BERA
BERA.ai provides an AI-powered predictive brand technology platform that connects brand equity to financial outcomes for enterprise marketing and brand leaders. Acquired by Stagwell's The Harris Poll in 2024, it serves over 4,000 global brands.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What BERA does
BERA.ai is a predictive brand technology platform that connects brand equity to business outcomes through AI-powered analytics. Founded in 2020 and headquartered in Chicago (incorporated in Illinois as BERA.ai LLC), the company was acquired by Stagwell's The Harris Poll in July 2024. Its core offering is a SaaS platform comprising Brand Explorer (brand tracking with 130+ real-time metrics on perception, preference, and loyalty), Brand Innovator (ad testing using Emotion AI), Brand-to-Business™ (linking brand equity to financial KPIs via machine learning and financial models), BERA Brand Targeter (audience activation), LLM Brand Rankings (AI-powered brand analysis), and an Integrator module for Marketing Mix Modeling. A Brand-to-Business™ AI Agent, launched in May 2026, generates board-ready reports that reduce analysis time from months to under an hour.
The platform is built on census-matched data and predictive ML models covering 5,000+ brands. BERA's go-to-market combines enterprise direct sales (Principal Account Directors, "Request Demo" CTAs) with a self-serve app at apps.bera.ai and an agency reseller program. Pricing is quote-based on annual subscriptions across three tiers — self-serve software, dedicated account team, and professional services with custom consulting. The customer base skews to large enterprise B2C and B2B brands across financial services, automotive, retail, food & beverage, telecommunications, technology, and entertainment (named logos include Chase, PayPal, Walmart, Google, Netflix, McDonald's, Tesla, Jaguar, Dell, and the NFL). Post-acquisition, BERA reaches 4,000+ global brands through The Harris Poll network.
BERA's commercialization leans heavily on thought leadership: a Harvard Business Review article, the WARC "Multiplier Effect" report, an eight-episode podcast with Jim Stengel's CMO Podcast (October 2025), and an academic partnership with the Wharton School. The company earned the 2025 SaaS Award for Best SaaS Solution for Sales, Marketing & CRM, and a 2022 Forrester Total Economic Impact study documented 391% three-year ROI for a composite customer organization. CEO and founder Ryan Barker leads the company, with Kraig Schulz heading customer success.
BERA firmographics
Firmographics- Name
- BERA
- Legal name
- BERA.ai LLC
- Website
- https://bera.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BERA.ai provides an AI-powered predictive brand technology platform that connects brand equity to financial outcomes for enterprise marketing and brand leaders. Acquired by Stagwell's The Harris Poll in 2024, it serves over 4,000 global brands.
- Ownership category
- akta.pro rank
BERA industry classification
Industry- Product category
- Brand Analytics Software
- NAICS
- Advertising Agencies (541810), Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Identity Governance & Administration (IGA) (BPAMAEAC)
- akta.pro secondary industry
- Identity Governance & Administration (IGA) (HDAEAJAE)
Keywords
Where BERA is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BERA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Annual subscription-based access to BERA's brand intelligence platform including Brand Explorer, Brand Innovator, and Brand Targeter tools with varying levels of support
- Professional Services: Expert brand consulting and analysis services including custom activation sessions, strategic planning, and advanced reporting for clients requiring hands-on support
- Dedicated Account Support: Premium account management including onboarding, training, strategic partnership, and ongoing collaboration services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Self-serve platform with software tools and 24/7 in-app support |
| Subscription | Annual | Dedicated account team with onboarding, training, and strategic partnership support |
| Subscription | Annual | Professional services with custom analysis, consulting, and expert-led strategy |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
BERA product offering
Product offeringCore offering
BERA is a predictive brand technology platform that provides AI-powered brand intelligence software connecting brand strategy to business outcomes. It offers a SaaS suite including Brand Explorer (brand tracking with 130+ real-time metrics), Brand Innovator (ad testing with Emotion AI), Brand Targeter (audience activation), and Brand-to-Business™ (linking brand equity to financial KPIs via machine learning). It also delivers professional services for custom analysis, valuation, and board-level reporting to enterprise marketing and brand leaders.
Product overview
BERA.ai is a predictive brand technology platform offering a unified SaaS solution connecting brand strategy to business outcomes. The core portfolio includes Brand Explorer (brand management and tracking with 130+ real-time metrics), Brand Innovator (ad testing with Emotion AI), and Brand-to-Business™ (linking brand equity to financial KPIs). Supporting modules include LLM Brand Rankings (AI-powered brand analysis), BERA Brand Targeter (audience activation), Data Integration and Integrator/MMM (marketing mix modeling) for data consolidation. The platform also offers professional services and recently launched a Brand-to-Business™ AI Agent that delivers same-day board-ready reports. Built on AI-powered insights, census-matched data, and predictive analytics, the platform serves over 4,000 global brands and was acquired by Stagwell's The Harris Poll in 2024 to enhance Harris Quest AI capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Explorer
Quantifiable outcome
- 391% ROI within three years with payback in less than 6 months
- +2 more outcomes
Companies that use BERA
Customer profileNamed customers25 records
Segments4 records
Ideal customer profiles2 records
BERA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
BERA partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- SPORT BEACHcoreSPORT BEACH, a global platform connecting sport, culture, and creativity, partnered with BERA.ai to bring athletes, brands, and marketers to Cannes Lions 2026 as the Official LIONS Sport Partner.
