What Harmless Harvest does

Harmless Harvest is a privately held organic food and beverage company founded in 2009 and headquartered in San Francisco, with operational offices in Singapore and a wholly-owned manufacturing subsidiary, Harmless Harvest (Thailand). The company produces a portfolio centered on single-ingredient coconut water sourced exclusively from young Nam Hom coconuts in Thailand, alongside dairy-free coconut yogurt alternatives, coconut smoothies, flavored and sparkling coconut water variants, and shelf-stable SKUs. Its core technical differentiator is a proprietary multi-step micro-filtration process that replaces thermal pasteurization or ascorbic acid treatment, preserving natural freshness, taste, and antioxidant content; this interaction produces the brand's signature pink color without additives.

The business model is hybrid. Direct-to-consumer e-commerce at harmlessharvest.com is anchored by a Subscribe & Save program offering a 10% discount and free shipping on qualifying orders, supported by a loyalty program (The Harmless Bunch) with mystery discounts, reward points, and refer-a-friend incentives. A wholesale portal (wholesale.harmlessharvest.com) serves B2B resellers, and physical retail distribution is supported by an online store locator. Pricing on direct channels ranges roughly from $43-$96 for multi-pack bundles of 10oz, 32oz, and 24-pack SKUs. Customer segments include health-conscious consumers, fitness and wellness enthusiasts, plant-based and dairy-free consumers, and general wellness households. Brand advocacy is driven through influencer partnerships (including Ashley Graham) and an active content blog (The Scoop).

Distribution and supply chain are anchored by Nam Hom coconut sourcing in Thailand and vertically integrated processing at the Thai subsidiary, which is cited by the Thai Department of Business Development as a model exporter with capacity for up to 600,000 coconuts daily. The company layers seven third-party certifications (Certified B Corporation, USDA Organic, Regenerative Organic Certified Bronze, Fair For Life Fair Trade, Upcycled Certified, Non-GMO Project Verified, and Certified Kosher) plus 100% rPET bottles (excluding cap and label). Capital structure includes a disclosed $30,000,000 funding round in February 2018 led by AccelFoods and Danone Manifesto Venture with Mousse Partners; CEO Ben Mand co-leads the company alongside Co-Chairpersons and co-founders Douglas Riboud and Justin Guilbert.

Name

Harmless Harvest

Legal name

Harmless Harvest

Website

https://harmlessharvest.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Harmless Harvest is a San Francisco-based organic food and beverage company producing single-ingredient coconut water, dairy-free coconut yogurt alternatives, smoothies, and shelf-stable coconut water SKUs from Nam Hom coconuts in Thailand, sold direct-to-consumer, via wholesale, and through retail.

Ownership category

akta.pro rank

Product category

Organic Coconut Beverages

NAICS

Dairy Product (except Frozen) Manufacturing (31151), Dairy Product Manufacturing (3115)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)

akta.pro secondary industries

Plant-Based Milk & Creamer Processing (Oat, Soy, Almond, Coconut, Blends) (AFAHAJAA), Non-Dairy Fermented Beverage Production (Coconut/Plant Kefir, Cultured Plant Drinks) (AFAFAHAF)

Keywords

• Organic coconut water
• Dairy-free yogurt
• Plant-based beverages
• Coconut smoothies
• Natural hydration drinks

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Harmless Harvest sells products directly through its e-commerce website (harmlessharvest.com), offering both one-time purchases and subscription models. Subscription (Subscribe & Save) provides 10% discount plus free shipping with flexible delivery cadences. Products include various coconut water sizes, smoothies, dairy-free yogurts, and merchandise.
2. Retail & Wholesale Distribution: Products are distributed through retail stores, with a store locator tool on the website directing consumers to find products in physical retail locations. A wholesale portal (wholesale.harmlessharvest.com) serves business-to-business resellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Harmless Harvest produces and sells organic coconut water, dairy-free coconut yogurt alternatives, and coconut-based smoothies made from young Nam Hom coconuts sourced from Thailand. The company uses a proprietary non-thermal micro-filtration process in place of thermal pasteurization to preserve natural antioxidants (which produce the brand's signature pink color), freshness, and taste, and upcycles the coconut meat into yogurt and smoothie products.

Product overview

Harmless Harvest is an organic coconut products company offering a diverse portfolio centered around coconut water, coconut-based yogurt alternatives, and coconut smoothies. The core product line includes Organic Coconut Water (available in original, sparkling, watermelon-flavored, with creamy coconut, with pulp, and with aloe pulp variants, plus a shelf-stable option), all made from young Nam Hom coconuts from Thailand. The dairy-free yogurt line features cultured coconut-based alternatives in multiple flavors (plain, vanilla, mango, strawberry) available in both standard and rich & creamy varieties, plus drinkable yogurt formats. The coconut smoothie line blends coconut water with coconut meat in original, chocolate, and mango flavors. All products emphasize organic certification, fair trade sourcing, regenerative practices, and upcycling of coconut materials. The company operates primarily as a direct-to-consumer e-commerce business with subscription options, alongside retail distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Coconut Water Single-ingredient organic coconut water made from young Nam Hom coconuts from Thailand, available in 10oz and 32oz sizes with naturally occurring electrolytes and no added sugar. Known for its signature pink color that develops from natural antioxidant interaction. Multiple variants include sparkling, watermelon-flavored, creamy coconut, with pulp, and with aloe pulp.
• Shelf Stable 100% Coconut Water 100% organic coconut water with a non-refrigerated shelf-stable format, made from Thai coconuts with natural electrolytes. Available in 12oz and 32oz sizes in 100% rPET bottles (excluding cap and label). Non-GMO Project Verified.
• Organic Coconut Smoothie Organic coconut water and coconut meat blended into a ready-to-drink smoothie with no added sugar. Available in Original, Chocolate, Mango, and limited-edition Coconut Nog flavors. Contains MCTs for sustained energy and is Upcycled Certified.
• Dairy-Free Yogurt Alternative Dairy-free yogurt alternative made from hand-scooped organic coconut meat, cultured with 7 live and active yogurt strains. No added sugar, dairy-free, and soy-free. Available in Plain, Vanilla, Mango, and Strawberry flavors in 4.4oz cups and 24oz tubs. Upcycled Certified.
• Rich & Creamy Dairy-Free Yogurt Alternative Premium dairy-free yogurt alternative with added coconut cream for a richer, creamier texture. Cultured with 5 live and active yogurt strains, no added sugar, and contains MCTs from coconuts. Available in Plain and Vanilla in 24oz tubs.
• Dairy-Free Yogurt Drink Drinkable dairy-free probiotic yogurt made from young Thai coconuts with 10 billion CFUs at manufacture and live active cultures. Good source of fiber with 3g MCTs per serving. Available in Unsweetened Plain and Strawberry flavors in 24oz bottles.

