EyeLights

What EyeLights does

EyeLights SAS is a French deep-tech company headquartered in Labège, France, that designs and commercializes augmented reality head-up display (AR HUD) technology for motorcycle helmets and automotive windshields. The company's core technology is a proprietary nano-OLED visor-mounted projection module that overlays navigation, speed, communication, and rear-radar information directly into the rider's or driver's field of view; the flagship realization of this platform is the GT-Air 3 Smart helmet, co-developed with Japanese helmet manufacturer Shoei as the world's first factory-integrated, ECE 22.06 and DOT certified visor-mounted HUD motorcycle helmet, launched in November 2025 at €1,249.

The company's product portfolio spans two layers: a direct-to-consumer line of HUD accessories and companion hardware sold via its own e-commerce platform (eye-lights.com) to motorcycle riders globally — including the EyeRide HUD (€399–€499), Pulse Ultra universal intercom (€399), Sonix R1 audio kit (€101), and Smart Controller Bluetooth remote (€100); and an embedded/OEM layer in which EyeLights' AR HUD technology is integrated into third-party helmets and automotive windshields, including the Shoei GT-Air 3 Smart helmet, an OEM agreement with Renault for future vehicle models, and a strategic collaboration with AGC Automotive (January 2022) for windshield-integrated AR in production vehicles. BMW has also been referenced as a potential adopter.

EyeLights operates a hybrid go-to-market model combining product-led growth (DTC e-commerce to 150+ countries, supported by Instagram, TikTok, email, WhatsApp, and earned media) with OEM-embedded licensing and co-development with major helmet manufacturers and automakers. The company is privately held and venture-backed, having raised approximately €27–28M cumulatively including a €20M Series A in April 2023 led by Shift4Good alongside Bpifrance and the European Innovation Council, with Romain Duflot as founder and CEO and Thomas de Saintignon as co-founder and CTO. Headcount is reported at 1–10 employees.

Name

EyeLights

Legal name

EYELIGHTS

Website

https://eye-lights.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

EyeLights SAS, a French deep-tech company, designs and sells nano-OLED visor-mounted AR head-up display technology for motorcycle helmets (EyeRide, Pulse Ultra, the Shoei GT-Air 3 Smart) and licenses it to automotive OEMs (Renault, AGC Automotive) for windshield-integrated HUD applications, serving individual motorcycle riders globally and enterprise automakers.

Ownership category

akta.pro rank

Product category

Motorcycle Heads-Up Displays

NAICS

Electric Lighting Equipment Manufacturing (3351), Motor Vehicle Seating and Interior Trim Manufacturing (336360)

SIC

Motorcycles, Bicycles & Parts (3751), Optical Instruments & Lenses (3827)

akta.pro primary industry

Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)

akta.pro secondary industries

Display & Illumination Components (MicroLED/OLED Drivers/Backlight Optics) (HDAHALAN), Automotive Lighting Systems & Components Manufacturing (LED/Headlamps/Signal/Interior) (IMACAJAF)

Keywords

• Head-up display devices
• Motorcycle helmet electronics
• Augmented reality HUD
• Rider safety accessories
• Automotive windshield displays

Headquarters

HQ city

Labège

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales (Consumer HUD Devices): Sale of consumer head-up display devices and accessories directly to motorcycle riders via e-commerce. Products include EyeRide HUD (€399/€499), Pulse Ultra (€399), GT-Air 3 Smart helmet (€1,249), Sonix R1 Audio Kit (€101), and Smart Controller (€100). One-time hardware purchase model with optional accessories.
2. OEM/Embedded Technology Licensing: Licensing and integration of EyeLights' augmented reality HUD technology into third-party helmets (e.g., Shoei GT-Air 3 Smart) and automotive windshields (Renault, AGC Automotive, BMW) for mass production. Revenue generated through technology licensing agreements with major OEMs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

EyeLights designs, manufactures and sells augmented reality head-up display (HUD) hardware for motorcycle helmets and automotive windshields. Its consumer product line centers on the EyeRide HUD accessory (visor-mounted GPS, intercom and radar display) and the co-developed Shoei GT-Air 3 Smart helmet with a factory-integrated nano-OLED visor display, complemented by the Pulse Ultra intercom and Bluetooth accessories. The company also licenses its AR HUD technology to automotive OEMs (Renault, BMW, AGC Automotive) for integration into production vehicles.

Product overview

EyeLights develops augmented reality head-up display (HUD) technology for motorcycles and automotive applications. The product portfolio consists of the EyeRide HUD system as the core platform—a universal GPS, Head-Up Display and Intercom accessory compatible with all motorcycle helmets—supplemented by the Pulse Ultra unlimited intercom, the Shoei GT-Air 3 Smart helmet with factory-integrated HUD technology (a world-first visor-mounted display), and accessory modules including the Smart Controller Bluetooth remote and Sonix R1 audio kit. The company operates on a direct-to-consumer model through its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• EyeRide: Head-up display system with GPS, intercom, and radar functionality designed to augment motorcycle helmets.
• Pulse Ultra
• GT-Air 3 Smart
• Sonix R1

