Leetify
Leetify is a Stockholm-based social performance tracking platform for competitive gamers, primarily Counter-Strike 2 with expansion to League of Legends, serving 500,000+ users with proprietary win-probability-based match analytics, achievement tracking, and Pro/Highlights+ subscriptions.
- Company typePrivate
- Founded2019
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Leetify does
Leetify AB is a Stockholm-based, privately-held Swedish company founded in 2019 that operates a social performance tracking platform for competitive PC gamers. The product is built around automatic post-match reports for Counter-Strike 2 (and, since December 2024, League of Legends), driven by a proprietary win-probability-based 'Leetify Rating' algorithm that is recalibrated against professional CS2 match data. Core features include multi-dimensional performance metrics (Aim Rating, Utility Quantity/Quality Rating, Positioning, Clutching, Opening Duels), an achievement and personal-best system, friend and club-based social comparison, a public leaderboards and data library, spray pattern visualizations, and a monthly anti-cheat ban dashboard. The platform ingests match data from nine sources — Valve Matchmaking, FACEIT, Gamers Club, CYBERSHOKE, Esplay, and others — and authenticates users via Steam.
Leetify distributes exclusively through product-led, self-serve channels: a freemium web platform with Steam login, a Discord bot for community-level adoption, a public Python API for third-party developers, and SEO-driven public data pages. Revenue is generated through two recurring subscription tiers — Leetify Pro (advanced analytics, 2D replay, training servers, post-match journal, pro benchmarks) and Highlights+ (automatic match highlight clips via Allstar.gg integration) — plus a 'Highlights' add-on. Pro was materially enriched in March 2026 through an SCL.gg partnership that bundles ten training modes (warmup, aim, utility, retakes, practice, scrim servers) at no additional cost. The company employs 12 people, is incorporated as Leetify AB under Swedish law, and has raised approximately $3.5M across disclosed rounds (most recently a $2.5M seed in November 2023 led by Alpine VC and Antler VC, with prior participation from Inventure and J12). As of March 2026, the platform has tracked 86+ million matches across all integrated platforms and 500,000+ users since inception.
Leetify firmographics
Firmographics- Name
- Leetify
- Legal name
- Leetify AB
- Website
- https://leetify.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leetify is a Stockholm-based social performance tracking platform for competitive gamers, primarily Counter-Strike 2 with expansion to League of Legends, serving 500,000+ users with proprietary win-probability-based match analytics, achievement tracking, and Pro/Highlights+ subscriptions.
- Ownership category
- akta.pro rank
Leetify industry classification
Industry- Product category
- Gaming Performance Analytics
- NAICS
- Software Publishers (5132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Testing, Automation, Crash Reporting & Telemetry SDKs (MPAFAFAM)
- akta.pro secondary industry
- Community Safety, Moderation & Trust Tools (UGC moderation, anti-toxicity) (MPAFAIAJ)
Keywords
Where Leetify is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Leetify business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others
Revenue model
- Leetify Pro Subscription: Monthly or annual subscription providing access to premium features including advanced match analysis, 2D replay, practice servers, and more. Renewed automatically until cancelled.
- Highlights+ Subscription: Premium tier offering additional highlight clips per match, on top of Pro features.
- Free Tier (Freemium): Basic tracking and match reports available for free. Users can earn free Pro through referrals and the 'Get Leetify' system for knife kills.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic features |
| Subscription | Monthly | Leetify Pro subscription |
| Subscription | Annual | Leetify Pro annual subscription |
| Subscription | Monthly | Highlights+ subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Leetify product offering
Product offeringCore offering
Leetify is a social performance tracking platform for competitive gamers, primarily serving Counter-Strike 2 (with League of Legends launched in late 2024). It automatically generates match reports with proprietary performance ratings (Leetify Rating, Aim Rating, Utility Rating), tracks achievements and personal bests, and offers social comparison features such as leaderboards, clubs, and friend tracking. The platform is sold as a freemium SaaS product with premium subscription tiers (Leetify Pro, Highlights+) that unlock training servers, automatic highlight clips, 2D replay, and a Post-Match Journal.
Product overview
Leetify is a social performance tracking platform for competitive gamers, primarily focused on Counter-Strike 2 with expansion to League of Legends. The core offering consists of automatic match reports with performance ratings (Leetify Rating, Aim Rating, Utility Rating), social comparison features (leaderboards, clubs, friends comparison), and achievement tracking. Premium tiers (Leetify Pro, Highlights+) add Training Servers via SCL.gg partnership, automatic Highlights via Allstar.gg, 2D Replay, and Post-Match Journal. The platform integrates with Steam for authentication, multiple gaming platforms (FACEIT, Gamers Club, CYBERSHOKE, Esplay) for match data, and Discord for social notifications. Recent expansion added League of Legends match tracking and LoL Leetify Rating (beta).
Differentiator
Problem solved
Functional benefit
Products and services
- Leetify Pro
- Highlights+
- Leetify Free Tier
- Leetify Discord Bot
- Leetify Public API
- League of Legends Support
Quantifiable outcome
- Tracks 86+ million matches across all platforms
- +2 more outcomes
Companies that use Leetify
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Leetify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature10 records
Leetify partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- SCL.ggcoreTraining server partnership providing SCL Training modes for Leetify Pro subscribers. Includes warmup, aim training, utility training, retakes, practice servers, and scrim servers. Leetify Pro users get Individual Tier benefits on SCL.gg automatically.
