#ANDYSMANCLUB

What #ANDYSMANCLUB does

ANDYSMANCLUB is a UK-registered men's suicide prevention charity founded in 2016 in Halifax, Yorkshire, by Luke Ambler and Elaine Roberts following the death of Andrew Roberts at age 23. The organization operates a national network of 350+ free, peer-to-peer support groups that meet every Monday at 7pm (excluding bank holidays) across well over 100 UK venues, supplemented by online groups for remote attendees. With 6,500+ men attending sessions weekly and 3,500+ volunteers supporting operations, it addresses the fact that approximately 75% of UK suicides are men by providing a non-clinical, judgment-free environment where attendees can talk or simply listen, without booking, referrals, or cost barriers. The charity explicitly cannot provide immediate crisis support and instead directs people in crisis to professional services such as the Samaritans.

The charity does not operate a technology platform; its core offering is face-to-face and online human-led group conversation facilitated by volunteers with lived experience of mental health challenges rather than professional clinicians. Products and services include the face-to-face group network, online groups, the Brew & Chat podcast, and branded merchandise sold through Total Active under the #ITSOKAYTOTALK banner. Distribution is entirely free to end users via a drop-in model spanning community centers, dance studios, sports venues, and other donated spaces from South-West England through Wales to North of Scotland.

ANDYSMANCLUB is structured as a Company Limited by Guarantee and registered charity (1179647 in England & Wales, SCO51485 in Scotland), with General Manager Sabrina Mullins overseeing operations and co-founder Luke Ambler continuing to lead campaigns including the 2025 Mission Possible initiative. Revenue is generated through individual donations via JustGiving and Give As You Live, corporate partnerships (e.g., Monster-Mesh for construction-industry awareness, GRV RNG running brand, Hawkins & Brimble men's grooming), fundraising events (Mission Possible, Brew Train), and merchandise sales. Mainstream awareness has been significantly amplified through a 2023 collaboration with Emmerdale (ITV) and Samaritans on a national suicide-prevention storyline, alongside partnerships with Saracens Rugby, British Transport Police, StepChange Debt Charity, and a 2025 rowing expedition by 52 Degrees North.

Name

#ANDYSMANCLUB

Legal name

ANDYSMANCLUB LTD.

Website

https://andysmanclub.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

ANDYSMANCLUB is a UK men's suicide prevention charity founded in 2016 in Halifax, operating 350+ free weekly peer-led support groups across the United Kingdom and online, serving 6,500+ male attendees with 3,500+ volunteers.

Ownership category

akta.pro rank

Product category

Men's Mental Health Support Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142), Individual and Family Services (6241), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industry

Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Men's mental health
• Suicide prevention
• Peer support groups
• Men's charity
• Community mental health

Headquarters

HQ city

Halifax

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Donations and Fundraising: ANDYSMANCLUB is a registered charity (1179647 in England & Wales, SCO51485 in Scotland) that relies on donations through platforms like JustGiving and Give As You Live. The organization runs fundraising events and campaigns.
2. Merchandise Sales: The organization sells branded merchandise through Total Active, including apparel with #ITSOKAYTOTALK messaging.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ANDYSMANCLUB provides free, confidential, peer-to-peer support groups for men in the United Kingdom, delivered face-to-face at 350+ weekly venues (Monday 7pm) and through online groups. Sessions are non-clinical, facilitated by volunteers with lived experience of mental health challenges, and designed to break stigma and reduce male suicide. The charity sustains operations through donations, fundraising events, and branded merchandise sales.

Product overview

ANDYSMANCLUB is a men's suicide prevention charity offering a network of free peer-to-peer support groups. The core offering consists of face-to-face groups held weekly across 350+ venues nationwide (Monday 7pm) and online groups for remote attendees. Additional offerings include the Brew & Chat podcast and branded merchandise. The organization operates as a peer-led model focused on creating safe spaces for conversation, not as a technology product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Face-to-Face Support Groups
• Online Support Groups

Quantifiable outcome

• 350+ groups operating each week
• +4 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered medium, minor and high.

