What Kero Sports does

Kero Sports (legal entity Kero Gaming Inc.) is a private B2B infrastructure provider founded in 2019, headquartered in Miami with a registered address in Lewes, Delaware. The company builds and operates a unified platform for live sports betting that delivers three core capability modules: Real-Time Pricing (continuous, event-driven pricing models and signals), Trading & Risk Management (automated exposure, market suspension, and pricing validation), and Market Operations (market creation, state management, and settlement). It also operates a Micro-Betting Platform offering rapid in-game wagering options, with publicly disclosed integrations at Caesars Sportsbook and EveryMatrix.

Kero serves enterprise sportsbook operators as its primary customer segment, alongside sports organizations and leagues seeking fan-engagement and revenue-driving applications through interactive predictions and contests. Its go-to-market is enterprise field sales, executed via 'Get A Demo' on kerosports.com and industry conference presence (e.g., ICE Barcelona, January 2026). The pricing model is not publicly disclosed, but positioning as core infrastructure with stated customer-success alignment is consistent with subscription/recurring or usage-based revenue mechanics.

The company is venture-backed, having raised approximately $4 million across disclosed rounds (2022, 2024, May 2025), with the most recent $3 million round led by SIG Sports Investments. Governance includes founder/CEO Tomash Devenishek, board members Benjie Cherniak (former President of Don Best Sports) and Christopher Barnard (former President of Points International, sold for $380M), and board observer Roger Ehrenberg (Eberg Capital). A March 2026 strategic partnership with Dotgo extends Kero into enterprise RCS/WhatsApp/SMS messaging, signaling an emerging adjacent product line beyond pure sports-betting infrastructure.

Name

Kero Sports

Legal name

Kero Gaming Inc.

Website

https://kerosports.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Kero Sports builds B2B infrastructure for live sports betting, providing real-time pricing, automated trading/risk management, and market operations as a unified platform for enterprise sportsbook operators (including Caesars Sportsbook and EveryMatrix), sports leagues, and teams.

Ownership category

akta.pro rank

Product category

Sports Betting Infrastructure Software

NAICS

Gambling Industries (7132), Spectator Sports (71121)

akta.pro primary industry

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)

akta.pro secondary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• Live sports betting
• Sports betting infrastructure
• Real-time pricing engine
• Trading risk management
• Micro-betting platform

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Infrastructure Services: Kero operates as core infrastructure provider for sports betting operators, providing real-time pricing, automated trading, and risk management systems on a B2B basis. The company is aligned with customers' success, suggesting a platform/subscription or usage-based model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Kero Sports operates as core infrastructure and aggregated intelligence for live sports betting, delivering continuous real-time pricing, automated trading, and risk management systems that run in production for hyper real-time pricing, insights, and decision making. The platform combines Real-Time Pricing, Trading & Risk Management, and Market Operations modules, and powers a Micro-Betting offering that has been integrated by enterprise operators such as Caesars Sportsbook and EveryMatrix.

Product overview

Kero Sports operates as a unified infrastructure platform for live sports betting, combining three core product modules: Real-Time Pricing (continuous event-driven pricing models), Trading & Risk Management (automated exposure, market suspension, and pricing validation), and Market Operations (market creation, state management, and settlement). The company also offers a Micro-Betting Platform providing real-time rapid betting options across major US sports. The platform is designed for continuous production operation with reliability as the core product attribute.

Differentiator

Problem solved

Functional benefit

Products and services

• Real-Time Pricing Continuous, event-driven pricing models and signals that update as live games unfold. Built for sports betting environments where accuracy and speed are operational requirements.
• Trading & Risk Management Automated management of exposure, market suspension, user profiles, and pricing validation. Designed to maintain control during volatile moments and reduce manual intervention at scale for sports betting operators.
• Market Operations End-to-end infrastructure for market creation, state management, and settlement across main sports and event types. Built for operators who need broad and deep market coverage.
• Micro-Betting Platform Real-time, rapid betting options platform across major US sports, integrated by enterprise operators including Caesars Sportsbook and EveryMatrix for fast in-play micro-betting experiences.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DotgocoreTechnology or Integration · 3 March 2026Strategic partnership to provide scalable RCS for Business solutions to enterprise brands. The partnership combines Dotgo's RCS infrastructure operating in over 25 countries with Kero's unified messaging platform covering WhatsApp, RCS, and SMS channels. This enables businesses to launch rich, branded, and interactive messaging campaigns with greater speed and flexibility.

Scale indicators1 record

Recent moves6 records

Expansion highlights2 records

Direct peers

• Simplebet: Micro-betting technology company building real-time, in-game betting products for sportsbooks and media partners. Direct competitor to Kero's micro-betting engine with the same core use case of enabling rapid, granular live wagering.
• Betby: B2B sportsbook platform provider offering an end-to-end sportsbook solution including pricing, risk and live betting. Comparable to Kero across the platform/PAM and trading tooling stack aimed at licensed operators.

Broad incumbents

• BetConstruct: B2B provider of sportsbook platforms, odds feeds, risk management and PAM technology. Overlaps with Kero's pricing, trading and market-operations modules at a broader, more integrated product scope.
• Sportradar: Global sports data and B2B technology provider offering odds feeds, trading services, risk management and sportsbook platforms. Directly comparable to Kero across the real-time pricing, trading and risk modules, though at far greater scale and breadth.
• OpenBet (Light & Wonder): Long-standing B2B sportsbook platform and trading technology provider under Light & Wonder, supplying pricing, risk and trading services to major operators. Comparable as a sportsbook platform and trading infra incumbent.
• Kambi Group: B2B sportsbook platform provider offering turnkey sportsbook technology including pricing, risk and trading tools. Comparable to Kero as a B2B sportsbook infrastructure vendor, with deeper turnkey sportsbook scope.
• Stats Perform: Sports data, AI and technology company providing data feeds, odds, and content services to operators and media. Adjacent to Kero's real-time pricing and feeds, with broader data and content portfolio.
• Genius Sports: Sports data, technology and media company providing data feeds, odds, trading tech and sportsbook platform services to operators and leagues. Overlaps with Kero's pricing, feed and risk-management capabilities, serving many of the same operator customers.

Regional players

• Smarkets: Sports betting exchange and B2B technology provider with strong UK/European footprint. Comparable to Kero as a low-latency pricing and trading technology business, though primarily serves European operators.

Emerging players

• Betr (Vegas Betting): Micro-betting-focused sportsbook and B2B player emerging in the US market. Direct overlap with Kero's micro-betting proposition, particularly around rapid in-game wagering products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kerosports

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kero Sports