The Virtual Reality Company
The Virtual Reality Company is a privately held VR content studio founded in 2014 that produces interactive cinematic VR experiences for location-based entertainment operators and consumer VR platforms, anchored by Jurassic World VR Expedition (Dave & Buster's) and Raising a Rukus (IMAX VR, Oculus).
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What The Virtual Reality Company does
The Virtual Reality Company (VRC) is a privately held VR content studio founded in 2014 by Academy Award-winning production designer Robert Stromberg, headquartered in Marina Del Rey, California. The company combines narrative filmmaking, visual effects, and game design to produce interactive cinematic VR experiences, primarily serving location-based entertainment operators and consumer VR headset owners. Its two commercial products are Jurassic World VR Expedition, an interactive cinematic VR game licensed to Dave & Buster's and deployed at more than 100 family entertainment centers in 2018 ahead of the Jurassic World: Fallen Kingdom theatrical release, and Raising a Rukus, a family-oriented animated VR franchise distributed on IMAX VR and Oculus/Gear VR storefronts.
VRC's development team comprises Academy Award-winning and nominated animators, VFX artists, and technicians, with key creative direction by James Lima, a multi-Emmy nominated visual effects artist. The technology stack centers on real-time interactive VR production for both dedicated location-based entertainment hardware and consumer mobile/PC VR headsets. The company has secured a high-profile advisory board including Steven Spielberg and James Newton Howard, providing brand credibility and potential IP access.
The business model rests on two revenue streams: licensing and royalty arrangements with location-based entertainment operators (Dave & Buster's for Jurassic World VR Expedition), and marketplace revenue-share distribution through consumer VR platforms (IMAX VR and Oculus for Raising a Rukus). The studio has raised approximately $25.1 million across two funding rounds (2015 seed of $2.1M from Elementum Ventures and Rothenberg Ventures; 2016 Series 2 of $23M from Hengxin Mobile Business), but no publicly disclosed revenue figure or recent funding activity is available.
The Virtual Reality Company firmographics
Firmographics- Name
- The Virtual Reality Company
- Legal name
- The Virtual Reality Company
- Website
- https://thevrcompany.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Virtual Reality Company is a privately held VR content studio founded in 2014 that produces interactive cinematic VR experiences for location-based entertainment operators and consumer VR platforms, anchored by Jurassic World VR Expedition (Dave & Buster's) and Raising a Rukus (IMAX VR, Oculus).
- Ownership category
- akta.pro rank
The Virtual Reality Company industry classification
Industry- Product category
- Virtual Reality Content & Immersive Entertainment
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- VR/AR/XR Game Studios (MPAFAAAE)
- akta.pro secondary industries
- VR/AR Game Publishing & Distribution (MPAFABAK), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
Keywords
Where The Virtual Reality Company is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Virtual Reality Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Location-Based VR Licensing: VRC licenses its VR experiences to location-based entertainment operators. Jurassic World VR Expedition was deployed at more than 100 Dave & Buster's family entertainment centers, generating revenue through licensing agreements with venue operators.
- Digital Platform Distribution: VR content distributed through digital storefronts including IMAX VR and Oculus/Gear VR platforms. Raising a Rukus is available on these platforms, likely generating revenue through platform revenue-share arrangements.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
The Virtual Reality Company product offering
Product offeringCore offering
The Virtual Reality Company is a VR content studio that designs, produces, and distributes interactive cinematic virtual reality games and immersive experiences. Its two flagship products are Jurassic World VR Expedition™, an interactive cinematic VR dinosaur-rescue game deployed at 100+ Dave & Buster's locations, and Raising a Rukus, a family-oriented animated VR franchise distributed on IMAX VR and Oculus/Gear VR platforms. The studio combines Academy Award-winning filmmaking talent with VR technology to deliver film-quality immersive entertainment for both location-based venues and consumer VR headsets.
