Reward Funding
Reward Funding is a privately held UK alternative finance provider founded in 2010, originating asset-secured Property Finance, Business Finance and Asset Finance facilities up to £5m for SMEs and property investors underserved by mainstream banks, with a £350m loan book and £1.45bn+ of cumulative lending.
- Company typePrivate
- Founded2010
- HeadquartersLeeds, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Reward Funding does
Reward Funding is the trading brand of Reward Finance Group Limited, a privately held UK alternative finance provider founded in 2010 and headquartered at 12 King Street, Leeds. The company originates short-duration, asset-secured lending to UK small and medium-sized enterprises and property investors that have been declined or stalled by mainstream high-street banks, operating through three product lines — Property Finance (3–12 month bridging loans up to £5m from 0.99% per month), Business Finance (interest-only revolving-style facilities up to £5m) and Asset Finance (12–60 month asset-secured refinance and asset-purchase funding from £100k to £5m at 12% per annum), delivered via dedicated subsidiaries Reward Capital Limited, Reward Asset Finance Ltd and Reward Invoice Finance Limited.
The platform runs an in-house underwriting and credit-decisioning engine with devolved decision-making authority — underwriters approve and structure deals directly without outsourced or committee-based escalation — backed by a fast-tracked valuation workflow (accepting existing RICS valuations or deploying retained valuation partners) and integrated CIFAS fraud-prevention, Experian credit-reference and Trustpilot review infrastructure. The group is FCA-adjacent via memberships of the FLA, NACFB, FIBA and AABF, holds Cyber Essentials and Cyber Essentials Plus certifications, and operates five regional UK offices (Leeds, Manchester, Birmingham, London, Rosyth) with 90+ employees.
Revenue is generated on a spread-based lending model — the spread between institutional funding cost and borrower pricing — augmented by documentation fees, Option-to-Purchase fees and rolled-in setup/legal fees. Distribution is hybrid: direct origination through regional Business Development Directors and a website callback flow, plus a 400+ introducer/broker network supported by a dedicated WhatsApp Broker Hub. Cumulative lending exceeds £1.45bn across 2,000+ SMEs, with a £350m loan book milestone reached in 2025 and a £500m target underpinned by £360m of new institutional debt facilities raised in February 2025.
Reward Funding firmographics
Firmographics- Name
- Reward Funding
- Legal name
- Reward Finance Group Limited
- Website
- https://rewardfunding.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Reward Funding is a privately held UK alternative finance provider founded in 2010, originating asset-secured Property Finance, Business Finance and Asset Finance facilities up to £5m for SMEs and property investors underserved by mainstream banks, with a £350m loan book and £1.45bn+ of cumulative lending.
- Ownership category
- akta.pro rank
Reward Funding industry classification
Industry- Product category
- Alternative SME Finance
- NAICS
- Other Nondepository Credit Intermediation (52229), Real Estate Credit (522292)
- SIC
- Short-Term Business Credit Institutions (6153), Finance Lessors (6172)
- akta.pro primary industry
- Distressed / Opportunistic Credit (FSANADAF)
Keywords
Where Reward Funding is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Reward Funding business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Property Finance interest income: Interest charged on short-term property bridging loans up to £5m, terms 3–12 months, from 0.99% per month. Setup and legal fees can be rolled into the facility. The largest product line by case-study volume and headline (£350m loan book).
- Business Finance interest income: Interest-only monthly payments on revolving-style business loans up to £5m, with no capital repayment until settlement or renewal at end of term. Setup and legal fees rolled into the agreement. Used for cash flow, equipment, product development and debt consolidation.
- Asset Finance interest and fees: Interest at 12% per annum on £100k–£5m asset-secured facilities over 12–60 months, plus documentation fees from 1% and Option-to-Purchase fees from £100 at final instalment. Capital is generated through responsive asset refinance.
- Institutional debt funding spread: Reward operates on spread-based lending economics, raising £360m of new institutional debt facilities in February 2025 with a £500m loan book target. Revenue is the spread between institutional funding cost and the interest charged to borrowers across all three product lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Property Finance — up to £5m, 3–12 month bridging loans from 0.99% per month, first or second charge, residential or commercial. |
| Unit Pricing | Monthly | Business Finance — up to £5m interest-only revolving-style loan, paid monthly with capital due at term-end or renewal. |
| Unit Pricing | Monthly | Asset Finance — £100k–£5m, 12–60 months, 12% per annum, asset-secured. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Reward Funding product offering
Product offeringCore offering
Reward Funding is a UK alternative finance provider offering asset-secured lending to SMEs and property investors through three product lines: Property Finance (bridging loans up to £5m, terms of 3–12 months from 0.99% per month), Business Finance (revolving working-capital facilities up to £5m, interest-only monthly with no capital repayment during term), and Asset Finance (£100k–£5m over 12–60 months at 12% per annum). All lending is underwritten in-house with devolved decision-making authority, no outsourced middlemen, and fast-tracked RICS valuation workflows, enabling rapid deployment of capital on time-critical or complex deals that mainstream banks decline or stall on.
