What Unbxd does

Netcore Unbxd is an AI-powered product discovery and customer engagement platform serving enterprise and mid-market ecommerce retailers across multiple verticals, including Electronics & Technology, Apparel & Lifestyle, Home & Living, Retail & Marketplaces, and Jewelry Retail. The platform combines AI-driven site search with query understanding and dynamic ranking, personalized recommendations with 1:1 personalization, visual and Agentic Multimodal Search combining image and language intent, conversational Shopping Agent capabilities, and AI-driven catalog enrichment; it is supported by a no-code merchandising console and composable, API-first architecture. The underlying technology stack includes proprietary multi-agent AI orchestration (Co-Marketer platform) with built-in explainability and memory, processing 35 billion+ documents monthly with sub-10ms response times on 95% of queries and a peak indexing rate of 24K/sec.

The company operates under the Netcore Unbxd brand following Netcore's 2023 majority-stake acquisition of Unbxd, which merged Unbxd's on-site product discovery capabilities with Netcore's customer engagement, journey orchestration, behavioral analytics, retention management, and email marketing products. The combined entity targets both enterprise accounts via direct field sales and mid-market customers via a self-serve console, monetizing primarily through quote-based annual SaaS subscriptions. Distribution is reinforced by pre-built native integrations with Shopify, BigCommerce, SAP Hybris, and Magento. The company's growth posture is reflected in two major 2025–2026 product launches (Enrichment for Agentic Commerce in November 2025 and Agentic Multimodal Search in March 2026), a co-marketing partnership with Google Cloud for the 2025 Agentic Marketing Summit, and third-party analyst validation including three consecutive years as a Leader in the Gartner Magic Quadrant for Search and Product Discovery and the highest score in Current Offering in the Forrester Wave Q3 2025.

Name

Unbxd

Legal name

Netcore Unbxd

Website

https://unbxd.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Netcore Unbxd is an AI-powered product discovery platform serving enterprise and mid-market ecommerce retailers. It offers AI-driven site search, personalized recommendations, visual and multimodal search, and conversational shopping agents across multiple verticals, distributed via direct sales and a self-serve console.

Ownership category

akta.pro rank

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Cloud-based platform subscription model for enterprise ecommerce search and product discovery, with pricing likely tiered by features and volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Unbxd (operating as Netcore Unbxd) is an AI-powered ecommerce product discovery platform that provides enterprise retailers with site search, browse, personalized product recommendations, catalog enrichment, and agentic AI capabilities. The platform combines visual and language intent interpretation to help shoppers find products, and extends into customer engagement, journey orchestration, and email marketing tools under the broader Netcore Cloud umbrella.

Product overview

Netcore Unbxd is a product discovery and customer engagement platform consisting of multiple integrated modules: Search and Browse (AI-powered site search with query understanding, visual search, and agentic AI), Recommendations (personalized product recommendations with 1:1 personalization), Customer Engagement (journey orchestration, multi-channel/omnichannel marketing, behavioral analytics, retention management), and Email (email API and marketing with AMP support). The platform is designed for enterprise ecommerce across industries including Electronics, Apparel & Lifestyle, Home & Living, Retail & Marketplaces, and Jewelry Retail. The product portfolio was extended through Netcore's 2023 acquisition of Unbxd, combining customer engagement with on-site product discovery capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Search and Browse AI-powered site search and browsing platform offering query understanding, autosuggest, dynamic ranking, faceted search, personalization, visual search, AI console, and merchandising tools for enterprise ecommerce retailers.
• Recommendations Personalized product recommendation engine providing 1:1 personalization, merchandising controls, algorithms, and reporting, including Complete the Look feature for complementary product recommendations to boost average order value.
• Shopping Agent AI-driven conversational search assistant with intent-based suggestions and sentiment-aware responses, tailored to the retailer's catalog, powering guided shopping experiences from search to checkout.
• Visual Search Visual and intuitive search enabling shoppers to explore products using images rather than text, turning spontaneous visual inspiration into instant purchases.
• Catalog Enrichment AI-driven product data enrichment and attribute tagging service that improves search precision and product discoverability through automated classification and semantic attribute addition.
• Agentic Multimodal Search Advanced search capability that interprets shopper intent by combining image and natural language inputs in a unified ecommerce search experience, improving product discovery in visually driven categories such as fashion and furniture.
• Enrichment for Agentic Commerce Platform enabling retailers to make product catalogs discoverable by AI shopping agents such as ChatGPT, Google Gemini, and Alexa through semantic attribute enrichment, AI-friendly title generation, and schema.org and ACP compliance validation.
• Customer Engagement Suite of customer engagement tools including journey orchestration, multi-channel marketing, omnichannel marketing, dashboard insights, behavioral analytics, and customer retention management.
• Email Email marketing platform including Email API for developers to integrate email capabilities, Email Marketing campaigns, and AMP Email for interactive email experiences.