Product overview
The Virtual Reality Company (VRC) is a VR content studio that creates immersive virtual reality experiences. The company offers two main products: Jurassic World VR Expedition, an interactive cinematic VR game featuring dinosaurs that was distributed through Dave & Buster's locations and tied to the 2018 film release; and Raising a Rukus, a family-oriented VR franchise featuring animated characters distributed on IMAX VR and Oculus platforms. Both products showcase the company's focus on combining award-winning storytelling with VR technology, with development teams including Academy Award-winning animators and visual effects artists.
Differentiator
Problem solved
Functional benefit
Brands
- Jurassic World VR Expedition™: Interactive cinematic VR game transporting players to prehistoric jungles of Isla Nublar for a film-inspired Jurassic World rescue adventure.
- Raising a Rukus
Products and services
- Jurassic World VR Expedition™ An interactive cinematic virtual reality game that transports players to the prehistoric jungles of Isla Nublar for a film-inspired Jurassic World dinosaur rescue adventure. Built by a team including Academy Award-winning animators and VFX artists, written and directed by multi-Emmy Award nominated VFX artist James Lima, providing a five-minute suspenseful, terror-filled expedition for location-based entertainment venues such as Dave & Buster's.
- Raising a Rukus A family-oriented VR franchise and animated immersive experience featuring twins Jonas and Amy and a magical dog named Rukus on a rollercoaster journey through a prehistoric world. Combines thoughtful storytelling, cutting-edge VR technology, and imaginative content for the whole family, and is available on consumer VR storefronts including IMAX VR and Oculus/Gear VR.
Quantifiable outcome
- Best location-based VR launch to date with deployment at 100+ Dave & Buster's locations
- +1 more outcomes
Companies that use The Virtual Reality Company
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
The Virtual Reality Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
The Virtual Reality Company partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, secondary, flagship and supporting.
- Dave & Buster'scoreVRC partnered with Dave & Buster's to deploy Jurassic World VR Expedition at more than 100 family entertainment center locations. This represents the biggest location-based VR launch to date. The VR experience launched ahead of Jurassic World: Fallen Kingdom theatrical release.
- IMAX VRsecondaryRaising a Rukus is available on IMAX VR platform, providing digital distribution channel for consumer VR content.
- Oculus/Gear VRsecondaryRaising a Rukus is available on Oculus storefront for Gear VR users, providing digital distribution channel for consumer VR content.
- Steven SpielbergflagshipAdvisory board member. Steven Spielberg is an American film director, producer, and entrepreneur widely considered one of the most influential filmmakers in cinematic history. Founded the USC Shoah Foundation and co-founded DreamWorks Studios. Won Academy Awards for Schindler's List and Saving Private Ryan.
- James Newton HowardcoreAdvisory board member. One of the most popular and respected composers for cinema, scored over 100 films. Won a Grammy for The Dark Knight score and received eight Academy Award nominations.
- G. Wayne CloughsupportingAdvisory board member. President Emeritus of Georgia Institute of Technology and former Secretary of the Smithsonian Institution. Drove digitization of Smithsonian archives. Appointed to President's Council on Science and Technology by President Bush in 2001.
- Kevin MorrowsupportingAdvisory board member. Nearly 30 years in music industry as talent manager, concert promoter, and marketing executive. Former President of Live Nation's New York division and SVP of Tours & Talent for House of Blues Entertainment.
- George RosesupportingAdvisory board member. Founder of Suffolk Ventures (entertainment and technology investments). Former EVP and Chief Public Policy Officer of Activision Blizzard. Holds J.D. from Harvard Law School. Started The Rose Family Foundation promoting video game technology in education and medicine.
- Laurent ScalliesupportingAdvisory board member. VR expert with dedication since 1992. Founded and ran 3 VR companies including Location Based Entertainment. Key catalyst behind creation of Oculus. Granted 3 patents in VR. Currently Founder and CEO of Red Pill VR.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Virtual Reality Company competitors and assessment
Company assessmentDirect peers
- Baobab Studios: VR animation studio founded by former Zynga and Oculus execs. Produces interactive narrative VR content with major IP partnerships (Madagascar, Asteroids). Directly comparable as a premium narrative VR content studio with similar headcount and ambitions.
