BEONx
BEONx is a Spain-based SaaS provider of an AI-powered Revenue Management System for medium and large hotels, using machine learning and its proprietary Hotel Quality Index to deliver dynamic pricing, demand forecasting, and automated distribution across 500+ properties in 20+ countries.
- Company typePrivate
- Founded2012
- HeadquartersSalamanca, Spain
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What BEONx does
BEONx (legal entity BEONPRICE, S.L.) is a Spain-based SaaS provider founded in 2012 and headquartered at the University of Salamanca Science Park, with secondary commercial presence in Madrid. The company sells an AI-powered Revenue Management System (RMS) to medium and large hotels — independent properties, urban chains and resorts — built on machine learning models that consume real-time data from PMS, channel managers and external market sources to produce dynamic pricing, demand forecasts updated up to five times per day, and automated price publication across distribution channels. Its differentiated components include the proprietary Hotel Quality Index (HQI), which scores a property's objective quality and price elasticity, and the SmartRange competitive intelligence module launched in April 2025, which delivers context-driven price ranges and anomaly detection beyond traditional compset benchmarking. Adjacent modules cover group displacement (Groups), tour operator contracts (TOM), open pricing by segment and channel (Hyper Segmentation, Autopilot), and benchmarking tools such as the Revenue Audit, ROI Calculator and Digitalisation Index, supported by an e-learning platform (BEONx Academy) and an innovation community (BEONx Labs).
The business model is sales-led enterprise SaaS with annual subscription pricing tiered for independents, chains and resorts; pricing is quote-based and not publicly disclosed, with conversion driven through demo requests, ROI calculators and direct sales outreach across Europe and LATAM. Go-to-market combines direct sales, content marketing via a Knowledge Hub, webinars, and active participation at industry events such as FITUR and HSMA Day, leveraging partnerships with PMS vendors (Opera, Mews, Apaleo, CloudBeds, Protel), channel managers (D-Edge) and ecosystem bodies such as the Spanish Hotel Technology Institute (ITH). The company has raised disclosed funding of approximately $6.8M across rounds led by K Fund (2017), Adara Ventures (2020), CDTI (2021) and Riverside Acceleration Capital (2025), and has been recognized in the Deloitte Technology Fast 50 for two consecutive years.
BEONx firmographics
Firmographics- Name
- BEONx
- Legal name
- BEONPRICE, S.L.
- Website
- https://beonx.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BEONx is a Spain-based SaaS provider of an AI-powered Revenue Management System for medium and large hotels, using machine learning and its proprietary Hotel Quality Index to deliver dynamic pricing, demand forecasting, and automated distribution across 500+ properties in 20+ countries.
- Ownership category
- akta.pro rank
BEONx industry classification
Industry- Product category
- Hotel Revenue Management Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Corporate Travel & Expense (T&E) Management Platforms (THAKANAA)
Keywords
Where BEONx is headquartered
LocationHeadquarters
- HQ city
- Salamanca
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
BEONx business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - RMS License: BEONx operates as a cloud-based SaaS platform offering subscription access to its AI-powered Revenue Management System. Pricing is likely tiered based on hotel size or number of rooms. The platform integrates with PMS, channel managers, and BI systems, and the subscription model provides continuous access to AI-driven pricing recommendations, forecasting, and automation features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Plans for independent properties, hotel chains, and resorts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
BEONx product offering
Product offeringCore offering
BEONx provides an AI-powered Revenue Management System (RMS) SaaS for hotels and hospitality operators, offering dynamic pricing, demand forecasting, competitor intelligence, and automated pricing recommendations. The platform integrates with Property Management Systems (PMS) and Channel Managers to ingest data and produce price updates, with offerings tailored to independent hotels, chains, resorts, and boutique properties.
Product overview
BEONx is an AI-powered hotel revenue management platform offering a unified suite of tools centered around its core RMS (Revenue Management System). The platform integrates Forecasting, Automation, Reporting, HQI (Hotel Quality Index), and TOM (Tour Operation Module) to deliver comprehensive revenue optimization. Key add-on capabilities include SmartRange (competitive intelligence pricing), Groups Module (group displacement analysis), and the BEONx Academy e-learning platform. The company also provides supplementary tools including Revenue Audit, ROI Calculator, and Digitalisation Index, all accessible through BEONx Labs for innovation and beta testing. Designed for medium and large hotels including independent properties, urban chains, and resorts, the platform emphasizes sustainable profitability and total revenue optimization beyond simple occupancy metrics.
Differentiator
Problem solved
Functional benefit
Products and services
- BEONx RMS
Quantifiable outcome
- 11% RevPAR increase in first 6 months of HQI use
- +5 more outcomes
Companies that use BEONx
Customer profileNamed customers28 records
Segments4 records
Ideal customer profiles2 records
BEONx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature8 records
BEONx partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- DuettocoreBEONx is identified alongside Duetto as a leading revenue AI specialist in the hospitality technology rebuild of commercial functions. Both companies are recognized as specialists shipping AI-powered revenue management solutions at speed, as opposed to traditional PMS vendors on annual release cycles.
- IDeaScoreListed alongside BEONx and Duetto as one of the key specialist vendors rebuilding revenue management for hotels with AI-powered solutions in the new hospitality technology stack.