Quantifiable outcome

• 40% revenue increase
• +9 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature9 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Google CloudflagshipGTM or Marketing Partner · 30 October 2025Google Cloud partnered with Netcore Unbxd for the Agentic Marketing 2025 summit held on October 30, 2025, positioning the company as a category leader in AI-driven agentic marketing alongside ETBrandEquity.
• ETBrandEquityflagshipGTM or Marketing Partner · 30 October 2025ETBrandEquity co-hosted the Agentic Marketing 2025 summit with Netcore and Google Cloud, providing media partnership for positioning Netcore Unbxd as a leader in agentic marketing.
• ShopifycoreTechnology or IntegrationPre-built integration with Shopify platform enabling rapid deployment of search and product discovery capabilities for Shopify merchants.
• BigCommercecoreTechnology or IntegrationPre-built integration with BigCommerce platform enabling mid-market ecommerce businesses to deploy AI-powered search and discovery.
• SAP HybriscoreTechnology or IntegrationIntegration partnership with SAP Hybris (now SAP Commerce Cloud) for enterprise ecommerce deployments requiring product discovery capabilities.
• MagentocoreTechnology or IntegrationPre-built integration with Magento ecommerce platform enabling Adobe Commerce customers to enhance search and discovery experiences.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Algolia: AI-powered search and product discovery platform serving enterprise ecommerce retailers. Direct competitor offering hosted search APIs with personalization and merchandising; competes head-to-head for the same retailer customers and RFPs.
• Coveo: AI search and product discovery platform for commerce, service, and workplace. Publicly traded (TSX: COV) and a direct competitor in enterprise ecommerce search and personalization, recognized alongside Unbxd in Gartner and Forrester waves.
• Bloomreach: Ecommerce experience platform combining search, merchandising, and content with AI-driven personalization. Closest direct competitor in the ecommerce product discovery category with comparable enterprise customer base and analyst recognition.
• Constructor: AI-first product discovery and search platform purpose-built for ecommerce. Direct competitor using behavioral data and machine learning to rank products and personalize shopping experiences across large enterprise retailers.
• Searchspring: Ecommerce site search, merchandising, and personalization platform for mid-market retailers. Direct competitor that was explicitly displaced by Unbxd in the Restaurant Equippers customer case study.
• Klevu: AI-powered ecommerce search, recommendations, and merchandising platform serving online retailers. Direct competitor focused on Shopify, BigCommerce, and Magento merchants with comparable NLP and personalization features.
• Nosto: Ecommerce personalization and product recommendation engine with on-site search and merchandising. Direct competitor targeting similar DTC and mid-market ecommerce customer segments with overlapping AI capabilities.

Broad incumbents

• Shopify (Search & Discovery): Shopify's native Search & Discovery product offers on-site search, recommendations, and merchandising for Shopify merchants. As a major distribution partner and indirect competitor, Shopify's native capabilities could compress third-party demand within its ecosystem.
• Adobe (Adobe Commerce): Adobe Commerce (Magento) bundles search and merchandising capabilities alongside its broader commerce platform. Broad incumbent whose native features overlap with Unbxd's product, though Unbxd remains a partner for advanced AI discovery.
• Salesforce (Commerce Cloud): Enterprise commerce platform with Einstein-powered search and product recommendations. Broad incumbent in enterprise commerce whose AI capabilities overlap with Unbxd for large enterprise retail customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/unbxd
• Facebookfacebook.com/unbxd
• LinkedInlinkedin.com/company/unbxd-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds7 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unbxd