Rollic

What Rollic does

Rollic is a mobile game developer and publisher headquartered in Beşiktaş, Istanbul, founded in December 2018 with $180,000 of founder capital. The company develops and publishes hypercasual and hybrid-casual games for iOS (App Store) and Android (Google Play), with a portfolio of more than 20 active titles including chart-toppers such as Color Block Jam (#1 US All Games), Twisted Tangle (#1 US Puzzle), Power Slap (#1 US Sports), High Heels!, Hair Challenge, and Arrow Fest. The company was acquired by Zynga in 2020 — only 16 months after founding — and now operates as a subsidiary within Take-Two Interactive following Take-Two's 2022 acquisition of Zynga. Cumulative downloads across all Rollic titles surpassed 1 billion in Q3 2021, and the company employs 101–250 people across Istanbul and acquired studios in Turkey and Germany.

The product surface rests on two pillars: in-house development across acquired studios (Uncosoft, ByteTyper, Creasaur Entertainment, Zerosum Game Studios, NanoTribe, Popcore) and the Rollic Publishing Community, which onboards 62 external partner studios (42 of which are Turkish) and has collectively produced 60 published games. The technical stack is mobile-native (iOS/Android), with hybrid-casual gameplay mechanics that blend hypercasual simplicity with deeper meta-game loops, supported by data-driven live operations, monetization tuning, and user acquisition under the Zynga/Take-Two umbrella.

Rollic monetizes through two complementary streams: in-app purchases (now the dominant revenue driver in hybrid-casual titles such as Color Block Jam, Screwdom, and All in Hole) and advertising revenue from residual hypercasual inventory. In Q2 2025 the top 10 hybrid-casual projects generated approximately $126 million, with Color Block Jam alone at $42 million. The company serves two customer segments: end consumers (B2C mobile gamers globally) and game developers/studios (B2B) seeking publishing partnership, analytics, monetization expertise, and global distribution. No pricing for enterprise services is publicly disclosed; consumer monetization is entirely through in-app purchases and in-app advertising.

Name

Rollic

Legal name

Rollic Games Oyun Yazılım ve Pazarlama Anonim Şirketi

Website

https://rollicgames.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Rollic is an Istanbul-based mobile game developer and publisher of hypercasual and hybrid-casual games for iOS and Android, serving global consumers and operating the Publishing Community for partner studios, with 1B+ cumulative downloads and ownership under Take-Two Interactive via Zynga.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mobile Game Publishing Networks (UA, Cross-Promo, Portfolio Publishing) (MPAFABAE)

akta.pro secondary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

Keywords

• Mobile game publishing
• Hypercasual games
• Hybrid casual gaming
• Mobile puzzle games
• Mobile game development

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. In-App Purchases (IAP): Rollic generates revenue through in-app purchases in hybrid-casual games, with the top 10 hybrid-casual projects generating $126 million in Q2 2025. Games like Color Block Jam, Screwdom, and All in Hole drive significant IAP revenue.
2. Advertising Revenue: Traditional hypercasual model includes advertising revenue, though the company has shifted focus to hybrid-casual with in-app purchase dominance.
3. Publishing Partnerships: Rollic partners with game studios worldwide, providing publishing support, analytics, monetization expertise, and growth strategies in exchange for revenue sharing.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rollic is a developer and publisher of mobile games for iOS and Android, producing hypercasual and hybrid-casual titles across puzzle, runner, and sports genres. The company develops games both in-house and through its Rollic Publishing Community, which partners with independent studios worldwide from ideation through global publishing and monetization.

Product overview

Rollic is a mobile game publishing platform and subsidiary of Zynga (owned by Take-Two Interactive) that develops and publishes hypercasual and hybrid-casual mobile games. The company operates both an in-house game development portfolio and a publishing ecosystem working with partner studios worldwide. The core product portfolio includes chart-topping puzzle games (Color Block Jam, Screw Jam, Twisted Tangle, Onnect), runner games (High Heels!, Hair Challenge, Arrow Fest, Blob Runner 3D, Timeline Up!), sports titles (Power Slap), and various puzzle subgenres. Rollic Publishing Community extends the company's reach by supporting external developers. The company has published over 60 games with 62 partner studios, reaching over 1 billion total downloads, with multiple titles reaching #1 on the US App Store. The portfolio has evolved from ad-dominant hypercasual games to hybrid-casual titles with in-app purchase monetization.

Differentiator

Problem solved

Functional benefit

Products and services

• Color Block Jam Puzzle game featuring color-matching mechanics with simple pick-up gameplay that reveals deeper strategic depth over time. Ranked #1 United States App Store - All Games and a top hybrid-casual title generating $42 million in revenue in Q2 2025.
• Screw Jam Puzzle game where players manipulate screws and components to solve challenges. Ranked in the United States iOS Top 50 Grossing Games.
• Twisted Tangle Puzzle game involving tangled rope or string mechanics where players untangle to progress. Ranked #1 in United States App Store - Puzzle category.
• Seat Away Puzzle game involving seating arrangements and bus queue management. Ranked in the United States iOS Top 150 Grossing Games.
• Power Slap Sports game developed under UFC's Power Slap brand IP partnership, leveraging the world's first official slap-fighting competition. Quickly became one of the most downloaded games in the US and ranked #1 United States App Store - Sports.
• High Heels! Runner game where players collect high heels to dress up a character. Became the most downloaded game in US App Store in Q1 2021 with 60 million installations.
• Hair Challenge Runner game where players grow hair by collecting items. Ranked #1 in United States App Store - All Games in Q2 2021.
• Arrow Fest Runner game involving arrows and multipliers. Became the most downloaded game in the US App Store in August 2021. Originally developed with NanoTribe.
• Tangle Master 3D 3D puzzle game involving tangling and untangling rope mechanics. Chart-topping title from Rollic's portfolio.
• Fill The Fridge! Puzzle game where players organize items to fill a fridge. Ranked #2 in United States App Store - All Games category.
• Parking Jam 3D 3D puzzle game where players maneuver cars to resolve parking gridlock. Ranked #1 in United States App Store - Puzzle category.
• Scavenger Hunt! Puzzle game involving scavenger hunt mechanics. Ranked #2 in United States App Store - Puzzle category.
• Onnect – Pair Matching Puzzle Board-style pair-matching puzzle game where players connect matching pairs on the board. Ranked #1 in United States App Store - Board Games category.

