Nile.ag
Nile.ag is a South African B2B agritech marketplace connecting fresh produce farmers directly with commercial buyers across 38 countries. The platform also operates an inputs marketplace for farming supplies, supported by a logistics network with a 2,500-tonne-per-day cross-dock hub in Centurion.
- Company typePrivate
- Founded2020
- HeadquartersCenturion, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Nile.ag does
Nile.ag is a South African agritech company headquartered in Centurion that operates a B2B digital marketplace connecting fresh produce farmers (fruit, vegetables, and flowers) directly with commercial buyers, eliminating traditional intermediaries. Founded in 2020 by Louis de Kock (former Amazon and Jumia), Eugene Roodt (former JP Morgan), and Rick Kleinhans (former Luno), the platform is accessible via web and native iOS/Android applications and serves both local and international trade across 38 countries.
The company's product surface consists of three integrated components: a Fresh Produce Marketplace for B2B trading, an Inputs Marketplace enabling farmers to procure fertilizer, crop protection, equipment, irrigation, and animal feed directly from verified suppliers, and a Logistics Network anchored by a 2,500-tonne-per-day cross-dock hub in Centurion that consolidates mix-load deliveries. A data-driven input financing product extends credit to farmers based on their offtake relationships and trading history. The platform reports approximately 200,000 tonnes of fresh produce traded annually across 100+ categories.
Nile generates revenue through marketplace commissions on produce trades, transaction fees on input sales, and managed services associated with input financing. Distribution is primarily self-serve and product-led, supported by social media presence and app store listings rather than a direct sales force. The company has raised approximately $16 million across two equity rounds — a $5.1 million round led by Naspers Foundry in May 2022 and an approximately R200 million (~$11.3 million) round led by AfricInvest with co-investment from FMO in June 2025 — with Naspers, Raba Capital, Platform (PlatformIPS), and Base Capital listed as additional backers.
Nile.ag firmographics
Firmographics- Name
- Nile.ag
- Legal name
- Nile Fresh Pty Ltd
- Website
- https://nile.ag
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nile.ag is a South African B2B agritech marketplace connecting fresh produce farmers directly with commercial buyers across 38 countries. The platform also operates an inputs marketplace for farming supplies, supported by a logistics network with a 2,500-tonne-per-day cross-dock hub in Centurion.
- Ownership category
- akta.pro rank
Nile.ag industry classification
Industry- Product category
- Agricultural Marketplace
- akta.pro primary industry
- Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)
Keywords
Where Nile.ag is headquartered
LocationHeadquarters
- HQ city
- Centurion
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Nile.ag business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Fresh Produce Trading: Commission or transaction fees from facilitating B2B fresh produce trades between farmers and commercial buyers on the marketplace.
- Inputs Marketplace: Revenue from facilitating procurement of farming inputs (fertilizer, crop protection, equipment, irrigation, animal feed) from verified suppliers to farmers.
- Input Financing: Tailored finance options offered to farmers based on their offtake relationship and trading data.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Nile.ag product offering
Product offeringCore offering
Nile.ag operates a dual B2B digital marketplace for agricultural trade: a Fresh Produce Marketplace that connects fruit, vegetable, and flower farmers directly with commercial buyers for transparent trading, and an Inputs Marketplace where farmers purchase fertilizer, crop protection, equipment, irrigation, and animal feed from verified suppliers. Both marketplaces are supported by an integrated logistics network with cross-dock hubs and are accessible via web platform and mobile apps.
Product overview
Nile.ag is a South African agri-tech company operating a dual-marketplace platform consisting of a Fresh Produce Marketplace and an Inputs Marketplace. The Fresh Produce Marketplace is a B2B e-commerce platform enabling farmers to list and sell fruit, vegetables, and flowers directly to commercial buyers, while the Inputs Marketplace allows farmers to purchase farming inputs (fertilizer, crop protection, equipment, irrigation, animal feed) directly from verified suppliers. Both marketplaces are supported by a logistics network with cross-dock hubs and are accessible via web and mobile applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Produce Marketplace B2B digital marketplace that enables fruit, vegetable, and flower farmers to list available produce online and sell directly to local and international commercial buyers, with secure payments, transparent pricing, digital quality verification, and traceability. Accessible via web and mobile apps.
- Inputs Marketplace Digital marketplace where farmers purchase farming inputs — including fertilizer, crop protection, equipment, irrigation, and animal feed — directly from verified suppliers and manufacturers without intermediaries. Includes flexible payment terms aligned to farmers' working-capital cycles.
- Nile Mobile App Native iOS and Android application that lets farmers and buyers access Nile's Fresh Produce Marketplace and Inputs Marketplace from mobile devices, list produce, place orders, manage logistics, and complete transactions.