Product overview
Reward Funding operates a single alternative-finance lending platform (Reward Finance Group) composed of three core product lines: Property Finance, Business Finance and Asset Finance. Property Finance delivers short-term (3–12 month) asset-secured loans up to £5 million against residential and commercial property; Business Finance provides revolving working-capital facilities up to £5 million for asset-rich SMEs; and Asset Finance (delivered through the dedicated Reward Asset Finance Ltd subsidiary) offers longer-tenure (12–60 month) asset refinance and asset-purchase funding from £100k to £5 million. The three products are presented as a unified asset-secured funding suite, supported by an in-house underwriting team, devolved decision-making, dedicated introducer/broker channels, and a five-office UK footprint (Leeds, Manchester, Birmingham, London, Scotland).
Differentiator
Problem solved
Functional benefit
Products and services
- Property Finance Flexible, asset-secured bridging and property finance for residential and commercial property purchases, portfolio building, refinancing and auction purchases. Funding up to £5 million for terms of 3–12 months at 0.99% per month, with first or second charge options and support for diverse ownership structures from limited companies to sole traders. Setup and legal fees can be rolled into the facility, with extension options at term end.
- Business Finance Revolving-style working-capital facility for asset-rich SMEs needing a quick cash-flow boost. Borrowers can draw up to £5 million, pay interest monthly with no capital repayment during term, and settle or renew at end of term. Use cases include funding new product or service development, equipment purchases, cash-flow smoothing and debt consolidation. Setup and legal fees can be rolled into the agreement with no upfront payment.
- Asset Finance Asset-secured refinance and asset-purchase funding delivered through Reward Asset Finance Ltd. Facility sizes from £100k to £5 million over 12–60 months at 12% per annum. Use cases include consolidating existing debts and injecting working capital; documentation fees from 1% and Option-to-Purchase fees from £100 payable upon final instalment. Supports on- or off-balance-sheet asset-secured lending.
Quantifiable outcome
- More than £1.45bn of cumulative funding deployed to UK SMEs
- +5 more outcomes
Companies that use Reward Funding
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles4 records
Reward Funding technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Reward Funding partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor, moderate and core.
- QuantumaminorQuantuma acted as corporate advisory firm on the Retriever Sports funding facility, advising the client and coordinating with Reward Funding as the lender. Engaged on an individual transaction basis rather than as a long-term strategic alliance.
- Winchester Corporate FinancemoderateWinchester Corporate Finance introduced the 4PL £4m revolving credit facility, marking the first transaction between the two firms but formalising a long-standing relationship. Reward's BDD Mark Swindell cited it as setting the tone for future partnerships.
- TWO Business FinancemoderateRobert Perrie of TWO Business Finance introduced R&J Uppal Holdings to Reward Funding for the £1.14m DeiRa Hotel funding deal. The introduction enabled Reward to deliver working capital at the pace required to meet construction deadlines.
- Trustpilot A/SmoderateTrustpilot acts as Reward's data processor for collecting customer feedback and reviews; on completion of a transaction Reward shares limited personal data (name, email, transaction reference) so Trustpilot can send a review invitation.
- CIFAScoreFraud prevention agency used by Reward to perform identity, fraud and anti-money-laundering checks before providing any financing; data shared can be held for up to six years on higher-risk cases.
- ExperiancoreCredit reference agency used by Reward to assess creditworthiness, check identity, manage accounts, trace and recover debts and prevent criminal activity, including ongoing exchange of information about settled and unsettled accounts.
- CloudflarecoreCloudflare provides bot management and session-consistency services for the Reward Funding website via the _cf_bm and _cfuvid cookies, supporting site security and reliability.
- National Association of Commercial Finance Brokers (NACFB)coreReward is a proud member of the NACFB and participates in NACFB events including the Commercial Finance Expo, Broker Awards and Lender Awards; the NACFB logo is featured in the website footer.
- Finance Industry Brokerage Association (FIBA)moderateReward is a member of FIBA and is regularly featured in FIBA Advantage Online, the association's publication; the FIBA logo appears in the website footer.
- Finance & Leasing Association (FLA)coreReward is a member of the FLA and attends the FLA Annual Dinner in London; the FLA logo appears in the website footer.
- Association of Asset Based Finance (AABF)moderateReward is a proud member of the AABF; the AABF logo appears in the website footer.
- Women's Aid Federation of EnglandminorWomen's Aid is Reward Funding's current annual charity partner, selected via team vote; the partnership involves fundraising via a dedicated JustGiving page and staff volunteering.
