What Vinyl Me, Please does

Vinyl Me, Please (VMP) operates a direct-to-consumer vinyl record subscription club, delivering one curated record credit per billing period to members who enroll via SMS, phone, or web. The centerpiece product is "The Best Damn Record of the Month," a monthly editorial pick, with members able to swap toward any eligible catalog title or add additional records. Billing cycles are offered in 1-, 3-, and 6-month options; credits carry no cash value and expire if membership lapses. Distribution is entirely self-serve/DTC, with no retail or third-party channels, and the marketing mix is anchored on SMS messaging (2–4 messages per month), Instagram, and the vinylmeplease.com website.

The product's premium positioning rests on partnerships with Abbey Road Studios (mastering) and Sterling Sound (lacquers cut by Ryan Smith), exclusive licensing arrangements with rights holders such as Ruthless Records, and audiophile-format releases (180g vinyl, AAA Mono Master, hand-numbered editions). Underlying technology is a subscription e-commerce platform with PCI-compliant payment processing via Stripe, SMS enrollment and messaging infrastructure, and a member credit-balance system; no app, API, SDK, or AI capabilities are disclosed. The company is incorporated in Delaware as VNYL Inc., operates from St. Louis, MO, and serves the U.S. market only.

VMP was founded in 2012 and historically operated under Offbeat Ventures LLC, which filed for bankruptcy in April 2025. VNYL Inc. acquired VMP's assets through a competitive bidding process in June 2025 and now operates VMP as a division, having invested new capital to restore shipments, customer support, and the product pipeline (including the March 2026 release of N.W.A.'s Efil4zaggin). Cumulative disclosed funding is approximately $3.89M across rounds in 2020 ($259K, led by Massive), 2022 ($2.0M), and 2023 ($1.63M); revenue is not publicly disclosed.

Name

Vinyl Me, Please

Legal name

VNYL Inc.

Website

https://vinylmeplease.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Vinyl Me, Please is a direct-to-consumer vinyl record subscription club that delivers one curated record per billing cycle, including exclusive audiophile pressings, to music collectors and enthusiasts across the United States under VNYL Inc. ownership.

Ownership category

akta.pro rank

Product category

Vinyl Record Subscription Service

NAICS

Record Production and Distribution (51225)

SIC

Retail-Record & Prerecorded Tape Stores (5735)

akta.pro primary industry

Reissues, Remastering & Archive Services (MPAIAAAG)

akta.pro secondary industry

Record Labels (Major & Independent) (MPAIAAAA)

Keywords

• Vinyl subscription service
• Music curation
• Vinyl record club
• Record of the month
• Music subscription

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Vinyl Record Subscription: Monthly subscription service granting members one record credit per billing period, redeemable toward 'The Best Damn Record of the Month' or any eligible title in the catalog. Members can also swap or add additional records to their orders. Billing cycles include 1, 3, or 6-month periods. Credits have no cash value and may not be transferred.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Vinyl Me, Please is a direct-to-consumer vinyl record subscription club that delivers one curated vinyl record per billing period to its members. Members receive a monthly record credit redeemable toward 'The Best Damn Record of the Month' or any eligible catalog title, with options to swap selections or add additional records. The service specializes in premium, audiophile-quality pressings including 180g vinyl, hand-numbered editions, and mastering at premier facilities like Abbey Road Studios and Sterling Sound.

Product overview

Vinyl Me, Please (VMP) operates as a vinyl record subscription service under new ownership by VNYL Inc., relaunched in mid-2025 after acquiring assets from the bankrupt Offbeat Ventures LLC. The core offering consists of 'The Best Damn Record of the Month' — a monthly curated vinyl selection — paired with access to an extensive catalog of eligible titles. VMP specializes in premium, limited collectible releases featuring audiophile-quality formats (180g vinyl, AAA Mono Master, Abbey Road mastering) and hand-numbered editions. The service is accessible via SMS enrollment (text JOIN to 314-300-9979) and offers billing cycles of 1, 3, or 6 months with one record credit per period.

Differentiator

Problem solved

Functional benefit

Products and services

• The Best Damn Record of the Month Monthly curated vinyl record selection that serves as the centerpiece of VMP's subscription service. Members receive one record credit per billing period, redeemable toward this featured title or any eligible catalog item. Recent editions include fakemink's 'Terrified' (mastered at Abbey Road, 180g 'london gold') and Brent Faiyaz's 'ICON.'
• VMP Limited Collectible Releases Exclusive, limited-edition vinyl pressings of notable albums, often featuring premium formats such as 180g vinyl, hand-numbered editions, AAA Mono Master recordings, and mastering at facilities like Abbey Road Studios. Examples include N.W.A.'s Efil4zaggin (originally released 1991 via Ruthless Records, debuted at No. 1 on the Billboard 200) and Brent Faiyaz's ICON.
• VMP Vinyl Subscription Membership Monthly subscription service granting one record credit per billing period (1, 3, or 6-month billing cycle options), redeemable toward The Best Damn Record of the Month or any eligible title in the printed or online catalog. Credits are usable immediately upon purchase and remain active only during membership. Auto-renews unless cancelled before renewal date.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ruthless RecordsminorStrategic or Co-development PartnerVMP secured licensing from Ruthless Records to produce exclusive vinyl editions of N.W.A.'s Efil4zaggin, originally released in 1991. This partnership enabled VMP to complete and release the long-awaited vinyl edition.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Vinyl Moon: Curated vinyl subscription club delivering themed records monthly. Closest direct competitor to VMP on subscription mechanics and curated monthly drops.
• Turntable Lab: Independent vinyl-focused retailer and subscription/curation service targeting audiophile collectors. Direct overlap with VMP in curated vinyl drops, premium pressings, and collector audience.
• Light in the Attic Records: Independent reissue label known for premium vinyl reissues of lost and archival recordings, often with deluxe packaging. Directly comparable to VMP on reissue curation and audiophile positioning.
• Numero Group: Independent reissue label specializing in obscure and archival recordings pressed on premium vinyl. Comparable to VMP's reissue pipeline and premium-format philosophy.
• Gold Rush Vinyl: Vinyl-focused e-commerce and subscription service targeting collectors of hip-hop, soul, and rare records. Overlaps with VMP on D2C vinyl drops and curated collector audience.
• Vinyl.com: Curated vinyl marketplace with subscription tiers and discovery features for collectors. Overlaps with VMP on D2C vinyl curation and tiered membership offerings.

Broad incumbents

• Rough Trade: Iconic independent record store and label with retail, distribution, and label operations. Overlaps with VMP on independent vinyl curation but operates at much larger scale with retail and label arms.
• Craft Recordings: Reissue label under Concord Music Group handling catalog releases across multiple formats. Comparable on reissue focus but with much larger label infrastructure and broader catalog access than VMP.
• Amoeba Music: Large independent record store chain focused on physical music media including vinyl. Comparable as a destination for vinyl collectors but operates retail-first rather than subscription.

Emerging players

• Bandcamp: Independent music marketplace where collectors discover and purchase niche and catalog recordings, including vinyl. Adjacent competitor for collector mindshare and discovery, though Bandcamp's primary format is digital.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vinylmeplease
• Xx.com/vinylmeplease
• Facebookfacebook.com/VinylMePlease
• LinkedInlinkedin.com/company/vinyl-me-please

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinyl Me, Please