What Autajon does

Autajon is a French family-owned international group, founded in 1964 in Montélimar and controlled by Gérard Autajon since 1992, that designs and manufactures custom packaging and labeling solutions. The company operates three divisions — Autajon Packaging (folding cartons and rigid boxes), Autajon Labels (industrial and specialty labels), and Autajon Étiquettes (wine and spirits labels) — supported by 42 production sites across Europe, Asia, and the United States and a workforce of more than 4,600 employees. It delivers approximately 23.8 billion pieces annually to more than 8,500 clients in six verticals: Perfumes & Cosmetics, Health & Pharmaceuticals, Wines & Spirits, Foods & Beverages, Industries & Chemicals, and Luxury.

The company's production platform spans offset, flexography, serigraphy, and digital printing technologies combined with premium embellishment processes including hot foil stamping, embossing, sculpted foil, raised screen printing, and selective varnish applications. It offers an integrated design-to-production service covering pre-press, prototyping, color proofing, and mass production, with proprietary offerings such as the Copie & Encres color consistency service and Advanced Track & Trace Security Printer certification. Revenue is generated through custom-quoted one-time manufacturing contracts priced by unit, hundred, or thousand pieces, plus professional services for design, innovation consulting, and eco-design. Customers include Veuve Clicquot, L'Oréal, Yves Rocher, Gucci, Château de Chambord, Juvé & Camps, and VIBE Distillers.

Distribution and go-to-market are direct enterprise B2B, with sales teams working hand-in-hand with clients from design through production at the closest regional site. The company maintains a comprehensive certification stack (ISO 9001, 14001, 45001, 50001, BRCGS including AA+, FSC, PEFC, CDP, Ecovadis Gold top 5%, SBTi-validated 50.4% Scope 1/2 reduction target) and pursues growth primarily through acquisition — most recently Quality Label B.V. (Netherlands, January 2026), Simply Cartons and Tendero (2024), Royston Labels (UK, November 2023), and GMT Graficos (Portugal, 2023). The primary legal entity is Autajon Services SAS (€1,957,500 share capital, registered in Romans, France); the group is privately held with no public listing.

Name

Autajon

Legal name

Autajon Services

Website

https://autajon.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

251–500 employees

Short description

Autajon is a French family-owned international packaging group operating 42 production sites across Europe, Asia, and the United States, designing and manufacturing custom folding cartons, labels, and rigid boxes for over 8,500 clients in perfumes & cosmetics, pharmaceuticals, wines & spirits, food & beverage, chemicals, and luxury sectors.

Ownership category

akta.pro rank

Product category

Custom Packaging Manufacturing

NAICS

Packaging and Labeling Services (56191), Apparel Accessories and Other Apparel Manufacturing (31599), Apparel Manufacturing (315)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Folding Carton & Paperboard Packaging Printing (IMALAKAH)

akta.pro secondary industries

Packaging Design & Labeling (MPAAAEAD), Sustainable Cosmetic Packaging (Refillable, PCR, Mono-material, Reusable) (IMALAJAM), Sampling & Travel-Size Packaging (Minis, Vials, Blisters) (IMALAJAL)

Keywords

• Custom folding cartons
• Premium rigid boxes
• Self-adhesive labels
• Wine and spirits labels
• Luxury packaging manufacturing

Headquarters

HQ city

Montélimar

HQ country

France

HQ region

Europe

Offices41 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Packaging Manufacturing: Design and manufacture of custom folding cartons, rigid boxes, labels, and promotional packaging. Revenue generated through one-time production contracts for specific customer projects. Pricing based on unit quantities (per unit, per hundred, or per thousand).
2. Full Service Solutions: Comprehensive service from design through production including creation, pre-press, prototyping, and mass production. Additional services include technical expertise, innovation consulting, and eco-design services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Autajon designs and manufactures custom packaging and labeling solutions — folding cartons, rigid boxes, labels, advent calendars, and point-of-sale promotional packaging — for enterprise customers across perfumes and cosmetics, pharmaceuticals, wines and spirits, food and beverages, luxury goods, and industrial/chemical sectors. The company provides full service from initial design concept and pre-press through prototyping, color proofing, and mass production across 42 production sites in Europe, Asia, and the United States.

