Codified

What Codified does

Codified was a Seattle-based, venture-backed startup founded in 2023 that built an AI-powered data governance platform intended to prevent data oversharing in enterprise generative AI and Retrieval-Augmented Generation (RAG) applications. The platform was organized around three modules — Classification (identifying and categorizing sensitive information such as PII, PHI, confidential business data, and trade secrets across enterprise data estates), Codification (authoring and applying dynamic, policy-driven access rules governing which data AI agents could access, under what conditions, and by whom), and Security (exposing Access Control Lists directly to generative AI applications to enable enforcement without excessive alerting). Codified targeted enterprises in regulated industries including finance, healthcare, and telecommunications that needed to comply with GDPR, HIPAA, and CCPA while deploying AI agents and LLM-powered applications.

The company's business model was subscription SaaS for enterprise buyers, with a product-led, waitlist-based go-to-market approach supplemented by enterprise sales motion toward CIOs and data teams. Distribution ran through codified.io and a Typeform-based waitlist, supported by content marketing and a strong advisor bench including senior executives from SAP, Microsoft, Databricks, Okta, and Madrona. The company raised $4 million in seed funding in February 2024 led by Madrona, with participation from Soma Capital and Vine Ventures. No commercial general availability was achieved; in December 2025 the company announced it was winding down operations and CEO Yatharth Gupta departed to join Google.

Name

Codified

Legal name

Codified, Inc.

Website

https://codified.io

Company type

Private

Founded year

2023

Operating status

Closed

Headcount range

1–10 employees

Short description

Codified was a Seattle-based startup that built an AI-powered data governance platform to prevent sensitive data oversharing in enterprise generative AI and RAG applications, targeting regulated industries through a SaaS subscription model before winding down operations in December 2025.

Ownership category

akta.pro rank

Product category

AI Data Governance Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

akta.pro secondary industries

AI Privacy Engineering & Data Governance (PII, consent, retention) (HDAAAKAB), Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB), Data Security & Access Governance for Data (Entitlements/Policy Enforcement) (HDAEADAH)

Keywords

• Data governance software
• AI access control
• Generative AI security
• Data classification platform
• AI policy management

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: AI-powered data governance platform delivered as a service. Companies pay for access to the platform to improve data security, privacy, and access management. The funding announcement indicates product development and commercialization plans.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Codified provides an AI-powered data governance platform that helps enterprises prevent data oversharing in Generative AI and RAG applications. The platform identifies and categorizes sensitive information across data estates, applies consistent access policies for AI agents, and exposes access control lists (ACLs) directly to AI applications to block PII leaks, confidential information exposure, and compliance violations. It is delivered as a SaaS product with three integrated modules: Classification, Codification, and Security.

Product overview

Codified offers an AI-powered data governance platform designed to address data security and privacy challenges in generative AI enterprise adoption. The platform consists of three integrated modules: Classification (identifies and categorizes sensitive information), Codification (applies scalable policies across data sources for AI agent access control), and Security (exposes ACLs to Generative AI Applications to prevent data oversharing). The platform operates through an Organize → Codify → Secure workflow, helping enterprises prevent PII leaks, confidential information exposure, compliance violations, and security breaches in their AI deployments. Note: The company announced it is winding down operations as of December 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• AI-Powered Data Governance Platform An AI-powered data governance platform designed to prevent data leaks in generative AI and RAG applications by classifying sensitive information, applying consistent policies across data sources, and securing data access without hindering team productivity. Targeted at enterprises deploying Gen AI and RAG systems that need right-sized, policy-driven permissions at scale.

Quantifiable outcome

• Addresses problems that traditional file-by-file approaches take months to resolve

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Securiti: Securiti is a direct peer — it provides a Data Command Center that combines data security, privacy, governance, and AI governance with policy-driven access controls and sensitive-data classification, overlapping nearly 1:1 with Codified's Classify-Codify-Secure positioning for Gen AI and RAG workloads.
• BigID: BigID is a data intelligence platform for privacy, security, and governance that performs sensitive-data classification and applies access controls across data estates — overlapping with Codified's classification-first approach.
• Immuta: Immuta offers a data access and security platform with policy-as-code, dynamic data masking, and attribute-based access control for analytics and ML — directly comparable to Codified's policy-codification and ACL-exposure approach for AI agents.
• Privacera: Privacera provides unified data access governance and security across cloud data platforms, with fine-grained access control and policy automation — a closely comparable play in the AI/data governance intersection Codified targeted.
• Relyance AI: Relyance AI focuses on AI-era data governance, mapping data flows and automating privacy/compliance across code, models, and pipelines — directly addressing the same Gen AI data-oversharing problem Codified was built for.
• Credo AI: Credo AI is a responsible-AI governance platform for AI risk, policy, and audit — directly comparable to Codified's responsible-AI positioning but more focused on model risk and AI compliance rather than file-level data access.

Broad incumbents

• Collibra: Collibra is an established data intelligence and governance platform covering cataloging, stewardship, and policy workflows — a broader incumbent that overlaps with Codified's data governance capabilities but is not purpose-built for Gen AI agents.
• Varonis: Varonis is an established data security and analytics platform that classifies sensitive data and automates access controls — overlapping with Codified's Classification and Security modules but serving a much broader customer base.
• OneTrust: OneTrust is a broad trust-intelligence platform spanning privacy, security, governance, and ethics, with AI-governance modules — comparable to Codified's compliance/auditability positioning for regulated industries but at much larger scale and scope.

Emerging players

• Cyera: Cyera is an AI-powered data security posture management (DSPM) platform that discovers, classifies, and protects sensitive data across clouds — comparable to Codified's classification and policy enforcement but focused on cloud data estates more broadly.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/codifiedhq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Codified