- Allstar.ggcoreHighlights video clip generation partnership. Allstar generates highlight clips for Leetify users from their matches. Leetify pays Allstar per clip generated for Pro users.
- FACEITcoreFACEIT match data integration allowing users to track FACEIT matches on Leetify. API endpoint exists for submitting demo download URLs for automated match processing.
- Valve (Steam)coreSteam authentication for user accounts and integration with Valve Matchmaking, Premier, Competitive, and Wingman game modes for match data.
- DiscordcoreDiscord bot integration for gaming communities. Allows tracking players, announcing rank-ups, and posting match reports in Discord servers.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Leetify competitors and assessment
Company assessmentEmerging players
- Dotabuff: Dotabuff is a Dota 2 statistics and match analytics platform with leaderboards and ratings. Adjacent competitor illustrating the same per-game stats platform pattern Leetify is replicating across CS2 and LoL.
- Stratz: Stratz provides Dota 2 analytics, match ratings, and improvement insights. Comparable to Leetify as a performance-analytics + rating platform targeting competitive players of a single title.
Broad incumbents
- HLTV.org: HLTV is the long-established leaderboard, statistics, and news site for Counter-Strike esports (CS:GO and CS2). Comparable as the incumbent CS stats destination but broader in scope (news, coverage) rather than consumer performance improvement like Leetify.
- Overwolf: Overwolf is an in-game app platform powering many gaming overlays and stat tools (including some competitive-gamer analytics apps). Comparable as a broader incumbent enabling and hosting gaming-utility apps in the same ecosystem as Leetify.
Direct peers
- OP.GG: OP.GG is one of the most popular League of Legends stats and analytics platforms, offering match history, champion analytics, and now multi-game support. Direct competitor to Leetify's LoL product and benchmark for ratings/leaderboards.
- Mobalytics: Mobalytics offers AI-driven performance analytics and personalized coaching for competitive gamers (League of Legends historically, with broader game support). Directly comparable to Leetify in targeting competitive gamers with post-match reports, ratings, and improvement tools.
- Scope.gg: Scope.gg provides CS2-focused performance analytics with ratings and improvement insights. Directly comparable to Leetify's CS2 value proposition, especially around impact/aim ratings.
- Blitz.gg: Blitz provides in-game overlays and post-match analytics across multiple titles including CS2 and LoL, with subscriptions for advanced stats. Closely overlaps Leetify's multi-game analytics and premium tier model for the same competitive-gamer segment.
- Tracker.gg (Tracker Network): Tracker.gg provides multi-game player statistics and performance tracking across FPS and competitive titles, with leaderboards and match reports. Strong comparability to Leetify's multi-game stat-tracking and social comparison features.
Others
- FACEIT (by Unity): FACEIT is both a competitive matchmaking platform (integrated with Leetify) and increasingly a provider of native player stats, anti-cheat, and rating features. Comparable as a platform partner but increasingly adjacent competitor with overlapping CS2 stats offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Leetify social profiles
Digital presenceLeetify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leetify leadership team
Management profileNumber of profiles
Profiles4 records
Leetify funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leetify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leetify
What does Leetify do?
Leetify is a social performance tracking platform for competitive gamers, primarily serving Counter-Strike 2 (with League of Legends launched in late 2024). It automatically generates match reports with proprietary performance ratings (Leetify Rating, Aim Rating, Utility Rating), tracks achievements and personal bests, and offers social comparison features such as leaderboards, clubs, and friend tracking. The platform is sold as a freemium SaaS product with premium subscription tiers (Leetify Pro, Highlights+) that unlock training servers, automatic highlight clips, 2D replay, and a Post-Match Journal.
Is Leetify a public or private company?
Leetify is a private company. It is classified as venture growth investor backed and is currently operating.
When was Leetify founded?
Leetify was founded in 2019. It employs 11 to 50 people.
Where is Leetify based?
Leetify is headquartered in Stockholm, Sweden, in the Europe region.
How does Leetify make money?
Three revenue lines are on record. Leetify Pro Subscription is the primary driver. The others are highlights+ Subscription and free Tier (Freemium).
Who are Leetify's main competitors?
Emerging players on record are Dotabuff and Stratz. Broad incumbents are HLTV.org and Overwolf. Direct peers are OP.GG, Mobalytics, Scope.gg, Blitz.gg and Tracker.gg (Tracker Network). FACEIT (by Unity) is listed as an others.
Does Leetify have an API?
Yes. Leetify has a Public API that allows developers to build community applications and integrations using Leetify data. The API returns data only for users registered to Leetify (privacy update effective January 2026). A FACEIT Demo Upload API endpoint exists for submitting presigned demo download URLs. Developers must attribute Leetify data usage, avoid the impression of affiliation, and must not store API data — relying instead on up-to-date API responses. Developer documentation is at api-public-docs.cs-prod.leetify.com.
What industry is Leetify in?
Leetify's product category is Gaming Performance Analytics. Its primary akta.pro industry code is MPAFAFAM, Testing, Automation, Crash Reporting & Telemetry SDKs, with a secondary code of MPAFAIAJ, Community Safety, Moderation & Trust Tools (UGC moderation, anti-toxicity). Its NAICS code is 5132 and its SIC code is 7990.