Huge

What Huge does

Huge is an AI-native design and technology consultancy that delivers integrated brand, digital product, commerce, customer experience, and AI engagements for global enterprise clients. Founded in 1999 and headquartered in New York, the firm operates six defined service lines — Brand Strategy & Design, Marketing & Content, Products & Platforms, Composable Commerce, Customer Experience, and AI Activation — delivered through direct enterprise sales motions. It is acquired by AEA Investors and operates alongside the merged Hero Digital entity under private equity ownership.

The firm's technology stack centers on LIVE (Living Intelligence Value Engine), a proprietary AI platform that analyzes billions of data points to surface cultural signals for brand decision-making, and OLI, an AI assistant that supports AI activation engagements. Huge has expanded its AI and commerce capabilities through two recent acquisitions: Both&Yes in October 2025 for AI video generation and Rotate° in June 2026, a London-based commerce consultancy that brought composable commerce expertise across Shopify, commercetools, Commerce Layer, and Centra ecosystems. Marquee client work includes a 12-year Google partnership spanning 100+ engagements and approximately 1 billion monthly user interactions, plus the McDonald's digital transformation credited with creating a multi-billion-dollar digital sales channel.

Huge generates revenue through project-based and retainer professional services contracts with enterprise clients, with no public pricing disclosed. The firm is led by CEO Josh Campo (appointed January 2026), CGO Angela Yang, and CCO Lauren DeGeorge, and employs between 1,001 and 5,000 people across offices in New York, Chicago, and London. Geographic reach spans North America, the UK, and parts of continental Europe via the Rotate° acquisition.

Name

Huge

Legal name

Huge

Website

https://hugeinc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Huge is an AI-native design and technology consultancy serving global enterprise brands across brand strategy, digital products, composable commerce, customer experience, and AI activation, anchored by marquee clients including Google, McDonald's, and NBCU.

Ownership category

akta.pro rank

Product category

Design and Technology Consulting

NAICS

Marketing Consulting Services (541613), Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Service Desk & ITSM Outsourcing (BPAEAMAF)

Keywords

• Design and technology consulting
• Enterprise digital transformation
• AI activation services
• Composable commerce implementation
• Brand strategy and experience

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Design and Technology Services: Huge generates revenue through project-based consulting engagements and retainer contracts for design, technology implementation, and AI activation services. The company serves enterprise clients on large-scale digital transformation engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Huge is an AI-native design and technology consultancy that delivers six integrated service offerings to enterprise clients: brand strategy and design, marketing and content, products and platforms, composable commerce, customer experience, and AI activation. Engagements are delivered as project-based and retainer consulting contracts, anchored by proprietary AI tooling (LIVE and OLI) and supported by acquired capabilities in AI video generation (Both&Yes) and composable commerce (Rotate°).

Product overview

Huge is an AI-native design and technology company operating as a consultancy rather than a single software product. The company offers six core service offerings: Brand Strategy & Design (living brand systems), Marketing & Content (brand-to-demand engines), Products & Platforms (user-centric digital products), Composable Commerce (platform-agnostic ecommerce solutions), Customer Experience (channel and loyalty optimization), and AI Activation (AI adoption transformation). The portfolio is unified around AI-native capabilities and anchored by proprietary technology including LIVE (Living Intelligence Value Engine) for cultural insight analysis and OLI for AI-powered assistance. The company has expanded through acquisitions including Both&Yes (AI video generation) and Rotate° (composable commerce expertise).

