet Labs Research and innovation division developing new tools and capabilities for the private capital ecosystem. Functions as an internal R&D and product innovation arm within Velvet.
Quantifiable outcome
- $1.1T+ AUM on platform network
- +5 more outcomes
Companies that use Velvet
Customer profileSegments1 record
Ideal customer profiles1 record
Velvet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Velvet partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
Velvet competitors and assessment
Company assessmentEmerging players
- PrivCo: PrivCo provides private-company financial data, M&A intelligence, and deal-sourcing tools to investors and corporate strategics. It is a comparable niche data provider competing with Velvet's allocator intelligence offering.
- Grata: Grata is an AI-driven private-company intelligence and deal-sourcing platform for M&A and investment teams. It is directly comparable to Velvet AI's intelligence layer but focuses more on lower-middle-market M&A than VC allocation.
- Sourcescrub: Sourcescrub is an AI-powered deal-sourcing and private-company intelligence platform for PE and growth investors. It competes with Velvet's AI intelligence and sourcing capability, focused on the buy-side sourcing workflow.
Direct peers
- Forge Global: Forge operates a private-company secondary marketplace and intelligence platform for shareholders, investors, and employees. Both Forge and Velvet facilitate private-market transactions and provide deal-flow intelligence to allocators.
- Carta: Carta is the dominant cap-table, fund administration, and private-market intelligence platform used by VCs, allocators, and founders. It competes with Velvet's AI intelligence and network layer for the same allocator and GP customer base, with broader product breadth.
- Crunchbase: Crunchbase provides private-company intelligence, deal-flow data, and predictive insights to VCs, allocators, and corporate development teams. Its focus on private-market intelligence and signal before deals become public mirrors Velvet's core value proposition.
- AngelList: AngelList operates Roll Up Funds, syndicates, and talent/investor matching for venture and private markets — directly comparable to Velvet's capital-formation and allocator-matching focus. Both platforms aim to be infrastructure for private market deal flow between founders and investors.
Broad incumbents
- PitchBook: PitchBook is a widely adopted PE/VC data, intelligence, and deal-sourcing platform for institutional allocators. It competes with Velvet AI's intelligence and decision-support capabilities, but PitchBook is a broader incumbent with deeper data coverage.
- iCapital: iCapital is a large incumbent private-markets platform serving advisors, allocators, and wealth managers with fund access, secondaries, and analytics. It overlaps with Velvet's allocator focus and AI intelligence layer but operates at a much larger scale with broader product breadth.
Regional players
- Moonfare: Moonfare is a digital private-markets investment platform with strong European presence, enabling individuals and advisors to access top-tier PE funds. It is a comparable allocator-facing platform but with a more retail/wealth channel than Velvet's closed institutional network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Velvet social profiles
Digital presenceVelvet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velvet leadership team
Management profileNumber of profiles
Velvet funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velvet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velvet
What does Velvet do?
Velvet operates a closed, invitation-only capital network for private market allocators, venture capitalists, exited-founders, and innovators, combined with a suite of proprietary AI tools (Velvet AI) purpose-built for intelligence, decision-making, and capital-formation. The platform enables members to share insight, access, and signal before deals go public, facilitating deal sourcing, investment analysis, and capital formation among vetted participants across 95 countries.
Is Velvet a public or private company?
Velvet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Velvet founded?
Velvet was founded in 2019. It employs 11 to 50 people.
Where is Velvet based?
Velvet is headquartered in Salt Lake City, United States, in the North America region.
How does Velvet make money?
One revenue line is on record: network Membership/Subscription.
Who are Velvet's main competitors?
Emerging players on record are PrivCo, Grata and Sourcescrub. Direct peers are Forge Global, Carta, Crunchbase and AngelList. Broad incumbents are PitchBook and iCapital. Moonfare is listed as a regional player.
Does Velvet have an API?
No public API is recorded for Velvet.
What industry is Velvet in?
Velvet's product category is Private Markets Intelligence & Capital Network Platform. Its primary akta.pro industry code is FSAEALAB, Private Equity Fundraising Placement, with a secondary code of FSAEAIAK, Business-for-Sale Marketplaces & Listing Platforms. Its NAICS code is 523 and its SIC code is 6211.