- Data-Driven Input Financing Tailored financing products offered to farmers for input purchases, underwritten using Nile's proprietary farmer trading data, offtake relationships, and regional benchmarking. Designed to match working-capital cycles of agricultural producers.
Quantifiable outcome
- 200,000 tonnes of fresh produce traded annually
- +3 more outcomes
Companies that use Nile.ag
Customer profileSegments3 records
Ideal customer profiles3 records
Nile.ag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nile.ag partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
Nile.ag competitors and assessment
Company assessmentDirect peers
- Twiga Foods: Kenya-based B2B agritech marketplace connecting farmers with vendors for fresh produce and food distribution. Direct competitor to Nile in the African fresh-produce B2B marketplace category with overlapping logistics, financing, and farmer supply models.
- MarketForce: Pan-African B2B distribution and merchant platform operating RejaReja and Bamba apps, providing digital ordering, logistics, and working-capital financing to informal retailers. Direct comparable in African B2B e-commerce plus embedded fintech serving small merchants.
- DeHaat: India-based full-stack agritech platform offering inputs marketplace, advisory, financing, and market linkages for farmers. Highly comparable full-stack model—inputs + produce offtake + financing—mirroring Nile's integrated offering in a different geography.
- Agrostar: India-based agri-inputs marketplace and advisory platform serving hundreds of thousands of farmers with crop inputs and agronomy guidance. Direct peer on the inputs marketplace side of Nile's business with overlapping farmer acquisition and supplier-verification mechanics.
- Apollo Agriculture: Kenya-based agritech platform providing smallholder farmers with inputs, financing, and market access using mobile and data-driven underwriting. Comparable in combining data-driven input financing with farmer supply aggregation, a core Nile capability.
- Bushel: US-based digital platform powering agribusiness commerce, grain trading, and farmer engagement. Direct comparable on the B2B ag-marketplace and digital trade facilitation layer, with similar focus on transparency, traceability, and payments in commodity agricultural trade.
Broad incumbents
- Wasoko (formerly Sokowatch): Pan-African B2B e-commerce platform delivering goods (including fast-moving consumer goods and food) to informal retailers with embedded logistics and financing. Comparable in African B2B e-commerce plus logistics infrastructure serving small merchants, though broader in category than Nile.
- Indigo Ag: US-based agritech company operating a digital grain marketplace (Indigo Marketplace) along with biological products and carbon programs. Comparable in B2B agricultural digital marketplace, but operates at much larger scale and across multiple verticals.
Emerging players
- Cropin: India-based global agri-intelligence platform providing farm management, traceability, and data solutions to agribusinesses. Adjacent in digital agriculture data infrastructure that complements Nile's data-driven financing and traceability roadmap.
- Crofarm: India-based B2B agritech platform aggregating fresh produce supply from farmers and delivering to retailers. Direct emerging peer focused on B2B fresh produce aggregation, an early-stage analogue of Nile's core produce marketplace in a different geography.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nile.ag social profiles
Digital presenceNile.ag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nile.ag leadership team
Management profileNumber of profiles
Profiles3 records
Nile.ag funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nile.ag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nile.ag
What does Nile.ag do?
Nile.ag operates a dual B2B digital marketplace for agricultural trade: a Fresh Produce Marketplace that connects fruit, vegetable, and flower farmers directly with commercial buyers for transparent trading, and an Inputs Marketplace where farmers purchase fertilizer, crop protection, equipment, irrigation, and animal feed from verified suppliers. Both marketplaces are supported by an integrated logistics network with cross-dock hubs and are accessible via web platform and mobile apps.
Is Nile.ag a public or private company?
Nile.ag is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nile.ag founded?
Nile.ag was founded in 2020. It employs 11 to 50 people.
Where is Nile.ag based?
Nile.ag is headquartered in Centurion, South Africa, in the Africa region.
How does Nile.ag make money?
Three revenue lines are on record. Fresh Produce Trading is the primary driver. The others are inputs Marketplace and input Financing.
Who are Nile.ag's main competitors?
Direct peers on record are Twiga Foods, MarketForce, DeHaat, Agrostar, Apollo Agriculture and Bushel. Broad incumbents are Wasoko (formerly Sokowatch) and Indigo Ag. Emerging players are Cropin and Crofarm.
Does Nile.ag have an API?
No public API is recorded for Nile.ag.
What industry is Nile.ag in?
Nile.ag's product category is Agricultural Marketplace. Its primary akta.pro industry code is CRAFAHAL, Agriculture Inputs & Farm Supply Marketplaces.