Floww
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
Floww firmographics
Firmographics- Name
- Floww
- Legal name
- Fomtech Limited
- Website
- https://floww.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Floww is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Floww business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Platform Transaction Fees: Floww monetises through regulatory compliance and distribution under their regulatory umbrella, earning fees from deal transactions. The platform charges for SPV formation and management.
- FlowwPool Investment Fees: 2% fee charged on investments made through FlowwPool introductions, which provides curated deal flow from VCs and angel syndicates.
- SPV Formation and Management: SPV setup fees of approximately $8,000 and annual run costs of $6,000 per SPV. Includes platform fees and ongoing admin covering sub-doc, KYC refresh, reporting and audit support.
- FlowwFunds Tiered Subscriptions: Four-tier subscription model (OS, Custody, Manager, Complete) with incremental service layers. Each tier adds regulated infrastructure including custody, AIFM hosting, payments, and fund ledger functionality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SPV Setup (Single Deal) |
| Transaction based/ take rate | Pay-as-you-go | FlowwPool Investment Fee |
| Subscription | Annual | FlowwFunds OS (Tier 1) |
| Subscription | Annual | FlowwFunds Custody (Tier 2) |
| Subscription | Annual | FlowwFunds Manager (Tier 3) |
| Subscription | Annual | FlowwFunds Complete (Tier 4) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Floww product offering
Product offeringCore offering
Floww provides end-to-end regulated private market infrastructure combining deal creation, investor onboarding, KYC/AML compliance, document signing, allocation, settlement, and custody under FCA and US Broker-Dealer licences. Its offerings include a core platform for deal runners, modular FlowwFunds for VC fund administration, FlowwPool for individual investor deal access, SPV formation services, and the Floww Trust Company for custody and trust services.
Product overview
Floww is a fintech platform providing comprehensive private market infrastructure as a unified platform with modular add-on capabilities. The core Floww Platform serves as the foundation for deal creation, syndication, distribution, and settlement, while specialized modules like FlowwFunds (with four tiers: OS, Custody, Manager, Complete) extend capabilities for venture fund management. Supporting sub-brands include Deal Runners for broker/syndicate operations, Community Managers for network portals, Scaling Companies for fundraising, and the native Floww iOS App for investor mobile access. Key features include Deal Rooms, Showrooms, SPVs (48-hour setup), FlowwPool (curated deal flow), Pages (content creation), Floww Trust Company (custody/trust services), and investor tools with SEIS/EIS tax relief support. All services operate under UK FCA and US Broker-Dealer regulation.
Differentiator
Problem solved
Functional benefit
Products and services
- Floww Platform Core private market infrastructure platform providing deal creation, syndication, distribution, settlement, investor onboarding, KYC/AML compliance, document signing, and orderbook technology under FCA (UK) and US Broker-Dealer regulation. Sold to deal runners, fund managers, brokers, syndicates, community managers, and scaling companies.
- FlowwFunds Modular venture fund management platform with four tiers (OS, Custody, Manager, Complete) providing LP tooling, AIFM hosting, custody, payments, and real-time reporting for VC and PE fund managers. Sold as annual subscriptions with incremental regulated service layers.
- FlowwPool Curated deal flow platform providing accredited and individual investors access to vetted private market opportunities across emerging and growth-stage companies with SEIS/EIS tax relief support and a 2% investment fee.
- SPV Formation Service Single-asset Special Purpose Vehicle formation service with $8,000 setup fee and $6,000 annual run cost. Includes banking, KYC, and sub-doc execution built in, with 48-hour formation across Delaware, UK, Cayman, or Jersey structures. Sold to deal runners and syndicators running individual investment vehicles.
- Floww Trust Company Custody and trust services provider for SPVs, nominees, and bare trusts operating under JFSC (Jersey) and FCA (UK) governance. Provides beneficial ownership recording, managed certificate issuance for secondary trading, and depositary governance.
- Floww iOS App (Floww Private Markets) Native iOS mobile application enabling investors to discover private market opportunities, track portfolio performance in real-time, and access company data through a secure mobile interface.
- Deal Runners Solution Packaged solution for brokers, syndicates, and intermediaries to launch private deal rooms, onboard investors, distribute opportunities, and close transactions end-to-end with built-in compliance under FCA, US Broker-Dealer, and JFSC regulation.
- Community Managers Portal Branded community portal solution for accelerators, incubators, angel groups, and innovation networks to showcase companies, track investor engagement, and distribute opportunities through branded hubs with access controls and real-time dashboards.
- Scaling Companies Solution Fundraising solution for high-growth startups to build investor-ready pages, track investor engagement, convert interest into investment, and structure SPVs for clean cap tables with built-in KYC/KYB/AML verification and FCA-regulated financial promotion reviews.
Quantifiable outcome
- 48-hour SPV formation vs 2-4 weeks industry standard
- +2 more outcomes
Companies that use Floww
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles5 records
Floww technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Floww partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, flagship and core.
- Kemeny CapitalminorStrategic partnership announced in June 2024 for collaboration in private market services.