Quantifiable outcome

• Surpassed 1 billion total downloads
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Omnibus YouTube ChannelminorGTM or Marketing Partner · 1 June 2025Rollic sponsored an episode on the Omnibus YouTube channel hosted by historian Dr. Emrah Safa Gürkan, exploring the history of games from Ancient Egypt to mobile gaming.
• SwipelineminorGTM or Marketing Partner · 23 February 2024Exclusive media partner for Rollic's Homecoming event at Volkswagen Arena, capturing and sharing key moments of the event with industry leaders including Take-Two CEO Strauss Zelnick and Zynga President Frank Gibeau.
• Volkswagen ArenaminorGTM or Marketing Partner · 23 February 2024Venue partner for Rollic's first Homecoming event, hosting over 500 attendees including industry leaders, publishing ecosystem, and university students.
• NanoTribecoreStrategic or Co-development Partner · 10 February 2022German mobile game studio specializing in hypercasual titles, acquired by Zynga and Rollic. NanoTribe developed successful games including Arrow Fest, which became popular with Rollic in 2021. This marked Rollic's first studio acquisition outside Turkey, signaling global expansion.
• ByteTyper, Creasaur Entertainment, Zerosum Game StudioscoreStrategic or Co-development Partner · 11 November 2021Three Turkish mobile game studios acquired by Rollic to expand its portfolio and development capacity. These studios are responsible for popular hyper-casual mobile games, supporting Rollic's strategic growth in gaming and live services.
• UncosoftcoreStrategic or Co-development Partner · 29 April 2021Turkish game developer based in Izmir, acquired by Rollic. Uncosoft created High Heels! with 60 million installations. The deal expanded Rollic's in-house production capabilities and enhanced global game development efforts.
• PopcorecoreStrategic or Co-development PartnerGermany-based studio acquired by Rollic as part of expansion strategy, enabling shift towards puzzle games and focus on long-term player engagement.
• ZyngacoreOthersParent company that acquired Rollic in 2020. Provides strategic support, live operations expertise, IP collaborations, and profitable growth strategies. Rollic operates as Zynga's subsidiary.
• Take-Two InteractivecoreOthersUltimate parent company following Take-Two's acquisition of Zynga. Enables Rollic to leverage world-class expertise in live operations, IP collaborations, and profitable growth strategies.
• Gybe GamescoreStrategic or Co-development PartnerCo-development partner for Color Block Jam, one of Rollic's standout puzzle titles. Gybe Games co-founders joined Burak Vardal on Hit Stories to discuss the game's development journey and success story.
• UFC (Power Slap)coreStrategic or Co-development PartnerLicensed IP partnership to develop Power Slap game under UFC's Power Slap brand. The game quickly became one of the most downloaded games in the US, leveraging the world's first official slap-fighting competition led by Dana White.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Playrix: Russia-founded mobile game publisher known for puzzle and casual titles (Homescapes, Gardenscapes). Operates in the same hybrid-casual/puzzle category as Rollic with a comparable publishing-plus-in-house development model.
• Voodoo: Paris-based publisher of hypercasual and hybrid-casual mobile games with a portfolio model of partnering with external studios and investing heavily in UA. Explicitly named alongside Rollic as the leading hybrid-casual publisher globally.
• Moon Active: Israeli developer/publisher behind Coin Master, one of the highest-grossing mobile games globally. Competes with Rollic for casual player attention and developer talent in the casual mobile genre.
• Peak Games (Zynga division): Turkish-origin mobile game developer and sister Zynga division after Zynga's 2020 acquisition. Operates from Istanbul like Rollic and develops casual/puzzle games (Toon Blast, Toy Blast) for a similar global audience.

Broad incumbents

• King Digital Entertainment: Activision Blizzard subsidiary known for Candy Crush Saga and a leader in casual mobile puzzle games. Overlaps with Rollic in puzzle category but operates at far greater scale with established IP.
• Zynga: Rollic's direct parent and one of the largest mobile social game publishers (Words With Friends, Zynga Poker). Provides Rollic with live-ops expertise and IP collaborations but also competes in adjacent casual categories.
• Outfit7: Slovenia-based developer/publisher of Talking Tom and other casual mobile franchises, now owned by a Chinese consortium. Competes with Rollic in casual mobile games targeting global family audiences.
• Miniclip: Swiss-based publisher of casual mobile games including 8 Ball Pool and Agar.io. Acquired by Tencent in 2015. Competes with Rollic in casual mobile game categories with a global distribution footprint.

Emerging players

• Alictus: Turkey-based hypercasual and hybrid-casual publisher competing directly with Rollic in the same Istanbul-rooted talent ecosystem. Smaller scale but operates with a similar studio partnership and UA model.
• Scopely: Los Angeles-based mobile game publisher (Monopoly Go, Stumble Guys) acquired by Savvy Games Group. Direct competitor in casual/hybrid-casual publishing with similar UA-driven portfolio approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfD4XeHLpEbLssjYKrf3Edw
• Xx.com/gamesrollic

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rollic