- Stagwell's The Harris PollflagshipStagwell's The Harris Poll, a global public opinion and advisory firm, acquired BERA in July 2024 to enhance its Harris Quest AI suite with advanced predictive brand technology and analytics. The acquisition strengthens real-time market research capabilities for over 4,000 global brands.
- Jim Stengel / The CMO PodcastcoreBERA.ai and The CMO Podcast with Jim Stengel launched 'The Brand Builder's Playbook,' an eight-episode podcast focused on practical brand-building strategies for CMOs using data-driven insights, featuring prominent marketing leaders and actionable frameworks.
- The Wharton SchoolcoreBERA collaborated with The Wharton School at the University of Pennsylvania for an educational session on predictive brand valuation, presenting to 500 Marketing 101 students on how AI-driven approaches transform brand management.
- WARCcoreBERA partnered with WARC (World Advertising Research Center) to produce 'The Multiplier Effect' report on brand and performance marketing integration, and co-created a podcast series on brand equity.
- Harvard Business ReviewminorBERA content and research featured in Harvard Business Review, including the article 'How Brand Building and Performance Marketing Can Work Together' as thought leadership content.
- Fortuna AdvisorsminorListed as an esteemed collaborator in thought leadership content alongside Goldman Sachs, Wharton, and other business institutions.
- The Marketing ArmminorListed as an esteemed collaborator in thought leadership content alongside Goldman Sachs, Wharton, and other business institutions.
- Goldman SachsminorListed as an esteemed collaborator in thought leadership content alongside Fortuna Advisors, Wharton, and other business institutions.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
BERA competitors and assessment
Company assessmentDirect peers
- Ipsos: Global market research company with strong brand tracking, advertising research, and consumer understanding capabilities. Direct competitor for enterprise brand measurement RFPs alongside BERA.
- Brandwatch: Digital consumer intelligence and social listening platform owned by Cision. Overlaps with BERA on brand perception, audience insights, and consumer-led brand analytics for marketing teams.
- YouGov: Panel-based brand and consumer intelligence platform with BrandIndex and daily brand tracking. Competes directly with BERA on always-on brand tracking and perception measurement for global brands.
- Nielsen: Iconic market research and consumer intelligence firm offering brand tracking, audience measurement, and media analytics. Overlaps with BERA across brand performance and consumer insight use cases for enterprise CMOs.
- Kantar: Global leader in brand measurement and market research. Kantar's BrandZ and Brand Tracking services directly compete with BERA's Brand Explorer and Brand-to-Business offerings for enterprise brand measurement budgets.
Broad incumbents
- GfK: Global market research firm (now part of NIQ) offering consumer and brand intelligence. A broader incumbent overlapping with BERA on consumer brand measurement and category insights.
Emerging players
- Latana: AI-driven brand tracking platform serving enterprise brands with always-on survey-based measurement. Competes with BERA in the modern always-on brand tracking category for global CMOs.
- Analytic Partners: Commercial analytics and Marketing Mix Modeling (MMM) firm. Direct overlap with BERA's Integrator (MMM) module for measuring brand and marketing investment ROI.
- Talkwalker: Social listening and consumer intelligence platform with AI-powered brand analytics. Adjacent competitor to BERA's brand perception tracking and audience activation capabilities.
- Morning Consult: AI-driven market intelligence company tracking brands, consumers, and policy. Comparable to BERA in providing fast-turn brand tracking and predictive analytics to enterprise customers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BERA social profiles
Digital presenceBERA financial estimates
Financial estimateRevenue estimate
Valuation estimate
BERA leadership team
Management profileNumber of profiles
Profiles2 records
BERA funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BERA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BERA
What does BERA do?
BERA is a predictive brand technology platform that provides AI-powered brand intelligence software connecting brand strategy to business outcomes. It offers a SaaS suite including Brand Explorer (brand tracking with 130+ real-time metrics), Brand Innovator (ad testing with Emotion AI), Brand Targeter (audience activation), and Brand-to-Business™ (linking brand equity to financial KPIs via machine learning). It also delivers professional services for custom analysis, valuation, and board-level reporting to enterprise marketing and brand leaders.
Is BERA a public or private company?
BERA is a private company. It is classified as corporate owned and is currently operating.
When was BERA founded?
BERA was founded in 2020. It employs 51 to 100 people.
Where is BERA based?
BERA is headquartered in New York, United States, in the North America region.
How does BERA make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services and dedicated Account Support.
Who are BERA's main competitors?
Direct peers on record are Ipsos, Brandwatch, YouGov, Nielsen and Kantar. GfK is listed as a broad incumbent. Emerging players are Latana, Analytic Partners, Talkwalker and Morning Consult.
Does BERA have an API?
No public API is recorded for BERA.
What industry is BERA in?
BERA's product category is Brand Analytics Software. Its primary akta.pro industry code is BPAMAEAC, Identity Governance & Administration (IGA), with a secondary code of HDAEAJAE, Identity Governance & Administration (IGA). Its NAICS code is 541810 and its SIC code is 7373.