- FLYRcoreListed alongside BEONx as a specialist vendor in revenue management rebuilding commercial functions with AI for the agentic economy in hospitality.
- PMS Providers (Opera, Protel, CloudBeds, Mews, Apaleo, etc.)coreBEONx integrates with all major Property Management Systems including Opera, Protel, CloudBeds, Mews, and Apaleo, enabling real-time data synchronization and automated pricing distribution across hotel operations.
- Channel ManagerscoreBEONx integrates with channel managers for automated price and availability distribution across multiple distribution channels, enabling hotels to manage their entire tech stack from a unified dashboard.
- Spanish Hotel Technology Institute (ITH)coreBEONx co-exhibits with ITH at FITUR's Knowledge Hub, which is organized in collaboration with the Spanish Hotel Technology Institute. ITH represents the Spanish hospitality technology ecosystem.
Scale indicators9 records
Recent moves5 records
Expansion highlights6 records
BEONx competitors and assessment
Company assessmentDirect peers
- Duetto: Duetto is a direct competitor offering cloud-based revenue management solutions for hotels and casinos. Both BEONx and Duetto are identified as leading AI-native RMS specialists serving hotels with dynamic pricing and forecasting, making them the closest comparable in product category and target customer.
- IDeaS Revenue Solutions: IDeaS (owned by SAS) is a direct competitor providing AI-driven revenue management software for hotels and the hospitality industry. Listed alongside BEONx as a key specialist vendor rebuilding revenue management with AI, targeting the same hotel customer base with comparable forecasting and pricing capabilities.
- FLYR: FLYR is a direct competitor using AI for revenue optimization across travel and hospitality, including hotels. Listed alongside BEONx as a specialist vendor shipping AI-powered revenue management solutions for the agentic economy in hospitality, serving overlapping hotel customers.
- Atomize: Atomize is a direct competitor offering AI-powered RMS for hotels with automated dynamic pricing. Both target independent hotels and chains with cloud-based revenue management software, sharing similar customer profiles and product positioning around AI-driven price optimization.
Emerging players
- Lighthouse (formerly OTA Insight): Lighthouse provides market intelligence, rate parity, and revenue management solutions for hotels. It is both a technology partner (CoolRooms case study combines BEONx with Lighthouse) and a partial competitor in the pricing intelligence and competitive data layer of the hotel tech stack.
- PriceLabs: PriceLabs offers AI-powered dynamic pricing and revenue management for vacation rentals and hotels. It serves a partially overlapping customer base (hotels and short-term rentals) with AI-driven pricing automation, making it an emerging comparable in the broader hospitality pricing space.
- SHR (SHR Group): SHR Group provides revenue management, central reservation, and CRM solutions for hotels. It serves a partially overlapping customer base with comparable revenue management and direct booking capabilities, making it an emerging comparable for mid-market hotel chains.
Others
- Cloudbeds: Cloudbeds is a PMS provider and technology integration partner of BEONx. While not a direct RMS competitor, it is adjacent in the hotel tech stack and could become a competitor if it bundles native revenue management capabilities into its platform.
- Mews: Mews is a modern cloud-native PMS that integrates with BEONx. It represents the broader hotel tech ecosystem where BEONx operates as a complementary revenue management layer, and is adjacent to BEONx in serving hotel operators with digital-first operations.
Broad incumbents
- HotSOS (Amadeus): Amadeus (parent of HotSOS and related hospitality brands) operates broadly in the hospitality technology space. As a broad incumbent, it overlaps with BEONx at the system-of-record and operational analytics layer for hotels, though it does not specialize in the AI-driven pricing niche BEONx targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BEONx social profiles
Digital presenceBEONx compliance and trust
Trust signalCompliance1 record
BEONx financial estimates
Financial estimateRevenue estimate
Valuation estimate
BEONx leadership team
Management profileNumber of profiles
Profiles7 records
BEONx funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BEONx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BEONx
What does BEONx do?
BEONx provides an AI-powered Revenue Management System (RMS) SaaS for hotels and hospitality operators, offering dynamic pricing, demand forecasting, competitor intelligence, and automated pricing recommendations. The platform integrates with Property Management Systems (PMS) and Channel Managers to ingest data and produce price updates, with offerings tailored to independent hotels, chains, resorts, and boutique properties.
Is BEONx a public or private company?
BEONx is a private company. It is classified as venture growth investor backed and is currently operating.
When was BEONx founded?
BEONx was founded in 2012. It employs 51 to 100 people.
Where is BEONx based?
BEONx is headquartered in Salamanca, Spain, in the Europe region.
How does BEONx make money?
One revenue line is on record: saaS Subscription - RMS License.
Who are BEONx's main competitors?
Direct peers on record are Duetto, IDeaS Revenue Solutions, FLYR and Atomize. Emerging players are Lighthouse (formerly OTA Insight), PriceLabs and SHR (SHR Group). Others are Cloudbeds and Mews. HotSOS (Amadeus) is listed as a broad incumbent.
Does BEONx have an API?
No public API is recorded for BEONx.
What industry is BEONx in?
BEONx's product category is Hotel Revenue Management Software. Its primary akta.pro industry code is THAKANAA, Corporate Travel & Expense (T&E) Management Platforms. Its NAICS code is 541511 and its SIC code is 7370.