HUDWAY
HUDWAY develops aftermarket head-up display hardware and companion mobile apps that project navigation, calls, messages, and vehicle diagnostics onto a vehicle's windshield, serving individual drivers, Tesla Model 3/Y owners, motorcyclists, and B2B partners via an iOS/Android SDK.
- Company typePrivate
- Founded2013
- HeadquartersMarina Del Rey, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What HUDWAY does
HUDWAY, LLC is a US-based automotive technology company founded in 2013 and headquartered in Huntington Beach, California (registered May 2014). It develops aftermarket head-up display (HUD) hardware and companion mobile software that project navigation, calls, messaging, notifications, and vehicle diagnostics onto a vehicle's windshield, with the stated goal of reducing eyes-off-road time and phone-related driving distractions. The product portfolio spans hardware — HUDWAY Drive (a portable HUD with companion app, including a Tesla Model 3/Y-shaped edition reading native Tesla telemetry), HUDWAY Glass (a dashboard phone mount with a reflective plastic lens), HUDWAY Sight (a wearable helmet-mounted display co-developed with Digilens and Young Optics), and HUDWAY Cast (a wireless screen-mirroring HUD) — and software, including HUDWAY Go (HUD-mode navigation), HUD Widgets, Speedometer by HUDWAY, and the Cast and Drive companion apps. In April 2024 the company introduced an iOS/Android SDK to begin onboarding third-party developers and B2B customers.
The company operates with a distributed team of approximately 27 teammates plus a four-person leadership group (CEO Alex Ostanin, CTO Ivan Klabukov, COO Nadine Noskova, BD Officer Victoria Kotova) across China, Germany, Latvia, Canada, and the US. Revenue is generated through three streams: one-time hardware sales (e.g., HUDWAY Drive Tesla Edition at $399 per unit), freemium mobile applications, and (as of April 2024) B2B SDK licensing for enterprises and white-label partners. Distribution is direct-to-consumer via the company's proprietary e-commerce store (store.hudway.co) and Amazon marketplace, with US shipments from an Alabama warehouse and international shipments from Latvia. Capitalization has historically come from two Kickstarter campaigns ($622K in October 2015 and $583K in August 2017) and two investment rounds from WCW Venture Holdings ($280K in July 2015 and $270K in May 2017), with no disclosed institutional venture investment beyond a small 2019 round.
HUDWAY firmographics
Firmographics- Name
- HUDWAY
- Legal name
- HUDWAY, LLC
- Website
- https://hudway.co
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HUDWAY develops aftermarket head-up display hardware and companion mobile apps that project navigation, calls, messages, and vehicle diagnostics onto a vehicle's windshield, serving individual drivers, Tesla Model 3/Y owners, motorcyclists, and B2B partners via an iOS/Android SDK.
- Ownership category
- akta.pro rank
HUDWAY industry classification
Industry- Product category
- Automotive Head-Up Displays
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- AR Smart Glasses (CRACAIAE)
- akta.pro secondary industry
- Tripods, Mounts & Supports (Tripods, Monopods, Clamps, Action Mounts) (CRACAPAI)
Keywords
Where HUDWAY is headquartered
LocationHeadquarters
- HQ city
- Marina Del Rey
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HUDWAY business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of physical HUD devices including HUDWAY Drive, Drive Tesla Edition, Glass, and Sight. One-time purchase model with warranty coverage.
- Mobile Applications: Free apps with optional premium features. Apps include HUDWAY Go, HUD Widgets, Speedometer, and HUDWAY Drive companion app.
- B2B SDK Licensing: SDK for iOS and Android apps launched April 2024 for B2B customers, enabling enterprise integration and white-label partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | HUDWAY Drive Tesla Edition |
| Freemium | Pay-as-you-go | Mobile Applications |
| Unit Pricing | Pay-as-you-go | HUDWAY Glass |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
HUDWAY product offering
Product offeringCore offering
HUDWAY develops and sells portable head-up display (HUD) hardware devices (HUDWAY Drive, Drive Tesla Edition, Glass, Sight, Cast) and a suite of companion mobile applications that project navigation, calls, messages, notifications, and OBD-II vehicle data onto a windshield or transparent lens. Its offerings also include a B2B SDK for iOS and Android launched in April 2024, enabling third-party developers and enterprises to integrate HUDWAY technology into their products.
Product overview
HUDWAY is a head-up display technology company offering a portfolio of both hardware devices and companion mobile apps centered on driver safety and distraction reduction. The hardware lineup includes HUDWAY Drive (portable automotive HUD), HUDWAY Drive Tesla Edition (Tesla-specific variant), HUDWAY Glass (phone mount with reflective lens), HUDWAY Sight (wearable helmet-mounted HUD), and HUDWAY Cast (wireless screen-mirroring HUD). The software ecosystem includes HUDWAY Go (navigation app), HUD Widgets (dashboard widgets), Speedometer by HUDWAY (speed app), HUDWAY Cast App, and HUDWAY Drive App — all companion apps that work standalone or in conjunction with the hardware. In April 2024, HUDWAY launched an SDK for iOS and Android, enabling B2B developers to integrate with its platform. The company is headquartered in Huntington Beach, California, with team members across China, Germany, Latvia, Canada, and the US.
