Both&Yes
Both&Yes was a New York-based creative studio (founded 2023) specializing in AI video generation for brand marketers and enterprise clients via project-based creative engagements; acquired by Huge in October 2025.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Both&Yes does
Both&Yes was an independent creative studio founded in 2023 and headquartered in New York that specialized in AI-powered video generation for marketing and brand experience purposes. The studio was co-founded by Ken Frederick and Michael Lin, both of whom brought direct prior experience from Google and YouTube, and operated with an 11–50 employee headcount. Its core offering centered on generative AI video and text-to-video capabilities, positioned as a novel-method architecture differentiator for producing AI-driven video content at scale for brand campaigns.
The studio operated as a professional services firm, delivering project-based creative engagements directly to brand marketers and enterprise clients seeking advanced AI video content. Pricing was custom-quoted per project and not publicly disclosed, and the studio served a horizontal segmentation of buyers across industries requiring AI-driven video for digital marketing. Co-founders functioned as the senior creative leadership, with no broader executive team disclosed.
In October 2025, Both&Yes was acquired by Huge, an independent creative agency undergoing its own strategic pivot into AI-powered brand experiences following its separation from IPG and merger with Hero Digital. As part of the transaction, the co-founders transitioned to executive creative director roles at Huge, bringing their AI video generation expertise into the larger organization. Both&Yes ceased operating as an independent entity following the acquisition.
Both&Yes firmographics
Firmographics- Name
- Both&Yes
- Website
- https://bothandyes.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Both&Yes was a New York-based creative studio (founded 2023) specializing in AI video generation for brand marketers and enterprise clients via project-based creative engagements; acquired by Huge in October 2025.
- Ownership category
- akta.pro rank
Both&Yes industry classification
Industry- Product category
- Creative Studio / AI Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512), Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where Both&Yes is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Both&Yes business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Creative Agency Services: Project-based creative studio services providing AI video generation capabilities to clients. Revenue generated through client engagements for video content creation as part of marketing and creative offerings.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Both&Yes product offering
Product offeringCore offering
Both&Yes was a creative studio that specialized in AI video generation capabilities, producing AI-powered video content for marketing campaigns and brand experiences. The studio served enterprise clients and agencies seeking advanced generative AI video production, combining strategy, design, and technology in project-based engagements. The studio was acquired by Huge in October 2025, after which its co-founders joined Huge as executive creative directors.
Product overview
Both&Yes was an independent creative studio that specialized in AI video generation capabilities. The company operated as a creative services firm offering AI-powered video content creation. Following its acquisition by Huge in October 2025, Both&Yes's co-founders Ken Frederick and Michael Lin joined as executive creative directors at Huge, bringing their AI video generation expertise to enhance Huge's AI-powered brand experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Both&Yes Creative Studio A creative studio offering AI video generation and content creation services for enterprise clients seeking AI-powered video content for marketing campaigns and brand experiences.
Companies that use Both&Yes
Customer profileSegments1 record
Ideal customer profiles1 record
Both&Yes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
Both&Yes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HugecoreHuge, an independent creative agency, acquired Both&Yes as part of its strategic pivot into AI-powered brand experiences. Both&Yes co-founders Ken Frederick and Michael Lin became executive creative directors at Huge, bringing their AI video generation expertise and experience from Google and YouTube to the combined organization.
Scale indicators1 record
Recent moves2 records
Expansion highlights1 record
Both&Yes competitors and assessment
Company assessmentDirect peers
- Prettybird: Prettybird is a creative studio and production company producing commercial and branded video content. Comparable as a creative studio producing video content for marketing and brand experiences, though less AI-native.
- Mekanism: Mekanism is an independent creative agency producing content for major brands across film, social, and digital. Comparable as a mid-sized independent creative studio serving enterprise brand marketers with content production capabilities.
- Tool of North America: Tool of North America is a creative studio and production company specializing in commercial content, including AI-augmented creative work for brand campaigns. Closest direct peer as a creative studio combining strategic creative direction with tech-enabled production for major brands.
- Anonymous Content: Anonymous Content is a global creative production company producing film, advertising, and branded content for major brands. Comparable as a creative studio producing premium video content for brand and marketing campaigns.
- Radical Design (Radical.media): Radical.media is a creative studio producing film, advertising, and branded content at the intersection of technology and storytelling. Comparable as a creative studio combining technology with video content production for major brands.
Broad incumbents
- Hero Digital: Hero Digital is a customer experience agency that merged with Huge in 2025, now part of the same combined entity. Comparable as a broader CX/creative agency that bundles content, design, and technology services for enterprise clients.
- Huge: Huge is the independent creative agency that acquired Both&Yes in October 2025. Comparable as a larger, broader agency operating in the same brand experience, content, and AI activation space, with both&Yes now embedded within it.
Emerging players
- Pika Labs: Pika is an AI video generation platform offering text-to-video and image-to-video creative tools. Comparable on the underlying AI video generation technology axis, though operates as a consumer/prosumer product rather than enterprise creative services.
- Synthesia: Synthesia provides AI-generated video creation, primarily for corporate/training/avatar use cases. Compares on the AI video generation capability axis but is more productized and self-serve rather than a creative services studio.
- Runway: Runway is a leading AI video generation platform offering text-to-video and image-to-video foundation models. Directly comparable on the AI video generation capability that was Both&Yes's core differentiator, though Runway operates as a product/platform rather than a creative services studio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Both&Yes social profiles
Digital presenceBoth&Yes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Both&Yes leadership team
Management profileNumber of profiles
Both&Yes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Both&Yes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Both&Yes
What does Both&Yes do?
Both&Yes was a creative studio that specialized in AI video generation capabilities, producing AI-powered video content for marketing campaigns and brand experiences. The studio served enterprise clients and agencies seeking advanced generative AI video production, combining strategy, design, and technology in project-based engagements. The studio was acquired by Huge in October 2025, after which its co-founders joined Huge as executive creative directors.
Is Both&Yes a public or private company?
Both&Yes is a private company. It is classified as corporate owned and is currently acquired.
When was Both&Yes founded?
Both&Yes was founded in 2023. It employs 11 to 50 people.
Where is Both&Yes based?
Both&Yes is headquartered in New York, United States, in the North America region.
How does Both&Yes make money?
One revenue line is on record: creative Agency Services.
Who are Both&Yes's main competitors?
Direct peers on record are Prettybird, Mekanism, Tool of North America, Anonymous Content and Radical Design (Radical.media). Broad incumbents are Hero Digital and Huge. Emerging players are Pika Labs, Synthesia and Runway.
Does Both&Yes have an API?
No public API is recorded for Both&Yes.
What industry is Both&Yes in?
Both&Yes's product category is Creative Studio / AI Video Production Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 51211 and its SIC code is 7812.