What Bobobox Indonesia does

Bobobox Indonesia operates a tech-enabled hospitality platform built around modular, IoT-integrated accommodation units and managed through a proprietary Property Management System (PMS) and a single mobile booking application. The company's product portfolio includes Bobopod (urban capsule hotels with B-Pad room control, mood lamps, QR door access), Bobocabin (tech-integrated glamping cabins located in nature destinations such as Toba, Kintamani, Rinjani, Bunaken and Ijen), Boboliving (pod-based co-living for longer-stay urban tenants), CRiB (urban meeting rooms in Jakarta), and Boboplay (an add-on activity and reflexology booking platform). Each property unit is equipped with the company's B-Pad controller and other IoT features; guests book, verify identity, check in, access doors, and control room ambience via the same app.

The business operates a dual-channel GTM. On the consumer side, distribution is dominated by self-serve booking through the Bobobox mobile app (iOS/Android) and website, supported by organic social, content marketing, influencer activity, and a loyalty program called Bob's Club. On the partner side, Bobobox pursues an asset-light co-investment and franchise model that supplies brand, technology (IoT, PMS), and standardized management to landowners and investors who contribute capital and/or land, with management fees, revenue share, or franchise arrangements as monetization. Pricing is unit-based per night, varies materially by product, tier and season, and ranges from approximately IDR 687,800 to IDR 2,200,000 per night for Bobocabin; Bobopod pricing is marketed via discounts and promotional campaigns.

Customer segmentation spans urban travelers and city explorers (primary), nature enthusiasts and glamping seekers (primary), digital nomads and young professionals (Boboliving), and B2B partners (franchise/co-investors, corporate group bookings, and SOE tourism-asset owners including Perhutani and PT Perkebunan Nusantara VIII). Founded in 2017/2018 (sources vary between 2017 firmographic and 2018 operational), headquartered in Bandung, and led by CEO Indra Gunawan and co-founder Antonius Bong, Bobobox has raised roughly USD 13M in disclosed venture funding led by Alpha JWC Ventures and Horizons Ventures, with Kakao Investment, Mallorca Investments, and Surge participating, and is currently incubated in the Rocket You(th)preneurs IPO-readiness program.

Name

Bobobox Indonesia

Legal name

Bobobox

Website

https://bobobox.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Bobobox Indonesia operates a tech-enabled, IoT-integrated capsule hotel and glamping cabin platform across Indonesia, distributing direct-to-consumer via its mobile app and scaling through an asset-light co-investment and franchise model with landowners and partners.

Ownership category

akta.pro rank

Product category

Capsule Hotel and Glamping Hospitality

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Capsule & Pod Hostels (THAGAGAD)

akta.pro secondary industries

Remote/Alternative Accommodation Management (Cabins, Tiny Homes, Glamping) (BPAJAIAG), Alternative Accommodation Marketplaces (Cabins, Tiny Homes, Glamping Inventory) (THAMALAI), Capsule/Pod Hotels (Budget) (THAGABAK)

Keywords

• Capsule hotel
• Glamping cabin
• Co-living spaces
• Tech-enabled hospitality
• Modular accommodation

Headquarters

HQ city

Bandung

HQ country

Indonesia

HQ region

Asia

Offices27 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Accommodation Bookings: Direct revenue from booking of Bobopod capsule hotel rooms and Bobocabin glamping cabins to consumers through app and website. Revenue per night varies by product type, location, and season with promotional discounts available.
2. Franchise and Co-Investment: Bobobox partners with landowners and investors through co-investment or full ownership models. Partners invest in Bobopod or Bobocabin locations, with Bobobox providing brand, technology, and standardized management in exchange for partnership fees or revenue share. Quick ROI within five years promised.
3. Boboliving Co-Living: Longer-stay co-living accommodation model targeting digital nomads and young professionals. Subscription-based living with pod rooms, workspace, shared kitchen, and communal areas.
4. Add-on Services: Additional revenue from optional services including breakfast packages, hot tub access, BBQ sets, campfire arrangements, reflexology spa, adventure activities, and shuttle services at various locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Bobobox Indonesia operates tech-enabled capsule hotels (Bobopod) and glamping cabins (Bobocabin) across Indonesia, providing affordable urban and nature-based accommodations with IoT features such as B-Pad room control, mood lamps, and QR door access. The company also offers co-living spaces (Boboliving), meeting rooms (CRiB), and an activities platform (Boboplay), distributed through a proprietary mobile app and a franchise/co-investment partnership model.

Product overview

Bobobox Indonesia operates a multi-product hospitality platform consisting of four distinct offerings: Bobopod (urban capsule hotels with IoT features launched in 2018), Bobocabin (glamping cabins in nature destinations launched in 2021), CRiB (meeting room spaces for business events), and Boboplay (add-on activities and services). The company also offers Boboliving as a co-living product for extended urban stays. All products share the B-Pad IoT technology for room control and are managed through a unified mobile app for booking, check-in, and room access.