- Rainbow Trust Children's CharityminorRainbow Trust was Reward Funding's previous annual charity partner — Reward raised £21,000 in 2025 via dedicated fundraising activities and quiz events.
- Andy's Man ClubminorAndy's Man Club was a prior Reward Funding charity partner supported with a £24,000 fundraising campaign in 2024.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
Reward Funding competitors and assessment
Company assessmentBroad incumbents
- Paragon Bank: UK specialist lender active in buy-to-let, bridging, development, and commercial lending. Comparable to Reward's property-secured lending book, though operating as a regulated bank with a deposit-funded model.
- Shawbrook Bank: UK challenger bank focused on specialist property, SME, and development lending. Broader and balance-sheet-larger than Reward, but overlapping in commercial bridging, business finance, and asset-secured SME products.
- Aldermore Bank: UK challenger bank offering SME, asset finance, invoice finance, and property-backed lending. Several Reward senior executives (Nick Smith, Steve Noble) joined from Aldermore; broadly comparable product set but materially larger balance sheet.
- OneSavings Bank: UK specialist lender (Kent Reliance, Charter Savings Bank) with sub-brands in specialist mortgages, development finance, and SME lending. Overlaps with Reward on property-secured and SME lending but at materially larger scale.
Direct peers
- LendInvest: UK specialist property finance platform offering bridging, development, and BTL mortgages. Directly comparable to Reward's Property Finance product (short-term asset-secured lending to property investors and SMEs), though LendInvest is more technology-led and scale-disclosed.
- Together Money: UK specialist lender (formerly Together Financial Services) focused on bridging, development, BTL and secured SME lending. Directly comparable to Reward's Property Finance and Business Finance book, with a similar asset-secured, speed-led underwriting proposition.
- Hope Capital: UK specialist bridging finance provider offering regulated and unregulated short-term property loans. Directly comparable to Reward's Property Finance product on ticket size, term structure, and target customer (property investors and developers).
- Funding Circle: UK SME lending platform (originally P2P) providing term loans and revolving credit to small businesses. Directly comparable to Reward's Business Finance product on target customer (UK SMEs) and use cases (working capital, growth), with a more digital-native origination model.
- MarketFinance (Koto): UK business finance platform offering invoice discounting, asset-based lending, and business loans. Comparable to Reward's Business Finance and Reward Invoice Finance products on target SME segment and revolving-style facilities.
- Sancus Finance: UK and Ireland alternative finance provider offering asset-backed and property-backed lending to SMEs and individuals. Directly comparable to Reward's three product lines (Property, Business, Asset Finance) on customer segment and asset-secured structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Reward Funding social profiles
Digital presenceReward Funding compliance and trust
Trust signalCompliance3 records
Reward Funding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reward Funding leadership team
Management profileNumber of profiles
Profiles20 records
Reward Funding subsidiaries and ownership
Company hierarchySubsidiaries7 records
Reward Funding funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reward Funding M&A and investment
M&A and investmentM&A
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reward Funding
What does Reward Funding do?
Reward Funding is a UK alternative finance provider offering asset-secured lending to SMEs and property investors through three product lines: Property Finance (bridging loans up to £5m, terms of 3–12 months from 0.99% per month), Business Finance (revolving working-capital facilities up to £5m, interest-only monthly with no capital repayment during term), and Asset Finance (£100k–£5m over 12–60 months at 12% per annum). All lending is underwritten in-house with devolved decision-making authority, no outsourced middlemen, and fast-tracked RICS valuation workflows, enabling rapid deployment of capital on time-critical or complex deals that mainstream banks decline or stall on.
Is Reward Funding a public or private company?
Reward Funding is a private company. It is classified as management employee owned and is currently operating.
When was Reward Funding founded?
Reward Funding was founded in 2010. It employs 101 to 250 people.
Where is Reward Funding based?
Reward Funding is headquartered in Leeds, United Kingdom, in the Europe region.
How does Reward Funding make money?
Four revenue lines are on record. Property Finance interest income is the primary driver. The others are business Finance interest income, asset Finance interest and fees and institutional debt funding spread.
Who are Reward Funding's main competitors?
Broad incumbents on record are Paragon Bank, Shawbrook Bank, Aldermore Bank and OneSavings Bank. Direct peers are LendInvest, Together Money, Hope Capital, Funding Circle, MarketFinance (Koto) and Sancus Finance.
Does Reward Funding have an API?
No public API is recorded for Reward Funding.
What industry is Reward Funding in?
Reward Funding's product category is Alternative SME Finance. Its primary akta.pro industry code is FSANADAF, Distressed / Opportunistic Credit. Its NAICS code is 52229 and its SIC code is 6153.