Bardeen
Bardeen provides an AI-powered browser-extension workflow automation platform that enables go-to-market teams and individual users to automate lead generation, web scraping, enrichment, and outreach without code, serving 1,000+ paying customers including Deel, Miro, and Kearney.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bardeen does
Bardeen Inc. is a San Francisco-based software company that provides an AI-powered workflow automation platform delivered as a Chrome browser extension. Founded in February 2022, the platform enables non-technical users — primarily go-to-market (GTM) professionals such as SDRs, AEs, customer success managers, and revenue operations teams — to build automated workflows for lead generation, web scraping, contact enrichment, data entry, and outreach without writing code. Core product modules include an agentic Web Scraper with pre-built templates for 100+ websites, AI-powered Web Search, validated phone/email Enrichment, and AI Tools for lead qualification via natural-language prompts.
The underlying architecture is distinctive: the extension persists user data in local browser storage rather than centralized cloud servers, a design choice that positions Bardeen favorably on data privacy and security (SOC 2 Type II, GDPR, CASA Tier 2/3 certified as of April 2024). In August 2024, Bardeen launched an AI Agent Platform enabling fully autonomous knowledge-work automation for enterprise users, and separately released the Workflow Intelligence Platform (Project Synthesis) for top-tier subscribers, which observes browser interactions to generate tailored AI agents. Native data export integrations target Google Sheets, Airtable, and Notion.
The company operates a product-led growth (PLG) model with a free tier for non-commercial use, paid subscription plans billed monthly, and a credit-based usage system for premium scrapers and features. Enterprise contracts are structured on annual subscriptions. Total disclosed funding is $22 million across a $3.5M seed (Feb 2022), $15.3M Series A led by Insight Partners (June 2022), an undeclared strategic investment by HubSpot Ventures (Sept 2023), and a $3M strategic round from Dropbox Ventures and HubSpot Ventures (Aug 2024). As of August 2024, Bardeen reported 300,000+ users, 1,000+ paying customers, and 40M+ cumulative automation runs. Named customers span enterprise (Deel, Miro, WPP, Kearney), mid-market (Casafari, JotForm), SMB (EasyDMARC), and startup (Gitflash) segments.
Bardeen firmographics
Firmographics- Name
- Bardeen
- Legal name
- Bardeen Inc.
- Website
- https://bardeen.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bardeen provides an AI-powered browser-extension workflow automation platform that enables go-to-market teams and individual users to automate lead generation, web scraping, enrichment, and outreach without code, serving 1,000+ paying customers including Deel, Miro, and Kearney.
- Ownership category
- akta.pro rank
Bardeen industry classification
Industry- Product category
- Workflow Automation Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Workflow Automation & No-Code Collaboration (BPAMAMAK)
- akta.pro secondary industries
- iPaaS & Workflow Automation (BPAMAOAB), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Bardeen is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bardeen business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Monthly and annual subscription plans for access to automation features, with tiered pricing based on usage and feature access. Paid services include credits for running automations.
- Credit-Based Usage: Platform uses a credit system where users purchase credits to run automations, particularly for premium scrapers and features. Premium templates require credits to execute.
- Free Plan: Free plan available for non-commercial and non-business purposes, exclusively for personal or not-for-profit use. Serves as a freemium acquisition channel.
- One-Time Payments: Users may make one-time payments for specific aspects or features of the services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan for non-commercial personal use |
| Hybrid | Monthly | Premium plans with credits for automation runs |
| Subscription | Annual | Enterprise tier with Workflow Intelligence Platform |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Bardeen product offering
Product offeringCore offering
Bardeen provides an AI-powered workflow automation platform delivered as a Chrome browser extension that enables users to automate repetitive knowledge work tasks such as web scraping, lead generation, contact enrichment, and outreach. The platform features a no-code workflow builder, pre-built scraper templates for 100+ websites, AI-powered lead qualification, and autonomous AI agents for GTM teams and solopreneurs.
