Singa
Singa is a Helsinki-based karaoke streaming platform serving consumers and hospitality venues across 34 countries with 100,000+ licensed songs, including original artist recordings from Warner and Merlin, via web, mobile, smart TV, and dedicated B2B venue software.
- Company typePrivate
- Founded2015
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Singa does
Singa Oy is a Helsinki, Finland-based karaoke streaming platform founded in 2015 that operates a dual consumer and business-to-business model. The company distributes 100,000+ licensed karaoke songs across 40+ languages through web, iOS, Android, Android TV, and Apple TV applications, and through a tiered B2B venue software suite (Singa Business Lite, Pro, Kiosk, and Box) that powers karaoke rooms, self-service stations, and stage karaoke in hospitality venues. Its core technical platform is cloud-based and centers on streaming, digital rights management, and venue management features including timers, session management, kiosk mode, and the recently added Singa Booking reservation module.
Singa differentiates primarily through content rights: in late 2025 the company signed flagship licensing agreements with Warner Music Group and Merlin to offer original artist master recordings on a karaoke platform for the first time, packaged as the Singa Originals feature. The business model combines consumer subscriptions (Singa Premium, including 1-12 month gift cards) with B2B SaaS subscriptions to venues, supplemented by add-on modules (Singa Booking, Soundtrack background music). The platform reports 1M+ consumer app downloads (4.4-star App Store rating), 1,600+ powered venues, and 34 countries of operation as of the input period.
The company was founded by Atte Hujanen (CEO) and Tomi Pajunen (CTO), with additional co-founder Nils Paajanen (COO) and CCO Risto Mäkeläinen, and has raised approximately €7.5M to date across angel, seed, and convertible note rounds led by Reaktor Ventures, Initial Capital, Superhero Capital, and Invesdor. Singa has been twice recognized by Fast Company as one of the Most Innovative Companies in music (2025 and 2026). No revenue is publicly disclosed and the company remains privately held, with headcount reported in the 11-50 range.
Singa firmographics
Firmographics- Name
- Singa
- Legal name
- Singa Oy
- Website
- https://singa.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Singa is a Helsinki-based karaoke streaming platform serving consumers and hospitality venues across 34 countries with 100,000+ licensed songs, including original artist recordings from Warner and Merlin, via web, mobile, smart TV, and dedicated B2B venue software.
- Ownership category
- akta.pro rank
Singa industry classification
Industry- Product category
- Karaoke Streaming Software
- NAICS
- Sound Recording Industries (5122), Other Sound Recording Industries (512290)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Music & Audio Streaming Platforms (BPAMAJAC)
- akta.pro secondary industries
- Sample Libraries, Loops & Sound Content Platforms (MPAIAIAF), Lyrics & Text Rights Licensing (Lyric Display, Print/Digital Reproduction) (MPAIABAI)
Keywords
Where Singa is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Singa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure, Operations
Revenue model
- Consumer Subscriptions: Singa generates revenue primarily through subscription plans for individual consumers. Users can access a limited free tier or upgrade to Premium for full catalog access. Gift cards for 1, 3, 6, and 12 month Premium subscriptions are also sold.
- B2B Software Licensing: Singa Business generates revenue through monthly software subscriptions for hospitality venues. Products include Lite ($59/month), Pro, Kiosk, and Box tiers. Additional revenue comes from add-on packages like Singa Booking (online room reservations) and Soundtrack (background music).
- Licensing Royalties: Singa pays licensing fees to music rights holders (Warner Music Group, Merlin, other indie partners) for the use of original recordings and karaoke tracks. The company generates revenue from subscriptions while royalty costs are a significant expense.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1 month Premium gift card |
| Subscription | Multi-year contract | 3 months Premium gift card |
| Subscription | Multi-year contract | 6 months Premium gift card |
| Subscription | Annual | 12 months Premium gift card |
| Subscription | Monthly | Singa Business Lite - Browser-based hosted karaoke |
| Subscription | Monthly | Singa Business Pro - iPad-based karaoke system |
| Subscription | Monthly | Singa Business Kiosk - Self-service karaoke |
| Subscription | Monthly | Singa Business Box - Karaoke room management |
| Freemium | Monthly | Free tier (limited access) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Singa product offering
Product offeringCore offering
Singa is a cloud-based karaoke streaming platform that delivers 100,000+ licensed songs, including original artist master recordings, to consumers via web, iOS, Android, and smart TV apps. For businesses, Singa operates the Singa Business software suite - tiered (Lite, Pro, Kiosk, Box) subscriptions that power hosted, self-service, and room-based karaoke in hospitality venues, with add-ons for online room booking and background music.
Product overview
Singa is a comprehensive karaoke streaming platform offering both consumer and business-to-business products. The consumer offering (Singa Consumer) provides karaoke access via web, mobile (iOS/Android), and smart TV (Android TV/Apple TV) with 100,000+ licensed songs including original artist recordings through Singa Originals. The business suite (Singa Business) includes four tiers: Singa Business Lite (web-based, $59/month), Singa Business Pro (iPad-based for hosted karaoke), Singa Business Kiosk (self-service mode), and Singa Business Box (for karaoke room management). Add-on modules include Singa Booking for online reservations and Soundtrack for background music. The platform supports AirPlay streaming, pitch/tempo adjustment, and guide vocals features.
Differentiator
Problem solved
Functional benefit
Brands
- Singa Business: Professional karaoke software for bars, karaoke rooms, and hospitality venues, as well as schools and care homes. Available on iPad and web browser.