Differentiator

Problem solved

Functional benefit

Brands

• Bobopod: Tech-enabled capsule hotel offering affordable, comfortable, aesthetic accommodations with high privacy and security, featuring IoT technology for operational efficiency and guest convenience.
• Bobocabin
• Boboliving
• CRiB
• Boboplay

Products and services

• Bobopod Tech-enabled capsule hotel offering affordable, comfortable pod accommodations in strategic urban locations across Indonesia, featuring IoT integration through the B-Pad for mood lamp control, door locks, and sleep meditation.
• Bobocabin Glamping cabin product offering nature retreats with tech-integrated features including mood lamps, Smart Windows, and B-Pad controls. Features private bathrooms, hot tubs, and outdoor experiences at scenic natural destinations across Indonesia.
• Boboliving Co-living solution offering pod-based extended stay accommodations with shared facilities including fully-equipped kitchen, communal area, AC, WiFi, and parking, targeting active individuals seeking comfortable longer-term urban housing.
• CRiB Meeting room and event space product offering professional meeting facilities in urban locations, currently available in Jakarta with customizable packages for business needs.
• Boboplay Entertainment and activity platform offering reflexology spa services and activity bookings accessible through the Bobobox app, currently available at select Bobocabin locations.

Quantifiable outcome

• 90%+ average occupancy rate for Bobocabin locations since 2021 launch
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PT Perkebunan Nusantara VIII (Gunung Mas Agrotourism Unit)coreStrategic or Co-development PartnerPartnership with state-owned plantation company PT Perkebunan Nusantara VIII at Gunung Mas Agrotourism Unit in Puncak, Bogor. Bobocabin presence has helped increase unit income, visitor numbers, and ticket sales at the agrotourism destination. Collaboration integrates hospitality with agricultural tourism concept.
• Perum Perhutani (Forestry State-Owned Enterprise)coreStrategic or Co-development PartnerPartnership with Perum Perhutani for ecourism development across forest areas in West Java and Banten. Bobocabin's modular cabin concept is popular among tourists and significantly impacts Perhutani's business and asset development. Multiple collaborations including Econique tourist locations.
• PT Palawi RisorsisminorStrategic or Co-development PartnerPartnership with PT Palawi Risorsis for tourism development at Econique locations. Collaboration includes joint activities with Perum Perhutani, providing profits and positive impact on local tourism. Bobocabin adds value to tourist destinations.
• Paddy (Mystery Room Experience)minorStrategic or Co-development PartnerCollaborative mystery room experience with curated treasure hunt concept. Partnership creates unique experiential offering at Bobocabin locations, attracting visitors through innovative activities.
• Rocket You(th)preneurs Program (Government)coreStrategic or Co-development PartnerBobobox is among young Indonesian entrepreneurs preparing for IPOs on the Indonesia Stock Exchange through Sandiaga Salahuddin Uno's Rocket You(th)preneurs program. The program has incubated 37 companies out of 250 applicants, focusing on consumer goods, creative industries, food, and healthcare sectors.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Others

• Bobobox (regional/Singapore ventures): Note: included as a self-reference placeholder; not a peer.

Direct peers

• Glamping Hub: Online marketplace for booking glamping and alternative accommodation globally. Comparable to Bobocabin on glamping product positioning, although Bobocabin is operator-led vs. Glamping Hub's marketplace model.
• OYO Rooms: Global budget hotel franchise using technology and standardized branding for partner hotels. Closely comparable franchise/go-to-market mechanics for scaling budget accommodation across emerging markets.
• RedDoorz: Southeast Asia's largest budget hotel franchise operator with similar asset-light model and strong Indonesia presence. Competes directly with Bobopod in the affordable urban accommodation category.
• Nine Hours (Japan): Japan's pioneering capsule hotel chain with tech-enabled, design-led pods. Closest direct operational peer for Bobopod's capsule hotel concept.

Broad incumbents

• Klook: Asia travel activities and attractions booking platform. Comparable to Boboplay's add-on activities offering and adjacent in capturing experiential travel demand.
• Tune Hotels: Asia-Pacific limited-service hotel brand with budget positioning and tech-enabled rooms. Comparable as an established regional budget-lodging incumbent.
• Traveloka: Indonesia's largest OTA; while not a direct accommodation operator, Traveloka captures the booking funnel and could expand into vertically-integrated stays, impacting Bobobox's direct-app booking economics.
• Airbnb: Global alternative accommodation marketplace with growing presence in long-stay and unique-stay categories (Airbnb cabins, glamping). Indirect competitor for both Bobocabin and Boboliving segments.

Emerging players

• Yello Hotels (Indonesia): Indonesian budget hotel chain targeting millennial travelers with design-forward rooms. Direct regional competitor in the affordable urban accommodation segment Bobopod addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Bobobox_id
• YouTubeyoutube.com/c/BoboboxIndonesia
• LinkedInlinkedin.com/company/bobobox-id
• Instagraminstagram.com/bobobox_id/?hl=en
• TikToktiktok.com/@bobobox_id

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bobobox Indonesia