The Pro's Closet
The Pro's Closet was a Boulder, Colorado-based re-Commerce company that operated the largest certified pre-owned bicycle marketplace in the U.S., sourcing, inspecting, and reselling used bikes direct-to-consumer to cycling enthusiasts until ceasing operations in October 2024.
- Company typePrivate
- Founded2006
- HeadquartersBoulder, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Pro's Closet does
The Pro's Closet was a Boulder, Colorado-based re-Commerce company founded in 2006 that operated the largest specialty retailer of certified pre-owned (CPO) bicycles in the United States. It sourced used bikes from consumers through an online Sell//Trade portal offering cash, consignment, or store credit with offers typically within 48 hours and free shipping labels; professionally inspected, serviced, and tested each unit through a proprietary multi-point CPO process that included replacement of worn parts (tires, chains), drivetrain and wheel servicing, suspension servicing, and test-riding under load; and then resold the bikes through a direct-to-consumer e-commerce storefront shipping nationwide from Colorado, supplemented by retail and service locations in Thornton and Louisville. Adjacent services included carbon frame repair, a full in-house service center, and "Ride Guide" expert consultations for sizing and product selection.
Its product surface spanned complete bikes across road, mountain, gravel, cyclocross, e-bike, triathlon/time trial, and fat bike categories (plus curated "Pro Builds"), plus individual frames, wheels and tires, components, accessories, and apparel from premium cycling brands including Specialized, Trek, Canyon, Cervélo, Santa Cruz, Yeti, Cannondale, ENVE, Pinarello, and Colnago. Platform features included a Bike Finder quiz tool (built on the third-party Typeform), a Saved Search email/SMS notification system whose demand data fed the buying team's purchasing decisions, and a 30-day money-back guarantee backed by an 18-month guaranteed buyback program. Pricing ranged from entry-level CPO bikes under $2,500 to premium builds exceeding $10,000 (with road bikes documented up to ~$66,900), and sale items offering up to 70% off MSRP.
The company raised approximately $88 million across funding rounds from 2016 through 2024, including a $40 million Series B in May 2021 led by The Chernin Group (TCG). In October 2021 it merged with cycling content site The Radavist as part of a content-to-commerce strategy. Despite generating approximately $75 million in revenue in 2022 and serving more than 500,000 lifetime customers with 75,000+ bikes sold, The Pro's Closet ceased operations in October 2024 following three rounds of layoffs, a failed acquisition of a retail media brand, and a going-out-of-business sale.
The Pro's Closet firmographics
Firmographics- Name
- The Pro's Closet
- Legal name
- The Pro's Closet
- Website
- https://theproscloset.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Closed
- Headcount range
- 51–100 employees
- Short description
- The Pro's Closet was a Boulder, Colorado-based re-Commerce company that operated the largest certified pre-owned bicycle marketplace in the U.S., sourcing, inspecting, and reselling used bikes direct-to-consumer to cycling enthusiasts until ceasing operations in October 2024.
- Ownership category
- akta.pro rank
The Pro's Closet industry classification
Industry- Product category
- Used Bicycle Retail
- NAICS
- Used Merchandise Retailers (459510), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- akta.pro primary industry
- Used & Refurbished Bike Retail (CRAMAHAK)
- akta.pro secondary industries
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Parts & Components Retail (CRAMAHAB), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Service, Repair & Maintenance Shops (CRAMAHAH)
Keywords
Where The Pro's Closet is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Pro's Closet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bike Sales (New and Certified Pre-Owned): Primary revenue stream from selling new and Certified Pre-Owned used bicycles, frames, components, wheels, and accessories through online storefront. Sells bikes at various price points from entry-level to premium.
- Trade-In/Consignment: Customers can sell bikes to TPC for cash, place bikes on consignment, or receive store credit. TPC makes an offer within 48 hours and provides free shipping labels.
- Service Packages: Comprehensive and competitively priced service packages ranging from tune-ups to complete overhauls offered at the Thornton, CO retail store and service center.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget bikes under $2,500 |
| Unit Pricing | Pay-as-you-go | Sale items with discounts up to 40-70% off MSRP |
| Unit Pricing | Pay-as-you-go | Standard Certified Pre-Owned pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
The Pro's Closet product offering
Product offeringCore offering
The Pro's Closet buys, professionally inspects, and resells certified pre-owned bicycles, frames, wheels, components, accessories, and apparel through an online storefront and Colorado retail locations. The company also runs a bike trade-in and consignment portal, an in-store service center offering tune-ups and overhauls, and a carbon frame repair capability.
Product overview
The Pro's Closet operates as a certified pre-owned bicycle marketplace and platform, offering a comprehensive range of cycling products and services. The core offering centers on Certified Pre-Owned Bikes—a curated selection of professionally inspected, tested, and serviced used bicycles across road, mountain, gravel, e-bike, and triathlon categories. Product categories span complete bikes, frames, wheels & tires, components, accessories, and apparel. Key platform features include a Saved Search notification system, Bike Finder quiz tool, and Sell//Trade consignment service. The company also provides specialized services like carbon fiber frame repair, professional service center work, and expert Ride Guides for customer support. The platform sells bikes from major brands including Specialized, Trek, Canyon, Cannondale, Giant, Cervélo, Santa Cruz, ENVE, Yeti, Niner, Moots, and Colnago.