- Singa Consumer
- Singa Business Box
- Singa Business Pro
- Singa Business Lite
- Singa Business Kiosk
- Singa Booking
- Singa Originals
Products and services
- Singa Consumer Consumer-facing karaoke streaming app for individuals to sing at home or on personal devices (web browser, iOS, Android, Android TV, Apple TV). Provides access to 100,000+ licensed karaoke songs in 40+ languages, including original artist master recordings, with pitch transposition, guide vocals, AirPlay support, song queue management, and a freemium pricing model.
- Singa Business Lite Browser-based hosted karaoke software subscription ($59/month) for bars, pubs, and small venues. Includes AutoPlay and queue features, 100,000+ songs, pitch adjustment before songs, and Singa Radio background music.
- Singa Business Pro iPad-based karaoke system for venues and professional karaoke hosts. Includes background music with additional services, mobile song requests, display advertising, venue promotion in the consumer app, and co-branding options.
- Singa Business Kiosk Self-service karaoke mode for guests with dedicated interface, easy-to-use controls, smooth song flow, and automated queue and acceptance features.
- Singa Business Box iPad-based karaoke system for karaoke room venues. Includes timer, device and session management, time management, kiosk mode, and pre-made playlists to manage multiple private rooms.
- Singa Booking Integrated online room-booking add-on for private karaoke venues, providing timeline view, color-coded status badges, buffer times configuration, per-venue timezone support, and automatic booth activation when bookings start. Promotional code support and an embeddable booking widget are also part of the offering.
Quantifiable outcome
- 12.23 percentage points higher ROA for venues with karaoke rooms (Aalto University study)
- +5 more outcomes
Companies that use Singa
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles3 records
Singa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
Singa partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and supporting.
- SoundtrackcoreSinga partners with Soundtrack to provide background music services for hospitality venues. This integration allows Singa Business customers to access Soundtrack's music catalog alongside karaoke functionality, creating a unified entertainment solution for bars and venues.
- Aalto UniversitysupportingAcademic research partnership for studying the business impact of karaoke on hospitality venues. Aalto University conducted a thesis using Difference-in-difference methodology with 53 UK venues, finding 12.23 percentage point ROA increase for venues with karaoke.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Singa competitors and assessment
Company assessmentBroad incumbents
- The Singing Machine Company: The Singing Machine is the dominant consumer karaoke hardware brand (microphones, all-in-one systems). It serves the same end-user demand for home karaoke but via hardware rather than Singa's streaming model.
- Stingray Digital: Stingray offers business music, karaoke, and digital signage for hospitality venues, with a karaoke catalog product directly comparable to Singa Business. It is a larger incumbent with established distribution.
- TouchTunes: TouchTunes operates networked jukeboxes and music/entertainment software across tens of thousands of bars and venues in North America. It competes with Singa Business in the venue entertainment software layer.
- Spotify: Spotify has begun adding karaoke-style interactive features to its music streaming app, making the global music streaming leader a potential adjacent competitor and benchmark for Singa's consumer ambitions.
Direct peers
- KaraFun: KaraFun provides a karaoke streaming catalog for both consumers and professionals/venues, mirroring Singa's dual B2C/B2B positioning and is one of the most direct European karaoke platform competitors.
- Sunfly Karaoke: Sunfly is a long-established karaoke backing track provider, offering professionally produced karaoke tracks to professionals and venues — directly comparable to Singa's karaoke catalog offering.
- StarMaker: StarMaker is a karaoke and social music app with strong presence in Asia and emerging markets, offering solo and group singing features similar to Singa's consumer experience.
- Smule: Smule is one of the largest karaoke and social music apps globally, with a similar B2C freemium subscription model, large song catalog, and community features. It competes most directly with Singa Consumer.
- Yokee: Yokee is a karaoke app that lets users record and share performances, with a freemium subscription model comparable to Singa Consumer's mobile experience.
Others
- Soundtrack Your Brand: Soundtrack provides licensed background music for businesses and is an existing Singa integration partner. It is a complementary venue-music service rather than a direct competitor, but competes for venue software wallet share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Singa social profiles
Digital presenceSinga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Singa leadership team
Management profileNumber of profiles
Profiles5 records
Singa funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Singa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Singa
What does Singa do?
Singa is a cloud-based karaoke streaming platform that delivers 100,000+ licensed songs, including original artist master recordings, to consumers via web, iOS, Android, and smart TV apps. For businesses, Singa operates the Singa Business software suite - tiered (Lite, Pro, Kiosk, Box) subscriptions that power hosted, self-service, and room-based karaoke in hospitality venues, with add-ons for online room booking and background music.
Is Singa a public or private company?
Singa is a private company. It is classified as venture growth investor backed and is currently operating.
When was Singa founded?
Singa was founded in 2015. It employs 11 to 50 people.
Where is Singa based?
Singa is headquartered in Helsinki, Finland, in the Europe region.
How does Singa make money?
Three revenue lines are on record. Consumer Subscriptions are the primary driver. The others are B2B Software Licensing and licensing Royalties.
Who are Singa's main competitors?
Broad incumbents on record are The Singing Machine Company, Stingray Digital, TouchTunes and Spotify. Direct peers are KaraFun, Sunfly Karaoke, StarMaker, Smule and Yokee. Soundtrack Your Brand is listed as an others.
Does Singa have an API?
No public API is recorded for Singa.
What industry is Singa in?
Singa's product category is Karaoke Streaming Software. Its primary akta.pro industry code is BPAMAJAC, Music & Audio Streaming Platforms, with a secondary code of MPAIAIAF, Sample Libraries, Loops & Sound Content Platforms. Its NAICS code is 5122 and its SIC code is 7372.