Differentiator
Problem solved
Functional benefit
Brands
- HUDWAY Drive: A portable head-up display ecosystem for everyday commute providing phone calls, messages, GPS navigation and app notifications display.
- HUDWAY Glass
- HUDWAY Sight
- HUDWAY Cast
- HUDWAY Go
- HUD Widgets
- Speedometer by HUDWAY
Quantifiable outcome
- HUDWAY app reached 1 million downloads globally by July 2016
Companies that use HUDWAY
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
HUDWAY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability10 records
Feature7 records
HUDWAY partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- DigilenscoreTechnology partnership for HUDWAY Sight wearable head-mounted display. Digilens provides waveguide technology enabling breakthrough projection for helmet-mounted applications.
- Young OpticscoreTechnology partnership for HUDWAY Sight wearable head-mounted display. Young Optics provides optical components enabling perfect full-color image in any visibility conditions.
- KickstarterminorCrowdfunding platform used for product launches. HUDWAY Glass campaign (October 2015) raised $622K from 12K backers in 97 countries. HUDWAY Cast campaign (August 2017) raised $583K from 2.5K backers.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
HUDWAY competitors and assessment
Company assessmentDirect peers
- Carrobot: Carrobot makes aftermarket head-up displays that project navigation and driving data onto windshields, directly competing with HUDWAY Drive and HUDWAY Cast in the portable automotive HUD category.
- Kivic One: Kivic produces portable wireless HUD devices that mirror smartphone screens, directly competing with HUDWAY Cast in the consumer portable HUD segment with similar screen-mirroring functionality.
- Navdy: Navdy was a pioneering portable HUD device for cars before shutting down; it represents the most direct historical peer to HUDWAY Drive in the aftermarket automotive HUD category with identical form factor and use case.
- WHUD: WHUD makes aftermarket heads-up displays for vehicles, directly competing with HUDWAY Drive and HUDWAY Glass in the portable and reflective HUD category for consumer drivers.
- Exploride: Exploride developed a portable heads-up display device for cars, targeting the same aftermarket HUD use case as HUDWAY Drive with similar navigation and smartphone integration features.
Broad incumbents
- Garmin: Garmin is a major automotive electronics incumbent offering portable HUD units (Garmin HUD) and broader navigation, dash cam, and smart wearable products that overlap with HUDWAY's portable HUD and wearable Sight categories.
- Pioneer: Pioneer is a broad automotive electronics incumbent offering head units, navigation systems, and aftermarket displays; some Pioneer products integrate HUD-like display features that overlap with HUDWAY Drive's offering for connected in-car information display.
Emerging players
- Vuzix: Vuzix develops AR smart glasses and waveguide display technology for enterprise and consumer use cases that overlap with HUDWAY Sight's wearable HUD positioning, though Vuzix focuses on glasses form factor rather than helmet mounts.
- DigiLens: DigiLens is both a strategic partner for HUDWAY Sight (providing waveguide technology) and a peer in waveguide-based AR display development for automotive, industrial, and consumer wearable applications.
Others
- Sygic: Sygic is a navigation app whose software is mirrored onto HUDWAY Cast screens; while not a direct hardware competitor, Sygic serves the same driver-safety and HUD-display ecosystem that HUDWAY targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HUDWAY social profiles
Digital presenceHUDWAY financial estimates
Financial estimateRevenue estimate
Valuation estimate
HUDWAY leadership team
Management profileNumber of profiles
Profiles4 records
HUDWAY funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HUDWAY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HUDWAY
What does HUDWAY do?
HUDWAY develops and sells portable head-up display (HUD) hardware devices (HUDWAY Drive, Drive Tesla Edition, Glass, Sight, Cast) and a suite of companion mobile applications that project navigation, calls, messages, notifications, and OBD-II vehicle data onto a windshield or transparent lens. Its offerings also include a B2B SDK for iOS and Android launched in April 2024, enabling third-party developers and enterprises to integrate HUDWAY technology into their products.
Is HUDWAY a public or private company?
HUDWAY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HUDWAY founded?
HUDWAY was founded in 2013. It employs 11 to 50 people.
Where is HUDWAY based?
HUDWAY is headquartered in Marina Del Rey, United States, in the North America region.
How does HUDWAY make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are mobile Applications and B2B SDK Licensing.
Who are HUDWAY's main competitors?
Direct peers on record are Carrobot, Kivic One, Navdy, WHUD and Exploride. Broad incumbents are Garmin and Pioneer. Emerging players are Vuzix and DigiLens. Sygic is listed as an others.
Does HUDWAY have an API?
No public API is recorded for HUDWAY.
What industry is HUDWAY in?
HUDWAY's product category is Automotive Head-Up Displays. Its primary akta.pro industry code is CRACAIAE, AR Smart Glasses, with a secondary code of CRACAPAI, Tripods, Mounts & Supports (Tripods, Monopods, Clamps, Action Mounts). Its SIC code is 3670.