Text Blaze
Text Blaze (Blaze Today Inc.) builds a Chrome-based text expansion and dynamic template platform that automates repetitive typing across web apps for individuals, customer support, sales, healthcare, education, and recruiting teams, monetized via freemium subscriptions with enterprise tier demos.
- Company typePrivate
- Founded2019
- HeadquartersOakland, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Text Blaze does
Text Blaze (legal entity: Blaze Today Inc.) is a workflow automation company that builds a programmable text expansion and template management platform. Its core product is a Chrome Extension (with companion macOS and Windows desktop apps) that lets users save snippets of text, assign keyboard shortcuts, and insert the snippets across any web-based application including Gmail, Google Docs, Office 365, Salesforce, LinkedIn, Blackboard, and Epic. The product supports dynamic templates with forms, formulas, integrations with other websites, and an "autopilot" feature that simulates clicks and key presses, positioning it as a workflow automation layer rather than a simple text expander. The company has extended the platform with two branded sub-products: Data Blaze (tables and sheets that synchronize data with snippets) and AI Blaze (an AI-powered writing and editing module launched in 2025).
The business operates a freemium, product-led growth model. The Chrome extension is offered free, with paid subscription tiers for individuals and team/business accounts. Enterprise demos are routed through a HubSpot scheduling flow, indicating a light inside-sales motion layered on top of the PLG funnel. The customer base spans customer support, sales, healthcare, education, recruiting, marketing, and general business teams, with logo users including Airbnb, Google, Salesforce, Uber, Lyft, DocuSign, HubSpot, Revolut, Booking.com, Redfin, GrubHub, and Indeed. The company holds a HIPAA compliance posture that supports its healthcare vertical.
Text Blaze was founded in 2019 and is based in Oakland, CA. It raised a single $3.3M seed round in May 2021 led by Two Sigma Ventures with participation from Susa Ventures and angel investor Dharmesh Shah (HubSpot co-founder). Headcount has remained small, growing from four employees to approximately ten following the seed. Reported scale metrics include 700,000+ total users, 1,800+ Chrome Web Store reviews, and 7 billion characters typed per month. The platform also operates a template marketplace and an active community forum, with content marketing and a YouTube channel supporting organic acquisition.
Text Blaze firmographics
Firmographics- Name
- Text Blaze
- Legal name
- Blaze Today Inc
- Website
- https://blaze.today
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Text Blaze (Blaze Today Inc.) builds a Chrome-based text expansion and dynamic template platform that automates repetitive typing across web apps for individuals, customer support, sales, healthcare, education, and recruiting teams, monetized via freemium subscriptions with enterprise tier demos.
- Ownership category
- akta.pro rank
Text Blaze industry classification
Industry- Product category
- Text Expansion and Workflow Automation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Document Creation & Office Suites (BPAMAMAD)
- akta.pro secondary industry
- iPaaS & Workflow Automation (BPAMAOAB)
Keywords
Where Text Blaze is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Markets served
Text Blaze business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Free Tier: Freemium model with free Chrome extension available. Free users get basic text expansion functionality.
- Subscription - Premium Plans: Paid subscription tiers for individuals and teams with advanced features
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Chrome Extension |
| Subscription | Monthly | Paid Individual Plans |
| Subscription | Annual | Business/Team Plans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Text Blaze product offering
Product offeringCore offering
Text Blaze is a text expansion and workflow automation platform that lets users save programmable snippets and templates with keyboard shortcuts for instant insertion across any web application. Available as a Chrome Extension, Windows app, and macOS app, it supports dynamic templates with forms, formulas, autopilot click/key-press automation, shared team folders, and integrates with Gmail, Google Docs, Salesforce, LinkedIn, Office 365, and other apps. The platform also offers AI Blaze for AI-powered writing/editing and Data Blaze for tables and sheets functionality.
Product overview
Text Blaze is a productivity and workflow automation platform built around text expansion and template management. The core product is Text Blaze, a text expander that works as a Chrome Extension, macOS app, and Windows app, allowing users to save snippets of text as templates and assign keyboard shortcuts for instant insertion across any website or application. The platform also includes Data Blaze for tables and sheets functionality, enabling data synchronization with snippets, and AI Blaze for AI-powered writing and editing assistance. The three products work together to reduce repetitive typing, minimize errors, and streamline workflows across various platforms including Gmail, Google Docs, LinkedIn, Salesforce, and other business applications.