Products and services

• GT-Air 3 Smart Helmet World's first visor-mounted Head-Up Display motorcycle helmet, developed in partnership with Shoei. Factory-integrated nano-OLED display projects FHD navigation, speed, phone, and camera information into the rider's field of view, with Bluetooth and mesh intercom, 10-hour battery life, and ECE 22.06 and DOT safety certification. Targeted at premium motorcycle riders seeking integrated safety and connectivity.
• EyeRide HUD GPS, head-up display and intercom accessory compatible with all motorcycle helmets. Visor-mounted optical module projects navigation, speed, phone call information, and radar detection into the rider's field of view. Targeted at individual motorcycle riders as a universal retrofit.
• Pulse Ultra Intercom Universal and unlimited motorcycle intercom system enabling rider-to-rider communication with extended range. Targeted at motorcycle riders, particularly groups needing reliable long-distance communication.
• Smart Controller Bluetooth remote control accessory for the EyeRide HUD, enabling hands-free operation of navigation, calls, and display settings while riding. Targeted at EyeRide HUD owners.
• Sonix R1 Audio Kit Bluetooth audio kit for motorcycle helmets providing speaker and microphone functionality for the EyeRide HUD system. Targeted at EyeRide HUD owners.

Quantifiable outcome

• 10 hours of battery life for GT-Air 3 Smart helmet HUD
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ShoeicoreStrategic or Co-development Partner · 26 November 2025World-leading Japanese motorcycle helmet manufacturer partnered with EyeLights to develop the GT-Air 3 Smart, the world's first visor-mounted HUD motorcycle helmet. EyeLights provides the nano-OLED display technology and HUD system; Shoei handles helmet manufacturing, certification (ECE 22.06, DOT), and global distribution. Product launched at €1,199/€1,199 in November 2025.
• AGC AutomotivecoreTechnology or Integration · 1 January 2022Strategic collaboration announced in January 2022 between AGC Automotive and EyeLights to integrate augmented reality HUD technology into automotive production vehicle windshields. AGC is a leading global automotive glass manufacturer; their partnership enables EyeLights technology to reach mass-market automotive OEM customers.
• RenaultcoreOEM/ Whitelabel/ Licensing PartnerMajor French automotive manufacturer has signed OEM agreements with EyeLights to incorporate its augmented reality HUD technology into future Renault vehicle models as part of the company's next-generation cockpit strategy.
• BMWminorOEM/ Whitelabel/ Licensing PartnerBMW has been identified as a potential automaker adopter of EyeLights' head-up display technology, with potential integration into future vehicle models. BMW's broader smart glass partnership (with Gauzy) is also noted in the windshield market context.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sena Technologies: Sena is a global leader in motorcycle Bluetooth intercoms and helmet communication systems (e.g., 50S, SRL). Directly comparable to EyeLights' Pulse Ultra and EyeRide lines as an in-helmet connected device serving the same motorcycle rider base.
• Cardo Systems: Cardo is a major motorcycle Bluetooth intercom competitor (Packtalk, Freecom series) serving the same end-customer base as EyeLights' Pulse Ultra. Comparable as a connected-helmet hardware vendor with global retail distribution.
• Skully Technologies: Skully developed a smart motorcycle helmet with integrated rear-view HUD display — the most directly analogous product to EyeLights' GT-Air 3 Smart concept, though Skully's path has been turbulent. Highly comparable in target use case and customer.
• WayRay: WayRay develops holographic AR head-up display technology for automotive windshields, including OEM programs. Closest pure-play comparable to EyeLights' automotive windshield integration business with AGC and Renault.

Broad incumbents

• Garmin: Garmin's zūmo motorcycle GPS line and related HUD/navigation products address the same rider navigation and heads-up information use case that EyeRide and the GT-Air 3 Smart solve, though Garmin operates a much broader portfolio across aviation, marine, fitness, and outdoor.
• Bosch (Automotive Multimedia division): Bosch is a leading Tier 1 supplier of serial-production automotive head-up displays integrated into OEM vehicles — including AR-enabled units. Directly relevant as the incumbent competition EyeLights must displace on automotive OEM RFQs.
• Continental (Automotive HUD): Continental supplies automotive head-up displays to multiple global OEMs and is developing AR windshield projections. Comparable as a Tier 1 incumbent competing for the same OEM windshield-HUD business EyeLights is pursuing with Renault and AGC.

Emerging players

• Hudway: Hudway produces smartphone-based heads-up display solutions and aftermarket HUD devices for cars and motorcycles. Comparable as a smaller, emerging player focused on the consumer/prosumer HUD accessory category overlapping with EyeRide.
• NUVIZ: NUVIZ developed an integrated motorcycle head-up display unit. Although it has struggled commercially, it is a historically comparable direct competitor in the motorcycle helmet-mounted HUD device category.

Others

• Shoei (Safety Helmet Corporation): Shoei is both a strategic partner (GT-Air 3 Smart co-development) and a relevant comparable as a premium motorcycle helmet manufacturer whose global dealer network EyeLights depends on. Comparable as the OEM channel partner through which EyeLights reaches helmet consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/eyelightsfr/?hl=fr
• TikToktiktok.com/@eyelightsfr
• Xx.com/EyelightsFR

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EyeLights