Differentiator

Problem solved

Functional benefit

Brands

• LIVE (Living Intelligence Value Engine): AI-powered analysis system that analyzes billions of data points to uncover cultural signals and actionable insights

Products and services

• Brand Strategy & Design Builds living brand systems for enterprise clients that create long-term differentiation, including brand design and strategy services for global brands.
• Marketing & Content Builds brand-to-demand engines that push the boundaries of brand marketing and content strategy for enterprise clients.
• Products & Platforms Designs and builds user-centric, adaptive digital products for enterprise clients, structured for adoption and growth.
• Composable Commerce Builds ecommerce solutions designed around client business needs rather than platform constraints, with platform-agnostic expertise across Shopify, Centra, Commerce Layer, and commercetools ecosystems.
• Customer Experience Delivers exceptional experiences for businesses and customers that optimize channels, sales, and loyalty across enterprise client programs.
• AI Activation Amplifies AI adoption and transforms enterprise clients' operations through action-oriented AI activation, anchored by the OLI AI assistant, generating measurable results rather than theoretical roadmaps.
• LIVE (Living Intelligence Value Engine) Proprietary AI-powered analytics platform that analyzes billions of data points to uncover cultural signals and actionable insights used by Huge to inform brand strategy and design decisions for enterprise clients.

Quantifiable outcome

• 1 billion monthly interactions with experiences designed for Google's portfolio
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Rotate°coreStrategic or Co-development Partner · 8 June 2026Huge acquired Rotate°, a London-based commerce consultancy specializing in composable commerce architectures and enterprise Shopify implementations. The entire Rotate° team including founders Jim Tattersall, Andy Jackson, and Chris Harris joined Huge, establishing Composable Commerce as a core offering alongside existing services.
• Both&YescoreStrategic or Co-development PartnerHuge acquired Both&Yes, a creative studio specializing in AI video generation capabilities. Co-founders Ken Frederick and Michael Lin became executive creative directors at Huge, bringing experience from Google and YouTube to expand AI creative capabilities.
• CoinTrackerminorStrategic or Co-development PartnerHuge and CoinTracker introduced a new standard for end-to-end AI-driven production models for brand storytelling, combining technology and data approaches.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• AKQA: AKQA is a design and innovation consultancy serving enterprise brands across strategy, design, technology, and commerce — direct competitor in the digital transformation consultancy space, particularly for sports, luxury, and tech clients similar to Huge's roster.
• IDEO: IDEO is a global design and innovation consultancy working at the intersection of strategy, design, and technology for enterprise clients. Comparable to Huge in brand-led design transformation engagements and human-centered design methodology.
• Frog Design (Capgemini Invent): Frog is a design and strategy consultancy owned by Capgemini, specializing in product design, brand systems, and digital transformation. Directly comparable to Huge's brand strategy & design and products & platforms offerings.
• R/GA: R/GA is a global digital agency offering brand design, product development, and marketing services to enterprise clients. Closely comparable to Huge across services (strategy, products, commerce, AI) and target customer profile (Fortune 500 enterprises).

Broad incumbents

• Accenture Song: Accenture Song (formerly Accenture Interactive) is the largest digital transformation arm of Accenture, competing for the same enterprise brand transformation budgets as Huge but with a much broader global delivery footprint.
• Deloitte Digital: Deloitte Digital combines management consulting with creative, technology, and commerce services for enterprise clients. Competes with Huge at the high end of digital transformation engagements, particularly with regulated industries.
• Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis Groupe, covering strategy, design, engineering, and AI at enterprise scale. Competes with Huge for large digital transformation programs and has deeper specialty benches.
• VMLY&R (VML): VML (merger of VMLY&R and Wunderman Thompson) is a WPP-owned creative, commerce, and customer experience agency. Broadly comparable to Huge across brand, commerce, and customer experience service lines, with a larger WPP-backed footprint.

Emerging players

• MediaMonks (S4 Capital / Monks): Monks (formerly MediaMonks) is a content, data, and technology services company competing in enterprise digital transformation. Strong overlap with Huge's marketing & content and AI activation offerings, with a more AI-forward public positioning.

Others

• Hero Digital: Hero Digital merged with Huge in 2024 as part of the AEA Investors deal, so it is now part of the same parent organization. Historically a direct competitor in customer experience and digital transformation consulting.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hugeinc
• LinkedInlinkedin.com/company/huge-inc
• Instagraminstagram.com/hugeinc
• Facebookfacebook.com/hugeinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huge