Product overview

Autajon is a family-owned international group specializing in the design and manufacture of custom packaging solutions. The company operates a platform of 42 production sites across Europe, Asia, and the United States, organized into three complementary divisions: Packaging (Folding Cartons and Rigid Boxes), Labels (industrial and specialty labels), and Étiquettes (wine and spirits labels). The portfolio includes five core product lines—Folding Cartons, Labels, Rigid Boxes, Advent Calendars, and Promotional Packagings—which serve six key markets: Perfumes and Cosmetics, Health and Pharmaceuticals, Wines and Spirits, Foods and Beverages, Industries and Chemicals, and Luxury. Recent acquisitions including Royston Labels and Quality Label have expanded the company's label manufacturing capacity and geographic reach.

Differentiator

Problem solved

Functional benefit

Brands

• Full Service by Autajon: Comprehensive packaging service offering combining design, production, and technical expertise across all product lines.
• Copie & Encres
• Autajon Packaging
• Autajon Labels
• Autajon Étiquettes

Products and services

• Folding Cartons Custom-designed folding cartons combining design, technical execution, and industrial excellence, used as paperboard packaging across cosmetics, pharmaceuticals, food, and luxury goods sectors.
• Labels Custom labels including self-adhesive labels, industrial labels, and premium wine and spirits labels. Autajon produces over 400 million labels annually across its global sites.
• Rigid Boxes (Coffrets) Premium rigid boxes (gift boxes / coffrets) combining artisanal craftsmanship with high-end finishing processes including hot foil stamping, embossing, and selective varnish for luxury product packaging.
• Advent Calendars Custom-designed advent calendars for cosmetics, luxury, and promotional applications, combining innovative structural design with high-quality printing and finishing techniques.
• Promotional Packagings (POS / PLV) Point-of-sale (POS / PLV) display materials and promotional packaging solutions designed to enhance brand visibility and consumer engagement at retail.
• Full Service by Autajon Integrated end-to-end packaging service combining creative design, pre-press operations, prototyping, color proofing (Copie & Encres service), and mass production across all product lines (folding cartons, labels, rigid boxes) for enterprise customers.

Quantifiable outcome

• 23.8 billion pieces delivered per year
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered community and supporting.

• Chabrillan St Jean-Baptiste SchoolcommunityStrategic or Co-development Partner · 17 November 2025Partnership between Autajon and Chabrillan St Jean-Baptiste School focused on education and workforce development, supporting the local community and fostering future talent in the packaging industry.
• BrevosupportingTechnology or IntegrationBrevo serves as Autajon's partner for automated confirmation email delivery through their contact forms on the website.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Smurfit Westrock: Combined Smurfit Kappa and WestRock, the world's largest paper-based packaging group. Competes broadly with Autajon in folding cartons and labels, with global reach that exceeds Autajon's.
• Sonoco Products Company: US-listed global packaging manufacturer with exposure to folding cartons, rigid containers, and labels. Broad incumbent competitor across multiple Autajon end-markets.
• Graphic Packaging Holding Company: Global folding-carton leader with deep US footprint serving food, beverage, and beauty. Overlaps Autajon in cosmetics and food-carton end-markets at greater scale.

Direct peers

• Multi-Color Corporation: Global premium label converter serving wine/spirits, beverage, and personal care end-markets. Most direct comparison to Autajon's Étiquettes wine-and-spirits label division.
• CCL Industries Inc. World's largest specialty label converter serving healthcare, beauty, and consumer end-markets. Directly comparable to Autajon's Labels and Étiquettes divisions across similar verticals.
• Mayr-Melnhof Karton AG: Austrian-headquartered European leader in folding cartons and recycled cartonboard. Directly comparable to Autajon's folding-carton division with similar customer base in FMCG, pharma, and cosmetics.
• Van Genechten Packaging: European folding-carton and rigid-box specialist serving FMCG, premium drinks, and cosmetics end-markets. Closest mid-sized private competitor to Autajon with comparable product mix and multi-country footprint.
• Chesapeake Limited (Coveris): European packaging converter with rigid and folding-carton capabilities for food, beverage, and personal care. Comparable mid-sized private peer to Autajon's European carton operations.
• Constantia Flexibles: Austrian-headquartered global flexible and folding-carton packaging manufacturer serving pharma, food, and FMCG. Closest comparable to Autajon's regulated-industry packaging business.

Emerging players

• Reflex Labels: UK-based premium label converter focused on wine, spirits, and craft beverages. Smaller-scale peer to Autajon's UK Royston operation, with similar end-market specialization.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries43 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autajon