Palace
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Palace firmographics
Firmographics- Name
- Palace
- Legal name
- Palace Skateboards Ltd.
- Website
- https://palace.so
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Palace industry classification
Industry- Product category
- Private Capital Management Software
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Business Services (B2B) Growth Equity (FSANACAD)
- akta.pro secondary industries
- Equity Capital Markets Advisory (Equity Issuance Strategy & Readiness) (FSACAAAI), Sub-Accounting & Platform Servicing (Omnibus, Intermediary/NSCC, Retirement Platforms) (FSAAAMAI)
Keywords
Where Palace is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Palace business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Streetwear Apparel Sales: Palace generates revenue through the sale of limited-edition streetwear apparel and footwear collaborations, primarily sold through its own retail stores and potentially online channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Palace product offering
Product offeringCore offering
Palace operates a B2B SaaS platform that organizes private capital data, automates investment-related checks, tracks deal and portfolio tasks, and streamlines portfolio workflows for investment professionals. The platform centralizes operational data for private market investors, reducing manual work in due diligence, monitoring, and ongoing portfolio management activities.
Differentiator
Problem solved
Functional benefit
Products and services
- Palace Platform A B2B SaaS platform that organizes private capital data, automates investment checks, tracks deal and portfolio tasks, and streamlines portfolio workflows for investment professionals at private capital firms.
Companies that use Palace
Customer profileIdeal customer profiles1 record
Palace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Palace partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NikeflagshipPalace has launched its most significant Nike collaboration to date, featuring a shiny silver gradient Air Max 95. The collaboration is marketed as Palace's biggest Nike project yet. The founder was also spotted wearing a Nike Big Bubble Air Max 95 collaboration piece, indicating ongoing deep partnership with Nike.
Recent moves5 records
Expansion highlights5 records
Palace competitors and assessment
Company assessmentEmerging players
- Ledgy: Ledgy offers equity management and portfolio monitoring tools for companies and investors, with comparable workflows around tracking private capital holdings.
- Visible.vc: Visible.vc provides investor updates, reporting, and portfolio tracking tools for venture-backed companies and their investors — overlapping with Palace's portfolio tracking and reporting thesis.
- FundCount: FundCount provides fund accounting and operations software for hedge funds, PE, and VC managers — overlapping with the back-office and portfolio workflow layers Palace targets.
Direct peers
- Carta: Carta is a leading platform for cap table management, fund administration, and portfolio operations for private capital. It is the most directly comparable incumbent to Palace's positioning around private capital data and portfolio workflows.
- Juniper Square: Juniper Square provides investor reporting, fund administration, and CRM tools for private equity and real estate fund managers — directly overlapping Palace's private capital workflow thesis.
- Affinity: Affinity offers relationship intelligence and deal pipeline automation for PE/VC firms, competing for the workflow automation layer Palace targets.
- Allvue Systems: Allvue provides accounting, reporting, and CRM software for alternative investment managers including PE, VC, and credit — a direct competitor in the portfolio operations stack.
- AngelList: AngelList operates a platform for venture fund management, deal syndication, and back-office workflows, overlapping with Palace's positioning around private capital operations.
Broad incumbents
- iCapital: iCapital is a large platform for alternative investments, providing fund operations, reporting, and workflow tools to advisors and wealth managers — a broader incumbent adjacent to Palace's private capital workflow focus.
- DealCloud: DealCloud offers CRM and deal management software for PE, VC, and investment banking firms, covering pipeline tracking and portfolio workflows adjacent to Palace's product.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Palace social profiles
Digital presencePalace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palace leadership team
Management profileNumber of profiles
Profiles1 record
Palace funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palace
What does Palace do?
Palace operates a B2B SaaS platform that organizes private capital data, automates investment-related checks, tracks deal and portfolio tasks, and streamlines portfolio workflows for investment professionals. The platform centralizes operational data for private market investors, reducing manual work in due diligence, monitoring, and ongoing portfolio management activities.
Is Palace a public or private company?
Palace is a private company. It is classified as venture growth investor backed and is currently operating.
When was Palace founded?
Palace was founded in 2009. It employs 1 to 10 people.
Where is Palace based?
Palace is headquartered in New York, United States, in the North America region.
How does Palace make money?
One revenue line is on record: streetwear Apparel Sales.
Who are Palace's main competitors?
Emerging players on record are Ledgy, Visible.vc and FundCount. Direct peers are Carta, Juniper Square, Affinity, Allvue Systems and AngelList. Broad incumbents are iCapital and DealCloud.
Does Palace have an API?
No public API is recorded for Palace.
What industry is Palace in?
Palace's product category is Private Capital Management Software. Its primary akta.pro industry code is FSANACAD, Business Services (B2B) Growth Equity, with a secondary code of FSACAAAI, Equity Capital Markets Advisory (Equity Issuance Strategy & Readiness). Its NAICS code is 523940 and its SIC code is 6282.