- Penrose Studios: VR content studio creating narrative-driven immersive experiences. Founded by former Oculus filmmaker. Closely comparable as a studio combining film storytelling with VR technology, distributed through consumer platforms.
- Felix & Paul Studios: Immersive entertainment studio producing VR films, series, and experiences. Partners with major brands (NASA, LeBron James, Cirque du Soleil). Comparable as premium VR content creator leveraging documentary and narrative storytelling craft.
- Within (formerly VRSE): VR content platform and production studio. Distributed premium VR content including The Displaced and Notes on Blindness. Comparable as both a VR content creator and platform distributor, similar to VRC's IMAX VR/Oculus distribution approach.
- Survios: VR game studio producing premium interactive experiences like Creed and Westworld Awakening. Comparable as VR game studio with major IP licensing partnerships and premium positioning in the consumer VR market.
- Resolution Games: VR game studio focused on multiplayer and social VR experiences (Demeo, Angry Birds VR). Comparable as a VR-native game studio with multi-platform distribution on Meta Quest and PlayStation VR.
- nDreams: UK-based VR game studio with AAA titles like Phantom: Covert Ops and Far Cry VR. Comparable as a specialized VR game studio with focus on immersive interactive entertainment experiences.
- Wevr: VR content creation and distribution platform. Comparable as a VR content studio producing immersive experiences (TheBlu, Gnomes & Goblins) with a focus on premium creative content distribution.
- Owlchemy Labs: VR game studio acquired by Google. Produces popular VR titles like Vacation Simulator and Job Simulator. Comparable as a successful VR-native game studio with multi-platform consumer distribution and strong franchise IP.
Broad incumbents
- ILMxLAB (ILM Immersive): Lucasfilm's immersive entertainment division, created by Industrial Light & Magic. Produces Star Wars and Marvel VR experiences. Comparable as a premium immersive content creator backed by major IP and VFX expertise, but operates as part of a larger parent organization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Virtual Reality Company social profiles
Digital presenceThe Virtual Reality Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Virtual Reality Company leadership team
Management profileNumber of profiles
Profiles2 records
The Virtual Reality Company funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Virtual Reality Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Virtual Reality Company
What does The Virtual Reality Company do?
The Virtual Reality Company is a VR content studio that designs, produces, and distributes interactive cinematic virtual reality games and immersive experiences. Its two flagship products are Jurassic World VR Expedition™, an interactive cinematic VR dinosaur-rescue game deployed at 100+ Dave & Buster's locations, and Raising a Rukus, a family-oriented animated VR franchise distributed on IMAX VR and Oculus/Gear VR platforms. The studio combines Academy Award-winning filmmaking talent with VR technology to deliver film-quality immersive entertainment for both location-based venues and consumer VR headsets.
Is The Virtual Reality Company a public or private company?
The Virtual Reality Company is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Virtual Reality Company founded?
The Virtual Reality Company was founded in 2014. It employs 11 to 50 people.
Where is The Virtual Reality Company based?
The Virtual Reality Company is headquartered in Los Angeles, United States, in the North America region.
How does The Virtual Reality Company make money?
Two revenue lines are on record. Location-Based VR Licensing is the primary driver. The others are digital Platform Distribution.
Who are The Virtual Reality Company's main competitors?
Direct peers on record are Baobab Studios, Penrose Studios, Felix & Paul Studios, Within (formerly VRSE), Survios, Resolution Games, nDreams, Wevr and Owlchemy Labs. ILMxLAB (ILM Immersive) is listed as a broad incumbent.
Does The Virtual Reality Company have an API?
No public API is recorded for The Virtual Reality Company.
What industry is The Virtual Reality Company in?
The Virtual Reality Company's product category is Virtual Reality Content & Immersive Entertainment. Its primary akta.pro industry code is MPAFAAAE, VR/AR/XR Game Studios, with a secondary code of MPAFABAK, VR/AR Game Publishing & Distribution. Its NAICS code is 516 and its SIC code is 7812.