- London Stock Exchange Group (LSEG)flagshipLong-term strategic partnership with London Stock Exchange Group. LSEG made a strategic investment in Floww, with Julia Hoggett (CEO of London Stock Exchange) joining Floww's Board as Non-Executive Director. Partnership aims to modernise capital markets, build presence in private space, and facilitate private primary capital raising and liquidity. Joint work on secondary market options including distributed ledger technology.
- Innovate UKcoreFloww provides Innovate UK with its platform and regulatory rails to manage their companies and investor networks. Companies backed by Innovate UK build profiles on Floww to be shared within the Innovate UK network. Investors can access these companies and use additional Floww tools to manage their activities.
- Floww Trust Company LtdcoreIntegrated custody and trust services provider for SPVs, nominees, and bare trusts within the Floww platform. Provides Jersey and Delaware SPV formation, banking, KYC, and sub-doc execution.
- FoundamentalminorCo-developed The Elusive VC Edge whitepaper and framework. Foundamental is a VC firm focused on project-based industries, collaborating on content and thought leadership.
- EUVC PodcastminorCo-developed VC edge framework and published podcast episodes featuring European VC managers discussing investment strategies and platform use cases.
Scale indicators4 records
Recent moves6 records
Floww competitors and assessment
Company assessmentDirect peers
- Carta: Carta is the dominant cap table, equity management, and private market infrastructure platform for venture-backed companies and funds. It directly competes with Floww's FlowwFunds and SPV tooling across LP onboarding, fund administration, and private securities issuance.
- AngelList: AngelList operates roll-up vehicles, SPVs, syndicates, and fund administration for venture deals and is the most direct US comparable to Floww's deal-runner and FlowwPool products. Both target angel investors, lead arrangers, and emerging managers with regulated rails.
- iCapital: iCapital is a large institutional platform for alternative investments including private equity, private credit, and hedge funds, with end-to-end subscription, KYC/AML, and fund administration. It overlaps with FlowwFunds Complete tier for institutional GP and LP infrastructure.
- Forge (Forge Global): Forge operates a private securities trading marketplace and custody services for employee equity and pre-IPO shares. Its regulated secondary trading and trust infrastructure overlap with Floww Trust Company's certificate-level secondary trading and custody offerings.
- Moonfare: Moonfare is a digital private equity platform providing curated fund access, KYC/AML, and execution infrastructure for individual and institutional investors. It is comparable to FlowwPool and FlowwFunds' investor-facing flows, particularly across European private markets.
- Seedrs (now Republic Europe): Seedrs is a UK/EU-regulated private investment platform for equity crowdfunding and secondary trading, FCA-authorised with EIS/SEIS workflows. It is a strong UK/EU regional peer to FlowwPool and Floww's regulated deal execution.
Emerging players
- Dealroom.co: Dealroom provides private market data, company profiles, and deal-flow intelligence for VCs, LPs, and corporates. It overlaps with Floww's investor-side discovery and data layers, though it does not currently offer regulated execution rails.
- Zanbato: Zanbato built an institutional private securities trading platform before being acquired by Carta; its orderbook and ATS-style execution concepts map to Floww's proprietary orderbook and settlement technology for private market transactions.
Regional players
- Crowdcube: Crowdcube is a UK-regulated equity crowdfunding platform with similar EIS/SEIS coverage and retail investor flows to FlowwPool. It is a UK-focused peer rather than a global Floww competitor.
Broad incumbents
- Crowdcube / Seedrs combined entity under Republic: Republic is a broader multi-jurisdiction private investment platform combining Republic Equity, Seedrs, and Republic Crypto with regulated rails. As a scaled, multi-product incumbent, it competes with Floww across investor onboarding, deal execution, and secondary trading.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Floww social profiles
Digital presenceFloww compliance and trust
Trust signalCompliance6 records
Floww financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floww leadership team
Management profileNumber of profiles
Profiles4 records
Floww funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floww M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floww
What does Floww do?
Floww provides end-to-end regulated private market infrastructure combining deal creation, investor onboarding, KYC/AML compliance, document signing, allocation, settlement, and custody under FCA and US Broker-Dealer licences. Its offerings include a core platform for deal runners, modular FlowwFunds for VC fund administration, FlowwPool for individual investor deal access, SPV formation services, and the Floww Trust Company for custody and trust services.
Is Floww a public or private company?
Floww is a private company. It is classified as venture growth investor backed and is currently operating.
When was Floww founded?
Floww was founded in 2016. It employs 51 to 100 people.
Where is Floww based?
Floww is headquartered in London, United Kingdom, in the Europe region.
How does Floww make money?
Four revenue lines are on record. Platform Transaction Fees are the primary driver. The others are flowwPool Investment Fees, SPV Formation and Management and flowwFunds Tiered Subscriptions.
Who are Floww's main competitors?
Direct peers on record are Carta, AngelList, iCapital, Forge (Forge Global), Moonfare and Seedrs (now Republic Europe). Emerging players are Dealroom.co and Zanbato. Crowdcube is listed as a regional player. Crowdcube / Seedrs combined entity under Republic is listed as a broad incumbent.
Does Floww have an API?
No public API is recorded for Floww.