What 1FIT does

1Fit is a Kazakhstan-headquartered mobile fitness membership platform founded in 2018 and based in Almaty that aggregates access to thousands of independent fitness studios under a single subscription. The company operates across 16 cities in Kazakhstan and has expanded into Azerbaijan (Baku), with publicly stated plans to enter Turkey and Southeast Asia; it previously operated in the UK before exiting in 2023. The core product is a mobile application available on iOS, Android, and Huawei AppGallery that uses QR-code-based check-ins to grant users access to a network of 2,074+ partner studios spanning gym, yoga, martial arts, dance, swimming, stretching, boxing, recovery services, and team sports. Forbes recognized 1Fit among its Top 30 mobile fitness applications.

The platform monetizes through three revenue streams: consumer subscription memberships (priced in local currency with installment plans via Kaspi, Jusan, Halyk Market, Freedom, and Brokerage), B2B corporate memberships (sold to 1,000+ companies as employee wellness benefits with single-invoice billing and usage analytics), and per-visit transaction fees from partner studios. Proprietary product features include an attendance-based dynamic booking-limit system (3-6+ simultaneous bookings scaled to user attendance score), membership freeze functionality (up to 30 free freeze days on annual plans), multi-language localization across Kazakh, Russian, Uzbek, Azerbaijani, and Spanish, and an influencer-driven referral portal. GTM combines product-led self-serve mobile acquisition with a corporate B2B sales motion and a partner onboarding motion for studios.

1Fit has raised approximately $1.6M across three disclosed funding rounds (2020, 2021, 2023) from TMT Investments, Capital Mill, Quest Ventures, and Kazakh digital nomads, reaching a $41.5M post-money valuation in May 2023. The company employs 101-250 people, has accumulated 1M+ app registrations since launch, and serves a dual customer base of fragmented individual consumers and corporate wellness buyers in Central Asia and the Caucasus.

Name

1FIT

Legal name

1Fit

Website

https://1fit.app

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

1Fit is a Kazakhstan-based mobile fitness membership platform founded in 2018 that aggregates access to 2,074+ partner gyms, yoga, martial arts, and dance studios under a single subscription across Kazakhstan, Azerbaijan, and planned Southeast Asian markets, serving both individual consumers and corporate wellness clients.

Ownership category

akta.pro rank

Product category

Fitness Membership Marketplace

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Fitness membership platform
• Studio aggregator app
• Corporate wellness program
• Gym subscription service
• Multi-sport booking app

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Individual Subscription Memberships: Recurring subscription revenue from individual consumers purchasing monthly, quarterly, or annual memberships that provide access to fitness studios. Users can pay via installment plans through Kaspi, Jusan, Halyk Market, Freedom, or full price by card.
2. Corporate Memberships: B2B subscriptions sold to companies as employee health benefits. Companies receive single-invoice billing and visual statistics on employee fitness usage.
3. Partner Studio Revenue Share: 1Fit earns commission from partner studios for each visit generated through the platform. Studios receive payment per class visit while 1Fit takes a transaction fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

1Fit operates a mobile-first subscription platform that aggregates hundreds of partner gyms, yoga, martial arts, dance, and swimming studios under a single membership. Users download the app, buy a tiered subscription (3, 6, or 12 months), and access studios across multiple cities and countries via QR code check-in. The platform also offers a corporate membership product for employee wellness and a partner portal for studio management.

Product overview

1Fit is a subscription-based multi-sport fitness membership platform that aggregates hundreds of partner gyms and studios under a single app. Users purchase a membership plan (3-month, 6-month, or 12-month) to access studios offering activities including yoga, swimming, CrossFit, martial arts, dance, and boxing. The core product is the mobile app, supplemented by corporate membership programs for businesses and a partner portal for studio management. The platform operates across Kazakhstan (16 cities), Azerbaijan, and Turkey, with expansion planned to Southeast Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• 1Fit Mobile App Primary mobile application for booking fitness classes, managing memberships, and accessing partner studios via QR code check-in. Available on iOS (App Store ID 1375903148), Android (Google Play, com.codebusters.onefit), and Huawei AppGallery (C105547431).
• Individual Membership Subscription-based access to 214+ partner studios in Baku and 1,458+ studios across Kazakhstan for individual consumers, sold in tiered durations of 3-month (₼449 total), 6-month (₼699 total), and 12-month (₼990 total), including free trials for friends and freeze days.
• Corporate Membership B2B subscription product for companies purchasing employee health and wellness benefits, featuring single-invoice billing, visual statistics on employee fitness usage, and access to dance, yoga, martial arts, and swimming studios.
• Partner Portal Web platform for partner studios and gyms to manage their own schedules, view bookings, track earnings, and access analytics. Partners receive payment per class visit through a transaction fee model.
• Influencer Program Referral and partnership program operated through influencer.1fit.app, allowing influencers to promote 1Fit and partner studios in exchange for commissions tracked through a dedicated influencer platform.

Quantifiable outcome

• 214+ studios accessible with single membership in Baku
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hussle: UK-based prepaid gym-access network operating as a flexible fitness subscription — directly comparable to 1Fit's pre-UK model and the type of competitor 1Fit encountered before exiting the UK.
• Urban Sports Club: European subscription-based aggregator offering flexible access to gyms, studios and sports facilities — comparable single-membership, multi-vertical model, though concentrated in Western Europe.
• Wellhub (formerly Gympass): Corporate-wellness-focused fitness aggregator serving employers and employees across multiple countries; overlaps directly with 1Fit's 1,000+ corporate-client motion and aggregator model.
• ClassPass: Global subscription-based fitness class aggregator offering access to thousands of studios under a single membership — the same core model 1Fit operates, but at global scale and primarily in Western markets.
• Fitreserve: US-based fitness class reservation platform offering class packs and memberships across multiple studios — closely mirrors 1Fit's individual-membership product structure.

Regional players

• OneFit: Originally Dutch multi-sport membership aggregator offering access to gyms and studios across the Netherlands and Belgium — historically the closest European analog to 1Fit's model.
• Gymlib: France-focused fitness aggregator providing unlimited access to partner gyms and studios via monthly subscription — comparable product, but geographically confined to France.

Broad incumbents

• ClubReady: Club-management and member-billing platform for fitness studios and gyms — comparable to Mindbody as a supply-side software incumbent in the same ecosystem.
• Glofox: Studio management software and member-engagement platform for boutique fitness — operates on the supply-side of the same ecosystem 1Fit aggregates.
• Mindbody: Major gym and studio management software platform that powers booking and member management for thousands of fitness businesses — adjacent infrastructure layer used by many of 1Fit's partner studios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/1fit4
• Facebookfacebook.com/1fitkz
• LinkedInlinkedin.com/company/1fit

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1FIT