Differentiator
Problem solved
Functional benefit
Brands
- The Radavist: A cycling website merged with The Pro's Closet in 2021 to expand content, merchandise, and collaborations.
Products and services
- Certified Pre-Owned Bikes
- Road Bikes
- Mountain Bikes
- Gravel and Cyclocross Bikes
- E-Bikes
- Triathlon and Time Trial Bikes
- Pro Builds
- Bike Frames and Framesets
- Wheels and Tires
- Bike Components
- Bike Accessories
- Cycling Apparel
- Sell // Trade Trade-In and Consignment Service
- Carbon Frame Repair Service
- TPC Service Center
Quantifiable outcome
- 500,000+ customers served and 75,000+ bikes sold since 2006
- +1 more outcomes
Companies that use The Pro's Closet
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
The Pro's Closet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Pro's Closet partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- The RadavistcoreMerger between used gear outlet The Pro's Closet and cycling website The Radavist to expand content, merchandise, and collaborations. The merger enabled The Radavist to broaden its offerings with support from The Pro's Closet's resources. Deal valued as strategic content-to-commerce play.
- Colorado MTB Leagueminor2026 partnership announced with Colorado MTB League, an organization that makes impact on getting youth into mountain biking. The Pro's Closet getting involved to support youth cycling development.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Pro's Closet competitors and assessment
Company assessmentBroad incumbents
- Specialized: Specialized is a major premium bike manufacturer with its own retail stores and certified pre-owned initiatives. As a bike manufacturer and brand, Specialized is a broad incumbent that competes at the brand level rather than as a used bike marketplace.
- eBay: eBay operates the largest peer-to-peer used goods marketplace, including a significant used bike category. It competes with TPC as a destination for used bike transactions, though it lacks TPC's certification, inspection, and trust guarantees.
- Trek Bicycle: Trek is one of the largest bicycle manufacturers globally with extensive retail and certified pre-owned programs. While Trek's used program overlaps with TPC's CPO concept, Trek's core business is new bike manufacturing and its dealer network, making it a broad incumbent rather than direct peer.
Direct peers
- Chain Reaction Cycles: Chain Reaction Cycles is one of the world's largest online bike retailers, offering bikes, components, and apparel globally. It competes with TPC in online bike retail, though it focuses on new inventory and serves a broader international market.
- Mike's Bikes: Mike's Bikes operates a chain of premium bicycle retail stores in California with significant used and consignment bike programs. It shares TPC's combination of physical retail with used bike sales, and serves a similar enthusiast cyclist customer base on the West Coast.
- Jenson USA: Jenson USA is a long-established online bike retailer selling new and used bikes, components, and apparel. It shares TPC's direct-to-consumer e-commerce model and target customer base of enthusiast cyclists seeking value on premium brands.
- Competitive Cyclist: Competitive Cyclist is a premium online cycling retailer offering road, mountain, and gravel bikes from high-end brands. It overlaps with TPC's premium brand positioning and direct-to-consumer model, though it focuses primarily on new rather than used inventory.
- ReBike: ReBike is a direct competitor in the certified pre-owned bike space, specializing in used and refurbished e-bikes and premium bikes. Both companies serve the same value-conscious cyclists seeking premium brands at lower prices with quality guarantees.
- Bicycle Blue Book: Bicycle Blue Book operates a used bike valuation and marketplace platform, providing pricing data and connecting buyers and sellers. It competes with TPC in the used bike discovery and pricing space, though with less emphasis on full-service CPO inspection.
- BikeExchange: BikeExchange operates online bike marketplaces connecting buyers and sellers of new and used bikes globally. It overlaps with TPC's two-sided marketplace model for bikes, though it also serves broader categories and operates a different geographic footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Pro's Closet social profiles
Digital presenceThe Pro's Closet financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pro's Closet leadership team
Management profileNumber of profiles
The Pro's Closet subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Pro's Closet funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pro's Closet M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pro's Closet
What does The Pro's Closet do?
The Pro's Closet buys, professionally inspects, and resells certified pre-owned bicycles, frames, wheels, components, accessories, and apparel through an online storefront and Colorado retail locations. The company also runs a bike trade-in and consignment portal, an in-store service center offering tune-ups and overhauls, and a carbon frame repair capability.
Is The Pro's Closet a public or private company?
The Pro's Closet is a private company. It is classified as private equity controlled and is currently closed.
When was The Pro's Closet founded?
The Pro's Closet was founded in 2006. It employs 51 to 100 people.
Where is The Pro's Closet based?
The Pro's Closet is headquartered in Boulder, United States, in the North America region.
How does The Pro's Closet make money?
Three revenue lines are on record. Bike Sales (New and Certified Pre-Owned) is the primary driver. The others are trade-In/Consignment and service Packages.
Who are The Pro's Closet's main competitors?
Broad incumbents on record are Specialized, eBay and Trek Bicycle. Direct peers are Chain Reaction Cycles, Mike's Bikes, Jenson USA, Competitive Cyclist, ReBike, Bicycle Blue Book and BikeExchange.
Does The Pro's Closet have an API?
No public API is recorded for The Pro's Closet.
What industry is The Pro's Closet in?
The Pro's Closet's product category is Used Bicycle Retail. Its primary akta.pro industry code is CRAMAHAK, Used & Refurbished Bike Retail, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 459510.