Quantifiable outcome

• Upcycled Certified yogurt alternatives and smoothies divert coconut meat from landfill, supporting zero coconut waste goal by 2025.
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Ars X Machina (AXM)coreGTM or Marketing Partner · 5 June 2026Ars X Machina (AXM) was appointed as Media Agency of Record for Harmless Harvest following a competitive review. AXM will oversee media strategy, planning, buying, and measurement across channels, utilizing its proprietary Agile Mix Modeling platform to provide continuous performance insights during campaigns. The appointment strengthens AXM's position in the consumer goods sector and reflects growing demand among advertisers for faster, data-driven measurement frameworks. The partnership is Harmless Harvest's first formal media agency relationship.
• Thai Department of Business DevelopmentcoreOthersThe Thai Department of Business Development is pursuing a strategy to shift Thai coconut farmers toward high-value certified organic exports, using Harmless Harvest (Thailand) as a model exporter that processes up to 600,000 nuts daily. The department cited Harmless Harvest as a benchmark for organic export standards targeting European and American markets, and referenced the company in an emergency summit with 20 major agricultural firms regarding coconut price sustainability.
• Upcycled Foods (Upcycled Certified certifier)supportingOthersUpcycled Foods serves as the third-party certifier for Harmless Harvest's Upcycled Certified product line. The certification verifies that the company uses surplus food (coconut meat from water extraction) to create new products, preventing food waste from going to landfill. Harmless Harvest is committed to zero coconut waste by 2025 through this upcycling process.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vita Coco: The leading global coconut water brand, listed alongside Harmless Harvest in pure coconut water market reports. Directly competes in the same product category (coconut water), serves similar health-conscious and fitness consumers, and overlaps in retail distribution channels with comparable positioning.
• Coyo: Premium coconut-based dairy-free yogurt brand offering cultured coconut cream yogurts. Directly comparable to Harmless Harvest's dairy-free yogurt alternative line in product format, target consumer (plant-based/dairy-free), and premium clean-label positioning.
• Califia Farms: Plant-based beverage and creamer brand with a broad portfolio including plant milks, creamers, yogurts, and probiotic drinks. Comparable to Harmless Harvest in plant-based product portfolio, retail distribution channels, and clean-label / premium target consumer segments.
• Cocojune: Coconut-based dairy-free yogurt brand offering cultured coconut yogurt cups. Direct product overlap with Harmless Harvest's dairy-free yogurt alternative line, comparable coconut ingredient base, plant-based consumer target, and clean-label emphasis.
• Goya Foods: Major food company producing coconut water under the Goya brand, listed alongside Harmless Harvest as a key player in the pure coconut water market. Directly competes in coconut water with significantly broader mainstream retail distribution and a much larger overall portfolio.
• KeVita: Probiotic and kombucha beverage brand offering fermented drinks including coconut-based kefir tonics. Listed alongside Harmless Harvest in the global organic beverages market report. Comparable in probiotic/fermented product positioning and target health-conscious consumer segment.

Broad incumbents

• Oatly: The leading oat-based dairy alternative brand with global recognition across plant-based milk, yogurt, ice cream, and creamers. Operates in the same broader plant-based beverage category as Harmless Harvest, targeting premium health-conscious consumers, but at significantly greater scale and broader portfolio.
• Silk (Danone): Plant-based beverage brand owned by Danone (Harmless Harvest's strategic investor), offering plant milks, yogurts, and creamers across mainstream retail. Comparable in plant-based positioning and target consumer, but as a Danone-owned brand it has both an insider competitive relationship and materially broader category reach.
• So Delicious Dairy Free: Plant-based frozen desserts, yogurts, and beverages brand owned by Danone. Competes with Harmless Harvest's dairy-free yogurt alternative line in the plant-based yogurt category with similar consumer target, but operates at broader scale and across frozen and refrigerated plant-based formats.
• Honest Tea (Coca-Cola): Organic tea and beverage brand owned by Coca-Cola, listed alongside Harmless Harvest in the global organic beverages market report. Comparable in organic, clean-label beverage positioning and health-conscious consumer targeting, but operates primarily in tea rather than coconut water and serves as part of Coca-Cola's broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/harmlessharvest
• Facebookfacebook.com/harmlessharvest

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harmless Harvest