Product overview
Bardeen is an AI-powered workflow automation platform delivered as a unified browser extension with multiple integrated modules. The core platform consists of four main products: Web Scraper (agentic data extraction from any website), Web Search (AI-powered lead research), Enrichment (validated contact information), and AI Tools (lead qualification with AI prioritization). Users can export data to Google Sheets, Airtable, or Notion. The platform also offers 50+ pre-built Scraper Templates for popular websites, a Workflow Intelligence Platform (Project Synthesis) for enterprise customers, and an August 2024-launched AI Agent Platform for autonomous knowledge work automation. Industry-specific Solutions target Solopreneurs, Music, Real Estate, Recruiting, Private Equity, and Event Services verticals.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Scraper
Quantifiable outcome
- Deel Sales and Ops teams achieved 75% boost in efficiency on building lead lists
- +5 more outcomes
Companies that use Bardeen
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles3 records
Bardeen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature6 records
Bardeen partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Bardeen competitors and assessment
Company assessmentDirect peers
- Zapier: Zapier is the dominant no-code workflow automation platform connecting 6,000+ apps. Directly comparable to Bardeen in the no-code automation category, though Zapier is more cloud/API-oriented while Bardeen emphasizes browser-based and AI agent workflows.
- Make (formerly Integromat): Make is a visual no-code automation platform offering complex multi-step workflows and integrations. Directly competes with Bardeen in workflow automation for GTM and ops teams, with a similar visual builder approach but stronger data transformation capabilities.
- n8n: n8n is an open-source workflow automation tool with a strong technical user base. Comparable to Bardeen for technical GTM teams; n8n's self-hosting and AI node capabilities compete directly with Bardeen's automation and AI agent features.
- Clay: Clay is an AI-powered lead enrichment and outbound platform built for GTM teams. Directly competes with Bardeen's Enrichment and Web Search modules for the same SDR/AE buyer, with deeper data waterfall and AI messaging capabilities.
- Apollo.io: Apollo.io combines a B2B contact database with sales engagement and enrichment. Overlaps with Bardeen's lead discovery and enrichment use cases for sales teams, though Apollo owns a proprietary data asset while Bardeen emphasizes scraping flexibility.
- Hexomatic: Hexomatic is a no-code scraping and workflow automation platform targeted at agencies and growth teams. Closely comparable to Bardeen's Web Scraper and automation features for marketing and lead generation use cases.
Emerging players
- Lindy AI: Lindy AI builds AI agents for sales and productivity workflows, including email and lead tasks. Comparable to Bardeen's AI Agent Platform launched in August 2024; both target knowledge-work automation but Lindy is more chat/agent-oriented while Bardeen emphasizes browser-based execution.
- Adept: Adept builds AI agents that operate software tools on behalf of users. Comparable to Bardeen's autonomous AI Agent Platform vision; both pursue agentic AI for knowledge work but Adept focuses on general enterprise software while Bardeen focuses on browser/GTM workflows.
Broad incumbents
- Workato: Workato is an enterprise iPaaS and workflow automation platform serving large organizations. Operates in the same workflow automation category as Bardeen but targets larger enterprises with a broader integration suite and higher ACVs.
- Tray.io: Tray.io is a low-code integration and automation platform for enterprise teams. Competes in workflow automation for RevOps and IT, with comparable API-driven workflow capabilities but a more developer-oriented positioning than Bardeen's browser-first approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Bardeen social profiles
Digital presenceBardeen compliance and trust
Trust signalCompliance3 records
Bardeen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bardeen leadership team
Management profileNumber of profiles
Profiles2 records
Bardeen funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bardeen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bardeen
What does Bardeen do?
Bardeen provides an AI-powered workflow automation platform delivered as a Chrome browser extension that enables users to automate repetitive knowledge work tasks such as web scraping, lead generation, contact enrichment, and outreach. The platform features a no-code workflow builder, pre-built scraper templates for 100+ websites, AI-powered lead qualification, and autonomous AI agents for GTM teams and solopreneurs.
Is Bardeen a public or private company?
Bardeen is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bardeen founded?
Bardeen was founded in 2022. It employs 11 to 50 people.
Where is Bardeen based?
Bardeen is headquartered in San Francisco, United States, in the North America region.
How does Bardeen make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are credit-Based Usage, free Plan and one-Time Payments.
Who are Bardeen's main competitors?
Direct peers on record are Zapier, Make (formerly Integromat), n8n, Clay, Apollo.io and Hexomatic. Emerging players are Lindy AI and Adept. Broad incumbents are Workato and Tray.io.
Does Bardeen have an API?
No public API is recorded for Bardeen.
What industry is Bardeen in?
Bardeen's product category is Workflow Automation Software. Its primary akta.pro industry code is BPAMAMAK, Workflow Automation & No-Code Collaboration, with a secondary code of BPAMAOAB, iPaaS & Workflow Automation. Its NAICS code is 54151 and its SIC code is 7372.