Differentiator
Problem solved
Functional benefit
Brands
- AI Blaze: AI writing and editing feature/product
- Data Blaze
Products and services
- Text Blaze A text expansion and template management product available as a Chrome Extension, macOS app, and Windows app. It allows users to save snippets of text as templates, assign keyboard shortcuts, and insert them instantly across any website or application. Supports dynamic templates with forms, dynamic formulas, autopilot automation (simulated clicks/key presses), shared team folders, cloud sync, and integrations with Gmail, Google Docs, Office 365, Salesforce, LinkedIn, Blackboard, and Epic. Used by individuals, customer support, sales, healthcare, education, recruiting, and marketing teams to eliminate repetitive typing and enforce message consistency.
- AI Blaze AI-powered writing and editing module that provides generative AI assistance for text content creation and refinement, integrated with the Text Blaze platform.
- Data Blaze Tables and sheets companion module that integrates with Text Blaze to provide structured data management and spreadsheet-like functionality, enabling seamless data synchronization with snippets for workflow automation.
Quantifiable outcome
- Top users save over 28 hours per month, equivalent to over $10,000 a year in productivity savings
- +2 more outcomes
Companies that use Text Blaze
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles6 records
Text Blaze technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature5 records
Text Blaze partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Text Blaze competitors and assessment
Company assessmentBroad incumbents
- Zapier: Broad incumbent — leading iPaaS/workflow automation platform with significantly broader scope (cross-app integrations, AI workflows). Competes for the same automation budget at a much larger scale.
- Microsoft Power Automate: Broad incumbent — Microsoft 365's native workflow/RPA platform bundled with enterprise Office licenses. Threatens Text Blaze inside Microsoft shops via built-in text/template automation.
Emerging players
- Espanso: Emerging player — open-source, cross-platform text expander with extensions and scripting. Comparable in cross-platform functionality but free; threats on free-tier pricing.
- Beeftext: Emerging player — free, open-source Windows text expander. Competes on the same core use case at zero cost, putting price pressure on Text Blaze's SMB paid tier.
- Alfred: Emerging player — macOS productivity launcher with a built-in snippets feature. Comparable for Mac power users; competes at the free/one-time-purchase tier rather than subscription.
Direct peers
- TextExpander: Direct peer — TextExpander is a flagship cross-platform text expander with snippets, forms and team sharing. Most directly comparable competitor to Text Blaze on product, GTM (freemium + team plans), and target users.
- PhraseExpress: Direct peer — Windows/macOS text expansion and auto-text software with shared snippet libraries. Comparable feature set (forms, dynamic fields, team sharing) and similar customer use cases.
- aText: Direct peer — macOS text expander with snippets, shortcuts and form fields. Closely comparable to Text Blaze on macOS-native text expansion for individuals and SMBs.
- Magical: Direct peer — Magical automates repetitive typing and form filling inside browser-based workflows (sales, support, recruiting). Comparable use cases (sales templates, support replies) and PLG funnel overlapping Text Blaze's primary segments.
- Bardeen: Direct peer — no-code browser automation with templates and AI. Overlaps on text automation across web apps for sales/operations users and competes for the same PLG buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Text Blaze social profiles
Digital presenceText Blaze compliance and trust
Trust signalCompliance1 record
Text Blaze financial estimates
Financial estimateRevenue estimate
Valuation estimate
Text Blaze leadership team
Management profileNumber of profiles
Profiles2 records
Text Blaze funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Text Blaze M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Text Blaze
What does Text Blaze do?
Text Blaze is a text expansion and workflow automation platform that lets users save programmable snippets and templates with keyboard shortcuts for instant insertion across any web application. Available as a Chrome Extension, Windows app, and macOS app, it supports dynamic templates with forms, formulas, autopilot click/key-press automation, shared team folders, and integrates with Gmail, Google Docs, Salesforce, LinkedIn, Office 365, and other apps. The platform also offers AI Blaze for AI-powered writing/editing and Data Blaze for tables and sheets functionality.
Is Text Blaze a public or private company?
Text Blaze is a private company. It is classified as venture growth investor backed and is currently operating.
When was Text Blaze founded?
Text Blaze was founded in 2019. It employs 1 to 10 people.
Where is Text Blaze based?
Text Blaze is headquartered in Oakland, United States, in the North America region.
How does Text Blaze make money?
Two revenue lines are on record. Subscription - Free Tier is the primary driver. The others are subscription - Premium Plans.
Who are Text Blaze's main competitors?
Broad incumbents on record are Zapier and Microsoft Power Automate. Emerging players are Espanso, Beeftext and Alfred. Direct peers are TextExpander, PhraseExpress, aText, Magical and Bardeen.
Does Text Blaze have an API?
No public API is recorded for Text Blaze.
What industry is Text Blaze in?
Text Blaze's product category is Text Expansion and Workflow Automation Software. Its primary akta.pro industry code is BPAMAMAD, Document Creation & Office Suites, with a secondary code of BPAMAOAB, iPaaS & Workflow Automation. Its NAICS code is 513210 and its SIC code is 7372.