• Monster-MeshmediumGTM or Marketing Partner · 26 August 2025Monster-Mesh, event and construction branding experts, partnered with ANDYSMANCLUB to raise awareness in the construction industry. They created branded Heras fence covers and barrier covers featuring ANDYSMANCLUB messaging. They offer deals: 1 free cover when ordering 10+ or discounted covers at £35 each. Construction is a male-dominated industry with high suicide rates where men often struggle to open up.
• 52 Degrees NorthminorGTM or Marketing Partner · 26 January 202452 Degrees North (David, Darren and Rod) are rowing around Great Britain unsupported as part of the GB Row Challenge event in June 2025 to raise awareness and funds for ANDYSMANCLUB. Skipper Darren attended an ANDYSMANCLUB session in Abergavenny and was amazed by the peer-to-peer support offered.
• British Transport PoliceminorGTM or Marketing Partner · 15 January 2024British Transport Police participated in the Brew Train initiative alongside ANDYSMANCLUB and Samaritans to turn Blue Monday into Brew Monday, promoting mental health awareness on public transport.
• Hawkins & BrimbleminorGTM or Marketing Partner · 10 August 2023Hawkins & Brimble, a men's grooming company, partnered with ANDYSMANCLUB to promote men's mental health and self-care. The collaboration includes content about the importance of self-care for men's mental health and joint messaging around the #ITSOKAYTOTALK campaign.
• Emmerdale (ITV Studios)highGTM or Marketing Partner · 9 February 2023Emmerdale collaborated with ANDYSMANCLUB and Samaritans for a major storyline about male depression and suicide. The show featured an episode with an ensemble cast of only male actors. Researchers and writers worked closely with both Samaritans and Andy s Man Club to tell the story authentically, reaching millions of viewers with the #ITSOKAYTOTALK message.
• StepChange Debt CharitymediumStrategic or Co-development Partner · 18 August 2022StepChange partnered with ANDYSMANCLUB to promote awareness about the connection between debt problems and mental health. The collaboration was in preparation for World Suicide Prevention Day, promoting the message that it's okay to talk about money worries and mental health struggles.
• GRV RNGmediumGTM or Marketing Partner · 1 July 2022GRV RNG (Feel Good Running) is a running brand that partnered with ANDYSMANCLUB since mid-2022. They donate a percentage of profits to the charity and promote the #ITSOKAYTOTALK message. The partnership supports the belief that running combined with talking can help with mental health.
• Saracens Rugby ClubminorGTM or Marketing Partner · 1 March 2022The Barnet ANDYSMANCLUB group formed a partnership with local rugby club Saracens to build community connections and raise awareness of the group's services in the area.
• Dancestars BradfordminorOthers · 1 January 2021Dancestars Bradford dance studio provides its venue free of charge for ANDYSMANCLUB Bradford to host face-to-face sessions every Monday night. Owner Paul Carver was motivated by his grandfather taking his own life when he was 13.
• The SamaritanshighStrategic or Co-development Partner · 1 January 2016The Samaritans worked with ANDYSMANCLUB on the Emmerdale storyline about male suicide prevention. ANDYSMANCLUB is a peer-led charity that cannot provide immediate crisis support, so they direct people in crisis to Samaritans (116 123) and other professional services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• StrongMinds: Charity delivering group talk therapy for depression and anxiety in Uganda and Zimbabwe, with a peer-led group model. Comparable peer-led group therapy approach, but operates internationally in lower-income settings rather than the UK.

Broad incumbents

• BetterHelp: Large online therapy marketplace connecting users to licensed therapists. Not peer-led, but addresses the same underlying demand for accessible men's mental health support via a different (paid, clinical) delivery model.
• Mind (UK): Major UK mental health charity providing information, support, and local services across all demographics. Operates broadly rather than specialising in men's peer-led groups, but addresses overlapping mental health needs.
• Heads Together: UK mental health campaign coalition led by the Royal Foundation. Targets stigma reduction and mental health awareness, including for veterans and emergency services, overlapping with AMC's awareness and anti-stigma work.
• Movember Foundation: Global men's health charity raising funds for mental health, prostate cancer, and testicular cancer. Comparable in mission scope to AMC's men's mental health pillar, though operates as a funder/awareness raiser rather than direct service provider.

Emerging players

• Talklife: Online peer-support platform for mental health with a global community model. Comparable peer-led digital format and target demographic, but operates as a tech platform rather than physical groups.

Direct peers

• Campaign Against Living Miserably (CALM): UK charity dedicated to preventing male suicide through helpline, webchat, and awareness campaigns. Overlaps directly with AMC's male mental health and suicide prevention mission and target demographic.
• Man Up UK: UK-based men's mental health charity delivering workshops, talks, and support focused on men. Closely comparable in target audience, geography, and community-led delivery approach.
• Men's Sheds UK: UK community-based organization providing shared workshop spaces and social connection for men. Operates a similar community-led, volunteer-staffed model targeting male isolation and wellbeing.
• The Samaritans: UK charity providing 24/7 emotional support via phone, email, and in-person branches. AMC explicitly refers people in crisis to Samaritans, making it a complementary rather than directly competing peer in the men's mental health support space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/andysmanclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about #ANDYSMANCLUB